Scoop Reviews & Product Details

Scoop is an AI agent platform for influencer marketing that helps D2C brands, consumer brands, and marketing agencies run creator campaigns from discovery through performance reporting. The platform uses autonomous AI agents to handle the operational work of campaign execution, including creator discovery, outreach, negotiation, content review, brand safety, and performance tracking. Marketing teams use Scoop to scale creator-led growth without expanding headcount. The platform is built for teams running 50 or more creator collaborations per month across categories such as beauty, fashion, lifestyle, health and wellness, and food and beverage. Marketing agencies use Scoop to manage creator campaigns for multiple brand clients within a single workspace. A campaign begins with a brief defined in Scoop. Five specialized AI agents then execute distinct stages of the workflow: * Discovery Agent. Identifies and shortlists creators using multimodal content analysis, including visual features, audio, on-screen text, and product mentions. Supports cross-category matching beyond category and hashtag filters. * Outreach and Negotiation Agent. Manages multi-turn conversations with creators, runs outreach sequences, and negotiates budgets and deliverables within parameters set by the brand. * Content Review Agent. Performs compliance checks on submitted content, scores how closely the content matches the campaign brief, and returns timestamped feedback to creators. * Brand Safety Agent. Flags content risks before campaigns go live. * Performance Agent. Tracks campaign metrics across platforms and builds a brand-specific knowledge graph that informs future campaigns. Agents communicate through an event-driven orchestration layer with a shared context store. Each campaign contributes to a brand-specific intelligence layer that the agents use in subsequent campaigns. Human-in-the-loop controls let marketing teams retain decision authority on strategy, budgets, and final content approval. Scoop connects with Instagram and TikTok for creator data, content analysis, and campaign tracking. The platform is available as a SaaS subscription with Starter and Enterprise tiers.