TWIPLA Features
Metrics (9)
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Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
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Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
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Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
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Standard Event Tracking
Software automatically tracks standard user actions.
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Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
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Retention
Accurately measure bounce rate.
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Return
Track user return rates and related metrics.
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Conversions
Track what proportion of users convert via a certain action.
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Funnels
See how many users proceed down a certain path to conversion.
Reporting (15)
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Real-Time Reporting
Obtain live data for who is currently accessing your site.
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Trending
Report on how any user activity has changed over time.
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Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior
Data Segmentation
Segments collected data on predetermined criteria
Real-Time Data
Receive data and information in real time
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Scroll Maps
Mapping/visual representation of exactly where users stop scrolling and leave website pages
Geographic Maps
Visualize locations on a map
Hover Maps
Shows where users' cursors move while navigating a website
Other (4)
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User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
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Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
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E-Commerce
Track revenue and transactions.
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Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (5)
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API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
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Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
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User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Analysis (6)
Conversion Opportunities
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors
Data Quantification
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
User Behavior (3)
Click Tracking
Tracks where users are clicking on a web page.
Mouse Movement
Tracks mouse movement over a web page.
Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (1)
Data Analysis
Offers insights into relationships between user information and user behavior.
Visitor Information (2)
User Identification
Collects user information (location, IP address, email, etc.).
Search Box
Search sessions by keywords or IP address.
Analytics (5)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Survey Management (5)
Survey Builder
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
Customizable Questions
Tailored or customizable questions for more targeted and relevant data collection
Mobile Survey
Distribute a survey via mobile devices
Site Intercept Survey
Survey popup over a webpage to specific users based on their behavior
Pulse Surveys
Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group
Survey Customization (1)
Branding
Allows users to customize survey colors, logos, and URLs to match company branding
Survey Insights (5)
Reporting & Analytics
Provides tools to visualize and analyze data
Data Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Real-Time Data
Receive data and information in real time
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Heatmap Tools (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Agentic AI - Digital Analytics (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Analytics (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Survey (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Additional Functionality (46)
Online Polling
Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Data Visualization
Graphical representation of data
Survey/Poll Management
Create and administer polls and surveys
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Interactive Content
Allow the audience to interact or engage with the content
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Activity Tracking
Track and document all activities across devices, networks, and other systems
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
API
Application programming interface that allows for integration with other systems/databases
Data Security
Protect sensitive data for digital privacy
Anonymous Feedback
Allow reviewers to provide anonymous feedback to encourage honest conversations
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
NPS Survey Structure
Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Import/Export
Import and export data to and from software applications
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Customer Activity Tracking
A report showing what actions customers perform
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Activity Tracking
Track and document all activities across devices, networks, and other systems
Visitor Tracking
Track visitors and purpose of visits
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Data Visualization
Graphical representation of data
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Real-Time Analytics
Analyze and gain insights into data in real-time
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Customizable Reports
Alter the layout and content of reports
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Screen Activity Recording
Capture what is happening on a computer screen
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Website Analytics
Track and analyze information regarding website visitors
Behavioral Analytics
Track and analyse user behavior within a system or network
API
Application programming interface that allows for integration with other systems/databases
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Element Analytics
Mobile Access
Access software remotely via mobile devices
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
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