
Samba has a smart flow campaign feature with intention triggers, which is helpful for automation and planning. Also, the automated RFM analysis works perfectly. I appreciate the integration with Power BI, which allows me to easily check the results of campaigns. I believe the analytical features of Samba must be especially interesting for small businesses with no data teams. Review collected by and hosted on G2.com.
There are a few minor features I would appreciate. Some email campaign tools have, for example, more advanced A/B testing or email scheduling. Review collected by and hosted on G2.com.
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Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

