Tie Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the supportive and responsive team behind Tie, enhancing their experience and product effectiveness. (19 mentions)

Users commend the amazing and supportive customer support team that ensures a seamless and effective deployment process. (16 mentions)

Users value the ease of use of Tie, enjoying quick setup and accessible analytics for all technical levels. (11 mentions)

Users highlight the exceptional support and strategic insights from Tie, driving significant improvements in campaign performance. (9 mentions)

Users praise the easy setup of Tie, appreciating its seamless integration and supportive customer assistance. (9 mentions)

Users find the high cost of the Tie product challenging, especially for small brands with limited budgets. (2 mentions)

Users report conversion issues with Tie, affecting deliverability and engagement in their marketing efforts. (1 mentions)

Users report that difficult reporting can slow down the process, but the results are ultimately worth it. (1 mentions)

Users report concerns about email limitations, particularly regarding spam complaints from unconsented website visitors. (1 mentions)

Users report issues with missing email verification, leading to spam complaints from unconsenting email recipients. (1 mentions)

5 Pros or Advantages of Tie

1. Helpful

Users highlight the supportive and responsive team behind Tie, enhancing their experience and product effectiveness.

See 19 mentions

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Michael J.

Mid-Market (51-1000 emp.)

4.5/5

"Outstanding Customer Success Support"

What do you like about Tie?

The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understa

Allan M.

4.5/5

"Proactive Team and Effective Inbox Tool Drive Results"

What do you like about Tie?

I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and t

2. Customer Support

Users commend the amazing and supportive customer support team that ensures a seamless and effective deployment process.

See 16 mentions

See Related User Reviews

Julian E.

5.0/5

"Exceptional Customer Service, Perfect for Lead Conversion"

What do you like about Tie?

I really like Tie's customer service; they are incredible and genuinely want to make sure our campaigns are successful. They always go the extra mile,

Michael J.

Mid-Market (51-1000 emp.)

4.5/5

"Outstanding Customer Success Support"

What do you like about Tie?

The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understa

3. Ease of Use

Users value the ease of use of Tie, enjoying quick setup and accessible analytics for all technical levels.

See 11 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Effortless Detection of Anonymous Traffic with Tangible ROI"

What do you like about Tie?

I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a f

Allan M.

4.5/5

"Proactive Team and Effective Inbox Tool Drive Results"

What do you like about Tie?

I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and t

4. Insights

Users highlight the exceptional support and strategic insights from Tie, driving significant improvements in campaign performance.

See 9 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Tie has been a game-changer for our marketing efforts"

What do you like about Tie?

Tie helps us identify anonymous website visitors and turn them into actionable audiences, which has significantly improved our retargeting and overall

Greg M.

4.5/5

"Streamlined Visitor Identification and Seamless Integration"

What do you like about Tie?

I really appreciate our account rep who is great at helping with integrations and optimizations in the Tie platform and in our ESP. Moreover, Tie is a

5. Setup Ease

Users praise the easy setup of Tie, appreciating its seamless integration and supportive customer assistance.

See 9 mentions

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Julian E.

5.0/5

"Exceptional Customer Service, Perfect for Lead Conversion"

What do you like about Tie?

I really like Tie's customer service; they are incredible and genuinely want to make sure our campaigns are successful. They always go the extra mile,

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Effortless Detection of Anonymous Traffic with Tangible ROI"

What do you like about Tie?

I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a f

5 Cons or Disadvantages of Tie

1. Cost

Users find the high cost of the Tie product challenging, especially for small brands with limited budgets.

See 2 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great tech wit ha great team"

What do you dislike about Tie?

My experience has been flawless so far, but the cost is high compared to what I'm able to squeeze out of it as a small brand. I expect that equation t

Ben B.

Small-Business (50 or fewer emp.)

5.0/5

"Great data from an innovative team"

What do you dislike about Tie?

Our typical agency customer is typically using non-standard features/products, so sometimes the contracts or pricing isn't super intuitive.

2. Conversion Issues

Users report conversion issues with Tie, affecting deliverability and engagement in their marketing efforts.

See 1 mentions

See Related User Reviews

Eric R.

Small-Business (50 or fewer emp.)

5.0/5

"I've used Revenue Roll for a few 9-figure clients"

What do you dislike about Tie?

My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagemen

3. Difficult Reporting

Users report that difficult reporting can slow down the process, but the results are ultimately worth it.

See 1 mentions

See Related User Reviews

Robbie H.

Small-Business (50 or fewer emp.)

5.0/5

"Game-Changing Visitor Identification and Targeting"

What do you dislike about Tie?

The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivere

4. Email Limitations

Users report concerns about email limitations, particularly regarding spam complaints from unconsented website visitors.

See 1 mentions

See Related User Reviews

Liz D.

4.0/5

"Effective recognition of anonymous website visitors, not sure how much revenue it's really generating though"

What do you dislike about Tie?

We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since th

5. Email Missing

Users report issues with missing email verification, leading to spam complaints from unconsenting email recipients.

See 1 mentions

See Related User Reviews

Liz D.

4.0/5

"Effective recognition of anonymous website visitors, not sure how much revenue it's really generating though"

What do you dislike about Tie?

We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since th

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Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

8/12/2025

"Great tech wit ha great team"

4.5/5

What do you like best about Tie?

The tool is straightforward, data drive, and evolving quickly. It is simple to get started with, and equally easy to measure along the way. The best part is that on top of the tool is a team that really cares and adds value. Review collected by and hosted on G2.com.

What do you dislike about Tie?

My experience has been flawless so far, but the cost is high compared to what I'm able to squeeze out of it as a small brand. I expect that equation to flip soon. Review collected by and hosted on G2.com.

Eric R.

Founder

Small-Business (50 or fewer emp.)

2/17/2025

"I've used Revenue Roll for a few 9-figure clients"

5/5

What do you like best about Tie?

What I like most about Revenue Roll is their responsiveness from leadership. Anytime there's been a question, an implementation need or some troubleshooting required, their customer service is all over it.

I've enjoyed working with them and we've seen positive results. Review collected by and hosted on G2.com.

What do you dislike about Tie?

My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagement. Revenue Roll is not immune to the challenges of the industry. Review collected by and hosted on G2.com.

Chris M.

Co-Founder & Chief Marketing Officer

Small-Business (50 or fewer emp.)

1/28/2025

"The Most Incredible Tool Ever"

5/5

What do you like best about Tie?

I wish I had this years ago when starting my e-commerce business. We have captured more emails in the past 12 months with Revenue Roll than we have in the past three years! Our email marketing revenue is up nearly 100% year over year. Review collected by and hosted on G2.com.

What do you dislike about Tie?

No complaints right now. The team listens to feedback and is quick to roll out new solutions. Review collected by and hosted on G2.com.

What problems is Tie solving and how is that benefiting you?

- We were not capturing enough email & customer data on our homepage & cart page

- Our email revenue was trending down YOY

- Our email customer list was burning and dissolving

- Emails were going to spam

I could not find a single other product on the market that was priced fairly and affordably, looked at solutions like Retention & Black Crow but they did not meet the mark. Review collected by and hosted on G2.com.

Jack G.

Director of Marketing

Small-Business (50 or fewer emp.)

1/28/2025

"5x ROI in 30 days, just getting better"

5/5

What do you like best about Tie?

Used a few of these tools, but Revenue Roll matched way more traffic. When we first implemented them, they matched 83% of abandoned carts-even identifying shoppers Klaviyo missed as return visitors. Dramatically grew our audiences for cart recovery campaigns, driving an additional $25k+ extra revenue in the first month. ROI jumped even higher once they launched domain warming and all emails starting hit the primary inbox. Review collected by and hosted on G2.com.

What do you dislike about Tie?

No complaints. Love the team and product. Review collected by and hosted on G2.com.

Bob S.

Co-Founder

Small-Business (50 or fewer emp.)

2/17/2025

"Game Changer for DTC Commerce Brands"

5/5

What do you like best about Tie?

Revenue Roll not only opens up a new acquisition channel for our DTC brands, but it also helps us maximize our paid traffic spend. Seamless, easy and fast integration into our existing commerce tech stack. Onboarding and customer support is excellent. Review collected by and hosted on G2.com.

What do you dislike about Tie?

Sometimes, the value prop of the RevRoll platform can be challenging to explain to merchants. Review collected by and hosted on G2.com.

What problems is Tie solving and how is that benefiting you?

We are always looking for ways to grow our existing channels and find new ones. Revenue Roll helps us grow our email list from anonymous traffic hitting the store, so that we can engage with potential customers that we never could before. As ad costs and COA continue to increase Revenue Roll help us maximize that budget and significantly lowered our costs. Review collected by and hosted on G2.com.

Shannon D.

Member

Small-Business (50 or fewer emp.)

2/12/2025

"Must-have tool for Ecommerce brands!"

5/5

What do you like best about Tie?

We switched over from Retention.com and never looked back. We have found that Revenue Roll is extremely easy to use and set up, the team is readily available to help with any troubleshooting and they're always available. We're constantly making incremental revenue and we're not worried about our list health etc. Review collected by and hosted on G2.com.

What do you dislike about Tie?

I can't think of any really, this is a must-have in any ecomm brand's tech stack. Review collected by and hosted on G2.com.

Cael S.

Stealth Brands

Small-Business (50 or fewer emp.)

2/12/2025

"Identity tool & warming tool are one of a kind"

5/5

What do you like best about Tie?

The team is top tier, very helpful & knowledgeable. The tech is on par if not better with everything else out there & with the best CX I've gotten from a SAAS tool. Been an operator for 8+ years, never seen a team like Revenue Roll be so invested in their clients. Review collected by and hosted on G2.com.

What do you dislike about Tie?

I think RR is going to be adding much more tech. I just wish it was released sooner. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

1/28/2025

"Secret Weapon"

4.5/5

What do you like best about Tie?

RevRoll has been an exceptional partner! Since launching in late 2023, their identification and enrichment tools have driven over $3M in revenue ($1.5M incremental revenue) by helping us connect with previously unidentifiable website visitors and reactivating existing customers. Their ability to match an average of ~40% of monthly traffic and pass key data into Klaviyo has supercharged our email campaigns, generating significant incremental revenue while maintaining strong deliverability. We’ve been impressed with their results-driven approach and ongoing optimization efforts, including email warming. Highly recommend for any brand looking to scale email engagement and revenue! Review collected by and hosted on G2.com.

What do you dislike about Tie?

Great value - we don't have any complaints at this time Review collected by and hosted on G2.com.

What problems is Tie solving and how is that benefiting you?

Revenue Roll is solving the problem of identifying and engaging website visitors who would otherwise remain anonymous or unengaged. By enriching a significant portion of our web traffic with key contact information (name, email, address, phone), Revenue Roll allows us to:

Grow Our Email List: They've added ~3M new prospects to Klaviyo, giving us a larger audience to target with email campaigns.

Reconnect with Lapsed Customers: By identifying re-visitors already in our database, they've reactivated orders and driven significant revenue.

Improve Campaign Performance: With this enriched data, we've been able to run targeted and effective email campaigns, driving +$3MM in total revenue without compromising deliverability.

Lower CPA: By converting anonymous visitors into actionable leads, Revenue Roll helps us acquire customers more efficiently. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

8/11/2025

"Overall great experience!"

5/5

What do you like best about Tie?

Extremely helpful + knowledgeable team who's there to support through every step of the journey. Easy to execute and implement into our existing tech stack. Review collected by and hosted on G2.com.

What do you dislike about Tie?

None! So far, it's been very smooth sailing and results have been as expected. Review collected by and hosted on G2.com.

Kyle Reece Y.

Founder / CEO

Small-Business (50 or fewer emp.)

2/18/2025

"a great tool for DTC brands"

5/5

What do you like best about Tie?

I really like how easy it is to set up and start using. The interface is intuitive, and the automation features help streamline our campaigns without much manual effort. It’s been a great tool for increasing revenue without adding extra workload. Great support team too! Review collected by and hosted on G2.com.

What do you dislike about Tie?

It would be great if there were more customization options for reporting. Other than that, it’s been a solid platform. Review collected by and hosted on G2.com.