TWIPLA Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion.
Reporting (11)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior
Data Segmentation
Segments collected data on predetermined criteria
Other (4)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (3)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (5)
Conversion Opportunities
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors
Data Quantification
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Behavior (3)
Click Tracking
Tracks where users are clicking on a web page.
Mouse Movement
Tracks mouse movement over a web page.
Frustration Tracking
See where users experience the most difficulty on a web page.
Survey Management (2)
Survey Builder
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Question Types
Allows the use of various question types such as open-ended, closed-ended, multiple choice, and ratings
Survey Customization (1)
Branding
Allows users to customize survey colors, logos, and URLs to match company branding
Survey Insights (3)
Reporting & Analytics
Provides tools to visualize and analyze data
Data Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Survey (3)
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.




