Trackingplan is an automated analytics QA, and monitoring platform that ensures your entire tracking setup—including events, marketing pixels, cookies, UTMs, and consent flows—works as intended 24/7. Instead of relying on manual audits, console debugging, or outdated documentation, Trackinglan: - Learns your real measurement plan directly from user traffic — including events, parameters, destinations, and tracking logic — without manual configuration required. - Continuously monitors GA4, GTM, Meta, TikTok, server-side setups, and custom integrations, validating every data point as users navigate your site or app. - Sends real-time alerts when events break, values disappear, pixels stop firing, or campaign naming conventions change unexpectedly. - Provides full session-level visibility with real data layer snapshots, payload comparisons, and guided debugging to identify root causes instantly. - Uses AI-Assisted Debugging that automatically guides you to the root cause, helping you pinpoint exactly where and why an event, pixel, or consent flow is failing. - Validates consent, cookies, and CMP compliance, ensuring events fire only after proper opt-in and helping teams avoid privacy risks. - Keeps UTMs and naming conventions consistent, preventing attribution errors and unreliable reporting.