--- title: Tie Reviews meta\_title: 'Tie Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 44 reviews by the users' company size, role or industry to find out how Tie works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 44 scale: '5' date\_modified: '2026-08-08' parent\_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- ### Tie Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **extremely helpful and responsive support** from the Tie team, enhancing their overall experience and success. [(19 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004483&qs=pros-and-cons#reviews) Users praise Tie's **incredible customer support** , highlighting their dedication to campaign success and excellent onboarding assistance. [(16 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004482&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of Tie, facilitating seamless integration and effortless management of user flows. [(11 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027876&qs=pros-and-cons#reviews) Users appreciate the **supportive team and seamless integrations** with Tie, enhancing optimizations and customer retargeting efforts. [(9 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027851&qs=pros-and-cons#reviews) Users find the **initial setup of Tie very easy** , facilitating seamless integration and boosting revenue generation. [(9 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027855&qs=pros-and-cons#reviews) Users feel the **high cost** of the Tie may not justify its benefits for small brands. [(2 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027857&qs=pros-and-cons#reviews) Users find **conversion issues** can significantly impact engagement and overall effectiveness of the Tie product. [(1 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027850&qs=pros-and-cons#reviews) Users noted that **difficult reporting** emerged from setup delays, though the team's professionalism mitigated concerns. [(1 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004487&qs=pros-and-cons#reviews) Users report issues with **spam complaints** due to email limitations, leading to uncertainty about revenue generation. [(1 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2399936&qs=pros-and-cons#reviews) Users express concerns over **email missing** issues, leading to spam complaints from non-subscribed website visitors. [(1 mentions)](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2399935&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Tie ##### 1. Helpful Users value the **extremely helpful and responsive support** from the Tie team, enhancing their overall experience and success. [ See 19 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004483&qs=pros-and-cons#reviews) See Related User Reviews ![Michael J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael J.") MJ Michael J. Mid-Market (51-1000 emp.) 4.5/5 "Outstanding Customer Success Support" What do you like about Tie? The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understa ![Allan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allan M.") AM Allan M. 4.5/5 "Proactive Team and Effective Inbox Tool Drive Results" What do you like about Tie? I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and t ##### 2. Customer Support Users praise Tie's **incredible customer support** , highlighting their dedication to campaign success and excellent onboarding assistance. [ See 16 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004482&qs=pros-and-cons#reviews) See Related User Reviews ![Julian E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian E.") JE Julian E. 5.0/5 "Exceptional Customer Service, Perfect for Lead Conversion" What do you like about Tie? I really like Tie's customer service; they are incredible and genuinely want to make sure our campaigns are successful. They always go the extra mile, ![Michael J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael J.") MJ Michael J. Mid-Market (51-1000 emp.) 4.5/5 "Outstanding Customer Success Support" What do you like about Tie? The customer success team has been amazing to work with. Ellyson is our Customer Success Manager and she has been instrumental in ensuring we understa ##### 3. Ease of Use Users appreciate the **ease of use** of Tie, facilitating seamless integration and effortless management of user flows. [ See 11 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027876&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Detection of Anonymous Traffic with Tangible ROI" What do you like about Tie? I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a f ![Allan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Allan M.") AM Allan M. 4.5/5 "Proactive Team and Effective Inbox Tool Drive Results" What do you like about Tie? I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and t ##### 4. Insights Users appreciate the **supportive team and seamless integrations** with Tie, enhancing optimizations and customer retargeting efforts. [ See 9 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027851&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Tie has been a game-changer for our marketing efforts" What do you like about Tie? Tie helps us identify anonymous website visitors and turn them into actionable audiences, which has significantly improved our retargeting and overall ![Greg M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Greg M.") GM Greg M. 4.5/5 "Streamlined Visitor Identification and Seamless Integration" What do you like about Tie? I really appreciate our account rep who is great at helping with integrations and optimizations in the Tie platform and in our ESP. Moreover, Tie is a ##### 5. Setup Ease Users find the **initial setup of Tie very easy** , facilitating seamless integration and boosting revenue generation. [ See 9 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027855&qs=pros-and-cons#reviews) See Related User Reviews ![Julian E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julian E.") JE Julian E. 5.0/5 "Exceptional Customer Service, Perfect for Lead Conversion" What do you like about Tie? I really like Tie's customer service; they are incredible and genuinely want to make sure our campaigns are successful. They always go the extra mile, ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Effortless Detection of Anonymous Traffic with Tangible ROI" What do you like about Tie? I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a f ### 5 Cons or Disadvantages of Tie ##### 1. Cost Users feel the **high cost** of the Tie may not justify its benefits for small brands. [ See 2 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027857&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Great tech wit ha great team" What do you dislike about Tie? My experience has been flawless so far, but the cost is high compared to what I'm able to squeeze out of it as a small brand. I expect that equation t ![Ben B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben B.") BB Ben B. Small-Business (50 or fewer emp.) 5.0/5 "Great data from an innovative team" What do you dislike about Tie? Our typical agency customer is typically using non-standard features/products, so sometimes the contracts or pricing isn't super intuitive. ##### 2. Conversion Issues Users find **conversion issues** can significantly impact engagement and overall effectiveness of the Tie product. [ See 1 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2027850&qs=pros-and-cons#reviews) See Related User Reviews ![Eric R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric R.") ER Eric R. Small-Business (50 or fewer emp.) 5.0/5 "I've used Revenue Roll for a few 9-figure clients" What do you dislike about Tie? My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagemen ##### 3. Difficult Reporting Users noted that **difficult reporting** emerged from setup delays, though the team's professionalism mitigated concerns. [ See 1 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2004487&qs=pros-and-cons#reviews) See Related User Reviews ![Robbie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robbie H.") RH Robbie H. Small-Business (50 or fewer emp.) 5.0/5 "Game-Changing Visitor Identification and Targeting" What do you dislike about Tie? The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivere ##### 4. Email Limitations Users report issues with **spam complaints** due to email limitations, leading to uncertainty about revenue generation. [ See 1 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2399936&qs=pros-and-cons#reviews) See Related User Reviews LD Liz D. 4.0/5 "Effective recognition of anonymous website visitors, not sure how much revenue it's really generating though" What do you dislike about Tie? We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since th ##### 5. Email Missing Users express concerns over **email missing** issues, leading to spam complaints from non-subscribed website visitors. [ See 1 mentions ](https://www.g2.com/products/tie/reviews?filters%5Bsentiment_snippet%5D=2399935&qs=pros-and-cons#reviews) See Related User Reviews LD Liz D. 4.0/5 "Effective recognition of anonymous website visitors, not sure how much revenue it's really generating though" What do you dislike about Tie? We are unsure if it is generating much revenue, and sometimes we get a good amount of spam complaints from the website visitors that we email since th ![Sergiu T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sergiu T.") ST Sergiu T. Chief Operating Officer Computer Software Mid-Market (51-1000 emp.) 8/6/2025 "Tie is a top tier software, and thir team is awesome to work with" 5/5 What do you like best about Tie? We’ve been recommending Tie to a bunch of our ecommerce clients, and for good reason. If you're trying to create more personalized shopping experiences and step up your email game, this tool is literally a no-brainer. Tie helps brands turn customer data into actual value. It pulls in behavior, preferences, and purchase history to tailor each shopper’s journey, especially when it comes to email personalization. Think smarter flows, relevant product recs, and emails that don’t feel like they were blasted to a list of 100K+ customers. Review collected by and hosted on G2.com. What do you dislike about Tie? If we had to nitpick, the UI could feel a little different from what marketers might be used to, but once you get past that, the results speak for themselves. Definitely worth a look if you're serious about leveling up personalization. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? Tie helps solve the problem of generic, boring emails by making personalization easy and actually useful. It connects all the customer data, Shopify, Recharge, etc. so brands can send smarter, more relevant messages without needing a dev team. For us, it means faster results, better engagement, and happier clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Shirlene M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shirlene M.") SM Shirlene M. Digital Marketing Manager Small-Business (50 or fewer emp.) 8/19/2025 "Helping us reach the right people" 5/5 What do you like best about Tie? It gives us the ability to identify and reach visitors we couldn’t before, making our retargeting more effective and helping recover potential lost leads. Review collected by and hosted on G2.com. What do you dislike about Tie? So far I haven't found any downside based on my experience. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? It helps us uniquely identify people who visit our site so we can retarget them through email and ads. This makes our retargeting more precise and helps us turn more visits into real leads and customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 12/19/2025 "Effective Retargeting with Email and SMS" 4.5/5 What do you like best about Tie? The ability for it to help us retarget anonymous web traffic using emails and SMS messages. Review collected by and hosted on G2.com. What do you dislike about Tie? Hoping to gain more insight from the team on other ways we can use the product. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? It is being used for retargeting our site visitors. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![John S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John S.") JS John S. Head of Partnerships Small-Business (50 or fewer emp.) 2/19/2025 "Transformative Retargeting for Performance-Driven Brands" 5/5 What do you like best about Tie? As a performance-based agency, everything we do is centered around customer acquisition and measurable impact. Our revenue is directly tied to the success of our clients, which means we need the most effective tools to maximize conversions and improve efficiency. Revenue Roll has been an absolute game-changer for us in this regard. The biggest upside is how seamlessly it identifies and re-engages high-intent shoppers—something that traditional retargeting platforms simply can’t do at the same level. RR ensures we’re targeting the right people at the right time, driving stronger ROAS and lowering CAC. From a financial standpoint, having this in the mix does so much for our revenue targets with clients. It increases our ability to scale retargeting profitably, ensuring we can maximize performance while keeping costs efficient. The additional benefit of their email deliverability optimization also provides indirect advantages, helping to improve overall engagement beyond paid media. On top of the results, their team is just world-class. Their support, insights, and ability to refine strategy alongside us make them an invaluable partner. We’re lucky to have them in our ecosystem and look forward to continuing to scale with them. Review collected by and hosted on G2.com. What do you dislike about Tie? There’s not much to dislike. The only challenge is that once you start using Revenue Roll, you won’t want to run retargeting without it. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? Revenue Roll fixes the broken retargeting funnel by identifying high-intent shoppers and converting them more effectively. As a performance-based agency, this directly improves our clients' ROAS, lowers CAC, and helps us hit revenue targets more efficiently. It’s a key piece in driving stronger acquisition results across our client portfolio. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 8/11/2025 "Tie has helped us by increasing impressions." 4.5/5 What do you like best about Tie? What we like best about Tie is that they are helping us catch/retarget some of our customers that are lost in the process of sorting through websites. It has helped us increase our impressions. The Tie team has been extremely supportive and giving us step by step guidance on implementations. Review collected by and hosted on G2.com. What do you dislike about Tie? At first we were seeing a bit of drop off on our emails but we got it fixed with some of the suggested strategies. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? The problem Tie is solving is letting us acquire/retargeting some of the customers we lose along the way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Robbie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robbie H.") RH Robbie H. Vice President Of Marketing Small-Business (50 or fewer emp.) 1/27/2025 "Game-Changing Visitor Identification and Targeting" 5/5 What do you like best about Tie? RevenueRoll has been a fantastic addition to our business. The platform helps us identify visitors on our website and turn those insights into actionable opportunities. What stands out the most is their amazing team, which made the deployment process seamless—even on our custom platform. They went above and beyond, developing special code to ensure everything worked perfectly. Instead of being overwhelmed with random emails, we can now target and scale effectively, which has been a game-changer for us. We previously used other services, like retention.com, which was like a giant firehose of emails. Those emails weren't wrong, but they were less targeted. Review collected by and hosted on G2.com. What do you dislike about Tie? The only downside was that setup took a little longer than anticipated due to our custom platform, but the team handled it professionally and delivered great results. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? RevenueRoll is helping us solve the challenge of identifying website visitors and turning them into actionable leads. Before using the platform, we were overwhelmed with unqualified emails that didn’t convert, but now, we can target and scale effectively. Their system allows us to identify who’s visiting our site, engage with them in a more meaningful way, and as a result, we’ve seen a noticeable increase in qualified emails that directly contribute to additional revenue and improved margins. I Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jennifer C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jennifer C.") JC Jennifer C. Head of Email & Retention Marketing Small-Business (50 or fewer emp.) 8/8/2025 "Great tool for identification" 5/5 What do you like best about Tie? They've been able to help us identify more anonymous users which in return helped us generate more revenue. Review collected by and hosted on G2.com. What do you dislike about Tie? They are not fully integrated with the ESP we work with. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? They have helped us identify more anonymous users that we have not been able to with just our ESP alone. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Noah H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Noah H.") NH Noah H. Owner Small-Business (50 or fewer emp.) 2/18/2025 "The Cleanest, Simplest ID Tool For Ecom Brands" 5/5 What do you like best about Tie? Revenue Roll is amazing because they don't try to confuse you about how they identify prospects or where the data's coming from. The product is extremely straightforward, easy to use, and the team over there is beyond helpful at making sure you utilize every ounce of RR. Review collected by and hosted on G2.com. What do you dislike about Tie? At this point in time, I have 0 complaints. Onboarding our brands has been seamless & everything works on autopilot. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? Revenue Roll is helping our brands the most with cross-device identification. Meaning, someone comes on our site on one device & then comes back to engage (or finish their purchase) on another. This is massively impactful when you're talking about hundreds of thousands (and for some brands, millions) of prospects jumping on our brands' websites in a given month. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 8/12/2025 "Great tech wit ha great team" 4.5/5 What do you like best about Tie? The tool is straightforward, data drive, and evolving quickly. It is simple to get started with, and equally easy to measure along the way. The best part is that on top of the tool is a team that really cares and adds value. Review collected by and hosted on G2.com. What do you dislike about Tie? My experience has been flawless so far, but the cost is high compared to what I'm able to squeeze out of it as a small brand. I expect that equation to flip soon. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? Saved my site from deliverability oblivion. Now making growing my list and measuring the results of all my email marketing efforts much more effective. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Eric R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Eric R.") ER Eric R. Founder Small-Business (50 or fewer emp.) 2/17/2025 "I've used Revenue Roll for a few 9-figure clients" 5/5 What do you like best about Tie? What I like most about Revenue Roll is their responsiveness from leadership. Anytime there's been a question, an implementation need or some troubleshooting required, their customer service is all over it. I've enjoyed working with them and we've seen positive results. Review collected by and hosted on G2.com. What do you dislike about Tie? My general dislike is the same with all IR software. Deliverability can be hurt if it's not strong, some of the exact matches can bring down engagement. Revenue Roll is not immune to the challenges of the industry. Review collected by and hosted on G2.com. What problems is Tie solving and how is that benefiting you? They are finding and identifying more customers than our current cookies are catching and allow us to gain some incremental revenue from our brands by finding customers with purchase intent. Review collected by and hosted on G2.com. 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