The proper connection with the advertising channel manager and the real-time controlling unit for insights and views per click. This allows to control which campaign has a high performance and other that have a worse reach. Review collected by and hosted on G2.com.
The cost control and possible automation allows us to set a maximum budget, but often this budget will be taken mostly just from one advertising channel, there is no fair division given. Some issues to have a proper user assignment, as a general user account with less rights to see the main reports. Review collected by and hosted on G2.com.
