1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Tealium Discussions](https://www.g2.com/products/tealium-2026-08-12/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_321196919fe755fd48bda370ef1fabea/tealium-2026-07-21.png "Product Avatar Image") ![Reward for good Tealium reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/38891/medal.svg "Reward for good Tealium reviews") ](/products/tealium-2026-08-12/reviews) [ Tealium ](/products/tealium-2026-08-12/reviews) (482)4.3/5 Tealium is a customer data orchestration platform designed to connect customer engagement data across an organization in real time. By bringing together data from web, mobile, server-side, cloud, and offline sources, Tealium helps brands build a complete and current view of the customer, then take action on that data across teams, systems, and channels. Tealium is designed for marketing, data, analytics, customer experience, and IT teams that need trusted customer data for personalization, audience management, analytics, and operational decision-making. It helps organizations collect and standardize event data, resolve identity into persistent profiles, enrich data with business logic and real-time context, and activate that data across downstream tools. Tealium also supports consent enforcement across collection and activation, helping teams govern customer data as it moves through the stack. Key capabilities of Tealium include tag management, API-based and server-side data collection, profile unification, audience and event activation, and data delivery across a broad integration ecosystem. Tealium works with existing technology investments and data clouds, rather than requiring a rip-and-replace approach, and supports real-time, scheduled, and triggered activation patterns. It can also prepare clean, consented customer context for AI models and agents, then help activate resulting outputs across channels. Globally, organizations use Tealium to connect customer data from web, mobile, server-side, API, cloud, and offline sources, build persistent profiles with real-time identity resolution and enrichment, activate audiences and signals through real-time, scheduled, and triggered workflows, and enforce consent and governance controls across collection, orchestration, and activation. For organizations that need customer data to be usable everywhere decisions are made, Tealium provides one governed foundation for turning customer data into action. Show More * * * ### 54.0 Nps Score Already have Tealium? ### All Tealium Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Tealium AudienceStream CDP used for? ](/discussions/what-is-tealium-audiencestream-cdp-used-for) What is Tealium AudienceStream CDP used for? [ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms)[ Data Governance Software ](https://www.g2.com/tags/data-governance-software)[ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software)[ Tag Management Systems ](https://www.g2.com/tags/tag-management-systems) [ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Stream Analytics Software ](https://www.g2.com/tags/stream-analytics-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Master Data Management (MDM) Tools ](https://www.g2.com/tags/master-data-management-mdm-tools) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is tealium audience stream? ](/discussions/what-is-tealium-audience-stream) What is tealium audience stream? [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) 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[ Tag Management Software ](https://www.g2.com/tags/tag-management-software)[ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms)[ Data Governance Software ](https://www.g2.com/tags/data-governance-software)[ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software) [ Tag Management Systems ](https://www.g2.com/tags/tag-management-systems)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Stream Analytics Software ](https://www.g2.com/tags/stream-analytics-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Master Data Management (MDM) Tools ](https://www.g2.com/tags/master-data-management-mdm-tools) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is the primary purpose of a CDP? ](/discussions/what-is-the-primary-purpose-of-a-cdp) What is the primary purpose of a CDP? [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is tealium testing? ](/discussions/what-is-tealium-testing) What is tealium testing? [ Tag Management Software ](https://www.g2.com/tags/tag-management-software)[ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms)[ Data Governance Software ](https://www.g2.com/tags/data-governance-software)[ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software) [ Tag Management Systems ](https://www.g2.com/tags/tag-management-systems)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Stream Analytics Software ](https://www.g2.com/tags/stream-analytics-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Master Data Management (MDM) Tools ](https://www.g2.com/tags/master-data-management-mdm-tools) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is CDP software? ](/discussions/tealium-audiencestream-cdp-what-is-cdp-software) What is CDP software? [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is tealium iQ? ](/discussions/what-is-tealium-iq) What is tealium iQ? [ Tag Management Software ](https://www.g2.com/tags/tag-management-software)[ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms)[ Data Governance Software ](https://www.g2.com/tags/data-governance-software)[ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software) [ Tag Management Systems ](https://www.g2.com/tags/tag-management-systems)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Stream Analytics Software ](https://www.g2.com/tags/stream-analytics-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Master Data Management (MDM) Tools ](https://www.g2.com/tags/master-data-management-mdm-tools) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # Is tealium a CDP? ](/discussions/is-tealium-a-cdp) Is tealium a CDP? [ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp) * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is tealium tag management? ](/discussions/what-is-tealium-tag-management) What is tealium tag management? [ Tag Management Software ](https://www.g2.com/tags/tag-management-software)[ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms)[ Data Governance Software ](https://www.g2.com/tags/data-governance-software)[ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software) [ Tag Management Systems ](https://www.g2.com/tags/tag-management-systems)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Stream Analytics Software ](https://www.g2.com/tags/stream-analytics-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Master Data Management (MDM) Tools ](https://www.g2.com/tags/master-data-management-mdm-tools) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") JW Loading... [Janine W.](https://www.g2.com/users/ccc7ce0c-5982-4d9c-8478-8c3ffc0f69b3 "Janine W.") • almost 7 years ago Data Specialist Data Specialist More Options - [ # When can we use iQ and Audience Stream with separate user rights managing? ](/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) We need a separation between iQ and Audience Stream because we have different teams who work with the Tealium Tools and there also external consultant who should not see the other component. [ Tag Management Software ](https://www.g2.com/tags/tag-management-software)[ Consent Management Platforms ](https://www.g2.com/tags/consent-management-platforms)[ Data Governance Software ](https://www.g2.com/tags/data-governance-software)[ Identity Resolution Software ](https://www.g2.com/tags/identity-resolution-software) [ Tag Management Systems ](https://www.g2.com/tags/tag-management-systems)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Stream Analytics Software ](https://www.g2.com/tags/stream-analytics-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Master Data Management (MDM) Tools ](https://www.g2.com/tags/master-data-management-mdm-tools) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.&title=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Tealium+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Tealium+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%0aAsk+Tealium+questions+and+get+answers+from+expert+users+in+our+Tealium+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") - ‹ Prev ‹ Prev - 1 - [2](/products/tealium-2026-08-12/discuss?page=2) - [Next › Next ›](/products/tealium-2026-08-12/discuss?page=2) ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/tealium-2026-08-12/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Product Avatar Image") ### Have you used Tealium before? Answer a few questions to help the Tealium community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ftealium-2026-08-12%2Fdiscuss%3Fsmall_ask%3Dtealium-2026-08-12) No ## Top Contributors in Tealium 1 ![Matt P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt P.") MP Loading... ### [Matt P.](https://www.g2.com/users/16788f1b-7442-4b5e-9a6f-ad2179d8522b "Matt P.") Director of Product Marketing 9 pts 2 JW Loading... ### [Janine W.](https://www.g2.com/users/ccc7ce0c-5982-4d9c-8478-8c3ffc0f69b3 "Janine W.") Data Specialist 1 pt 3 NA Loading... ### [Nicholas A.](https://www.g2.com/users/4d181321-e845-4069-bb76-20979039ee25 "Nicholas A.") 1 pt