Signal AI Features
Brand Analytics (2)
Trend Analysis
Identification and analysis of brand or product trends.
Tracking
Capability to track and measure brand results over time.
Platform Basics (5)
-
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze.
Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.
Activity Tracking
Track and document all activities across devices, networks, and other systems
Keyword Tracking
Track and monitor a specific set of keywords
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Media Channels (3)
-
Broadcast Media
Monitors broadcast media such as television and radio news
-
Print Media
Monitors print media such as newspapers and magazines
-
Online Media
Monitors online media such as blogs, websites, and social media
Generative AI (5)
-
AI Text Generation
Allows users to generate text based on a text prompt.
-
AI Text Summarization
Condenses long documents or text into a brief summary.
-
AI Text Generation
Allows users to generate text based on a text prompt.
-
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Analysis & Reporting - Risk Intelligence (5)
Benchmarking
Benchmarks against industry peers and provides competitive analysis.
Risk Scoring
Risk factors are scored based on severity, probability of occurrence, and potential impact.
Artificial Intelligence
Generates data insights and analysis using AI.
Dashboard
Offers customizable data analysis dashboard.
Integrations
Integrates with risk management and communication tools.
Additional Functionality (84)
Approval Process Control
Manage the process of evaluating documents or requests submitted for approval
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Visualization
Graphical representation of data
Real-Time Data
Receive data and information in real time
Content Library
Centralized repository to store content and assets
Press Release Builder
API
Application programming interface that allows for integration with other systems/databases
-
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Multi-Channel Distribution
Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
Data Import/Export
Import and export data to and from software applications
Press Monitoring
Email Distribution
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Media Monitoring
Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.
Auto Update
Automatic update of information / software
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Negative Feedback Management
Identify, track, and respond to negative feedback
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Data Import/Export
Import and export data to and from software applications
Data Visualization
Graphical representation of data
Natural Language Processing
Process and analyze human language in text or audio form
Campaign Analytics
Track and interpret campaign performance metrics
Multi-Language
Manage and support multiple languages
Multi-Channel Data Collection
Collect information from multiple sources
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Real-Time Analytics
Analyze and gain insights into data in real-time
Benchmarking
Compare key metrics for the business against prominent players in the industry
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Reputation Management
Monitor and manage customers' perceptions about a business, product, or service
Social Listening
Monitor social media sites for specific keywords
Customizable Reports
Alter the layout and content of reports
Workflow Management
Create, design and manage workflows for repetitive tasks
Real-Time Data
Receive data and information in real time
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Campaign Analytics
Track and interpret campaign performance metrics
Customizable Reports
Alter the layout and content of reports
Customer Profiles
Record customer information, purchase history, and other notes
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Mobile Alerts
Notifications via mobile devices
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Data Visualization
Graphical representation of data
Forecasting
Form predictions based on past and present data/trends
Benchmarking
Compare key metrics for the business against prominent players in the industry
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Real Time Comparisons
Website Monitoring
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Data Import/Export
Import and export data to and from software applications
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
API
Application programming interface that allows for integration with other systems/databases
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Real-Time Analytics
Analyze and gain insights into data in real-time
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Cost Analysis
Analyze and calculate business costs
Custom Pricing Rules
Create custom predefined rules for prices for products and services
Discount Management
Track products that are for sale at a reduced price or part of coupon promotions
Profitability Analysis
Evaluate the degree to which business operations bring monetary gains
Repricing engine
AI-driven algorithms that allow for automatic repricing in real-time
Scenario Planning
Develop potential scenarios to identify risks and opportunities
Dynamic Pricing
Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc.
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Multi-Currency
Manage and handle various international currencies
Market Data Analysis
Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies
Product Data Management
Capture, organize and track product-specific data and information in a centralized location
Pricing Analytics
Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc.
Product Catalog
Present a catalog of inventory that customers can view
Promotions Management
Design, communicate, and distribute incentives to perform a specific action
Price List Management
Create and manage price lists for products, customer segments, and geographic locations.
Automatic Adjustments
Making price adjustments to comparable property
Predictive Pricing Models
Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions
Competitor Monitoring
Track activity of your competitors
Agentic AI - Media Monitoring (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Platform Data (3)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.
Customer Feedback & Reviews
Provides competitive intelligence around unfiltered customer feedback and reviews.
Channel Acquisition
Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.
Data Sources - Risk Intelligence (5)
Dark Web Monitoring,
Gathers data from the dark web.
Industry-Specific Data
Tailors data sources relevant to specific industries like media, tourism, healthcare, and finance.
Data Timeliness
Updates data in real time or near real time.
Government and Public Records
Provides data from government documents and public records such as public financial filings, sanctions lists, and patent information.
Media Monitoring
Monitors traditional and social media, including blogs and podcasts.
Agentic AI - Social Media Listening Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Decision Making
Makes informed choices based on available data and objectives
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Third-Party Integration
Addition of necessary external data, applications, tools, or features
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Brand Signals (3)
Comparison
Compare and contrast products, brands, sentiment, etc.
AI
Provides AI generated insights.
Brand Health
Quantifies digital consumer intelligence to analyze brand health.
Monitoring & Listening (13)
Social Measurement
Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.
Influencer Identification
Identifies who is talking about your brand along with their influence over social communities.
Brand Monitoring
Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.
Keyword Tracking
Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.
Trend Analysis
Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
Competitor Analysis
Allows users to monitor conversations about competitors and measure performance against them.
Social Media Monitoring
Track activity on sites such as Facebook, Twitter, Instagram, etc.
Competitor Monitoring
Track activity of your competitors
Hashtag Tracking
Track the usage of certain hashtags
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Activity Tracking
Track and document all activities across devices, networks, and other systems
Influencer Tracking
Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion
Impact Measurement
Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Platform Reporting (4)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data.
-
Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time.
Multiple Data Sources
Allows users to manage data from a number of sources
Web Traffic Reporting
Collect and analyze traffic data about website visitors
Geographic Coverage (3)
-
Local Media
Monitors media channels at the local level
-
National Media
Monitors media channels at the national level
-
International Media
Monitors international news coverage
Platform Content (1)
Battlecards
Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Reporting (4)
-
Keyword Targeting
Enables users to search media channels for specific keywords, brand mentions, or topics
-
Custom Feeds and Alerts
Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions
-
Custom Reports
Allows users to build custom reports that can be shared with clients and stakeholders
-
Dashboards
Provides dashboards for quick visualizations of relevant media coverage and analytics
Data Management & Analysis (4)
Sentiment Analysis
Determines whether mentions of your brand are positive, negative or neutral.
Social Reporting
Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.


