Upside is a GTM intelligence platform for B2B revenue teams. It connects to the systems where go-to-market data lives — CRM, marketing automation, meeting recording tools, and ad platforms — and automatically builds a unified, cleaned-up view of what happened on every account and deal. This includes resolving duplicate contacts across systems, reconstructing full touchpoint timelines, detecting buying groups from communication signals, and healing gaps in CRM data. On top of that foundation, Upside provides an analytics dashboard with account, campaign, and channel explorers; AI-powered research that reasons across meeting transcripts, emails, and structured CRM records; configurable AI fields for classifying and extracting insights from unstructured data; custom mini-apps for purpose-built reporting; and an MCP interface that makes the data available inside AI tools teams already use.