# Surfer Reviews **Vendor:** Surfer **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.8/5.0 **Total Reviews:** 543 ## About Surfer Surfer is the most complete platform for AI Search Optimization and visibility. It helps your brand show up where real decisions happen—on Google, inside AI-generated answers, and across the web. With Surfer, you create content LLMs want to cite and traditional search engines want to surface, track when (and where) your brand appears, and keep every page optimized at every stage of the buyer journey—all in one scalable workflow. Because invisible brands don’t get chosen. Surfer makes sure yours does. ## Surfer Pros & Cons **What users like:** - Users love the **Content Editor** for its effectiveness in optimizing and improving content structure effortlessly. (9 reviews) - Users value **NLP-driven content optimization** in Surfer, which enhances on-page SEO and boosts organic traffic effectively. (8 reviews) - Users find Surfer incredibly **easy to use** , significantly streamlining their content optimization processes. (7 reviews) - Users praise the **SEO improvement capabilities** of Surfer, enhancing content effectiveness with smart, AI-driven suggestions. (6 reviews) - Users find the **intuitive interface** of Surfer engaging, enhancing their SEO experience and motivating consistent improvement. (4 reviews) - Time Saving (4 reviews) - Users commend the **effective audit features** of Surfer, enhancing content for better SEO performance and organic traffic. (3 reviews) - SEO Knowledge (3 reviews) - Topic Discovery (3 reviews) - User-Friendly (3 reviews) **What users dislike:** - Users report **credit issues** , including billing messes and forced upgrades, making the experience frustrating. (4 reviews) - Users find Surfer's pricing to be **too high** , leading to frustration with costs and billing issues. (4 reviews) - Users find Surfer's pricing to be **too high** , especially hindering smaller teams and freelancers from accessing it. (4 reviews) - Users feel that Surfer can sometimes **overemphasize keyword use** , leading to unnatural content and an AI-generated voice. (2 reviews) - Users find the **keyword research tool lacking** compared to SEMRush, limiting functionality without a free trial. (2 reviews) - Limited Features (2 reviews) - Users report severe **software bugs and issues** with Surfer AI, leading to unusable outputs and wasted time. (2 reviews) - Users find **content issues** in Surfer, struggling with AI-generated text that lacks a conversational tone and accuracy. (1 reviews) - Geographical Limitations (1 reviews) - Learning Curve (1 reviews) ## Surfer Reviews ### 1. Surfer’s SERP-Based Recommendations Make Content Optimization Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil L. | Jr. SEO Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Surfer?** The most helpful thing that i like about Surfer is that it helps me optimize my overall content quality. With the recommendations based on the current SERP, Keyword inclusion gaps, and competitor gaps compared to our written content, i can optimize my content. I have been using this tool regular for my content and it has been very useful. **What do you dislike about Surfer?** I one thing that i dislike about Surfer is the no option to edit the keywords after creating a surfer link. At times, we miss out on the opportunity to include new or missed keywords. Having an option to add that will help improve the tool a lot. **What problems is Surfer solving and how is that benefiting you?** The problem that Surfer is solving for me is to improve the overall content quality score. Surfer helps me improve my content with all the recommendations based on keywords and the SERP. This comes in very handy for me to rank my content at the top of the SERP. ### 2. Easy Integrations and Spot-On AI Suggestions for Better UX and SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Wendy H. | Key Account Legal Content Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Surfer?** It is easy to use and integrate with other writing tools like Grammarly, Word, Jasper, and other AI platforms. I learned a lot about UX and how to improve my webpages to attract SEO and AI search bots and optimize my content to be found and surfaced more often. The AI suggestions were spot-on and taught me where to place (or remove) keywords and how to improve the flow of my copy. **What do you dislike about Surfer?** My company paid for my subscription, so I don't know about the pricing. Some of the suggestions were not to my liking and felt like keyword stuffing. I wish it could help create more unique pages, since after a few edits, the content started sounding generic and duplicative. **What problems is Surfer solving and how is that benefiting you?** I used Surfer to enhance and revise pages and blog posts that were underperforming. It allowed me to quickly edit and improve webpage content. Optimizing content for SEO and AI search is both science and art, and Surfer allowed me to try different approaches to take a good page and make it better. I saved a lot of time and could produce more improved pages each week than in the past. My production went up exponentially. ### 3. SEO Made Simple and Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle D. **Reviewed Date:** February 08, 2026 **What do you like best about Surfer?** I really like the Content Editor, which makes it much easier to organize and structure the content I'm working on. The auto-optimise feature is a great backup after I've manually optimized as much as possible. Even though it requires some tweaking, it helps push the content that final step further. The Content Editor helps me clearly see what's missing and how to improve the structure, ensuring I'm not over- or under-optimizing. The auto-optimise feature is useful for fine-tuning the content, saving time, while still giving me control to adjust things so it fits our brand and goals. The initial setup was pretty straightforward and quick, allowing us to start using it almost immediately. **What do you dislike about Surfer?** The one thing I'd love to see improved is more flexibility around topping up the Content Editor usage. Even though we haven't fully explored every feature in our plan yet, the Content Editor is what we rely on most, so having the option to top that up would be really helpful. **What problems is Surfer solving and how is that benefiting you?** I use Surfer for SEO content optimization, removing guesswork from SEO by providing clear guidance on keywords and structure, which helps optimize faster and with more confidence. ### 4. Solid Auto Optimizer, Poor Customer Service **Rating:** 0.0/5.0 stars **Reviewed by:** Jacob K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Surfer?** I like the auto optimizer in Surfer. It's the only good thing they have going. **What do you dislike about Surfer?** Their customer service is very, very bad. They can never get back to you to help you with any issues you may have. When they do get back, they are generic copy-and-paste solutions to which they do not respond. Their search volume information is very incorrect and almost always wrong. I do not recommend at all. **What problems is Surfer solving and how is that benefiting you?** I use Surfer for creating content like blogs and site pages. The auto optimizer is the only good feature they have. ### 5. Surfer’s NLP Content Optimization Takes the Guesswork Out of On-Page SEO **Rating:** 5.0/5.0 stars **Reviewed by:** John P. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Surfer?** The biggest advantage is Surfer’s NLP-driven content optimization and SERP-based recommendations. It removes guesswork from on-page SEO and helps writers, editors, and SEO teams stay aligned. **What do you dislike about Surfer?** Pricing For beginners, there can be a short learning curve to fully understand how to use recommendations strategically rather than mechanically. Also, very competitive niches sometimes require additional manual SEO judgment beyond tool suggestions. **What problems is Surfer solving and how is that benefiting you?** Surfer helps us solve the challenge of creating search-optimized content that actually aligns with how Google understands topics using NLP. Before using Surfer, our content process relied heavily on manual SERP analysis and assumptions. ### 6. Surfer: Easy to Use, Accurate, and Excellent Support, but Limited Content Writer Credits **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Surfer?** Surfer is very easy to use, it's accurate and they have EXCELLENT customer support. **What do you dislike about Surfer?** Only the fact that I can't buy more credits for the content writer. Other than that, all good :) **What problems is Surfer solving and how is that benefiting you?** Surfer is solving the problem of optimizing content for SEO. ### 7. Best AI Blog Post App **Rating:** 5.0/5.0 stars **Reviewed by:** Kiara B. | Product, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Surfer?** I love the UX and the gamification, it makes the SEO process feel engaging instead of tedious. The interface is intuitive, and the scoring system motivates consistent improvement. It’s one of the few SEO tools that feels genuinely enjoyable to use. **What do you dislike about Surfer?** The pricing feels steep, especially for smaller teams or freelancers. Great product, but definitely on the $$$ side. **What problems is Surfer solving and how is that benefiting you?** Surfer helps streamline on-page SEO by turning complex optimization tasks into actionable, real-time recommendations. It removes the guesswork from content strategy and ensures every post is aligned with current ranking factors. As a result, we’re able to produce content faster, with higher confidence that it will perform, and we’ve seen improved rankings because of it. ### 8. Ai - Oh My SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Surfer?** The Content Analyzer is a simple tool that everyone may use. Simply copying and pasting or uploading a file from your computer is all that is required to enter your content into the web tool, which then rates it based on factors such as the keywords used and the importance of those terms. When it comes to optimizing your content for search engines while maintaining a natural flow for human readers, the outcomes can be highly beneficial. **What do you dislike about Surfer?** Nothing specifically about Surfer, but SEO content Software can be challenging, and sometimes the KeyWords don't like what the Niche is. By all Means, yours is Awesome, but just a general CON **What problems is Surfer solving and how is that benefiting you?** I'm always looking for a way to Level up both my SEO and Keyword Tagging. Starting to get into Blog Format to expand the brand, so hopefully, I'll have more to say later. So far, it's fantastic. ### 9. Surfer - Want to Write More and Write Better All While Crushing It On Search Engines? **Rating:** 5.0/5.0 stars **Reviewed by:** Matt S. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Surfer?** Surfer's AI article writer has helped me keep my content consistently updated - something I struggled with in the past. I run a busy real estate office and can't always find the time to sit down and bang out a killer SEO article. The more my responsibilities grew at the office, the more neglected my websites became. Surfer changed that. And allowed me to not only write with quality SEO in mind, but also to learn from it so that I could spot weak points in my own writing and find ways to take advantage of their tools to make an article better (I'm currently going through some old articles and giving them a refresh). Their topical authority maps give you a visual way to see content gaps that really helps you not only fill the gaps, but understand how SEO relates things to build those topic clusters. You will absolutely become a better writer with more SEO knowledge by using this product. And their customer support can't be beat. Seriously. They are incredibly helpful and always friendly. Their Facebook user group is a wealth of knowledge and even the founder has jumped into a conversation to help answer my questions on several occasions. Very welcoming place - for all skill levels. **What do you dislike about Surfer?** That it's so helpful. Somedays I will get sucked into a hole of creating content and drafting article after article trying to catch up. It's great, because I do get to stay ahead, but it's terrible because I could easily disappear down that rabbit hole for days without coming up for air. (And yes, I'm being a bit tongue in cheek - I really have little negative to say about Surfer.) **What problems is Surfer solving and how is that benefiting you?** First off, content. Surfer's AI generated articles have saved me countless hours. High quality, well researched, and well written (and improving constantly). But, those articles aren't just content, they are solid pieces of SEO work. Their articles follow SEO best practices (and they are constantly tweaking) and many I've written with their tools have ranked well in a crowded market (real estate). (And because the next question is "Is Surfer headed in the right direction?," I wanted to note, that I find the company to be very responsive to users' needs and the constantly changing world of SEO.) ### 10. Surfer checks almost every box (and makes up that 1 docked point with amazing support) **Rating:** 4.5/5.0 stars **Reviewed by:** Andi C. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Surfer?** The support. Hands down amazing. Very responsive and generous with credits (when you goof and duplicate a report). On top of support, Surfer folds Clearscope, AI, and Semrush into one powerful tool. We launched a 50-page optimization campaign in February with multiple experts updating pages in their wheelhouse remotely. The common ground was that we all used SurferSEO to make sure our content scored high, had no gaps based on competitors, and checked all of the SEO boxes. WIthout Surfer, we would have cobbled together several apps to achieve our goal—which we hit thanks to the running start Surfer gave us. **What do you dislike about Surfer?** One point off for super picky reasons—even amazing software has room for improvement. One feature I would love to see is the ability to edit inside the auto-optimize window. I appreciate Surfer's auto-optimize efficiency for hitting keyword brackets, but Surfer uses an AI engine to do this, which means that the sentences are loaded with that typical AI voice (passive, participle-heavy, modal auxiliary verbs out the wazoo, and marketing jargon). That would be fin (irritating, but fine) if I could edit that crap out inside the optimization window (the purple one). But I can't. I have to blanket accept everything, and remember where the change was to go in and edit it to sound conversationally human. I would also love the target keyword to appear next to the SEO score (the dial) inside the surfer UI the same way it appears in the Google Docs extension—which works seamlessly :) **What problems is Surfer solving and how is that benefiting you?** Surfer rocks our SEO score. ### 11. Helpful tool for on-page SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Surfer?** Surfer makes on-page SEO much easier by breaking down optimisation into clear steps. I like how it gives keyword suggestions and shows how competitors are using them. The Content Editor is especially useful when writing or updating articles, and the interface is user-friendly. **What do you dislike about Surfer?** I feel it sometimes overemphasizes keyword use, which can make content feel unnatural. **What problems is Surfer solving and how is that benefiting you?** Surfer helps solve the challenge of optimizing content for SEO without guessing. It analyses top-performing pages and gives clear guidelines on structure, word count, and keyword usage. This saves time during content creation. ### 12. The best Content writing assistant so far **Rating:** 4.5/5.0 stars **Reviewed by:** Bartosiewicz D. | Content Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2021 **What do you like best about Surfer?** It works. What more can I say? It serves its purpose perfectly and it is all you can expect from software. Knowing Surfer made me who I am and got me where I am now. PS. Getting the highest possible Content Score is always fun. **What do you dislike about Surfer?** You can't move, hide or unpin the Surfer panel, which sometimes collides with other elements of Wordpress or Google Docs. Also, Content Editor refreshes itself every now and then which disturbs me when I have Optimized and Partially Optimized keywords turned off. **What problems is Surfer solving and how is that benefiting you?** I don't have to remember certain keywords. Surfer remembers it for me. Internal linking, whoch is annoying. Auto optimize feature is golden. AI Humanizer works wonders so far (although it changes from American to British English). It's sending me weekly tasks to do. Integrations with Chat GPT and Wordpress are great as well. ### 13. Great SEO tool, but expensive! **Rating:** 4.5/5.0 stars **Reviewed by:** Reema B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Surfer?** The best part about Surfer is its content editor with entity optimisation. This makes it one of the best tools for content creation optimised for SEO in the true sense. It's easy to set up guidelines & processes around this as well. The other features like keyword research & topical map creation are good as well. But I use SEMRush for all keyword research - haven't really tried switching entirely to Surfer. Finally, the AI editors are really robust. Lot of customisation possible. **What do you dislike about Surfer?** Surfer is expensive! Both the content editors & AI editors are pricey if you're on beginner plan. Of course, the costs get justified the moment you move to higher plans. **What problems is Surfer solving and how is that benefiting you?** I use Surfer primarily for content generation. It helps us create content through a uniform & structured way. ### 14. Great product to help with you content creation **Rating:** 5.0/5.0 stars **Reviewed by:** anthony m. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Surfer?** Ease of use and the ability to have ideas generated for you automatically. **What do you dislike about Surfer?** It does run on a credit system and not as fond of that. **What problems is Surfer solving and how is that benefiting you?** Making sure that the content that I have created is ranking well within the SERP ### 15. A great holistic SEO tool **Rating:** 4.5/5.0 stars **Reviewed by:** Hrishikesh P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Surfer?** Surfer is an excellent all-in-one SEO tool. Initially, I began using it mainly for entity optimization while using Ahrefs for content & topic research. But Surfer’s other features like topical map creation and page audits, are equally good. In fact, I’m now considering making a complete switch to Surfer. Finally, the best part about Surfer is its outstanding support team. Having used the platform for ~2 years, I can confidently say their support is unmatched. **What do you dislike about Surfer?** The only con about Surfer is its pricing. I am on the enterprise plan, so it's still kind of affordable. For entry level users, the pricing can be really prohibitive. **What problems is Surfer solving and how is that benefiting you?** I use Surfer primarily for entity optimisation. But it solves all other problems like keyword research, audit etc. as well. ### 16. The best all-in-one SEO tool I've used so far **Rating:** 5.0/5.0 stars **Reviewed by:** Ivelin K. | SEO Expert, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Surfer?** The best part about Surfer is its content editor. It is easy to use and integrate the final result into WordPress. I love the NLP optimization. But I also fell in love with the new Surfer Topics that they've integrated as part of the Surfer Editor. I use it every day as part of my SEO journey. **What do you dislike about Surfer?** The AI credits alone are a bit expensive. **What problems is Surfer solving and how is that benefiting you?** Surfer helps me for my content optimization as well as to find new content opportunities. ### 17. Best SEO Software Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Christa T. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Surfer?** Ease of use, many options, and customer support. **What do you dislike about Surfer?** The cost. It's very expensive to use, so I would love something a bit more affordable. **What problems is Surfer solving and how is that benefiting you?** SurferSEO makes it very easy to use competitor sites to create sites for my client. ### 18. Surfer SEO Saves Me Hours on Website Content Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Imran H. | SEO & Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Surfer?** I’ve been using Surfer SEO since 2021 and it’s the best tool for content optimisation. It saves me hours a month or hundreds of dollars I’d otherwise spend outsourcing. I also use it to help grow my clients websites with the content optimisation features.On top of that their support is super fast and responsive, a big plus if you ever get stuck or have questions. **What do you dislike about Surfer?** All in all great but the pricing feels a bit expensive. **What problems is Surfer solving and how is that benefiting you?** The biggest benefit is the time and money I save. I save hours a month and hundreds of dollars outsourcing optimisation tasks. It’s all streamlined, so it’s super efficient for personal projects and client work. ### 19. Best SEO Tool out there! Hand Down! **Rating:** 5.0/5.0 stars **Reviewed by:** Samuel O. | Resident Assistant (RA) | Residence Life, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Surfer?** Surfer SEO stands out for its keyword optimization tools. Using the keywords has significantly boosted the relevance and ranking of my content. I'm especially impressed by the term" feature, which suggests terms for me to include streamlining my work and making it more focused and productive. **What do you dislike about Surfer?** Surfer SEO offers a range of features. It may be costly, for small businesses or individuals. Moreover navigating its functions can be challenging. It took me a while to understand and make the most of all its capabilities. Despite these challenges the benefits have proven to be worth it making it a valuable asset, in my SEO arsenal. **What problems is Surfer solving and how is that benefiting you?** Surfer SEO has really boosted my websites performance. My content is now more focused easier to create and better positioned in search results. As a result I've seen a rise, in visibility increased traffic and ultimately more interaction and conversions, on my site. **Official Response from Tomasz Niezgoda:** > Hello Samuel, Thanks for the awesome review! It’s great to hear how much Surfer has boosted your content strategy! We understand that navigating the full range of features can be a bit overwhelming at first. We’re looking into ways to simplify this experience, making it easier to get the hang of everything Surfer has to offer. We hear you on the cost concern as well. We're always looking for ways to make our tools more accessible, so we're taking your feedback seriously. If you need any assistance or have further suggestions, please feel free to reach out. Keep rocking your content! ### 20. Best All-in-one SEO Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Saqib F. | Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2024 **What do you like best about Surfer?** The best thing about this SEO tool is that it does it all. Whether it is keyword research, plagiarism detection, NLP optimization, AI content detection, website audit, or humanizing AI content. It does it all. The value I am getting from SurferSEO is just beyond amazing. Its super easy to use, integrates with all GSC and WordPress easily, and is very easy to implement when it comes to SEO. And customer support has never disappointed me either. I use SurferSEO every single day to take my website to the next level. If you want one tool to do it all, SurferSEO is what you need! **What do you dislike about Surfer?** I have a legacy plan. So, I can't buy more credits once I have exhausted my plan. But this feature is now available in new plans. Might have to upgrade to the newer plans. **What problems is Surfer solving and how is that benefiting you?** On-page SEO Optimization, keyword research, AI detection, plagiarism detection, Website Audit **Official Response from Tomasz Niezgoda:** > Hello Saqib, thanks for the awesome review! We're pumped to hear that you find Surfer to be the all-in-one tool you need and that our customer support has always had your back! We hear you on the legacy plan credits issue. It’s something we're aware of and it sounds like our newer plans might be a better fit for your needs. If you need any help with upgrading or have any questions, just give us a shout. Thanks again for sharing your experience and for using Surfer every day to boost your website. We’re here to help you keep reaching new heights! Cheers, Surfer Team ### 21. Surfer is the Gold Standard **Rating:** 4.5/5.0 stars **Reviewed by:** Christian H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2024 **What do you like best about Surfer?** SERP Analyzer and the AI tools are my favorite part about Surfer. Also, Surfer is pretty east to use and impliment when it comes to your blog content. I found myself using Surfer every few days to write simple articles for my brands. **What do you dislike about Surfer?** My least favorite part of Surfer is the cost right now. It's not accessable to everyone to try out. It's $100 per month for the entry level plan with no free trial. **What problems is Surfer solving and how is that benefiting you?** Ranking in search has always been a massive pain for my niche (marketing) because it's so saturated. With Surfer I was able to find out where to begin and how to grow my brand in the online space with SEO. ### 22. A powerful tool for content optimisation **Rating:** 4.0/5.0 stars **Reviewed by:** Ricci M. | Marketing Manager, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Surfer?** I like the topical map, which helps me find content gaps that are missing from the website to ensure that topics are covered well in the content. **What do you dislike about Surfer?** I would like to be able to update the topical maps manually or more frequently than once a month. **What problems is Surfer solving and how is that benefiting you?** It helps me to create a data-driven content strategy that's focused on relevant content for the key topics we need to cover. ### 23. A Must-Have in the SEO Buisness **Rating:** 5.0/5.0 stars **Reviewed by:** Alison C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Surfer?** We use Surfer for content generation and updating as well as tracking our SERPs and finding new article ideas. It continues to improve each quarter and we recommend it to all of our clients. **What do you dislike about Surfer?** There are no downsides to Surfer if you are serious about content marketing **What problems is Surfer solving and how is that benefiting you?** Surfer helps us know what articles to update, what content they are missing and how they compare to our competitors. ### 24. Amazing content audit tool. Lacklustre billing, customer service and communication. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Surfer?** The content Audit tool for competitive content is very good. You still need to use your intuition - following the recommendation to the letter doesn't work, and the content can be augmented to a point where it becomes less readable. But it's still a super useful tool. It's the best in the market at this. **What do you dislike about Surfer?** They keep scaling your package cost. Frustratingly, they add services I don't need and have in other Pro-level SEO tools like Ahrefs. At the same time, they take away services that I signed up for and need. Then force me to upgrade. (But tell me I'm on a legacy plan - but with less functionality that I originally paid for). To do real SEO work, you will always need SEMRush or Ahrefs. Surfer is a content audit and improvement supplement. It's really good at this. These extra features they add aren't with it for me because I have other better tools. Billing is a mess. Constant issues. When you upgrade, they will not pro rata your invoice. You just lose that month's subscription fee. The pass some of you credit over. But mostly, you lose your subscription fee and have to fight for a refund. **What problems is Surfer solving and how is that benefiting you?** Create bertter content. **Official Response from Tomasz Niezgoda:** > Hi there! Thanks for sharing your detailed feedback—it’s super valuable for us. We’re thrilled to hear you're finding our Content Audit useful—it’s definitely one of the features we're most proud of, and we totally agree, adding your own intuition is key to getting the best results from it! We hear you on the pricing concerns and the billing frustrations. We definitely don’t want you to feel like you’re being forced into upgrades or paying for features you don’t use. I’ll pass this on to the team to see how we can improve flexibility, especially for loyal users like yourself. If there are specific issues with billing or any missing features you signed up for, please reach out to us directly—we’re here to make sure you’re set up with the best experience possible. Cheers! ### 25. I wouldn't write a post or page for my website without it. **Rating:** 5.0/5.0 stars **Reviewed by:** Nick T. | Bankruptcy and Foreclosure Defense Law Office, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Surfer?** Writing legal content simply can't be done without HArd work and time. However Surfer is more like working with a hero or guide who plans or reviews your work and suggests words, terms and topics which enrich the article you intend to write. I would never write without it. If a webpage isn't worth 20 dollars to get it perfect then maybe you need to sell something else. Surfer gets it perfect 90% of the time and you have to review the other 10% and proof Surfer's writing with your soul. **What do you dislike about Surfer?** No it can't compeltely write or proof the material for you even if you use AI. It will proof or give you an outline. It will get the time limits wrong and small details. Surfer attempts to check the details but it researches what is written on the web to write content or outline an article. In the process it often picks up ideas that are trash including outdated or just plain wrong content. However it is light years better than the other AI writers and outline researches. Surfer takes longer to generate the articles but it does so much better that you are glad you got it started and then went to get a cup of coffee and came back to it. A little harder to learn but integration with writing Wordpress has improved. **What problems is Surfer solving and how is that benefiting you?** We now write content that ranks better. Without it content is just rank. With it you write content that ranks and gets your website traffic. Not the easiest to use but the easiest to use is worthless and a waste of your time. Surfer gets the job done amd better than your competition. The company tries to train you how to use the product but the product seems to be evolving so fast especially AI it is hard to keep up creating the training. **Official Response from Tomasz Niezgoda:** > Hello Nick, thank you for sharing your detailed thoughts on Surfer! It’s great to hear that you find it invaluable as a guide in enriching your legal content. About the issues you mentioned — we're sorry to hear there have been hiccups with time limits and some details not being spot-on. We're constantly working on refining these features and ensuring the AI doesn’t pick up outdated or incorrect info from the web. Your input is invaluable as it helps us focus on what needs improvement. Thanks for sticking with us and for taking the time to brew that cup of coffee while we do our magic! We’re on it! ### 26. Siper SEO Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Surfer?** Im glatt to have this SEO tool, that's held me really **What do you dislike about Surfer?** There is nothing was I don't like, everything ist working great **What problems is Surfer solving and how is that benefiting you?** The Support are great ### 27. Best SEO tool out there right now! **Rating:** 5.0/5.0 stars **Reviewed by:** Max V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Surfer?** Has everything you need SEO wise. Results are guaranteed! **What do you dislike about Surfer?** Maybe a bit costly but worth it if you are serious about SEO Growth. **What problems is Surfer solving and how is that benefiting you?** Cutting their costs down and offering deals on AI credits, they are worth it ### 28. Very good to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Marco U. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Surfer?** Easy to use and handle. Even the german text works great **What do you dislike about Surfer?** Price is pretty high to start with. A free trial would be nice **What problems is Surfer solving and how is that benefiting you?** Easy to use und gives fast results ### 29. Best reasonably priced all-in-one SEO platform **Rating:** 5.0/5.0 stars **Reviewed by:** Emilia V. | Managing Director | Web Design & Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Surfer?** Surfer is a comprehensive SEO tool for half or one third of the price of competition. **What do you dislike about Surfer?** They keyword research tool is not as robust as SEMRush's. **What problems is Surfer solving and how is that benefiting you?** There are many issues Surfer solves: - AI writing - Competitive intelligence, which helps write content to compete with search results on first page of Google - Automated keyword optimization, so I don't have to spend hours eyeballing my content - Helps create topic clusters - Monitors my website (and clients websites) for hot optimization opportunities, and recommends optimization opportunities **Official Response from Tomasz Niezgoda:** > Hey Emilia! Thanks so much for sharing your thoughts on Surfer. We're thrilled to hear how much value you're getting from our tools and sounds like AI writer, Content Audit and Auto-Optimizing are really hitting the mark for you! We totally get your feedback on the keyword research tool. It’s something we're actively working on, and we appreciate your patience as we keep building up that feature. Keep crushing it with your SEO! If you ever need help or have more ideas, we’re all ears 😊 ### 30. I love Surfer SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Annika V. | Webbdesigner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Surfer?** How fast I can review or create new content **What do you dislike about Surfer?** Humanize are not avalible in Swedish yet **What problems is Surfer solving and how is that benefiting you?** It creates super content in just a couple of minutes! ### 31. I don't use anything but Surfer **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy J. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Surfer?** Easy to use and they are constantly improving. Anytime I've needed something fom customer service they have responded really quickly. **What do you dislike about Surfer?** I would like to be able to refresh the Content Audit to see if the changes I've made helped. I can't figure out how. **What problems is Surfer solving and how is that benefiting you?** The AI writing tool is an incredible time saver. I'm writing seo-rich articles in minutes instead of hours. **Official Response from Tomasz Niezgoda:** > Hello Jeremy, thank you for your feedback! It's amazing to hear that you find Surfer easy to use and appreciate the quick responses from our customer support team. It’s also great to know that our AI writing tool is helping you save time while producing SEO-rich articles. Regarding your feedback on refreshing the Content Audit to see if your changes made a difference, we understand how important that feature would be. Content Audit fetches GSC data daily, though the data presented is for the last 30 days. However, currently you are not able to check how the changes you made influenced your performance. We'll pass this suggestion on to our product team as we’re always working to improve. If you ever need assistance with this or anything else, feel free to reach out—we’re here to help! ### 32. Helps improve SEO score and to provide specificity to documents **Rating:** 5.0/5.0 stars **Reviewed by:** Kathryn S. | Senior Medical Editor (under Nutritional Synergy), Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Surfer?** It clues me in about topic areas that should be covered in the article. I use it daily and have found it to have fantastic customer support. It also has a number of helpful features enabling the writer to create a more comprehensive SEO driven document. It easily integrates with Grammarly and Docs and my two browsers, Chrome and Edge. It is also easy implement. I use it to help my writers increase their SEO score above a 66 by including more surfer keywords in their article or adding text with the keywords in it. **What do you dislike about Surfer?** sometimes it uses words not consistent with out writers guide like brand names or improperly spelled keyword phrases such as muscle synthesis when it should be muscle protein synthesis. So the keyword could not be used as it was inaccurate. **What problems is Surfer solving and how is that benefiting you?** Increasing the SEO of my writer's articles and comprehensiveness of articles by adding specificity related to the keywords and increasing SEO. ### 33. Super easy content optimizer to help position your content effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Joe U. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Surfer?** Really helpful in organizing the content into a simple format and then provides optimization and ways to improve the overall performance of the content **What do you dislike about Surfer?** N/A I have not found anything to dislike **What problems is Surfer solving and how is that benefiting you?** Cleaning up older content that no longer is relevant or improves the user experience **Official Response from Tomasz Niezgoda:** > Hey Joe, thank you for your review! We’re delighted to hear that Surfer has made organizing and optimizing your content so simple and effective for you. It’s great to know that our tool is helping you clean up older content and improve the overall user experience, which is essential for maintaining relevance and engagement. We’re also thrilled that you haven’t encountered anything to dislike so far! If you ever have questions, suggestions, or need support in the future, we’re here to help you get the most out of Surfer. Thanks again for sharing your experience! ### 34. GPT-Lite **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Surfer?** Useful content editor and audit function. Easy to use. The product team often follow up on feedback and seem interested in improving the product. **What do you dislike about Surfer?** Surfer AI has gotten worse to the point that the tool is unusable. Think: the lamest, most generic phrases of GPT-4 strung together. Readers will instantly detect an article written by Surfer AI. It's not worth pasting research into the 'additional content' box, the token size seems so low it will not remember. It generates useless illustrations (with useless alt tags) for your article that you instantly delete. Before Nov 2023, Surfer AI was acceptable to good. I could easily generate a long article and spend 1-2 hours rephrasing certain sections. Now, I delete 90% of the content it produces. Not worth the price or your time. I understand that AI generation of articles must utilise expensive computing power. However, with such degraded service, you will want to think twice about buying a large bundle. Please, allocate more resources to AI or risk losing customers. **What problems is Surfer solving and how is that benefiting you?** AI article generation, keyword research, content auditing. **Official Response from Tomasz Niezgoda:** > Hi there - thank you for your feedback concerning Surfer AI. We're about to release our latest feature, Humanizer, which will make copy more human-like. This feature will be moved into the app, plus, we're currently updating the AI model to improve the points you've addressed about Surfer AI content Additionally, we'll be releasing a domain-wide audit (Content Audit) soon, which will definitely come in handy for more in-depth content optimization. We'd love for you to give us another shot, especially with our upcoming releases, and to let us know if we're heading in the right direction. Stay in the loop with our updates here: https://changelog.surferseo.com ### 35. Most essential SEO Tool for us **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian N. | UX and Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2024 **What do you like best about Surfer?** Surfer has been a very useful tool for us, would not want to miss it anymore. **What do you dislike about Surfer?** It is a bit on the pricier side, but longterm definetely worth it **What problems is Surfer solving and how is that benefiting you?** It hels us to write SEO texts that really rank. ### 36. Great product and service **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Surfer?** The product works great - levelled up my SEO content game and the team are super helpful. **What do you dislike about Surfer?** I don't have anything bad to say about this company. **What problems is Surfer solving and how is that benefiting you?** Latent semantics ### 37. SurferSEO.com - Elevating My SEO Game to New Heights **Rating:** 4.0/5.0 stars **Reviewed by:** Vengreso M. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Surfer?** One of the standout features that immediately caught my attention is the Content Editor. This tool provides comprehensive insights into keyword usage, content structure, and overall relevance. It's like having a personal SEO consultant guiding you through the content creation process, ensuring every piece is perfectly tailored for search engine success. The real-time recommendations make it easy to optimize content on the fly, saving both time and effort. SurferSEO.com's Keyword Research tool is another gem. The depth of data and the ease of use make it an essential resource for anyone serious about uncovering high-performing keywords. The ability to analyze competitors and identify gaps in their strategies has given me a competitive edge in my niche. The platform's user-friendly interface deserves a special mention. Navigating through the various features is intuitive, and the visually appealing dashboards make data interpretation a breeze. SurferSEO.com has clearly invested in creating a seamless user experience, and it shows. **What do you dislike about Surfer?** Until now, the only thing we dislike about Surfer is the need for more AI credits as their AI writer is gerat. **What problems is Surfer solving and how is that benefiting you?** SurferSEO.com has become an integral part of my SEO toolkit. From content optimization to keyword research, this platform has exceeded my expectations at every turn. If you're serious about elevating your SEO game and staying ahead of the competition, I wholeheartedly recommend giving SurferSEO.com a try. It's a game-changer! ### 38. Excellent tools for content creation **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Surfer?** The ability to see what words/phrases are needed for a keyword in content creation is paramount to having great SEO for my posts. There is also the "optimize" feature which helps in getting a better SEO score. I have not found anything I dislike about Surfer SEO. The price is right too. **What do you dislike about Surfer?** There is nothing I dislike about Surfer. **What problems is Surfer solving and how is that benefiting you?** Surfer is making my content SEO optimized. As a human, I can't spend the time to go page to page and pick out the keywords that are used. Surfer does that for me. **Official Response from Tomasz Niezgoda:** > Hi Nathan! Thank you so much for your feedback—it's great to hear that you're digging our Auto-Optimize feature! And thanks for letting us be a part of your SEO and content creation journey :) ### 39. User-friendly & Makes SEO a Breeze! **Rating:** 4.5/5.0 stars **Reviewed by:** Macie M. | Content Marketing Coordinator at CCA Global Partners, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Surfer?** I discovered Surfer through my old job, but I loved it so much that I introduced it to the company I currently work for, and it's a hit there too! What I like best about Surfer is that it's really easy to understand, especially for those who don't fully understand SEO. Surfer really breaks it down to see how the keywords you implement or any other changes you make are benefitting your content. **What do you dislike about Surfer?** There aren't many downsides that I can think of for Surfer. I think sometimes I wish I could easily go back and edit the keywords I've chosen in the content editor so that I don't have to use another credit if I change my mind. **What problems is Surfer solving and how is that benefiting you?** Surfer helps me optimize blog and magazine content in a user-friendly fashion. It makes optimizing my content for SEO a breeze. ### 40. Using SurferSEO has streamlined my content optimization process **Rating:** 4.0/5.0 stars **Reviewed by:** Alex K. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Surfer?** Surfer's comprehensive approach to SEO optimization is its standout feature. The platform seamlessly integrates keyword research, SERP analysis, and a detailed look at competitors' strategies. This integration is elegantly executed in the content editor, making it a breeze for both novices and seasoned SEO professionals to navigate and utilize effectively. Moreover, Surfer's customer support is exceptional. They not only provide prompt and helpful responses but also offer a wealth of resources, including a certification program. This is a great boon for those looking to deepen their SEO knowledge. Additionally, their marketplace is a fantastic resource for writers seeking clients, fostering a vibrant community around content creation and optimization. **What do you dislike about Surfer?** One aspect of Surfer that could be improved is the credit system used for the Content Editor and Audit features. These credits expire with each billing cycle and cannot be carried over, which can be a bit frustrating. Furthermore, Surfer's recent introduction of an AI editor, while innovative and useful, comes with a steep price tag, making it less accessible for smaller businesses or individual users. **What problems is Surfer solving and how is that benefiting you?** Surfer is solving the complex challenges of SEO optimization by providing an integrated platform for keyword research, SERP analysis, and competitor insights, which greatly enhances my content strategy and improves my website's search engine visibility, saving me time and increasing traffic effectively. ### 41. The Best Content Creators and SEO Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Surfer?** This tool is mostly used to write the content that will help in rank top in SERP to boost organic traffic. They offer a combination of tools like finding keywords, content topics, competitors, and backlinks, and performing SEO audits. **What do you dislike about Surfer?** They are not offering a free trial and in the basic plan we can only focus on content and keyword research. **What problems is Surfer solving and how is that benefiting you?** It helps to recommend the content topic and suggest the trending keywords and topics that will boost organic traffic. **Official Response from Tomasz Niezgoda:** > Hey there! Thanks so much for your feedback! It's awesome to hear how Surfer is helping you with your content creation and SEO work! We hear you on the free trial feedback. While we don’t currently offer one, we’re always listening to what our users need and your input helps us shape future offerings. As for the basic plan, you can always take advantage of our add-ons and boost it with additional features needed! Cheers! ### 42. From a 3-year User **Rating:** 4.0/5.0 stars **Reviewed by:** Tobit O. | Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Surfer?** I love how Surfer brings together keyword research, SERP analysis, and competitor research, and presents them in an intuitive manner inside the content editor; accessible and easy to use for beginners while still with robust enough features for experts. Their customer support is also some of the best in class, and they provide some really helpful resources, a certification, and a marketplace for writers to find clients. **What do you dislike about Surfer?** Content Editor and Audit features require credits, which cannot be rolled over and expire on the next billing. Their newly introduced AI editor is also quite pricey. **What problems is Surfer solving and how is that benefiting you?** At present, Surfer helps me plan, organize, assign, and optimize blog articles for clients. All of the manual work involved in each of these processes is automated, and my agency's entire content development cycle practically lives on Surfer now. Also, their integration with Jasper removed the guesswork from whether the writing assistant is checking certain SEO boxes. ### 43. Best on-page SEO optimization tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ernest B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Surfer?** Surfer offers tons of on-page optimization recommendations that most of their competitors don't. **What do you dislike about Surfer?** It's a great SEO tool. I highly recommend. **What problems is Surfer solving and how is that benefiting you?** It helps me write great content that resonates with my readers and with search engines. **Official Response from Tomasz Niezgoda:** > Hey there Ernest! Thanks for sharing your thoughts about Surfer. It’s awesome to hear that you're finding the on-page optimization recommendations super helpful! It sounds like Surfer is your go-to for creating content that not only clicks with your audience but also climbs the SEO ranks. Keep up the fantastic work, and thanks again for the recommendation! ### 44. A great way to write an article **Rating:** 5.0/5.0 stars **Reviewed by:** Jon E. | Director of Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Surfer?** The best part about Surfer is how easy it is to use. Once you've done your keyword research all out have to do is plug in a few keywords, and you're off to the races. As far as I'm concerned, Surfer is the best way to produce SEO optimized content. It helps you understand what your competition is doing and helps you craft an article that's better. The other part that's great i that it comes with a WordPress Plugin so you can easily transfer what you created in Surfer to your website. **What do you dislike about Surfer?** Surfer, like many tech companies, is very into AI. I'm not. So I don't use some of the many features Surfer provides people. **What problems is Surfer solving and how is that benefiting you?** Surfer allows you to easily see what the top ranking articles are doing and it allows you to easily make content that is better. ### 45. Helpful AI SEO and Content Writing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Surfer?** AI powered content ideas and briefs. Smart suggestions to improve SEO. **What do you dislike about Surfer?** This is a new app and they are still developing it. The team has been very hands on to improve the product. **What problems is Surfer solving and how is that benefiting you?** Helps us optimize existing and new content for SEO. ### 46. Surfer is my best Friend **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron D. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Surfer?** You can have all your SEO needs attended in one place. It is a must! **What do you dislike about Surfer?** Sometimes the server takes too long to responde **What problems is Surfer solving and how is that benefiting you?** Re-writing content, Research and SEO-ON Page optimizatio **Official Response from Tomasz Niezgoda:** > Hi Aaron, thank you for sharing your feedback! We're thrilled to hear that Surfer is helping streamline your SEO needs and that you find it indispensable! We also understand your concerns about server response times and are continuously working to improve performance for a smoother experience. All the best! ### 47. Data is Nice, Actionable Data is Better **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle B. | Owner, Cofounder, and Chief Creative Marketer and Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Surfer?** I love using tools like Ahrefs and SEMRush... but when you're looking for the deeper reasons you're ranking 10 and not 5, or 5 and not 3, or 3 and not 1, then Surfer is there to point you in the right direciton. Perhaps you're missing a key heading or two, perhaps a key subtopic is absent in your blog... Surfer gives you the actionable data and recommendations to make quick, tactical moves. You and your SEO team will be hooked! **What do you dislike about Surfer?** I wish there was an automated way to use SurferAI to add all the missing or underused keywords. **What problems is Surfer solving and how is that benefiting you?** Helps us find quick and easy ways to improve existing blog post rankings and positions on Google. ### 48. Very good for agency work **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Surfer?** SurferSEO is very good when it comes to agency work because you can manage the individual content very easy for the different freelancers. The integrated features for WordPress integration and Google Drive or the plagiarism check make the work easier also. Our writers are more efficient and faster than before. **What do you dislike about Surfer?** The Surfer SEO editor is sadly not able to integrate tables. But you can use the Google Drive connection to work in G documents. **What problems is Surfer solving and how is that benefiting you?** It solves the need for fast and good management of content and freelancers as well as the need for content optimization based on WDF*IDF. ### 49. Great for copy writing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2023 **What do you like best about Surfer?** SurferSEO has completely changed the game for our website's search engine success. It's incredibly easy to use, which helped us quickly pinpoint and tackle our main challenges. The keyword research tool is amazingly accurate, and the content editor is a total gem, guiding our articles to be more engaging and effective. Ever since we've been using it, our website has climbed up the Google search results and we're seeing a lot more online traffic. It's really turned things around for us. **What do you dislike about Surfer?** Honestly, the price. But that is about it! **What problems is Surfer solving and how is that benefiting you?** SurferSEO has completely changed the game for our website's search engine success. It's incredibly easy to use, which helped us quickly pinpoint and tackle our main challenges. The keyword research tool is amazingly accurate, and the content editor is a total gem, guiding our articles to be more engaging and effective. Ever since we've been using it, our website has climbed up the Google search results and we're seeing a lot more online traffic. It's really turned things around for us. ### 50. An expensive, but invaluable, time saver **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Surfer?** When writing SEO-optimised content, Surfer saves a huge amount of time. I don't use the AI writing functionality, only the keyword research and content editor, but those alone make writing so much easier. I love the scoring system and the instant feedback it gives you when writing an article. **What do you dislike about Surfer?** * The cost. While it isn't a problem in an organisational setting given the time it saves, I'd like to use it on personal projects and to help friends and family with their websites but the barrier to entry is just too high. * I tried integrating Surfer with Jasper, but I couldn't get it to work, which was disappointing. **What problems is Surfer solving and how is that benefiting you?** Surfer helps our busy internal team to write SEO-optimised content quickly and easily. ## Surfer Discussions - [How to measure ROI?](https://www.g2.com/discussions/how-to-measure-roi) - 1 comment, 1 upvote - [how to write content](https://www.g2.com/discussions/how-to-write-content) - 2 comments, 1 upvote - [Can NLP be more clearly incorporated into the content editor?](https://www.g2.com/discussions/31556-can-nlp-be-more-clearly-incorporated-into-the-content-editor) - 2 comments, 1 upvote - [View Surfer pricing details and edition comparison](https://www.g2.com/products/surfer-surfer/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-19+17%3A08%3A06+-0500&secure%5Bsession_id%5D=d35158f1-a359-4ed8-85f2-188a9dcd72e4&secure%5Btoken%5D=14e49a77a0e1e584a2f0e64e80c03fc1895319c3a5d8a387c1483c664d38e900&format=llm_user) ## Surfer Integrations - [Gemini](https://www.g2.com/products/google-gemini/reviews) - [Jasper](https://www.g2.com/products/jasper-ai/reviews) - [Microsoft Word](https://www.g2.com/products/microsoft-word/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) ## Surfer Features **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Audio** - Accents - Voice Cloning - Range of Tones - Languages **Content - AI Content Detectors** - Batch File Scans - Color-Coded Detection - Content Dashboard - API Integration **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Video** - Closed Captions - Avatar Quality - Custom Avatars - Video Editing Capabilities **AI Detection Model - AI Content Detectors** - Model Differentiation - Human vs. AI Detection - Multi-Component Model **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Image** - Text to Image - Realism **Monitoring - AI Content Detectors** - Real-time Content Monitoring - Content Identification **Text** - Text Optimization - Range of Sentiments **Generative AI** - AI Text Generation - AI Text Summarization **Platform** - Collaboration - Speed of Generation **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Speech - AI Image-to-Text - AI Text-to-Video - AI Text-to-3D - AI Text-to-Music ## Top Surfer Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,275 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.8/5.0 (1,465 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (656 reviews)