# What are the best practices from Vidyard Consulting for using video in sales outreach and follow-up as teams grow?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 community, curious about best practices for using video in sales outreach and follow-up, specifically the kind of <a class="a a--md" elv="true" href="https://www.g2.com/categories/vidyard-consulting">Vidyard Consulting</a> services built to support growing teams rather than a five-person startup sales floor.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/babelquest/reviews"><strong>BabelQuest</strong></a><strong>:</strong> built to make HubSpot and its partner ecosystem, including Vidyard, accessible to growing businesses.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/smartacre/reviews"><strong>SmartAcre</strong></a><strong>:</strong> a B2B demand generation specialist integrating marketing technology, including video, into growing teams' campaigns.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/penguin-strategies/reviews"><strong>Penguin Strategies</strong></a><strong>:</strong> experienced building full-funnel video and sales operations for startups from the ground up.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For anyone who scaled outreach past the first few reps, what actually had to change?</p>

##### Post Metadata
- Posted at: 27 days ago
- Author title: Marketing Executive
- Net upvotes: 1


## Comments
### Comment 1

Yeah this is a good one because the tactics that work for one rep often fall apart when you try to scale them across a team. The core best practices consultants tend to push: keep prospecting videos short (under a minute), make them genuinely personalized (say the prospect&#39;s name, show something specific to them on screen), and use an animated thumbnail with your face in it so the email actually gets clicked. Pair every video with a clear text CTA, and use video heavily in follow-ups too, a quick post-call recap or a proposal walkthrough lands better than a wall of text. Then watch the view analytics to time your follow-up when someone&#39;s actually watching. The &quot;as teams grow&quot; part is where consulting earns its keep: templatizing scripts and reusable intros so quality stays consistent, integrating Vidyard into your CRM and sales-engagement tool so recording and sending is right in the rep workflow, and building a playbook plus onboarding so new reps don&#39;t reinvent it. Partners like New Breed and Instrumental Group are the kind that help operationalize that at scale. What&#39;s breaking as you grow, quality consistency across reps, or just getting video into the daily workflow?

##### Comment Metadata
- Posted at: 25 days ago





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