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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Small-Business (77.5% of reviews)
Entry-Level Pricing
No pricing available
Free 400 visits Per Month
Google Analytics
Star Rating
(6,598)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsTWIPLA
Star Rating
(44)4.5 out of 5
Market Segments
Small-Business (77.5% of reviews)
Entry-Level Pricing
Free 400 visits Per Month
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Standard Event Tracking feature, scoring 8.6, which allows for comprehensive tracking of user interactions, while TWIPLA shines with a perfect score of 10.0 in the same category, indicating its superior capability in tracking custom events.
- Reviewers mention that TWIPLA offers a more user-friendly experience, reflected in its Ease of Use score of 9.4 compared to Google Analytics' 7.8, making it a preferred choice for small businesses looking for straightforward analytics solutions.
- G2 users highlight the Real-Time Reporting capabilities of TWIPLA, which scored 8.9, as being particularly beneficial for immediate insights, whereas Google Analytics scored slightly lower at 8.8, indicating a minor edge for TWIPLA in this area.
- Users on G2 report that TWIPLA's Quality of Support is notably higher, with a score of 9.1 compared to Google Analytics' 7.5, suggesting that TWIPLA provides more effective customer service and support resources.
- Reviewers say that Google Analytics has a robust Retention metric score of 8.4, but TWIPLA surpasses it with a score of 9.0, indicating that TWIPLA may offer better tools for understanding and improving user retention.
- Users report that while both platforms provide Custom Reports and Dashboards, Google Analytics scores 8.5, which is competitive, but TWIPLA's overall integration and customization options make it a more appealing choice for users needing tailored reporting solutions.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableTWIPLA
Free Plan
Free
400 visits Per Month
All Features included.
Unlimited agents.
Unlimited websites.
100% GDPR compliant.
Full Online Support.
- 25 Visitor Recordings
- 1 Heatmap
- 1 Funnel
Free Trial
Google Analytics
No trial information availableTWIPLA
Free Trial is available
Ratings
Meets Requirements
9.0
5,494
8.9
32
Ease of Use
7.8
5,524
9.3
32
Ease of Setup
7.9
2,728
9.1
19
Ease of Admin
8.2
2,598
9.2
12
Quality of Support
7.5
4,571
9.1
25
Has the product been a good partner in doing business?
8.3
2,380
9.4
12
Product Direction (% positive)
8.5
5,371
8.5
31
Features by Category
Metrics
9.0
4003
9.1
28
8.7
3985
9.2
28
8.7
3925
9.0
28
8.6
3607
9.4
11
8.4
3377
8.6
25
8.4
3585
8.8
25
8.5
3632
8.5
25
8.6
3697
8.5
25
8.2
3288
8.2
17
Reporting
Feature Not Available
8.8
26
8.5
3532
8.5
10
8.2
3244
8.7
10
8.4
3486
8.5
24
8.5
3426
8.3
25
8.3
3104
8.4
24
8.5
3648
8.3
8
Other
8.5
3672
8.4
26
8.5
3489
Feature Not Available
8.3
3280
Feature Not Available
8.7
3419
8.6
22
8.5
2690
8.1
22
8.0
2417
Feature Not Available
8.2
2792
8.0
22
Agentic AI - Digital Analytics
7.7
78
Not enough data
8.0
79
Not enough data
7.6
78
Not enough data
8.4
82
Not enough data
Administration
8.5
2612
8.5
19
8.2
2323
Feature Not Available
8.9
3449
9.1
24
8.9
3557
9.0
23
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1173
Not enough data
8.8
1132
Not enough data
9.1
1145
Not enough data
Tracking & Reporting
8.6
1017
Not enough data
8.9
1161
Not enough data
8.5
1066
Not enough data
8.9
1175
Not enough data
8.7
1119
Not enough data
8.6
1094
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
User Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
A/B Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Visitor Information
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
9.1
11
Not enough data
9.1
11
Not enough data
Data as a Service
9.2
11
Not enough data
8.8
11
Not enough data
9.4
11
Not enough data
8.9
11
Not enough data
Management
9.1
11
Not enough data
9.1
11
Not enough data
8.6
11
Not enough data
8.9
11
Not enough data
Survey Management
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Insights
Not enough data
9.2
6
Not enough data
Feature Not Available
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1121
Not enough data
8.9
1490
Not enough data
8.3
1254
Not enough data
Metrics
8.9
1462
Not enough data
8.9
1495
Not enough data
8.9
1496
Not enough data
8.7
1415
Not enough data
8.7
1429
Not enough data
8.4
1365
Not enough data
Agentic AI - Content Analytics
7.5
38
Not enough data
8.1
38
Not enough data
7.7
38
Not enough data
7.7
38
Not enough data
7.8
40
Not enough data
Metrics
8.8
232
Not enough data
8.6
228
Not enough data
8.7
221
Not enough data
8.6
231
Not enough data
8.8
235
Not enough data
Categories
Categories
Shared Categories
Google Analytics and TWIPLA are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TWIPLA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
12.5%
Health, Wellness and Fitness
7.5%
Entertainment
5.0%
Computer Games
5.0%
Consulting
2.5%
Other
67.5%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is there a way to make the tool not count you (the owner) as a visitor?
2 Comments
AV
Yes! Go to Settings-> General-> Ignore your own visits. From there you will have the option to ignore visits form a specific browser or a specific IP.Read more
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