[
Unlayer Reviews
](https://www.g2.com/products/unlayer/reviews)

[
Unlayer Reviews
](https://www.g2.com/products/unlayer/reviews)

# Unlayer Pricing Overview

[Editedit](https://my.g2.com/unlayer/pricings)

Free Trial

## Unlayer Pricing Key Insights

Last updated on Jul 28, 2026

* * *

Unlayer offers **5 pricing editions** , starting at **$0**. Unlayer pricing tiers are designed to support different usage levels and team sizes. Unlayer also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Unlayer pricing table below to figure out the best fit for your needs.

* * *

Free — $0

Launch — $250 / Per Month

Scale — $750 / Per Month

Optimize — $2,000 / Per Month

Enterprise — Contact Us

Rated 4.4 / 5

\*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Free

Free

Forever

- Email Builder
- Page Builder
- Popup Builder 
- Social Media
- Device Previews 
- Basic Merge Tags

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Launch

Starting at $250.00

Per Month

- White-Labeling
- Font Management
- Localization
- Cloud API
- Amazon S3 Storage
- Custom tools
- 2 Domains
- Email Builder
- Page Builder 
- Popup Builder 
- Document Builder 
- Social Media
- Stock Images 
- Mobile Design Mode 
- Undo & Redo 
- Design Tags
- Videos 
- Forms
- Device Previews 
- Dark Mode
- Basic Merge Tag
- File Manager (Uploads)
- User Roles and permissions

Show More

Scale 

Starting at $750.00

Per Month

- White-Labeling
- Font Management
- Localization
- Built-in Themes 
- Cloud API
- Amazon S3 Storage
- Custom Image Library
- 3 Custom Tools 
- 3 Domains
- Email Builder
- Page Builder 
- Popup Builder 
- Document Builder 
- Social Media 
- Stock Images 
- Mobile Design Mode 
- Image Editor 
- Undo & Redo
- Design Tags 
- Videos 
- Forms 
- Countdown Timers 
- Power Paste
- Link Types 
- AI Assisted Writing
- Device Previews 
- Dark Mode 
- Audit Tab
- Basic Merge Tags 
- Dynamic Images 
- Special Links 
- Display Conditions 
- Smart Merge Tags
- File Manager
- Custom File Manager 
- Custom Blocks 
- User Saved Blocks 
- User Roles and Permissions
- Team Collaboration

Show More

Optimize 

Starting at $2,000.00

Per Month

- White-Labeling
- Font Management 
- Localization
- Built-in Themes 
- Cloud API 
- Amazon S3 Storage 
- Custom Storage 
- Custom Image Library 
- 5 Custom Tools 
- Custom Tabs
- Custom Preview
- 3 Domains 
- Unlimited Users 
- Email Builder
- Page Builder 
- Popup Builder 
- Document Builder 
- Social Media 
- Stock Images 
- Mobile Design Mode 
- Image Editor
- Undo & Redo 
- Design Tags 
- Videos
- Forms 
- Countdown Timers 
- Power Paste 
- Link Type
- Header & Footer
- AMP
- AI → Assisted Writing
- AI → Image Generation
- AI → Image Alt-text
- Device Previews 
- Dark Mode 
- Audit Tab
- Custom Audit Validators 
- Inbox Previews 
- Send Test Emails 
- Basic Merge Tags 
- Dynamic Images 
- Special Links 
- Display Conditions
- Smart Merge Tags 
- File Manager (User Uploads)
- Custom File Manager
- Custom Blocks 
- Synced Blocks 
- User Saved Blocks 
- User Roles & Permission
- Team Collaboration

Show More

Enterprise

Contact Us

Personalized Pricing

- White-Labeling
- Font Management
- Localization
- Built-in Themes
- Cloud API
- Amazon S3 Storage
- Custom Storage
- Custom Image Library
- Custom Tools
- Custom Tabs
- Custom Preview
- Domains (Custom)
- Unlimited Users
- Email Builder
- Page Builder
- Popup Builder
- Document Builder
- Social Media
- Stock Images
- Mobile Design Mode
- Image Editor
- Undo & Redo
- Design Tags
- Videos
- Forms
- Countdown Timers
- Power Paste
- Link Type
- Header & Footer
- AMP
- AI → Assisted Writing
- AI → Image Generation
- AI → Image Alt-text
- Device Previews
- Dark Mode
- Audit Tab
- Custom Audit Validators
- Inbox Previews
- Send Test Emails
- Basic Merge Tags
- Dynamic Images
- Special Links
- Display Conditions
- Smart Merge Tags
- File Manager (User Uploads)
- Custom File Manager
- Custom Blocks
- Synced Blocks
- User Saved Blocks
- User Roles & Permission
- Team Collaboration
- Brand Style Guide
- Custom OpenAI Connector
- Custom Exporters
- Server-Side Rendering
- Multi-Language Templates
- Early Access 
- Delayed Release
- On-Premise/Offline
- Priority Support
- Dedicated CSM 
- Security & Continuity
- Custom Agreement

Show More

Unlayer offers a Forever Free plan that includes access to core features like the Email, Page, Popup, and Document Builders, unlimited seats, and project-based usage limits. Above this, there are three paid tiers—Launch ($250/mo), Scale ($750/mo), and Optimize ($2,000/mo)—each offering a 14-day free trial and progressively more advanced capabilities like white-labeling, custom tools, AI-assisted writing, collaboration, and AMP support. For organizations with larger needs, an Enterprise plan is available with a customizable agreement, on-premise deployment, dedicated support, and enterprise-grade security and compliance. 

Pricing information for Unlayer is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Unlayer must be conducted with the seller.
Pricing information was last updated on August 21, 2025

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## Unlayer Pricing FAQs

Generated using AI

Is Unlayer free, or does it offer a free trial?

Yes. According to G2 data, Unlayer offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Unlayer cost in 2026?

According to G2 data, Unlayer pricing in 2026 starts at $250.00 and can reach $2,000.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Unlayer's official pricing page for the most current details.

Who is Unlayer pricing best suited for?

Unlayer's pricing is best suited for small-to-mid-market SaaS companies embedding an email editor into their own platforms. G2 reviewers from computer software, health and wellness, real estate, and hospitality industries consistently describe using Unlayer's Launch or Scale tiers to avoid building a custom editor, citing saved development time as the primary ROI. The Launch tier at $250/month fits small software teams needing white-labeling and API access. Scale at $750/month suits mid-market teams requiring collaboration, custom blocks, and dynamic content. Enterprise and agency users needing AMP, synced blocks, server-side rendering, or custom agreements gravitate toward Unlayer's Optimize or Enterprise tiers.

What are the key differences between the free and paid versions of Unlayer?

Unlayer's free tier covers the core Email, Page, and Popup Builders with basic merge tags and device previews, but withholds nearly everything teams need for embedded or branded deployments. Unlayer's paid plans starting at $250/month unlock white-labeling, Cloud API, custom tools, stock images, mobile design mode, and domain support. Higher tiers add countdown timers, AI writing, smart merge tags, display conditions, team collaboration, and inbox previews. G2 reviewers specifically highlight white-labeling and custom blocks as critical paid features for SaaS embedding use cases. The free tier suits individual template creation only; any commercial or embedded deployment requires a paid plan.

Is Unlayer considered good value for its pricing?

Unlayer's pricing draws mixed but mostly positive sentiment on G2. High ratings dominate, with G2 reviewers frequently praising the drag-and-drop editor, embeddability, and time saved versus building a custom editor, framing it as strong ROI for SaaS teams. However, cost concerns surface repeatedly: G2 users flag that simple features like display condition previews require tier upgrades, custom blocks carry add-on fees, and the jump from $250/month to $750/month is steep for small teams. One G2 reviewer explicitly notes pricing increased while functionality was lost unless they paid more. Overall, Unlayer delivers good value for mid-market SaaS builders but feels expensive for budget-constrained small businesses or startups.

## Top-Rated Alternatives

[

 ![RGE Studio](https://images.g2crowd.com/uploads/product/hd_favicon/e6d309bb9b676c9e655c0b28b7645066/rge-studio.svg "RGE Studio")

RGE Studio

4.7/5(349)

](https://www.g2.com/products/rge-studio/reviews)

[

 ![Stripo.email](https://images.g2crowd.com/uploads/product/hd_favicon/1533550539/stripo-email.svg "Stripo.email")

Stripo.email

4.8/5(170)

](https://www.g2.com/products/stripo-email/reviews)

[

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

Klaviyo

4.6/5(1,360)

](https://www.g2.com/products/klaviyo/reviews)

[
View All Alternatives
](https://www.g2.com/products/unlayer/competitors/alternatives)

## Unlayer Alternatives Pricing

The following is a quick overview of editions offered by other [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

| Product | Price | Features |
| --- | --- | --- |
| ![RGE Studio](https://images.g2crowd.com/uploads/product/image/small_square/small_square_deb1b9e93b8f5d27edb7d56892460887/rge-studio%282%29.png)[RGE Studio](https://www.g2.com/products/rge-studio/reviews) Starter | Free | Great for occasional projects Everything you need to get started: Mobile design mode, easy integration with your favorite sending platform, 1,700+ free templates, and more. |
| ![Stripo.email](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a13ae314709c84fada03721f0a556c2b/stripo-email.png)[Stripo.email](https://www.g2.com/products/stripo-email/reviews) Forever FREE | $0.00 | Discover what Stripo can do for you. Always free. No credit card needed. 2 users 3 projects 10 Stored Emails & Templates 4 Exports, per month Export to Zapier, Gmail,Outlook, HTML, PDF, Image, and Webhook Access to Free templates Version history for 30 days Full access to User roles and permissions 1000 Countdown Timer opens per month Light-featured Notification center |
| ![MailerLite](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6f674b882a9f26544d804c2c8badd73f/mailerlite.png)[MailerLite](https://www.g2.com/products/mailerlite/reviews) Free | FreePer Month | 2 user seats 2500 monthly emails 24/7 email & chat support for up to 14 days Send email campaigns Setup visual automations Launch websites and landing pages Signup forms & pop-ups Sell digital products or services 100+ integrations, including Claude and ChatGPT |

Various alternatives pricing & plans

Free Trial

Pricing information for the above various Unlayer alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

## Unlayer Pricing Reviews
(2)

  

 ![Jordan N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan N.")
JN

Jordan N.

Co-Founder CEO

Small-Business (50 or fewer emp.)

10/10/2025

"Effortless to Use for Both Users and Developers"

4.5/5

What do you like best about Unlayer?

I love the drag-and-drop capabilities and the preview tool, which makes managing proposals and email marketing effortless. The merge tags feature is impressive as it would have been challenging for us to build. The ease of use of Unlayer from both the end user and development perspectives is fantastic. The documentation and support team are invaluable, helping us overcome any learning curves quickly. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I think having access to Unlayer's template library would be a beneficial addition. Review collected by and hosted on G2.com.

What problems is Unlayer solving and how is that benefiting you?

Unlayer helps us quickly deliver value to customers with reliable tools like the drag-and-drop capabilities, merge tags, and email marketing integration, easing both end-user and development experiences. Review collected by and hosted on G2.com.

Show More

Response from Warisha Nasir of Unlayer

[Editedit](https://www.g2.com/survey_responses/unlayer-review-11793464/official_response/edit)

We're thrilled to hear that Unlayer has been a user-friendly tool for you, especially with limited HTML experience. Thank you for sharing your positive experience!

Validated ReviewerSource: Organic Review from Pop Up

  

 ![Marco K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco K.")
MK

Marco K.

11/10/2025

"Convenient SaaS for Email Templates and Landing Pages, but setup was a bit challenging"

3/5

What do you like best about Unlayer?

I have been using Unlayer for about three years, primarily for allowing our customers to create email templates and landing pages. One of the aspects I appreciate most is the email template editor, which includes useful safeguards ensuring only permitted elements are allowed. This feature provides an added layer of security and compliance, making it a reliable tool for our email marketing needs. The landing page editor is also highly intuitive, which makes it straightforward and effective to use, enhancing our workflow without a steep learning curve. I also value that Unlayer is a Software as a Service (SaaS) solution, which means it is consistently updated, eliminating the burden of manual updates and ensuring we are always using the latest version. The ability to upload media directly to our own configured Azure BLOB storage is another significant advantage, providing us flexibility and control over our media assets. Moreover, Unlayer is immensely valuable because it saves us from the time-consuming task of building and maintaining an email template and landing page editor ourselves, allowing us to focus on our core business activities while benefiting from a commercially maintained product. Review collected by and hosted on G2.com.

What do you dislike about Unlayer?

I found the newly introduced plans for Unlayer unsatisfactory as they did not offer significantly more benefits compared to the higher cost. In fact, there were instances where we lost functionality unless we paid extra. Additionally, the initial setup of Unlayer was challenging because it was not a simple drop-in replacement for Froala Editor, which added complexity to our transition. Review collected by and hosted on G2.com.

What problems is Unlayer solving and how is that benefiting you?

I use Unlayer to allow customers to create email templates and landing pages easily, saving us from building and maintaining editors ourselves. It’s a SaaS solution, so it's always updated, providing intuitive use and media upload capability to Azure BLOB storage. Review collected by and hosted on G2.com.

Show More

Response from Warisha Nasir of Unlayer

[Editedit](https://www.g2.com/survey_responses/unlayer-review-11937466/official_response/edit)

Thank you for your detailed feedback on your experience with Unlayer. We're pleased to hear that the email template editor, landing page editor, and SaaS model have been beneficial for your business. We understand your concerns about the newly introduced plans and the initial setup, and we will take your feedback into account as we continue to enhance our platform. We appreciate your continued support and look forward to improving your experience with Unlayer.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

Unlayer Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_deb1b9e93b8f5d27edb7d56892460887/rge-studio%282%29.png "Product Avatar Image")

RGE Studio

4.7/5(349)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a13ae314709c84fada03721f0a556c2b/stripo-email.png "Product Avatar Image")

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image")

Klaviyo

4.6/5(1,360)

[
Compare Now
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