urfuture helps employers and apprenticeship providers hire Gen Z more efficiently by reaching them on social media and matching them to roles they’re genuinely suited for. What is urfuture? urfuture is a social-first careers platform built to solve one of the biggest problems in entry-level hiring: too many CVs, poor candidate fit, and limited access to Gen Z talent. Instead of relying on traditional job boards and CV screening, urfuture attracts young people through platforms they already use (TikTok, Instagram and Snapchat) and uses a proprietary, behavioural science based matching algorithm to connect them to suitable roles. The matching focuses on traits, motivations and preferences rather than keywords or background. For employers and apprenticeship providers, this means fewer applications, higher intent candidates, and a much clearer signal of fit early in the hiring process. urfuture also helps make traditionally hard to fill roles more visible and desirable. By presenting opportunities in a social first, engaging way, employers can reach hard to access and underrepresented demographics that rarely engage with job boards. Who we're helping • Employers hiring for entry-level, early-career and frontline roles • Apprenticeship training providers looking to source and place suitable learners • Medium to large enterprises and fast-growing SMEs • Organisations overwhelmed by CV volume and low-quality applications • Employers and providers struggling to reach Gen Z or underrepresented groups • Teams hiring for roles that are traditionally hard to fill Primary Use Cases • Reducing CV overload while improving quality of hire • Hiring high intent Gen Z candidates more efficiently • Supporting apprenticeship recruitment and learner placement • Reaching hard to reach and underrepresented demographics • Increasing visibility and appeal of hard to fill roles • Improving early career retention through better role fit Key Benefits 1) More efficient hiring with fewer, better-matched applications 2) Clearer signals of fit earlier in the process 3) Access to Gen Z talent job boards don’t reach 4) Stronger outcomes for apprenticeship recruitment and completion 5) Improved diversity through fairer, behaviour led matching