Upside makes the un-attributable attributable. Upside is an amazing campaign attribution platform that connects everything from call intelligence to our campaigns and marketing channels in one place, allowing us to query information with ease. You can do things like connect LinkedIn ad engagements directly to a closed-won pipeline or quickly set up a campaign attribution for an event. Or even connect mentions of billboard ads in calls to the billboard ad campaign you deployed in a city! Every time I meet with the Upside team, I learn more about what Upside can do, and something really creative comes out of it. It's also helping us understand our LinkedIn ad spending and performance better, which is quite interesting as we can see which accounts have engaged with our ads that are in the pipeline. I'm very excited about using Upside and expanding it, as it really makes me feel like the opportunity for complete attribution can exist.

Ease of multi-touch attribution across all our tools. Easiest way to build a dashboard (mini app) ever. Their team and customer support are also phenomenal, they always go above and beyond

Upside provides one of the clearest 360-degree views of our marketing activities and their impact. The scorecards offer a simple, easy-to-understand snapshot that helps campaign owners quickly see how campaigns and channels are performing. The MCP lets me drill into the data—or zoom back out—in almost any way I can imagine. It finally gives me the ability to build the kinds of views I’ve wanted for years but never had the infrastructure to create. Upside has become an integral part of our team’s workflow. I’ve been working with the Upside team since October 2024, and I’ve been consistently impressed by how fast and accurately they move. They’re incredibly responsive and genuinely a joy to work with.