# Foundry ABM Reviews **Vendor:** Foundry **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 205 ## About Foundry ABM Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. ## Foundry ABM Pros & Cons **What users like:** - Users appreciate the **ease of use** of Foundry ABM, finding it a simple and efficient program to navigate. (6 reviews) - Users value the **seamless integrations** of Foundry ABM, enhancing collaboration between marketing and sales through real-time data insights. (5 reviews) - Users highlight the **sales efficiency** of Foundry ABM, enabling targeted engagement with high-value accounts through real-time data. (5 reviews) - Users value the **robust data analytics** of Foundry ABM, enhancing strategies with real-time insights for effective campaigns. (4 reviews) - Users value the **easy integrations** of Foundry ABM, enhancing workflow and aligning marketing with sales effectively. (4 reviews) - Effective (4 reviews) - Users value the **robust data analytics** and seamless integration of Foundry ABM for effective targeting and alignment. (4 reviews) - Targeting (4 reviews) - Users value the **powerful analytics insights** of Foundry ABM, enhancing targeting and strategy refinement for campaigns. (3 reviews) - Automation (3 reviews) **What users dislike:** - Users find Foundry ABM's **steep learning curve** and complex navigation challenging, especially for newcomers to account-based marketing. (4 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, needing time to adapt and fully utilize its features. (4 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, hindering efficient platform usage and onboarding. (3 reviews) - Users find the **interface not intuitive** , requiring extra training and support for effective usage of Foundry ABM. (3 reviews) - Users find the **poor interface design** of Foundry ABM overwhelming and not intuitive, complicating their experience. (3 reviews) - Users find the **steep learning curve** of Foundry ABM challenging, making initial navigation and setup difficult. (3 reviews) - Users find the **cluttered layout** of Foundry ABM overwhelming, affecting its intuitiveness and overall usability. (2 reviews) - Complex Features (2 reviews) - Cost Issues (2 reviews) - Expensive (2 reviews) ## Foundry ABM Reviews ### 1. Foundry ABM: A Strong Hub with Strong Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Foundry ABM?** What I like most about Foundry ABM is how it pulls everything into one intuitive hub: campaign building, native CRM integrations, and a surprisingly useful intent-driven AI scoring model that actually highlights in-market accounts rather than vanity signals. Performance has been strong overall. Once it’s configured, programs run reliably at scale and keep sales and marketing aligned without constant manual intervention, which makes the ROI on both media spend and team time straightforward to justify. **What do you dislike about Foundry ABM?** Great product overall, but I’ve noticed a few downsides. The interface can feel cluttered, which makes the learning curve steeper than you’d expect for day to day campaign work. Advanced features and reporting also tend to take extra clicks, training, and sometimes technical support to get the most out of them, so the time-to-value ends up being slower than ideal. **What problems is Foundry ABM solving and how is that benefiting you?** The biggest thing it helps with is taking out a lot of our guessing in strategy. We have strong data to back up our choices, and this also really helps with monthly reporting. Lots we can pull to prove things are working, or knowing when to pivot. ### 2. Seamless Integration and Proactive Support Elevate ABM Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Vinit J. | Global Shaper, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Foundry ABM?** The way Foundry's ABM software integrates with multiple sales channel in a short span helps create a repetitive funnel easier and faster. It is very easy to integrate and use with multiple account orchestration platforms along side analytics that help refine output. The support team is also quite proactive in understanding the use case of the customer and suggest methods to implement the best use case scenario. **What do you dislike about Foundry ABM?** In terms of the analytics provided by the Foundry ABM tool, I think it can be a bit more detailed and include a broader set of information than the existing data set. And a UI upgrade and regular bug fixes can make the usage smoother. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM helps resolve a massive gap in the tools that help campaigns and mamabger it in a much stronger manner. The way the entire tool is designed helps launch multi prong campaign along side analytics that support the intent of delivering the best results possible. ### 3. Effective for Targeted Campaigns, But Takes Time to Master **Rating:** 5.0/5.0 stars **Reviewed by:** Toniya T. | UAT Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Foundry ABM?** Foundry ABM proves to be highly effective when it comes to targeting high-value accounts through personalized campaigns. The platform offers robust data analytics that help refine strategies by providing real-time insights and integrating smoothly with CRM systems. I’ve found it particularly useful for enhancing alignment between sales and marketing teams. Although there is a steep learning curve, the impressive results and extensive customization options make the effort worthwhile. **What do you dislike about Foundry ABM?** Foundry ABM can initially feel overwhelming due to its steep learning curve and somewhat complex navigation. I’ve found that the reporting features sometimes lack the flexibility needed for extracting deeper insights, often requiring additional effort. Integration with CRMs is not always seamless, which can slow down workflows. Additionally, customer support response times could use improvement. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM enables us to concentrate on the most relevant accounts rather than spreading our efforts too broadly. It provides insight into which companies are currently conducting research, allowing our sales team to set better priorities. Additionally, it enhances coordination between marketing and sales, resulting in more targeted campaigns and a more predictable pipeline. ### 4. Identifying high-value accounts early **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2026 **What do you like best about Foundry ABM?** What stands out most about Foundry ABM is its ability to pinpoint high-value accounts using real-time intent data. This means our team spends less time chasing low-priority leads and more time engaging the right prospects with personalized messaging. The platform’s multi-channel campaign capabilities — spanning display ads, email, web personalization, and social — help us create truly coordinated account-based marketing strategies from one place. Finally, its seamless integration with our CRM and sales tools ensures alignment between marketing and sales, which has improved pipeline visibility and accelerated deal progression **What do you dislike about Foundry ABM?** While Foundry ABM is powerful, it has a relatively steep learning curve — especially for teams new to account-based marketing. Some features and workflows can feel complex at first, and onboarding takes time before you can use the platform efficiently. The interface could be more intuitive, as certain dashboards and settings are not immediately obvious, requiring extra training or support. Additionally, the cost may be a barrier for smaller teams or companies with limited budgets, making it less accessible compared to simpler ABM tools. **What problems is Foundry ABM solving and how is that benefiting you?** Aligning marketing and sales teams The integration with our CRM and shared dashboards ensures marketing and sales are operating from the same account priorities and activity data. This has strengthened collaboration, improved follow-up timing, and accelerated deal movement through the pipeline. ### 5. ABM for the win! **Rating:** 5.0/5.0 stars **Reviewed by:** Maria S. | International Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Foundry ABM?** Great tool that has helped us tons with the implementation of our ABM campaings, delivering quantifiable results in our pipeline impact and lead gen. Aside from this, the team is always available for whatever question you might have. **What do you dislike about Foundry ABM?** It sometimes has bugs that make it difficult to oversee the reports or setting parts of a campaign but the team is very responsive and quickly fix the issue so we can move forward with our activities **What problems is Foundry ABM solving and how is that benefiting you?** It helps us setting up campaigns so we can reach a larger portion of our audience, increase our awareness and ultimately increase impact. It has helped us by influencing several accounts that have ultimately become deals. ### 6. G2 is a pretty well-known platform when it comes to finding reliable software reviews. **Rating:** 4.0/5.0 stars **Reviewed by:** GURSIMRAN SINGH A. | Bench Sales Specialist , Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Foundry ABM?** The best thing about G2 is that the reviews come from actual users, so you're getting insights from people who have already used the software in real-world situations. This makes it really helpful for businesses that can't always do hands-on trials of the software before making a decision **What do you dislike about Foundry ABM?** One of the main issues people have with G2 is that some reviews feel incentivized, meaning users are given rewards or perks for leaving feedback. This makes it hard to trust whether the reviews are entirely genuine. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM solves the problem of targeting the right high-value accounts with personalized content. It helps businesses focus on key accounts rather than a broad audience, improving engagement and shortening sales cycles. The benefit is better alignment between marketing and sales, more efficient use of resources, and increased ROI by concentrating efforts on accounts that are most likely to convert. ### 7. Foundry ABM to be a powerful tool for large-scale account-based marketing efforts. **Rating:** 4.5/5.0 stars **Reviewed by:** Pooja C. | Resource Specialist & Bench sales Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Foundry ABM?** It's a solid choice for organizations looking to scale their ABM efforts, especially those needing seamless integration with major CRM platforms and AI-driven insights. **What do you dislike about Foundry ABM?** Foundry ABM's user interface is often considered complex and not very intuitive, making it challenging to navigate, particularly for new users who face a steep learning curve **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM enhance bench sales efforts by leveraging its account identification and intent data features, helping teams identify companies showing interest in hiring consultants. Its audience segmentation tools allow for precise targeting, ensuring outreach is directed toward companies that match the consultant profiles, while multi-channel orchestration enables personalized engagement across multiple platforms for better client acquisition. ### 8. It was a good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Sanket B. | Information Technology Recruiter, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Foundry ABM?** I can tell you that Foundry ABM offers a comprehensive suite of account-based marketing tools that can help businesses target and engage their key accounts more effectively. It provides powerful analytics and automation features to help streamline the ABM process and drive better results. **What do you dislike about Foundry ABM?** One common complaint about Foundry ABM is that the user interface can be a bit overwhelming and not very intuitive. **What problems is Foundry ABM solving and how is that benefiting you?** It helps in targeting high-value accounts, personalizing marketing efforts, ### 9. Very helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Foundry ABM?** I like Foundry ABM for its precision and ability to create highly targeted, personalized campaigns. It aligns marketing and sales, boosts engagement, and provides powerful analytics to refine strategies in real time. **What do you dislike about Foundry ABM?** Foundry ABM can be complex and costly, especially for smaller businesses, and may have a steep learning curve for new users. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry ABM solves inefficient marketing by targeting key accounts, aligning sales and marketing, and boosting engagement, leading to better ROI and stronger relationships. ### 10. A true All-in one ROI Increasing Tool for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Jairo C. | Consultor de Diseño Web, SEO y Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2024 **What do you like best about Foundry ABM?** The fact that it integrates seamlessly with multiple common tools in the market is definitely a win. Aside from that, I love all in-house features, such as lead gen and cold email campaigns. The reporting is also great! **What do you dislike about Foundry ABM?** None that I can think of. Maybe, the product layout/dashboard could be improved a bit. **What problems is Foundry ABM solving and how is that benefiting you?** Buiding a successful sales funnel and campaigns. This really helped me path my clients lifecycle. ### 11. Friendly and easy! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Foundry ABM?** The platform is easy to use, with only a few hours you can understand the tools. Userfriendly 10/10. The integrations with several platforms are a plus and safer for managing your pipeline and lead generation. **What do you dislike about Foundry ABM?** The report generation at the beginning was slow and difficult, but the service desk helped me. **What problems is Foundry ABM solving and how is that benefiting you?** It is an all-in-one platform designed to optimize campaign management, handle generated leads, and manage the sales pipeline. It offers advanced tools for marketing automation, lead tracking, and data analysis, making it easier to effectively manage the entire sales process from lead generation to final conversion. ### 12. So much space for creativity **Rating:** 4.0/5.0 stars **Reviewed by:** Tania Janneth D. | International Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Foundry ABM?** I think it is very user friendly and enjoy that it cna be merged with several other apps. **What do you dislike about Foundry ABM?** the interface colors can be kind of tiring to my eyes. **What problems is Foundry ABM solving and how is that benefiting you?** Keeping everything in one place, I continue to discover everything that can be merged with it. ### 13. Foundry ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan T. | Business Development Manager - Government Services , Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2024 **What do you like best about Foundry ABM?** Very user friendly, it's such a simple and amazing program to use. **What do you dislike about Foundry ABM?** Nothing really, it has Tremendous impacted a lot of people in a positive way. **What problems is Foundry ABM solving and how is that benefiting you?** Solving analytics and doing analysis have been pivotal for me. ### 14. Comparisons between current product and competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Foundry ABM?** Comprehensive overview of various software and it's easy to use. **What do you dislike about Foundry ABM?** Feels a little surface level at times and it would be nice if more info could be collected and updated. **What problems is Foundry ABM solving and how is that benefiting you?** Foundry is helping my customers to compare the value of my product vs competitors ### 15. Good training experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Foundry ABM?** Required to do sompany training and compared to others this was more engaging. **What do you dislike about Foundry ABM?** It took a little while to get things going and figure out the platform. **What problems is Foundry ABM solving and how is that benefiting you?** Meeting a training requirement for my professon. ### 16. ABM ads platform + Intent tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Steven T. | Demand Generation Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2021 **What do you like best about Foundry ABM?** I like Triblio's ability to do omnichannel (Social, ads, email, website personalization, live chat, etc.) engagement experience orchestration all from one platform. **What do you dislike about Foundry ABM?** Some of the integrations are a little janky, but our CSM team made them all go away, so having a good Triblio team on your side is important to make sure you are taken care of at all times. **Recommendations to others considering Foundry ABM:** Talk to other companies and your friends who use/have used Triblio; ask them for their opinions, comparisons to other ABM platforms, and talk to Triblio directly to see if your needs are a good fit for the tool. **What problems is Foundry ABM solving and how is that benefiting you?** I am using Triblio to serve my audience the right message at the right time. Also allowing our sales team have the insight to know which accounts are the best to go after based on intent and engagement activities. ### 17. Great ABM platform **Rating:** 3.5/5.0 stars **Reviewed by:** Whitney R. | Director of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Foundry ABM?** I love how easy it was to set up the integrations to our other platforms. Many companies say the setup process is easy, but this truly was. We also like the many options of integrations available. The power of the orchestrations and the level of intent data are what sold us on the platform; both have proved to be great tools. **What do you dislike about Foundry ABM?** While you can integrate with many platforms, the customization of those integrations could be better, but this is actively changing since we became customers. I would love to see a customer advisory board as they develop new features/capabilities. **What problems is Foundry ABM solving and how is that benefiting you?** We needed a platform to show us a full picture of our target accounts; by complete picture, we mean reading CRM and MAP data. We needed a system to help us take action on the accounts in both platforms. This would allow us to focus better on the accounts sales and marketing are working on and help us identify new accounts that weren't in our pipeline. We also needed a solution to help us look at the pipeline attribution to our ABM efforts. ### 18. Most agile and powerful ABM tool available for integrated marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia D. | Sr. Director of Revenue Marketing and Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Foundry ABM?** I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly progresses accounts from one marketing tactic silo (banner ads for 30 days) to another (add them to a MAP campaign). Instead, it allows reaching and engaging accounts through multiple channels and tactics at the same time in the best traditions of a true orchestration. It comes with website personalization (no need to buy another tool for that) and a powerful reporting module that integrates with Salesforce beautifully. Sales Enablement is easy to set up and makes sense to the sales team (talk about driving adoption and change management!). Thanks to a very competent and responsive CSM team, I have had nothing but success with Triblio implementation. **What do you dislike about Foundry ABM?** While I love a very rapid and aggressive roadmap Ithat Triblio is on (kudos to the product people!) it would be super helpful to have updated documentation for some features that have outdated docs with older screenshots. **What problems is Foundry ABM solving and how is that benefiting you?** We are in a very niched space that requires a very well-defined ABM approach. Our solution is relevant to a smaller subset of the people in the industry we are targeting, so to reach these people effectively, we need to be able to find them across various web channels when they are in the market. Triblio has robust intent data to identify in-market accounts, so we can segment our target list well and only spend dollars on the accounts ready to talk to us. We can then personalize not just the ads served to them but our website pages to continue the conversation omnichannel style. We love the fact that Triblio integrates with most of our tech stack tools, so whether it is MAP or CRM or Sales email tools - we collect all of the engagement reporting in one place. Triblio helps us get the entire company on the same page in terms of who we should go after and whether or not we see them responding to our campaigns. ### 19. Really cool orchestration capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Krisztián F. | Senior ABM/Demand Generation Campaign Manager - EMEA & ANZ, Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Foundry ABM?** It is pretty comrehensive with its ABM capabilities, including audience building, display ad campaign management and last but not least, orchestration. Orchestrations may be the coolest of the capabilities as it really allows you to build cross-platform journeys that span across different tactics, channels and tools (if you have the integrations set up right of course). We start using it last year and is still so much more to offer than what we leverage today. Highly recommended for any ABM/demand gen team. **What do you dislike about Foundry ABM?** We had some bumps with customer success support in the very beginning but since then that has been smoothed out and our current CSM is simply awesome to work with. **What problems is Foundry ABM solving and how is that benefiting you?** It helps us build more meaningful audiences through intent data and through display ads and orchestrations it allows us to directly engage and activate those audiences, let it be a known or anonymous. We are a revenue marketing team so we're constantly looking to expand our known audience and Triblio helps a ton with our reach into anonymous audiences and converting them into known. That is the foundation for us to properly activate accounts and generate opportunities for our Sales organization. ### 20. Solid AMB Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Foundry ABM?** The interface is pretty good - I like the simplicity of Triblio. The site is not too difficult to figure out if you are a first time user. Setting up campaigns is a breeze. **What do you dislike about Foundry ABM?** I dislike the fact that if you are idle for too long the site will log you out but when you log back in it starts you back at the homepage instead of whatever you were working on. I also dislike the load time that it takes for something you need to search for or when pulling stats from the analytics - sometimes you have to wait several minutes for info to load. As an update for the new TUX user interface: the platform is good, it could use some better metric options similar to the classic options. **What problems is Foundry ABM solving and how is that benefiting you?** It's helping us gain more insight into what our prospects are actually interesting in because we test different messaging often. ### 21. Triblio allows marketers to create targeted ads and display them to specific accounts **Rating:** 5.0/5.0 stars **Reviewed by:** Nikson B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Foundry ABM?** Personalize the website content and messaging based on the account and user visiting the site. This helps to create a more personalized experience and increase engagement. Triblio provides detailed reporting and analytics on the performance of account-based marketing campaigns. **What do you dislike about Foundry ABM?** Triblio ABM Platform has reported some potential drawbacks. These include Complexity - a platform to be complex and difficult to navigate, requiring significant time and effort to fully understand and utilize all of its features. Limited Integrations -While the platform does offer integrations with several popular CRM and marketing automation systems Pricing - The cost of the Triblio ABM Platform can be relatively high Learning Curve -Because the platform is highly customizable and offers many features **What problems is Foundry ABM solving and how is that benefiting you?** Triblio's ABM platform is benefiting customers by enabling them to create more personalized, targeted marketing campaigns that are more likely to resonate with their target accounts and drive revenue growth. By providing a comprehensive set of tools that address the key challenges of ABM, Triblio is helping B2B marketers to achieve better results and maximize ROI. Triblio's ABM platform is designed to solve several common challenges that B2B marketers face when it comes to engaging with their target accounts and driving revenue growth. ### 22. UX Updates + Amazing Customer Support = Highly Effective ABM Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Foundry ABM?** Recent changes to their UX and the added capabilities of building out orchestrations are absolute game changers. These features and Triblio's price point make it a very competitive platform. We have an outstanding CSM; they do a great job communicating platform changes and relaying any tech issues we encounter. **What do you dislike about Foundry ABM?** Previously, their UI was relatively cumbersome and transitioning to the new UX has been tedious as it relates to some of their other features -- display ads notwithstanding. Transitioning custom overlay CTAs could be made a little more accessible. **What problems is Foundry ABM solving and how is that benefiting you?** Initially, we predominantly used the website personalization feature and display ad campaigns. Having Salesforce and Pardot integrations for our display campaigns has been incredibly beneficial. We've recently deployed their sales activation module and are excited about communicating those capabilities with our sales team. ### 23. Meets all my ABM expectations and more!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Foundry ABM?** We use Triblio in a variety of ways to meet business goals. The Orchestration platform is very easy to set up and I love that in one place I can set up ads, pop ups and web personalization for a specfied audience. We use also the Triblio metrics and reports to see companies that are hitting our website but who have yet to complete a form. By knowing what pages they have visited we can then be more specific with our marketing and outreach efforts. **What do you dislike about Foundry ABM?** The only downside which isn't really a fault of Triblio is that the intent piece isn't really relevant to us as we operate in a niche industry. I love all the intent features and possibilities with Triblio and just wish we could utilize these more. **Recommendations to others considering Foundry ABM:** Triblio is my ABM platform of choice. I reviewed 4 other platforms and Triblio was the clear winner **What problems is Foundry ABM solving and how is that benefiting you?** Serving specific accounts with relevant ads, pop ups and web personalization. Providing sales with actionable insights on their target accounts hitting our website and interacting with our ads, pop ups and personalization. Providing sales with a hitlist of new accounts who have been on our website so they can target key personas with relevant outreach. Being able to report on our target accounts and the impact Triblio has on our ROI The two way integration with HubSpot is the best out there. It is easy to set up and send information between the two platforms - this means sales can view metrics on their key accounts in HubSpot without having to use another platform and slow down their productivity. HubSpot support is second to none - everyone I have worked with is super knowledgable, helpful, friendly and always willing to go the extra mile. Triblio is constantly evoling and bringing new products to the market - all of which only help us to meet and exceed our targets. ### 24. Comprehensive ABM platform for lead management **Rating:** 4.5/5.0 stars **Reviewed by:** Divyansh B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2023 **What do you like best about Foundry ABM?** Best platform in the market for generating leads and tracking all the follow-ups. Being able to manage and control multiple marketing channels simultaneously. IT targeting the customer's features is excellent and easy to use. The integration process is easy and makes your workflow so easier. With this, you can easily import data and collaborate with third-party applications in just a few clicks. **What do you dislike about Foundry ABM?** Analyzing the issue is more accessible, but generating reports is quite clumsy sometimes. The tools arrangement in this platform is not so good; nothing is arranged correctly. Which sometimes confuses me a lot while selecting an appropriate tool for the workflow. **What problems is Foundry ABM solving and how is that benefiting you?** With this software, we can reach our customers, engaging them in the most appropriate way. Planning has become so intuitive with this software for increasing our business and even increasing revenue. Being able to manage and track multiple campaign channels easily. Posting appropriate content to attract more and more customers. ### 25. Excellent ABM Platform with Exceptional Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** EJ D. | Manager, Demand Generation North America, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Foundry ABM?** The team behind Triblio is what makes the big difference. When we run into difficulties, our account manager is available to review our concerns, make recommendations, and execute real-time changes. **What do you dislike about Foundry ABM?** Triblio is still a newer product, and some of the training material is still in development. While this has presented some difficulties in launching campaigns, the Triblio team has gone above and beyond personally educating us. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio can help us understand the web traffic that is engaging with us, and it allows us to provide more relevant leads to our inside sales team. The targeting and tracking are what we enjoy most about Triblio. ### 26. Excellent platform with its great lead generating feature **Rating:** 4.5/5.0 stars **Reviewed by:** Rushabh D. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Foundry ABM?** The platform includes a lot of CRM and sales/marketing tools for the betterment of all kinds of business. This software's syncing data feature unique; the data we gather and analyze helps us target the most genuine audience for our company. The UI of this software is too unique and very handy to use, as all the features are arranged appropriately and don't creat any confusion while selecting the tool for a preferred workflow. **What do you dislike about Foundry ABM?** The analyzing of data feature is not very good in this software; it needs more improvement. The downloading of this software is quite time consuming. And even challenging to integrate with third-party applications. **What problems is Foundry ABM solving and how is that benefiting you?** This amazing tool has made data management of our clients and other companies easier. My account management staff is veryy happy using this platform as it is saving there a lot of time, and making there workflow more easier. Even the software is being used by the sales team to target and gain more customers towards our business and services. ### 27. Great ABM solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about Foundry ABM?** Easy to use, great account manager, highly valuable insights, cheaper than many of their large competitors, integrations with existing tech stack **What do you dislike about Foundry ABM?** They're in the middle of transitioning to a new UX, so customers have access to both the old and new platforms, which can get a bit confusing/frustrating, especially with some features that are only available in one or the other. **What problems is Foundry ABM solving and how is that benefiting you?** Reaching target accounts efficiently, personalizing web content for the many industries we serve, maintaining brand positioning with existing customers and key prospects ### 28. Really helped us get our ABM Program started **Rating:** 5.0/5.0 stars **Reviewed by:** Amy B. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Foundry ABM?** The intent data insights and the ability to target lists from HubSpot directly for advertising. **What do you dislike about Foundry ABM?** There are multiple methods of intent data, monitoring and understanding it all is a challenge at times. **What problems is Foundry ABM solving and how is that benefiting you?** Account insights and buyer intent ### 29. Useful data for indentifying potential buyers **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren H. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Foundry ABM?** It's a great source of focus for our Business Development Team - seeing buying intent is really useful to us. We use it as a way to focus our outreach for the week ahead, and we've seen success from doing so. **What do you dislike about Foundry ABM?** The tool can still be relatively slow & clunky. Once you get to the page you wanted, it's great & the data is very useful. I also think navigating it could be a bit more user-friendly. **Recommendations to others considering Foundry ABM:** Really useful tool for BD activity **What problems is Foundry ABM solving and how is that benefiting you?** We have a small target market, and it's key for us to know when our prospects are looking for a new tool. Having that data weekly is brilliant, and gives us suitable areas/targets to focus on. ### 30. Triblio ABM Platform allows you to see intent and traffic easily **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2023 **What do you like best about Foundry ABM?** Platform is very easy to use. Alerts can be set up by day or week and sent directly to appropriate users. Reporting through our CRM is integrated. **What do you dislike about Foundry ABM?** Wish we could get more granular about the who- there is definitely work on our side but the intent data is very interesting and useful for our sales team. **What problems is Foundry ABM solving and how is that benefiting you?** Trying to get ahead of people researching platforms and companies visiting our site. We can also provide customized content landing pages to companies engaged with us, and digital advertising within those groups. ### 31. A leading ABM Platform that offers companies a platform and help to reach their targeted audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica R. | Marketing Associate, Campaigns , Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Foundry ABM?** The most beneficial aspect of Triblio is the bi-weekly check-ins with Triblio representatives. We can discuss any questions or pressing topics about campaigns. **What do you dislike about Foundry ABM?** Unable to think about any issues regarding Triblio ABM Platform at the moment. **What problems is Foundry ABM solving and how is that benefiting you?** Providing a platform to create orchestrations or campaigns to target the companies users which also provides us analytics of how successful these campaigns are. ### 32. Actionable and Timely Intent and Activity Data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Foundry ABM?** The number of different data points we are able to track and sync to CRM is vast. All of them, pulled together with our other firmographic and Customer data, really help steer our teams in the right direction. The data we've been able to consume has made a difference in how we prioritize our targets. **What do you dislike about Foundry ABM?** Implementation and integration with our CRM was a bit of trial and error. For security reasons, we opted not to allow their teams access to our CRM for setup and instead handed that ourselves with on-staff system administrators and integration professionals. We discovered that the documentation provided left out data points/custom fields needed to configure the recommended analytics in the CRM. We went through 3 different custom field builds to finally bring in all the data points required. I would have liked to see more details in their implementation guides. **What problems is Foundry ABM solving and how is that benefiting you?** As I am sure most companies do, we use several Go-To-Market tools. A few of them provide some amount of intent signaling or data points. But none provide the level of detail that Triblio does. Coupled with the ability to filter down the data and send alerts directly to our teams, we're able to alert folks in various ways regarding prospect intent and help prioritize targets for our Sales teams. ### 33. Triblio ABM - increased our pipeline by 20% in 90 days **Rating:** 5.0/5.0 stars **Reviewed by:** Dawn W. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Foundry ABM?** Access to intent data & focused clients interested in our products & solutions **What do you dislike about Foundry ABM?** Our only disappointment is access to the management of native ads **What problems is Foundry ABM solving and how is that benefiting you?** We were struggling to find accounts need for our software solutions and the level of readiness to purchase. Triblio's ability to provide intent data and info. ### 34. Better targeting and client support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2022 **What do you like best about Foundry ABM?** We used a very basic display advertising platform before. Triblio allows us to have unlimited orchestrations, provides great client support (regular check-ins, prompt replies for questions, great ideas for optimizing), and is driving more traffic to our site than the previous platform we used. **What do you dislike about Foundry ABM?** The platform, as they are transitioning it to a new ux, is glitchy and not always intuitive. It throws an error message whenever there aren't enough impressions to move on to the next stage, which is just stupid. **What problems is Foundry ABM solving and how is that benefiting you?** We are looking to get visibility in front of targeted accounts, stalled-no decision opportunities. The ads using Triblio's display platform is getting us great traction. I love the metrics. I love that I can load html ads myself (previous platform we used made me have to contact client success to do, which was dumb. ### 35. ABM Strategy launched with Triblio **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Foundry ABM?** New features are being added constantly. Triblio listens to the customers on what they need from the platform. **What do you dislike about Foundry ABM?** Revenue impact reporting will not always work if you do not have a specific setup. **What problems is Foundry ABM solving and how is that benefiting you?** We had no way to target specific accounts without Triblio. ### 36. Great ABM software - even better support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Foundry ABM?** Triblio does all the things you'd want your ABM platform to do - account-based ads, web personalization, robust reporting, etc. But really what sets them apart has been their support and service. We have regular meetings with our Customer Success Manager and they have been so helpful in our usage of the product and encouraging new tactics to try. **What do you dislike about Foundry ABM?** I really don't have much in the way of negatives - it does what we want it to do. **What problems is Foundry ABM solving and how is that benefiting you?** We are focused on a niche target market and so we want to ensure we are driving awareness in specific accounts. Triblio helps us show ads to these accounts while also curating personalized experiences on the site. ### 37. Great team to build program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2022 **What do you like best about Foundry ABM?** The team is extremely helpful and will do what it takes to get questions answered or find a solution. Able to do custom work so it's not a generic/out of the box ABM program, but one that is ours and fits our strategy and objectives. Personalization capabilities **What do you dislike about Foundry ABM?** Lack of sync (at the moment) between a few data sources that are on the roadmap. Creates multiple sources of information that are hard to reconcile and aggregate. Would like more support on the BDR strategy and execution **What problems is Foundry ABM solving and how is that benefiting you?** 1) Additional insight into account 2) Providing an incremental pipeline of accounts in our "blindspot" by surfacing up accounts showing intent, but not on our radar. 3) Orchestration of multiple activities to create an ecosystem of engagement for ABM accounts ### 38. Great Product with Great Customer Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Foundry ABM?** I love how easy it is to use the product - from creating audiences using data from our CRM to uploading ads and creating campaigns. Triblio is easy to navigate and use. **What do you dislike about Foundry ABM?** I am happy with how we are using Triblio. However, I wish the overlays were saved like the ads so you could select an existing one to build from. And it would be great if we could serve ads to fewer devices if we wanted to be super targeted with an account. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio is allowing us to serve ads and website experiences to the customer we want to reach. The data they provide helps us have productive conversations with our sales team. ### 39. Top of the line ABM platform - lost of options to collect intent data but not the best ad targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Foundry ABM?** Triblio offers a great overall solution to tackle a specifically targeted audience offering many solutions in their platform like gathering intent data from multiple networks. Specific networks in which they work give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows for the input of key accounts and contacts to deliver very targeted ads, although I have not been able to fully see positive results on this angle. Additionally, there are other sales enablement tools like Web Personalization and Personalized landing pages but we are not using those modules in our version of Triblio. **What do you dislike about Foundry ABM?** The ad results are somewhat disappointing. I have been running multiple ads on a couple of thousands of dollars of spend and have not been able to see positive results until this day, we will continue to perfect our strategy but I feel that it was over hyped during the sales process. **What problems is Foundry ABM solving and how is that benefiting you?** We have a very specific niche within a niche and Triblio enables us to better target this audience of roughly (400 organizations) on a b2b basis. It is helping us understand the market better and craft our marketing strategy for the long-run ### 40. Let the Leads Flow **Rating:** 5.0/5.0 stars **Reviewed by:** Saila N. | International Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Foundry ABM?** The Triblio platform is easy to use and the intent data allows us to display ads to the right people at the right time. We have seen a concrete impact on our pipeline after 6 months on the platform. We love watching the leads flow in and mapping the impact our ads have had on their journey. **What do you dislike about Foundry ABM?** Due to EU regulations, the platform works best in markets outside of the European Union (but this would be the case with any ABM ad platform). **What problems is Foundry ABM solving and how is that benefiting you?** Triblio allows us to increase the efficiency of our ad budget where we can visibly map the impact on our pipeline. ### 41. Great capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Foundry ABM?** Good insights into accounts that are interacting with both our landing pages and our ads. I love the tie to Salesforce and the ability to create users based on existing lead data and specific parameters **What do you dislike about Foundry ABM?** The analytics and user interface could be better. I wish it was easier to look at campaign and ad group performance separately. Also, the smart pages and lists are great, but I run into weird limitations that I wish wasn't there. It limits the number of pages and lists I can set up and target **What problems is Foundry ABM solving and how is that benefiting you?** Identifying companies and individuals in our target market and how they are interacting with our brand. then using those insights to inform sales and direct our marketing efforts ### 42. Easy to use and great customer support! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Foundry ABM?** The administration and very easy to setup and the integration with HubSpot has been extremely helpful for evaluation. **What do you dislike about Foundry ABM?** The ad spend was hard to find, but their update looks to have fixed this. **What problems is Foundry ABM solving and how is that benefiting you?** It is helping to spread the word for our brand and allowing us reach an audience that has been difficult to reach on our own. ### 43. The Application More Than Meets Our Needs **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer T. | Marketing Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Foundry ABM?** We are new the to ABM mindset and looking for an easy-to-use application to help our growing team. Triblio met our needs and has exceeded our expectations. It's given us the data and confidence to get our ABM strategy off the ground. The Triblio support team and our CSM is a rock star - helping to make getting started a breeze and helping to support our changing business needs. **What do you dislike about Foundry ABM?** For a small 3 person marketing team, resources (budget and time) are our biggest challenge. Although the Triblio application is easy to use, we struggle with how to manage and react to changing intent signals. If I had to add an item to a wishlist, I would say more robust reporting capabilities is an area of growth for the product. I know the Triblio product team is working on adding new functionality so I'm confident this needs with be addressed soon. **What problems is Foundry ABM solving and how is that benefiting you?** We were looking to Triblio to help get our ABM strategy off the ground. A big part of this was understanding first and third-party intent signals - understanding who is showing intent and providing that data to our sales team for follow-up. The google plugin with salesforce is very helpful. Allows our BDR and sales team real-time access to intent data so they can react to intent signals faster and with greater accuracy. We've also shifted some of our ad budgets in-house, which allows us to launch more personalized advertising more quickly. ### 44. Great ABM platform which is absolutely pivotal for my marketing strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Foundry ABM?** Without question, it's Triblio's seamless alignment and native integration with HubSpot. **What do you dislike about Foundry ABM?** The old UI/UX, but you can now use the new TUX version, which is in beta mode but works perfectly well. **What problems is Foundry ABM solving and how is that benefiting you?** It's helping me, increase the amount fo touch points we're doing in marketing. Allowing me to be top of mind with my cotnacts. ### 45. Mighty tool on a mouse-sized budget **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler W. | Web Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Foundry ABM?** The reporting suite and ease of managing campaigns. **What do you dislike about Foundry ABM?** The only downside is we didn't have the bandwidth to utilize everything at first. Thankfully, our rep was always helping us make the most of the platform **What problems is Foundry ABM solving and how is that benefiting you?** They are solving a huge problem: finding intent in prospects. We are able to better identify leads on a much better scale. ### 46. Great for ABM! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Foundry ABM?** We find the Triblio platform really intuitive and easy to use. The granularity of information provided has been really helpful to get our ABM projects up and running. **What do you dislike about Foundry ABM?** The pages can load quite slowly sometimes which can be a bit of a pain when trying to work quickly. The UI is good but could do with a bit of a refresh visually. **Recommendations to others considering Foundry ABM:** reviews of the platform are really comprehensive and useful to get a really good feel for how the platform can be used! **What problems is Foundry ABM solving and how is that benefiting you?** We've been able to take the intent data, share it with our BD team, and successfully progress deals based on this data. It has provided us with more accounts to consider in our marketing and sales strategy. ### 47. Triblio has been super helpful to kick off our ABM campaigns! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Foundry ABM?** The platform is very user-friendly and it doesn't take a lot of time to get a new campaign up and running. **What do you dislike about Foundry ABM?** We have not had as great of results in the DACH region as we have for NAM. **What problems is Foundry ABM solving and how is that benefiting you?** Triblio is helping us get in front of our High-Value Opp companies. Prior to Triblio we have not been able to do that at this rate. We have been able to see engagement/interaction with our ads. ### 48. Triblio is a solid ABM platform and a key tool to our success! **Rating:** 4.5/5.0 stars **Reviewed by:** Alex H. | Field Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Foundry ABM?** The ease of use with Triblio is a standout feature of why we selected this ABM tool. We have multiple Marketing members utilizing this tool for both our existing customers and new prospect base. We are able to integrate the platform with our existing CRM and Marketo instance. This allows us to coordinate with demand gen managers, sales team, and social media personnel to have a unified strategy and message to our market. **What do you dislike about Foundry ABM?** Currently, Triblio is working on a new user interface that will have many more capabilities. The current instance only allows for 1 level of messaging per campaign. The new layout (rolling out early 2022) will allow for a multi-level approach to each contact/account where you will be able to tailor the message more and more with each interaction the prospect makes. Triblio has also allowed us to be a Beta test customer and provide feedback on the new proposed interface. **What problems is Foundry ABM solving and how is that benefiting you?** The Triblio ABM platform allows us to reach out to a market of prospects that we did not have access to before. It integrates intent data through Bombora and pulls all of the data together automatically to help us identify the best target market. We have increased our webinar attendance and engagement drastically through this new marketing method. Not to mention the weekly support from Triblio to make sure we are getting the most out of the platform ### 49. Great Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Foundry ABM?** The managed service program makes things turnkey! **What do you dislike about Foundry ABM?** It can be a little overwhelming if you dont have a dedicated resource **What problems is Foundry ABM solving and how is that benefiting you?** Getting ahead of buyer intent. ### 50. One of the strongest (IF NOT THE STRONGEST) ABM platforms **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia D. | ABM & Digital Strategy Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Foundry ABM?** We moved to Triblio from Terminus because of the platform's high functionality. The intent targeting within Triblio is excellent. Their DSP is powerful to find the right targets and serve ads with a much higher CTR than what we have seen before. I love the multiple features of the platform (we are not using everything just yet but moving towards a broader adoption). The product team is very agile and is willing to work with customers on rolling out custom functionality. Triblio is very forward-thinking and continuously evolves its product offering to be better, stronger, and more functional. **What do you dislike about Foundry ABM?** I wish there was an option to add a credit card for the media buy. Right now, it is not an option (the media spend has to be prepaid or, if using a credit card, there is a fee. I hear that the credit card option will be rolled out soon, though. **What problems is Foundry ABM solving and how is that benefiting you?** Gaining an ability to run truly integrated holistic campaigns and avoid marketing silos ## Foundry ABM Discussions - [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) - 1 comment, 1 upvote - [View Foundry ABM pricing details and edition comparison](https://www.g2.com/products/foundry-abm/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A23%3A45+-0500&secure%5Bsession_id%5D=d761612b-f0b3-45cd-843c-23122ef2e5c9&secure%5Btoken%5D=5fad93d0b211a312dd67653dec330a2e9778407032879cffcd6459db172c3e6b&format=llm_user) ## Foundry ABM Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Content Creation** - Content Management **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Optimization** - ROI Reporting **Logistics** - Customizable Templated Workflows - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting ## Top Foundry ABM Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,890 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,406 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (644 reviews)