Integrates nearly seamlessly with Blackbaud products such as Raiser's Edge
What do you dislike?
Wish it were a bit easier to cull out key metrics and report to strategic partners for staff who are less tech savvy
Recommendations to others considering the product
Take the time to complete training and understand all the features, especially with constituent record integration -- this will make or break the ROI on this product for your development department.
What business problems are you solving with the product? What benefits have you realized?
We could not have executed our direct response fundraising program so successfully and efficiently without Blackbaud Target Analytics. We gained priceless knowledge on our donor base and could make changes in messaging and channels as needed. By participating in a benchmarking study with other like nonprofit organizations, we could see just how integral Target Analytics was to the success of our program. Going back to our board of directors with these metrics was key to leveraging more investment in our program budget. There are other similar products out there but having Blackbaud support for both our CRM and analytics products made a world of difference in daily use.
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