Unlayer Pricing Overview

Free Trial

Unlayer Pricing Key Insights

Last updated on Jul 28, 2026

Unlayer offers 5 pricing editions, starting at $0. Unlayer pricing tiers are designed to support different usage levels and team sizes. Unlayer also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Unlayer pricing table below to figure out the best fit for your needs.

Free — $0

Launch — $250 / Per Month

Scale — $750 / Per Month

Optimize — $2,000 / Per Month

Enterprise — Contact Us

Rated 4.4 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Free

Forever

Launch

Starting at $250.00

Per Month

Scale

Starting at $750.00

Per Month

White-Labeling

Font Management

Localization

Built-in Themes

Cloud API

Amazon S3 Storage

Custom Image Library

3 Custom Tools

3 Domains

Email Builder

Page Builder

Popup Builder

Document Builder

Social Media

Stock Images

Mobile Design Mode

Image Editor

Undo & Redo

Design Tags

Videos

Forms

Countdown Timers

Power Paste

Link Types

AI Assisted Writing

Device Previews

Dark Mode

Audit Tab

Basic Merge Tags

Dynamic Images

Special Links

Display Conditions

Smart Merge Tags

File Manager

Custom File Manager

Custom Blocks

User Saved Blocks

User Roles and Permissions

Team Collaboration

Optimize

Starting at $2,000.00

Per Month

White-Labeling

Font Management

Localization

Built-in Themes

Cloud API

Amazon S3 Storage

Custom Storage

Custom Image Library

5 Custom Tools

Custom Tabs

Custom Preview

3 Domains

Unlimited Users

Email Builder

Page Builder

Popup Builder

Document Builder

Social Media

Stock Images

Mobile Design Mode

Image Editor

Undo & Redo

Design Tags

Videos

Forms

Countdown Timers

Power Paste

Link Type

Header & Footer

AMP

AI → Assisted Writing

AI → Image Generation

AI → Image Alt-text

Device Previews

Dark Mode

Audit Tab

Custom Audit Validators

Inbox Previews

Send Test Emails

Basic Merge Tags

Dynamic Images

Special Links

Display Conditions

Smart Merge Tags

File Manager (User Uploads)

Custom File Manager

Custom Blocks

Synced Blocks

User Saved Blocks

User Roles & Permission

Team Collaboration

Enterprise

Personalized Pricing

White-Labeling

Font Management

Localization

Built-in Themes

Cloud API

Amazon S3 Storage

Custom Storage

Custom Image Library

Custom Tools

Custom Tabs

Custom Preview

Domains (Custom)

Unlimited Users

Email Builder

Page Builder

Popup Builder

Document Builder

Social Media

Stock Images

Mobile Design Mode

Image Editor

Undo & Redo

Design Tags

Videos

Forms

Countdown Timers

Power Paste

Link Type

Header & Footer

AMP

AI → Assisted Writing

AI → Image Generation

AI → Image Alt-text

Device Previews

Dark Mode

Audit Tab

Custom Audit Validators

Inbox Previews

Send Test Emails

Basic Merge Tags

Dynamic Images

Special Links

Display Conditions

Smart Merge Tags

File Manager (User Uploads)

Custom File Manager

Custom Blocks

Synced Blocks

User Saved Blocks

User Roles & Permission

Team Collaboration

Brand Style Guide

Custom OpenAI Connector

Custom Exporters

Server-Side Rendering

Multi-Language Templates

Early Access

Delayed Release

On-Premise/Offline

Priority Support

Dedicated CSM

Security & Continuity

Custom Agreement

Unlayer offers a Forever Free plan that includes access to core features like the Email, Page, Popup, and Document Builders, unlimited seats, and project-based usage limits. Above this, there are three paid tiers—Launch ($250/mo), Scale ($750/mo), and Optimize ($2,000/mo)—each offering a 14-day free trial and progressively more advanced capabilities like white-labeling, custom tools, AI-assisted writing, collaboration, and AMP support. For organizations with larger needs, an Enterprise plan is available with a customizable agreement, on-premise deployment, dedicated support, and enterprise-grade security and compliance.

Pricing information for Unlayer is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Unlayer must be conducted with the seller.

Pricing information was last updated on August 21, 2025

Unlayer Pricing FAQs

Generated using AI

Is Unlayer free, or does it offer a free trial?

Yes. According to G2 data, Unlayer offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Unlayer cost in 2026?

According to G2 data, Unlayer pricing in 2026 starts at $250.00 and can reach $2,000.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Unlayer's official pricing page for the most current details.

Who is Unlayer pricing best suited for?

Unlayer's pricing is best suited for small-to-mid-market SaaS companies embedding an email editor into their own platforms. G2 reviewers from computer software, health and wellness, real estate, and hospitality industries consistently describe using Unlayer's Launch or Scale tiers to avoid building a custom editor, citing saved development time as the primary ROI. The Launch tier at $250/month fits small software teams needing white-labeling and API access. Scale at $750/month suits mid-market teams requiring collaboration, custom blocks, and dynamic content. Enterprise and agency users needing AMP, synced blocks, server-side rendering, or custom agreements gravitate toward Unlayer's Optimize or Enterprise tiers.

What are the key differences between the free and paid versions of Unlayer?

Unlayer's free tier covers the core Email, Page, and Popup Builders with basic merge tags and device previews, but withholds nearly everything teams need for embedded or branded deployments. Unlayer's paid plans starting at $250/month unlock white-labeling, Cloud API, custom tools, stock images, mobile design mode, and domain support. Higher tiers add countdown timers, AI writing, smart merge tags, display conditions, team collaboration, and inbox previews. G2 reviewers specifically highlight white-labeling and custom blocks as critical paid features for SaaS embedding use cases. The free tier suits individual template creation only; any commercial or embedded deployment requires a paid plan.

Is Unlayer considered good value for its pricing?

Unlayer's pricing draws mixed but mostly positive sentiment on G2. High ratings dominate, with G2 reviewers frequently praising the drag-and-drop editor, embeddability, and time saved versus building a custom editor, framing it as strong ROI for SaaS teams. However, cost concerns surface repeatedly: G2 users flag that simple features like display condition previews require tier upgrades, custom blocks carry add-on fees, and the jump from $250/month to $750/month is steep for small teams. One G2 reviewer explicitly notes pricing increased while functionality was lost unless they paid more. Overall, Unlayer delivers good value for mid-market SaaS builders but feels expensive for budget-constrained small businesses or startups.

Top-Rated Alternatives

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Unlayer Alternatives Pricing

The following is a quick overview of editions offered by other Email Template Builder Software

Product	Price	Features
RGE Studio Starter	Free	Great for occasional projects Everything you need to get started: Mobile design mode, easy integration with your favorite sending platform, 1,700+ free templates, and more.
MailerLite Free	FreePer Month	2 user seats 2500 monthly emails 24/7 email & chat support for up to 14 days Send email campaigns Setup visual automations Launch websites and landing pages Signup forms & pop-ups Sell digital products or services 100+ integrations, including Claude and ChatGPT
Stripo.email Forever FREE	$0.00	Discover what Stripo can do for you. Always free. No credit card needed. 2 users 3 projects 10 Stored Emails & Templates 4 Exports, per month Export to Zapier, Gmail,Outlook, HTML, PDF, Image, and Webhook Access to Free templates Version history for 30 days Full access to User roles and permissions 1000 Countdown Timer opens per month Light-featured Notification center

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Unlayer alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Unlayer Pricing Reviews

(2)

Jordan N.

Co-Founder CEO

Small-Business (50 or fewer emp.)

10/10/2025

"Effortless to Use for Both Users and Developers"

4.5/5

What do you like best about Unlayer?

I love the drag-and-drop capabilities and the preview tool, which makes managing proposals and email marketing effortless. The merge tags feature is impressive as it would have been challenging for us to build. The ease of use of Unlayer from both the end user and development perspectives is fantastic. The documentation and support team are invaluable, helping us overcome any learning curves quickly. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I think having access to Unlayer's template library would be a beneficial addition. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

edit

We're thrilled to hear that Unlayer has been a user-friendly tool for you, especially with limited HTML experience. Thank you for sharing your positive experience!

Marco K.

11/10/2025

"Convenient SaaS for Email Templates and Landing Pages, but setup was a bit challenging"

3/5

What do you like best about Unlayer?

I have been using Unlayer for about three years, primarily for allowing our customers to create email templates and landing pages. One of the aspects I appreciate most is the email template editor, which includes useful safeguards ensuring only permitted elements are allowed. This feature provides an added layer of security and compliance, making it a reliable tool for our email marketing needs. The landing page editor is also highly intuitive, which makes it straightforward and effective to use, enhancing our workflow without a steep learning curve. I also value that Unlayer is a Software as a Service (SaaS) solution, which means it is consistently updated, eliminating the burden of manual updates and ensuring we are always using the latest version. The ability to upload media directly to our own configured Azure BLOB storage is another significant advantage, providing us flexibility and control over our media assets. Moreover, Unlayer is immensely valuable because it saves us from the time-consuming task of building and maintaining an email template and landing page editor ourselves, allowing us to focus on our core business activities while benefiting from a commercially maintained product. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I found the newly introduced plans for Unlayer unsatisfactory as they did not offer significantly more benefits compared to the higher cost. In fact, there were instances where we lost functionality unless we paid extra. Additionally, the initial setup of Unlayer was challenging because it was not a simple drop-in replacement for Froala Editor, which added complexity to our transition. Review collected by and hosted on G2.com.

Response from Warisha Nasir of Unlayer

edit

Thank you for your detailed feedback on your experience with Unlayer. We're pleased to hear that the email template editor, landing page editor, and SaaS model have been beneficial for your business. We understand your concerns about the newly introduced plans and the initial setup, and we will take your feedback into account as we continue to enhance our platform. We appreciate your continued support and look forward to improving your experience with Unlayer.