Splashmetrics is how you bridge the "sales and marketing" divide in the last mile of the Buyer Journey. Here's how... WHAT B2B BUYERS WANT Once engaged, 62% of B2B Buyers don't want to speak to sales reps. Instead, they expect you to provide them a seamless, fully-customized content journey of no more than 5 touches from which they will make the purchase decision. Obviously, the stakes are high. WHAT B2B BUYERS GET Roughly 70% of businesses launch their costly content initiatives with inadequate strategic planning to guide their teams. This results in broken Buyer Journeys filled with static, outmoded content that actually fights against Buyers becoming customers. HOW SPLASHMETRICS CHANGES THE GAME First there's our revolutionary SaaS platform that helps automate the planning, execution, and measurement of smart-content-driven sales initiatives. It provides the following: Automated Strategic Planning Aligns all stakeholders across the company – executives, sales and marketing teams, ops teams, and content creators – while automating revenue-based benchmarks, KPIs, and quotas. SplashLogic™ Automated Collaboration With our Ripple™ integration technology - one click provides content creators and ops teams comprehensive execution specifications for each stage/asset in the plan. Revolutionary Analytics Every Division, Department, and content asset is measured and reported in exactly the same way – providing rapid drill-downs and clear, actionable analytics. And then there's SplashMaker, The World's First Automated Smart Content Engine for WordPress. It not only automatically integrates with Splashmetrics for deep Buyer Data and Analytics, but also with MA/CRM packages like HubSpot, Marketo, Salesforce, etc. You can finally give your Buyers highly personalized, interactive content experiences for about the cost of a PDF. You can leverage Splashmetrics or SplashMaker independently of the other. However, combining them provides the ultimate engine for all your RevOps initiatives. Check out our SplashMaker smart content demo here: https://divein.splashmetrics.com/splashmaker