Upside Reviews & Product Details

Upside has given me unique insights that I haven’t been able to get from any other tool, and it’s helped me understand what’s truly driving our pipeline performance. It goes beyond simply seeing that paid search drove a demo request for an account; it helps uncover what actually influenced that outcome (for example, whether they were referred by someone or had been a user at their previous company). The upside team has also been a great partner throughout, and they’re consistently improving both the product and their overall approach. Review collected by and hosted on G2.com.

Nothing yet—this is still a relatively new product, but they’re evolving and building quickly. Review collected by and hosted on G2.com.

I like that Upside was really easy to set up and get started quickly. It's great that it connects to all of our relevant systems, like HubSpot, Salesforce, Gong, and Outreach, for pulling reporting data. I appreciate that it gives us a complete picture all in one place of what marketing and sales reps are doing to create and close pipeline. The setup was straightforward because the Upside team basically hooked up all of the tools we needed to pull data from (and it was easy for us because our data was already organized, so we didn't have a lot of cleanup). Unlike other platforms where you spend months assigning rules, scores, weighting, etc., Upside just ingested the data really quickly and easily. Review collected by and hosted on G2.com.

I can't think of anything. Whenever there's something we wish the platform had, we tell Upside and they build it within a couple days. Review collected by and hosted on G2.com.

I love using Upside to understand the full funnel of our leads, from the initial touchpoint all the way to closed won or lost. The new MCP feature that Upside launched has helped my team go beyond our limits and find insights to themes we didn’t even have in our scope. It has really allowed me to understand my full pipeline, which is super beneficial as it helps us see where we need to double down and what's working best, something we didn’t have much track on before. The initial setup of Upside was super easy, and even though we had to go back and forth a bit with a few data integrations, the Upside team was great to work with. Review collected by and hosted on G2.com.

Perhaps the way the timeline of opportunities is showed in the platform could be improved. I believe there are ways in which more clear insights could be shown through the timeline such as specific actions that Upside could have seen in the past are part of a pattern to closing/losing deals. Review collected by and hosted on G2.com.

I love the flexibility of Upside and how it is purpose-built for our GTM layer. The team is consultative and intelligent, providing extremely accurate insights that are valuable for our company strategy. The initial setup was simple as they handled everything, spinning up an instance in just a day. Review collected by and hosted on G2.com.

I think their data layer and analysis is more important than their own UI so I want them to continue to double down on their MCP and integrations into existing workflows. Review collected by and hosted on G2.com.

Reliable, accurate, 3-layers deep marketing attribution Review collected by and hosted on G2.com.

The UX can be clunky for more senior level marketers Review collected by and hosted on G2.com.

Upside’s flexibility, ability to stitch the buyer journey together accurately as well as AI features that helped add richer insights. Review collected by and hosted on G2.com.

Nothing! The tool was great and the team was a pleasure to work with. Review collected by and hosted on G2.com.