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Thinkific Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Thinkific, which simplifies course creation and enhances the learning experience. (87 mentions)
Users love the ease of adding and updating course content with Thinkific, creating engaging and aesthetically pleasing experiences. (51 mentions)
Users appreciate the excellent customer support from Thinkific, which enhances their overall course creation experience. (48 mentions)
Users highlight the intuitive design of Thinkific, making course creation and navigation simple for everyone. (41 mentions)
Users love the customization options in Thinkific, allowing tailored experiences and streamlined course management for diverse clients. (29 mentions)
Users appreciate the seamless integrations of Thinkific, enhancing functionality and making education management easier. (26 mentions)
Users feel the limited features of Thinkific don't justify the high price, lacking essential options they need. (39 mentions)
Users find the limited customization options frustrating, as they desire more flexibility in features and templates. (32 mentions)
Users feel Thinkific lacks advanced features and analytics, leaving room for improvement compared to competitors. (24 mentions)
Users face feature issues with Thinkific, including documentation gaps, UI challenges, and limited reporting capabilities. (21 mentions)
Users experience integration issues that lead to a less cohesive platform and require inconvenient workarounds for functionality. (15 mentions)
Users find the steep learning curve of Thinkific challenging, complicating the admin setup and overall experience. (15 mentions)

Top Pros or Advantages of Thinkific

1. Ease of Use
Users appreciate the ease of use of Thinkific, which simplifies course creation and enhances the learning experience.
See 87 mentions

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Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Simple Platform, Cost Effective for Courses"

What do you like about Thinkific?

How easy it is to use and replicate courses. I use this as my primary online product platform so I used it multiple times a week. The customer support

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great curriculum that help with both website design and marketing"

What do you like about Thinkific?

The content is very easy to understand and very beneficial

2. Course Creation
Users love the ease of adding and updating course content with Thinkific, creating engaging and aesthetically pleasing experiences.
See 51 mentions

See Related User Reviews

Bob A.
BA

Bob A.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent platform for hosting online courses"

What do you like about Thinkific?

It's particularly easy to add and update course content.

Sharrell H.
SH

Sharrell H.

Small-Business (50 or fewer emp.)

4.0/5

"New and improved!"

What do you like about Thinkific?

Thinkific Plus has been a great platform to build engaging content for our users. We wanted to create an aesthetically pleasing and low-maintenance ex

3. Customer Support
Users appreciate the excellent customer support from Thinkific, which enhances their overall course creation experience.
See 48 mentions

See Related User Reviews

Tobi D.
TD

Tobi D.

Small-Business (50 or fewer emp.)

4.0/5

"Smooth, easy tool and experience to set up our customer academy"

What do you like about Thinkific?

Support from staff has been excellent, and the course builder is easy to navigate

RM

Rayana M.

Small-Business (50 or fewer emp.)

5.0/5

"Less work for more revenue! Great for Online Course Creators!"

What do you like about Thinkific?

I really like Thinkific because it’s so simple and easy to follow. The help center is FANTASTIC! I’m not a tech person, but Thinkific makes it easy

4. Intuitive
Users highlight the intuitive design of Thinkific, making course creation and navigation simple for everyone.
See 41 mentions

See Related User Reviews

Marc M.
MM

Marc M.

Small-Business (50 or fewer emp.)

4.5/5

"Thinkific - Platform for Any Business Moving to Enterprise Solution"

What do you like about Thinkific?

Thinkific has everything you need in a Learning Management System or Learning Business Solution. It has tools and integrations for small or enterprise

MR

Mandy R.

Small-Business (50 or fewer emp.)

5.0/5

"Thinkific great investment"

What do you like about Thinkific?

I love the ease of use. I have little techy skills, but I feel like Thinkific Plus really is self explanatory.

5. Customization
Users love the customization options in Thinkific, allowing tailored experiences and streamlined course management for diverse clients.
See 29 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good facility for building and selling online courses"

What do you like about Thinkific?

The flexibility to add custom content, web pages for marketing Easiness of adding content

Srikar C.
SC

Srikar C.

Enterprise (> 1000 emp.)

5.0/5

"The best for running your Academy"

What do you like about Thinkific?

The diverse feature set and processes in place to design, implement and run the on- demand education programs like an Academy, course series, on-dmean

6. Integrations
Users appreciate the seamless integrations of Thinkific, enhancing functionality and making education management easier.
See 26 mentions

See Related User Reviews

Ahmad  U.
AU

Ahmad U.

Mid-Market (51-1000 emp.)

5.0/5

"Fantastic experience with Thinkific Plus LMS"

What do you like about Thinkific?

Well, I'll attribute it to the exciting feature of the Thinkific extension that's present in the Plus LMS. Especially the Learning Path feature, it re

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Great features and easy to setup yourself as an LMS"

What do you like about Thinkific?

Ease of creating courses. Reasonable cost. Easy to brand and theme pages Ability to integrate with Salesforce using API interface, including user

Top Cons or Disadvantages of Thinkific

1. Limited Features
Users feel the limited features of Thinkific don't justify the high price, lacking essential options they need.
See 39 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Very useful"

What do you dislike about Thinkific?

The integrated payment system. I was hoping to have more options to choose from.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

0.5/5

"Poor show"

What do you dislike about Thinkific?

The price is extortionate for the features provided.

2. Limited Customization
Users find the limited customization options frustrating, as they desire more flexibility in features and templates.
See 32 mentions

See Related User Reviews

Bob A.
BA

Bob A.

Small-Business (50 or fewer emp.)

4.5/5

"Excellent platform for hosting online courses"

What do you dislike about Thinkific?

The off-the-shelf website creation functionality is very limited, but this can be addressed (as I have done) using one of Thinkific's specialist partn

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Overall, a user-friendly platform to use, and I'm looking forward to new features and updates."

What do you dislike about Thinkific?

The built-in survey feature is not easy to use to build out a long survey. I wish it was similar to the quiz import set up where questions, answer cho

3. Missing Features
Users feel Thinkific lacks advanced features and analytics, leaving room for improvement compared to competitors.
See 24 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Good overall experience"

What do you dislike about Thinkific?

It is missing some advanced reporting features. also the fact that uploading a SCORM resource creates a new course is not so intuitive

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Ease of use & friendly customer support"

What do you dislike about Thinkific?

Downsides might be the day turn around time for responses from support. I've also seen more options for product features and stats with some of Thinki

4. Feature Issues
Users face feature issues with Thinkific, including documentation gaps, UI challenges, and limited reporting capabilities.
See 21 mentions

See Related User Reviews

Sara F.
SF

Sara F.

Small-Business (50 or fewer emp.)

4.5/5

"Game Changer for onboarding new clients & employees"

What do you dislike about Thinkific?

Thinkific's UI on the admin side could use some tweaking. Its not super intuitive to find what you are looking for. I also wish there were better

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Good facility for building and selling online courses"

What do you dislike about Thinkific?

Needs more documentation on adding custom content Custom content needs to support source control so it can be versioned and managed easily.

5. Integration Issues
Users experience integration issues that lead to a less cohesive platform and require inconvenient workarounds for functionality.
See 15 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Smooth experience creating external-facing academies, but UX is not always intuitive"

What do you dislike about Thinkific?

The user management is only on the reporting level, and not on the assignment level. Some of the features are not native to the platform, rather inte

Deepak T.
DT

Deepak T.

Mid-Market (51-1000 emp.)

5.0/5

"Thinkific: An Effective and User-Friendly Learning Environment"

What do you dislike about Thinkific?

Although Thinkific Plus is a strong platform, its higher pricing can be difficult for smaller businesses to justify. The analytics, while useful, coul

6. Steep Learning Curve
Users find the steep learning curve of Thinkific challenging, complicating the admin setup and overall experience.
See 15 mentions

See Related User Reviews

HD

hanne d.

Mid-Market (51-1000 emp.)

4.5/5

"My thinkific review"

What do you dislike about Thinkific?

In the beginning there was a learning curve. Header & footer are domain based, which is a bit unhandy for us since we build platforms for differen

Deepak T.
DT

Deepak T.

Mid-Market (51-1000 emp.)

5.0/5

"Thinkific: An Effective and User-Friendly Learning Environment"

What do you dislike about Thinkific?

Although Thinkific Plus is a strong platform, its higher pricing can be difficult for smaller businesses to justify. The analytics, while useful, coul

Thinkific Reviews (378)

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Thinkific Reviews (378)

View 2 Video Reviews
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Deepak T.
DT
Senior Manager Operations
Mid-Market (51-1000 emp.)
"Thinkific: An Effective and User-Friendly Learning Environment"
What do you like best about Thinkific?

Thinkific Plus provides organizations with flexibility and scalability, and its multi-site administration is excellent for supporting growth across different teams or regions. The customization options make branding simple and consistent, while its integrations and APIs allow for smooth, automated workflows. In addition, the platform’s dependable customer service ensures a seamless experience. It also offers robust analytics, making it easier for teams to track learner progress and improve training programs. Altogether, it’s a solution built to evolve with an organization’s needs. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Although Thinkific Plus is a strong platform, its higher pricing can be difficult for smaller businesses to justify. The analytics, while useful, could be more comprehensive, and some aspects of design customization may require coding knowledge. In certain cases, users also have to rely on workarounds for specific integrations, which can be inconvenient for teams looking for a fully streamlined setup. Review collected by and hosted on G2.com.

Nicola P.
NP
Director
Small-Business (50 or fewer emp.)
"Thinkific has it all and more"
What do you like best about Thinkific?

It has all the functions I need and more, so it allows us to grow as we go. Also appreciate the accessible entry level plans for starting entrepreneurs.

I built my whole homepage there, my landing pages and of course the courses we offer. Now we can also offer products, that´s a nice extra too.

I really really love that I can host my videos directly on the platform, without a limit, it makes things so much easier.

The community option is very interesting too. We´re not using it yet, but definitely will in the future.

Interface is so intuitive and I have always received helpful support, when I needed it.

I use the platform for some years now, almost daily these days, I always find what I need, creating my courses was easy and there are many very thoughtful options that save time and energy.

The basic integration options I needed work well. I am not the techiest person and could implement everything i wished. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

I would love to have the App included on my plan, to make it easier for our students.

And I would love to integrate with Brevo for emails. Review collected by and hosted on G2.com.

RM
CEO
Small-Business (50 or fewer emp.)
"Less work for more revenue! Great for Online Course Creators!"
What do you like best about Thinkific?

I really like Thinkific because it’s so simple and easy to follow.

The help center is FANTASTIC! I’m not a tech person, but Thinkific makes it easy to use and even easier to get help whenever I need it. It’s perfect for beginners and, of course, for online course creators who want to save tons of time. Stress-free and affordable!

The payment methods work seamlessly, whether you use Thinkific Payments or a third-party option.

I love all the features and can’t wait to keep growing with it! Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Well, I have to say this might not apply to everyone.

But I’m happy to share my experience: since I’m in Indonesia and most of the help center agents are in the USA, I need to adjust to their time zone and wait for responses during their office hours. It would be great if there were support agents in my time zone to help people like me in Southeast Asia. Review collected by and hosted on G2.com.

Judith M.
JM
CEO
Small-Business (50 or fewer emp.)
"Thinkific made my small business a big one"
What do you like best about Thinkific?

Aside from helping me create my online self-care school for busy people, I love that they're always adding new tools, updating with AI options, and providing very practical features to retain my audience, like having my own app, or improving communities, which are now like our own social network...

And overall, it's very easy to use, intuitive, comprehensive, and an ideal way to run an online business. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Since my online school is designed as a large video library, like a "self-care Netflix," I initially didn't know how to design that experience for the consumer, as Thinkific has a different design for courses.

But I eventually found practical ways to create video galleries by topic, and my students are thrilled.

When they upgraded to the app, it was another way my students began using the school's videos much more fluently. Review collected by and hosted on G2.com.

JS
Founder/Director
Small-Business (50 or fewer emp.)
"Outstanding support and usability, totally transformed my business"
What do you like best about Thinkific?

The level of customer support is frankly incredible. Quick, helpful, and more comprehensive (and patient) than anything I've ever experienced. Functionality continuously improving too, and very easy to use (I have zero tech/coding experience, but have managed to build a pretty sophisticated platform with 18,000+ registered users).

It's not an understatement to say that what Thinkific has enabled me to build has changed my/my family's life. I've never evangelised about a business so much, and can't recommend Thinkific enough. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Quiz functionality looks a little outdated/lacks certain functions that I would love to see, but I'm aware this is being rebuilt. Review collected by and hosted on G2.com.

"Unlimited Flexibility with Room for Improvement"
What do you like best about Thinkific?

I like using Thinkific because it's intuitive, making course creation effortless and direct. The customer support team is always responsive when we have questions or need assistance, which enhances the overall experience. I appreciate the capability to create endless products, as this allows me to iterate and customize an individualized learning space for each client. This feature enhances my ability to support students by providing various learning modes and establishing unique course offerings. The setup process was fairly easy, and Thinkific's support in transferring contacts was incredibly helpful, which facilitated a seamless transition from our previous platform. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

I think some of the UX of the landing pages can be significantly improved. For one of our students to land on that page, it's not very inspiring, and we are limited in how much we can customize it as the ones setting it up. I think also being able to copy and paste into lessons without messing up formatting would be great. It's currently very glitchy, messes up easily, doesn't tell you which font or size you're currently at, and doesn't make it easy to edit. You kind of need to learn what triggers it each time and then slowly back up. Slows us down extremely when we have multiple lessons to update. Review collected by and hosted on G2.com.

Terri-lee H.
TH
Director and Principal Clinician
Small-Business (50 or fewer emp.)
"Great for those new to learning management systems"
What do you like best about Thinkific?

It was easy to get started, having never used a LMS before. We are a small company and do a lot of the setup of our systems ourselves. The "how to guides" are really useful and had us up and running easliy. We've also likes the add ons and improvements over the years we have Thinkific. We tried others but they were not as intuitive, too complex and time consuming and without the customisation we needed. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

We'd like a few more features on the mid range payment tier. We'd like to be able to group our customers by product and more easily email them as a group. We'd like an easy integration with our website also. Review collected by and hosted on G2.com.

Nina B.
NB
Learning Experience Manager
Small-Business (50 or fewer emp.)
"Just launched Thinkific as our Community's new LMS"
What do you like best about Thinkific?

Our community has been in the process of looking for a new learning management system for our enablement training programs and we decided to launch with Thinkific this past spring.

What we liked the most about the product was the ability to create both on-demand and live course content, which fit perfectly into our current program model and expansion plans. Plus, the community group part of the platform allows us to take a step forward in keeping students engaged in the LMS instead of using slack channels for communication.

We've been working behind the scenes on getting courses rebuilt in Thinkifc and recently just launched our new system. The process of bringing over old courses was rather smooth and we are excited to finally get users into the system to start engaging with our on-demand content. The team at Thinkfic was super helpful with all of our unique program questions and guiding us the right direction. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

The one downside to the platform is that we need need to use some custom code to properly upload our e-learnings as multimedia files instead of SCORM files. Our courses have multiple e-learnings in them so we wanted to avoid using the bundle feature and keep them all in a single course. The issue was when initially uploading the .zip file students could skip the whole e-learning and move on with content.

Thankfully the Thinkific team was able to produce some custom code to avoid this issue. We do need to manually update each zip files code, but we found it worth it for student engagement with our materials.

Also, there is a size limit on multimedia files in the system. If you have a e-Learning with a lot of videos you may need to remove them and upload the videos directly into Thinkific to avoid the size constraints. This wasn't that big of an issue for our course build once we understood what the issue was. Review collected by and hosted on G2.com.

ATI A.
AA
Chief Executive Officer
Small-Business (50 or fewer emp.)
"A Massive Upgrade from other Online Self-Paced Course Platforms"
What do you like best about Thinkific?

Thinkific is intuitive in its design and interface. The platform is clean and easy to navigate for learners and us as administrators. The student experience has been vastly improved upon moving to Thinkific from our previous continuing education platform.

Thinkific's drag-and-drop builder and templated course structure made for an initial setup that was smooth. Customer support has been highly responsive to feedback. They've implemented functionality upgrades to the site that we recommended.

Better features for a smaller price tag. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

Visual customization constraints and coding options are limited. The reporting tools that would be most helpful are only available on the highest-priced plan, and even then aren't guaranteed. Limited lead and funnel tracking features. In-house emailing options are very limited. Would benefit from more design feature capabilities. Review collected by and hosted on G2.com.

Antonio M.
AM
IT Leader
Small-Business (50 or fewer emp.)
"User-Friendly Platform with Excellent Support for your school or business"
What do you like best about Thinkific?

Thinkific's platform is user-friendly and flexible, making it easy to create and manage courses. I appreciate the intuitive interface and robust support resources that help me get started quickly. Review collected by and hosted on G2.com.

What do you dislike about Thinkific?

The reporting features could be more advanced and customization options are somewhat limited. I've found that the pricing tiers can be expensive as my student base grows. Review collected by and hosted on G2.com.

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