Reclaim your time. Meet the AI-powered quality layer for marketing & analytics data. Turn AI into your ally to stop costly data errors and protect your advertising ROI. Trackingplan is an automated analytics QA and monitoring platform that ensures your entire tracking setup—including events, marketing pixels, cookies, UTMs, and consent flows—works as intended 24/7. Instead of relying on manual audits, console debugging, or outdated documentation, Trackingplan learns your real measurement plan directly from user traffic and continuously monitors all your tracking in real time, detecting issues instantly, providing full visibility into real user sessions, and helping teams maintain accurate, consistent, and compliant data without effort. This is how: - Automatically learns your real measurement plan directly from user traffic, discovering events, parameters, destinations, and tracking logic without manual configuration required. - Continuously monitors GA4, GTM, Meta, TikTok, server-side setups, and custom integrations, validating every data point as users navigate your site or app. - Sends real-time alerts when events break, values disappear, pixels stop firing, or campaign naming conventions change unexpectedly. - Provides full session-level visibility with real data layer snapshots, payload comparisons, and guided debugging to identify root causes instantly. - Uses AI-Assisted Debugging that automatically guides you to the root cause, helping you pinpoint exactly where and why an event, pixel, or consent flow is failing. Think of it as a debugging companion that tells you exactly what to fix, guiding you through the resolution process with clear, step-by-step instructions to act on your tracking warnings - Validates consent, cookies, and CMP compliance, ensuring events fire only after proper opt-in and helping teams avoid privacy risks. - Keeps UTMs and naming conventions consistent, preventing attribution errors and unreliable reporting. Unlike tools that rely on synthetic journeys or predefined scripts, Trackingplan provides full coverage of all pages, events, and user behaviors automatically. This ensures real-world, real-time visibility and allows you to cover even the most complex user scenarios, capturing every path users might take, not just predefined journeys, so no tagging gaps go unnoticed.