Consulting Services for Userlist

SaaS Playbook helps product-led SaaS companies turn signups into revenue through behavior-based lifecycle email. We work with companies getting 1,000+ daily signups where conversion and retention depend on reaching users at the right moment in their journey. Most lifecycle email runs on time-based sequences. Day 3 onboarding, Day 7 features, Day 14 trial reminder. The problem: users move at completely different speeds. Some activate in hours, others take weeks. Time-based sequences send activation emails to already-activated users and trial reminders to users who already upgraded. Our Train Track methodology maps user journeys by behavioral state, not calendar days. We identify which state users are in based on what they've actually done in your product, then deliver messaging that addresses the specific barrier blocking their next transition. Founded by Étienne Garbugli, author of The SaaS Email Marketing Playbook and former head of growth at LANDR where lifecycle email contributed to 4x revenue growth. We've worked with 20+ product-led SaaS companies including resume builders, PDF tools, design platforms, and productivity apps. We work hands-on in your ESP building sequences, configuring segmentation, and running experiments. Customer.io Certified Partners working with Iterable, HubSpot, Klaviyo, and other platforms. Multi-channel campaigns across email, in-app, push, and SMS. Engagements start with 2-week Discovery mapping your funnel using analytics from Amplitude, Mixpanel, or PostHog. You get journey maps, train track definitions, user archetypes, competitive benchmarking, deliverability audit, and prioritized roadmap. Implementation gets campaigns live in Month 1. We build one message per transition, test for lift, then expand based on results. Ongoing optimization through systematic A/B testing with proper holdout groups. Ideal client: product-led B2C or self-serve B2B, 20-120 employees, 1,000+ daily signups, decision-maker who can move without procurement cycles.

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