SurveyMonkey Features
Feedback Management (3)
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Tagging
Tag content to organize and assign to specific departments or categories
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Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
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Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Feedback Analysis (3)
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Thematic Analysis
Identifies key phrases, themes, and patterns within a given text
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Sentiment Analysis
Outputs the sentiment (positive or negative) of a given text
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NPS/CSAT Scoring
Measures and reports on NPS, CSAT, or other metrics over time
Feedback Sources (4)
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Online Reviews
Analyzes feedback from online reviews
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Surveys
Analyzes feedback from surveys through built-in survey features or integrations with survey tools
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Social Media
Analyzes customer feedback from social media
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Customer Service Channels
Analyzes feedback sourced from integrations with customer service tools, such as help desks and live chat
Survey Management (7)
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Survey Builder
Enables users to create surveys through a simple drag-and-drop or WYSIWYG editor
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Customizable Questions
Tailored or customizable questions for more targeted and relevant data collection
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Templates
Offers pre-built templates for creating surveys with different audiences or use cases
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Survey Distribution
Provides tools for distributing surveys through email, SMS, social media, etc.
Mobile Survey
Distribute a survey via mobile devices
Site Intercept Survey
Survey popup over a webpage to specific users based on their behavior
Pulse Surveys
Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group
Survey Customization (4)
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Question Branching
Survey design technique that directs respondents to different questions based on their previous answers
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Branding
Allows users to customize survey colors, logos, and URLs to match company branding
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Multimedia Support
Ability to embed videos, photos, or other rich media
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Multilingual Surveys
Allows for creation of surveys in different languages and advanced survey translation
Survey Insights (9)
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Reporting & Analytics
Provides tools to visualize and analyze data
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BI Tools Integration
Allows integration with third -party reporting and business intelligence applications
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Data Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file
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Permissions
Allows administrators to set permissions on viewing, filtering, or sharing survey results
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Presentation Tools
Share and present designs
Data Analysis Tools
Analyze survey results via statistical testing or crosstabs directly within the software
Real-Time Data
Receive data and information in real time
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Customization (5)
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Custom Fields
Allows users to add custom fields to forms that aren't already on the templates
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Conditional Logic
Enables forms to hide or show certain fields based on respondents' answers
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Multi-page Forms
Allows users to create forms with more than one page
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Design
Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)
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Forms Creation & Design
Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system
Additional Functionality (122)
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Embedded Forms
Enables forms to be embedded onto a website without having to create code from scratch
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Offline Capability
Can used without an internet connection
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Notifications
Sends notifications when a completed form is recieved
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Payments
Contains integrations with payment processors, enabling users to accept payments through forms
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Mobile Forms
Allows users to build, distribute and access forms from a mobile device
Customizable Forms
Customize contracts and forms to collect specific information
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Customizable Questions
Tailored or customizable questions for more targeted and relevant data collection
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Activity Tracking
Track and document all activities across devices, networks, and other systems
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Charting
Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
Real-Time Reporting
Active reporting of data and metrics
Face-to-Face
Market research conducted via in-person interviews
Survey Sample Management
Manage sample of audience for conducting market research surveys
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Customer Segmentation
Process of dividing customers into groups based on common characteristics
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Multi-Language
Manage and support multiple languages
Data Visualization
Graphical representation of data
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Offline Access
Ability of websites, web applications, or mobile applications to function without an active internet connection
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Data Import/Export
Import and export data to and from software applications
Customizable Fields
Customize data fields to support various needs and use cases
Phone-Based
Market research conducted via telephone
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Customizable Branding
Add customized logos and colors to align with company branding
Panel Management
Conduct and manage panel discussions for the purpose of market research
Question Library
Pre-written repository of questions that can be reused within a course or for assessment or interviews
Paper-Based
Market research conducted via paper
Benchmarking
Compare key metrics for the business against prominent players in the industry
API
Application programming interface that allows for integration with other systems/databases
Single Sign On
Allow users to access multiple services after entering their login credentials once
Survey/Poll Management
Create and administer polls and surveys
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Multiple User Accounts
Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service
Email Management
Manage, store and organize emails within the system or via third-party apps
Statistical Analysis
Apply statistical/mathematical models to sets of data
Email Reminders
Reminders sent via email
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Single Sign On
Allow users to access multiple services after entering their login credentials once
Phone Polling
Survey or poll in which voice broadcast recipients can communicate responses via the phone
Online Polling
Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page
Support Audio/Images/Video
Allow media to be embedded in the question or answer options
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Question Library
Pre-written repository of questions that can be reused within a course or for assessment or interviews
Data Visualization
Graphical representation of data
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Survey/Poll Management
Create and administer polls and surveys
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Word Clouds
Visual representations of words that give greater prominence to words that appear more frequently
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Fields
Customize data fields to support various needs and use cases
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Email Management
Manage, store and organize emails within the system or via third-party apps
Interactive Content
Allow the audience to interact or engage with the content
Q&A Management
Allow users to collaborate and ask questions regarding folders and/or documents within the system
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Activity Tracking
Track and document all activities across devices, networks, and other systems
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
API
Application programming interface that allows for integration with other systems/databases
Data Cleansing
Removes data that is incomplete, inaccurate, or irrelevant from a dataset
Email Marketing
Create and send email blasts/campaigns
Data Security
Protect sensitive data for digital privacy
Anonymous Feedback
Allow reviewers to provide anonymous feedback to encourage honest conversations
URL Customization
Modifying a website's URL to enhance readability, branding, or campaign alignment
Question Piping
Integration of respondents' answers from previous survey questions into subsequent questions or text
Offline Response Collection
Practice of collecting data and responses for market research/surveys without an internet connection
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
NPS Survey Structure
Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Data Import/Export
Import and export data to and from software applications
Response Validation
Ensure the answer provided fits set parameters (numerical, positive number, etc.)
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Response Quotas
Limit the number of participants with certain characteristics you want to complete the survey
Multi-Language
Manage and support multiple languages
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Email Reminders
Reminders sent via email
Gamification
Games or game-like elements to track progress and reward accomplishments
Randomization
Randomize the displayed order of questions and answer options
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Commenting/Notes
Leave comments and notes on documents for others to view
Content Publishing Options
Facilitates online authoring and publishing of the content
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Content Library
Centralized repository to store content and assets
Document Classification
Assign categories, labels, tags, or attributes to documents for organization, search and storage
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Customizable Branding
Add customized logos and colors to align with company branding
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
API
Application programming interface that allows for integration with other systems/databases
Document Management
Store, manage, and track all electronic documents in a centralized location
Document Storage
Store and organize documents in a centralized system
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Autofill
Automatically populating fields or sections within a form
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Convert to PDF
Create, edit, convert to and from PDF files
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Media Library
Collection of images, videos and other digital content that can be used
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Full Text Search
Search for specific words or phrases within a document or database
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Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
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Data Import/Export
Import and export data to and from software applications
Forms Management
Store, manage and track all forms in a centralized location
Electronic Signature
Digitally sign online documents
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Workflow Management
Create, design and manage workflows for repetitive tasks
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Mobile Access
Access software remotely via mobile devices
Generative AI (2)
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AI Text Generation
Allows users to generate text based on a text prompt.
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AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Survey (4)
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Adaptive Learning
Improves performance based on feedback and experience
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Proactive Assistance
Anticipates needs and offers suggestions without prompting
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Decision Making
Makes informed choices based on available data and objectives
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Survey Design - Consumer Insights Platforms (7)
Multi-Use Methodologies
Supports various research types: brand tracking, concept testing, CX, campaign evaluation, journey mapping.
Industry & Locale Adaptability
Adjusts templates, quotas, norms, language, and structure for different markets, verticals, and geographies.
Behavioral & Adaptive Logic Guidance
Suggests logic paths, mitigates bias (order, fatigue), and optimizes question flow.
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Self-Serve Survey Builder
Enables users to build surveys with branching, quotas, randomization without needing vendor support.
AI Smart Probes
Dynamically generates follow-up questions during survey based on respondent answers to deepen insight.
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Question Branching
Survey design technique that directs respondents to different questions based on their previous answers
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Conditional Logic
Capability of a software or system to make decisions and perform actions based on specified conditions
Audience Access - Consumer Insights Platforms (4)
Flexible Audience Options
Supports multiple sourcing modes: panels, open links, partner audiences.
Customer Data Upload
Allows uploading of first-party customer / CRM lists for sampling or recontact.
Consumer Panels
Gives access to pre-profiled consumer panels for targeting.
Real-Time Data
Receive data and information in real time
Data Collection - Consumer Insights Platforms (3)
Rapid Research
Enables launching, collecting, and closing studies quickly (hours to days) for agile insights.
Quality Assurance
Implements checks (fraud, attention, logic, cleaning) during collection to ensure data reliability.
Mobile / Mixed Mode
Supports surveys via mobile, SMS, app, web, adapting delivery to device and context.
Analytics - Consumer Insights Platforms (4)
AI-Powered Insights
Automates summary, trend detection, clustering, and insights generation.
Qualitative Research Support
Supports qualitative methods like open-text, video, or discussion feedback.
Benchmarking & Norms
Offers benchmarks, industry norms, comparative analytics.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Collaboration - Consumer Insights Platforms (6)
Dashboards & Embedded Integrations
Provides interactive dashboards, narrative visualizations, and embedding into external systems or BI tools.
Embeddable Reports
Allows embedding insight modules, export to other systems, push-to BI or product dashboards.
Shared Workspaces
Enables team collaboration, commenting, version control, and stakeholder review flows.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Customizable Reports
Alter the layout and content of reports


