Simplisales is a B2B wholesale commerce platform that enables wholesalers and distributors to manage orders, inventory, customers, and sales operations from a single integrated system. The platform combines a central Dashboard with customer-facing storefronts, field sales tools, and AI-powered order automation to digitize wholesale operations without requiring dedicated IT resources. Simplisales is designed for small and medium-sized wholesalers and distributors, particularly those in food, beverage, and consumer goods sectors with 10-200 employees. The platform addresses a common challenge in wholesale: orders arriving through fragmented channels such as phone calls, WhatsApp messages, emailed spreadsheets, and handwritten lists that require manual entry into disconnected systems. The platform consists of five integrated modules: Dashboard: The central operations hub for inventory management, order processing, customer relationship management, invoicing, and accounting. Supports customer-specific pricing, custom product catalogues, bulk order editing, and multi-warehouse operations. eCommerce Storefronts: White-label native iOS and Android mobile apps plus a responsive website that deploy under your own branding. Customers can browse products, view their specific pricing, check real-time stock availability, and place orders around the clock. Field Sales App: A dedicated mobile application for sales representatives that provides access to customer information, order history, and pricing while in the field. Reps can create orders, apply discounts, process returns, and capture signatures on location. Analytics: Reporting and business intelligence tools that transform operational data into insights on sales trends, customer behavior, inventory turnover, and demand forecasting. Marketing Suite: Customer engagement tools including WhatsApp Business integration and email campaigns, with automation triggers based on order history and customer activity. AI-driven order capture: Simplisales uses machine learning to extract order information from unstructured inputs including WhatsApp messages, emails, uploaded PDFs, images of handwritten orders, and spreadsheets. The system creates draft orders for review, reducing manual data entry. The platform integrates with over 30 ERP and accounting systems including Microsoft Dynamics, SAP, Sage, Oracle NetSuite, Xero, and QuickBooks, enabling real-time synchronization of products, inventory, pricing, and orders. Simplisales can operate as a standalone system or as a commerce layer that extends existing ERP infrastructure. Founded in 2021 and headquartered in London, Simplisales was recognized as an IDC Innovator in 2025 for its approach to B2B wholesale commerce.