Target Analytics

4.4
(10)

Helps identify, target, and engage best prospects.ResearchPoint software delivers all the donor and prospect data needed to make smart fundraising decisions in a single, user friendly platform.

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Target Analytics review by Melanie D.
Melanie D.
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"Target Analyitcs "

What do you like best?

Very helpful software when analyzing organization well being as a whole.

What do you dislike?

Some parts of the Target Analytics software can be confusing or do not give you all parts of the report you need.

Recommendations to others considering the product:

Be sure to compare what the business needs with what the software provides.

What problems are you solving with the product? What benefits have you realized?

You can start off broad and then segment out the numbers based on how deep you want to go into the required area.

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Target Analytics review by User
User
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"Immensely helpful direct response fundraising tool "

What do you like best?

Integrates nearly seamlessly with Blackbaud products such as Raiser's Edge

What do you dislike?

Wish it were a bit easier to cull out key metrics and report to strategic partners for staff who are less tech savvy

Recommendations to others considering the product:

Take the time to complete training and understand all the features, especially with constituent record integration -- this will make or break the ROI on this product for your development department.

What problems are you solving with the product? What benefits have you realized?

We could not have executed our direct response fundraising program so successfully and efficiently without Blackbaud Target Analytics. We gained priceless knowledge on our donor base and could make changes in messaging and channels as needed. By participating in a benchmarking study with other like nonprofit organizations, we could see just how integral Target Analytics was to the success of our program. Going back to our board of directors with these metrics was key to leveraging more investment in our program budget. There are other similar products out there but having Blackbaud support for both our CRM and analytics products made a world of difference in daily use.

What Donor Prospect Research solution do you use?

Thanks for letting us know!
Target Analytics review by Janette G.
Janette G.
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"Analysis tracking/ reviewing "

What do you like best?

The system is clean, straightforward and easy to navigate. Great instruction guide on how to get through the site to find desired results.

What do you dislike?

I have trouble with this freezing up on my iMac but I don’t think it’s the system itself. No complaints here!

What problems are you solving with the product? What benefits have you realized?

Quick analysis on whatever you’re tracking. Easy to read or complex options! Anyone can use this and learn or be a pro.

Target Analytics review by User
User
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"Target Analytics is a Great Start"

What do you like best?

We used Target Analytics at an old job to track the progress of a fundraiser and how our audience was receiving the information. We loved how easy it was to see all the information in an organized way.

What do you dislike?

There really wasn't anything I disliked, we were able to efficiently track our campaign and see important information.

Recommendations to others considering the product:

It's a great starting point for those looking into the analytics of their business.

What problems are you solving with the product? What benefits have you realized?

We were tracking a fundraiser that we were promoting online. We were able to benefit from the ability of seeing the analytics of who our audience is.

Target Analytics review by User in Non-Profit Organization Management
User in Non-Profit Organization Management
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"Would recommend, especially for RE integration"

What do you like best?

Integrates really well with Raiser's Edge and provides simple and easy-to-understand ratings and suggested asks.

What do you dislike?

Seems to put too much weight on non-liquid assets, like owned property, as an indicator of capacity to give.

Recommendations to others considering the product:

Good value even if you only run it once a year (which is what my org does). Even better value when paired with RE NXT, which runs Target Analytics by default, and more frequently.

What problems are you solving with the product? What benefits have you realized?

Target Analytics is our main source of prospect research data, so it has been extremely helpful in allowing our director of major gifts to prioritize her outreach.

Target Analytics review by Megan N.
Megan N.
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"Useful software!"

What do you like best?

Helps target the best donor prospects out there and makes it easy to engage.

What do you dislike?

Not as user friendly as it could be. Better if it were more seamless.

What problems are you solving with the product? What benefits have you realized?

Getting better profiles for donor prospects and understanding them better. Allowing an easy way to engage!

Target Analytics review by Administrator in Non-Profit Organization Management
Administrator in Non-Profit Organization Management
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Verified Current User
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"Quick and easy prospect management"

What do you like best?

Quick and easy prospect management for both existing and new prospects.

What do you dislike?

The search features seem to need some work

What problems are you solving with the product? What benefits have you realized?

Identifying prospects by various criteria

Target Analytics review by User
User
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"Engagement is more easy and quick with Target Analytics"

What do you like best?

We can create meaningful connections with supporters – and drive results. Helps in identifying, targeting, and engaging right prospects. We can get the right prospects by applying various filters.

What do you dislike?

Implementation is time consuming rest all gives great results.

What problems are you solving with the product? What benefits have you realized?

We can now effectively target the right audience. We can now reach and engage supporters with integrated online marketing tools.

Target Analytics review by User
User
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content

"Vital for Effective Fundraising"

What do you like best?

Target Analytics is a game changer when it comes to benchmarking fundraising activities and visually understanding your team's current performance

What do you dislike?

Set-up and implementation can take a bit, but once everything is set up it is well worth the wait.

What problems are you solving with the product? What benefits have you realized?

Target Analytics has allowed us to effectively target and contact donors

Target Analytics review by User in Higher Education
User in Higher Education
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"Target Review"

What do you like best?

Easy to read data that is understandable in layman's terms

What do you dislike?

Nothing about the product I did not like.

What problems are you solving with the product? What benefits have you realized?

Projections, assessment and weaknessesb

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* We monitor all Target Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.