Upside Pricing Overview

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Upside Pricing Key Insights

Last updated on Jul 29, 2026

Upside offers a free trial. Information about Upside pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Upside must be conducted with the seller.

Rated 5.0 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Upside Pricing FAQs

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Is Upside free, or does it offer a free trial?

Upside does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

Who is Upside pricing best suited for?

Upside's pricing is best suited for mid-market companies with 51 to 1,000 employees, which represent the overwhelming majority of G2 reviewers. Industries most represented include computer software, information technology and services, financial services, and marketing and advertising. G2 reviews of Upside indicate the strongest fit is GTM marketers, demand gen teams, and revenue operations professionals who need multi-touch attribution across complex tech stacks. Small businesses also appear in G2 review data and report strong value, particularly for teams already using Slack, HubSpot, or Salesforce. Upside's custom pricing model makes it less accessible for budget-constrained buyers without enterprise procurement processes.

What are the key differences between the free and paid versions of Upside?

Upside does not offer a permanent free tier. According to G2's pricing data for Upside, a free trial is available for teams evaluating the platform before committing. Upside's paid plans are structured around custom enterprise quotes, meaning pricing is negotiated based on organizational needs rather than fixed tiers. The free trial provides a time-limited window to assess Upside's multi-touch attribution, GTM data integrations with tools like Salesforce, HubSpot, Gong, and Outreach, and AI-powered reporting capabilities. Full access to Upside's MCP integrations, custom mini-app building, and ongoing team support are features tied to a paid engagement.

Is Upside considered good value for its pricing?

G2 reviewers of Upside's pricing consistently signal strong value, with every reviewer awarding a perfect 5.0 rating. Enterprise and mid-market users specifically highlight speed to value, with one enterprise reviewer noting full integration and populated data within two to three days versus a competitor that took over a year. G2 reviews of Upside also cite the ability to replace multiple point solutions with one attribution layer as a key cost justification. The primary trade-off noted is heavy reliance on the Upside team for onboarding and guidance, suggesting buyers should factor in implementation support when evaluating total cost.

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Upside Pricing Reviews

(2)
Cassandra S.
CS
Cassandra S.
Product Marketing Manager
Mid-Market (51-1000 emp.)
"Effortless Multi-Touch Attribution"
5/5
What do you like best about Upside?

Ease of multi-touch attribution across all our tools. Easiest way to build a dashboard (mini app) ever. Their team and customer support are also phenomenal, they always go above and beyond Review collected by and hosted on G2.com.

What do you dislike about Upside?

Nothing comes to mind - im just trying to get more of the org to use it! Review collected by and hosted on G2.com.

Lisa C.
LC
Lisa C.
Corporate Vice President, Chief Marketing Officer
Enterprise (> 1000 emp.)
"Seamless Attribution Insights with Unmatched Setup Speed and Time-to-Value"
5/5
What do you like best about Upside?

I think the team at Upside is brilliant, with a great understanding of the challenges I'm trying to solve. I really like that the product itself is very simple and intuitive, with a thoughtful design. The dashboard is not scary, and I love how fast and easy it was to get everything set up and start realizing real value. We were fully integrated and had all our data populated in just two to three days. Upside's team did all the heavy lifting, which was outstanding, especially compared to a previous competitor that took over a year to set up. The onboarding process was clear and efficient. The UI/UX is clean and intuitive, requiring no ramp-up time to understand. I also value the integrations with Salesforce, HubSpot, Apollo, and Gong, as they provide a complete view of the end-to-end customer journey. Upside's use of AI helps surface unbelievable insights from unstructured data, making it easier to see and understand the data. From an ROI standpoint, the total cost, speed to value, and the value we've gotten so far are extraordinary. Review collected by and hosted on G2.com.

What do you dislike about Upside?

There isn't anything I dislike about Upside. Review collected by and hosted on G2.com.

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