TRENDii is an innovative contextual commerce platform that transforms image and video content into instant shopping experiences. Utilizing proprietary AI technology, TRENDii intelligently matches products to relevant content, enabling audiences to seamlessly engage in online shopping directly from the media they consume. This approach enhances user engagement and drives conversions by integrating shoppable content in a non-intrusive manner.
Key Features and Functionality:
- AI-Powered Product Matching: TRENDii's custom-built AI instantly identifies products within image and video content across various categories, including clothing, accessories, footwear, furniture, and home décor. It detects colors, styles, patterns, and categories to ensure accurate and inspiring product matches.
- Content Platform Integration: By installing the TRENDii SDK, content platforms can enable shoppable content on their websites and streaming services, generating new revenue streams from existing content.
- Brand Collaboration: Brands can share their product feeds, which are automatically matched to relevant content through TRENDii's AI, allowing for scalable marketing without the need for additional creative input.
- Privacy-Friendly Approach: TRENDii operates without using cookies, ensuring a privacy-friendly experience for users while maintaining effective product identification and matching.
Primary Value and User Solutions:
TRENDii addresses the challenge of connecting consumers with products at the moment of inspiration. For brands, it offers a scalable solution to market products contextually, enhancing visibility and driving sales without extensive creative efforts. Content platforms benefit by monetizing their media through integrated shoppable content, creating additional revenue streams. Audiences enjoy a seamless shopping experience, discovering and purchasing products directly from the content they engage with, thereby bridging the gap between inspiration and action.