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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (78.0% of reviews)
Entry-Level Pricing
No pricing available
Free 400 visits Per Month
Google Analytics
Star Rating
(6,631)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsTWIPLA
Star Rating
(45)4.5 out of 5
Market Segments
Small-Business (78.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 400 visits Per Month
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive dashboard that comes pre-loaded with essential metrics, making it easy for users to track website performance without extensive setup. This feature is particularly appreciated by users who value efficiency and quick access to data.
- Users say that TWIPLA shines in its ability to deliver deep customer insights and well-designed filters, which help website owners analyze visitor demographics and behavior effectively. The screen recording feature has been highlighted as a valuable tool for understanding user interactions, setting it apart for those focused on user experience.
- Reviewers mention that Google Analytics offers seamless integration with other Google tools, such as Google Ads and Google Search Console, enhancing its utility for users who rely on multiple platforms for their digital marketing efforts. This integration is a significant advantage for businesses looking to streamline their analytics processes.
- According to verified reviews, TWIPLA is praised for its user-friendly interface, with many users noting that it is easy to navigate and set up. This ease of use is a strong point for those who may not have extensive technical expertise, making it accessible for small business owners.
- G2 reviewers highlight that while Google Analytics has a higher overall satisfaction score, TWIPLA's support quality is frequently commended, with users appreciating the responsive assistance they receive. This can be a crucial factor for businesses that prioritize customer support in their software choices.
- Users report that Google Analytics, despite its complexity, provides robust tracking capabilities, including standard and custom event tracking, which are essential for detailed performance analysis. This feature is particularly beneficial for businesses that require in-depth insights into user engagement and conversion metrics.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableTWIPLA
Free Plan
Free
400 visits Per Month
All Features included.
Unlimited agents.
Unlimited websites.
100% GDPR compliant.
Full Online Support.
- 25 Visitor Recordings
- 1 Heatmap
- 1 Funnel
Free Trial
Google Analytics
No trial information availableTWIPLA
Free Trial is available
Ratings
Meets Requirements
9.0
5,517
8.9
32
Ease of Use
7.8
5,550
9.3
32
Ease of Setup
8.0
2,754
9.1
19
Ease of Admin
8.3
2,607
9.2
12
Quality of Support
7.5
4,591
9.1
25
Has the product been a good partner in doing business?
8.3
2,388
9.4
12
Product Direction (% positive)
8.5
5,396
8.2
32
Features by Category
Metrics
9.0
4023
9.1
29
8.8
4000
9.2
28
8.7
3936
9.0
28
8.6
3617
9.4
11
8.4
3387
8.6
25
8.4
3594
8.8
25
8.5
3640
8.5
25
8.6
3711
8.5
25
8.2
3298
8.2
17
Reporting
Feature Not Available
8.8
26
8.5
3543
8.5
10
8.2
3252
8.7
10
8.4
3496
8.5
24
8.5
3433
8.3
25
8.3
3111
8.4
24
8.5
3664
8.3
8
Other
8.5
3684
8.4
26
8.5
3496
Feature Not Available
8.3
3288
Feature Not Available
8.7
3434
8.6
22
8.5
2697
8.1
22
8.0
2424
Feature Not Available
8.2
2799
8.0
22
Agentic AI - Digital Analytics
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.5
91
Not enough data
Administration
8.5
2623
8.5
19
8.2
2330
Feature Not Available
8.9
3458
9.1
24
8.9
3564
9.0
23
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Visitor Information
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
9.3
15
Not enough data
9.3
15
Not enough data
Data as a Service
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Not enough data
Management
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Survey Management
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Insights
Not enough data
9.2
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Not enough data
Metrics
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Not enough data
Categories
Categories
Shared Categories
Google Analytics and TWIPLA are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TWIPLA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
12.2%
Health, Wellness and Fitness
7.3%
Entertainment
4.9%
Computer Games
4.9%
Apparel & Fashion
4.9%
Other
65.9%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is there a way to make the tool not count you (the owner) as a visitor?
2 Comments
AV
Yes! Go to Settings-> General-> Ignore your own visits. From there you will have the option to ignore visits form a specific browser or a specific IP.Read more
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