--- title: Retention.com Reviews meta\_title: 'Retention.com Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 123 reviews by the users' company size, role or industry to find out how Retention.com works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 123 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Retention.com Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Retention.com, highlighting smooth integration and straightforward setup for seamless operation. [(8 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews) Users find the **easy setup** of Retention.com convenient, enabling quick integration with minimal ongoing effort. [(8 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews) Users commend the **easy implementation** of Retention.com, facilitating quick setup and immediate revenue-driving capabilities. [(5 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226738&qs=pros-and-cons#reviews) Users value the **easy setup and integration** of Retention.com, enhancing marketing workflows and audience engagement effortlessly. [(5 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227214&qs=pros-and-cons#reviews) Users highlight the **significant revenue growth** achieved with Retention.com, benefiting from its effective reclaim campaigns and strategies. [(5 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1225857&qs=pros-and-cons#reviews) Users report that **lead quality can be inconsistent** , often requiring extra filtering for relevance and usefulness. [(4 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews) Users report **email quality issues** with contacts from Retention.com, affecting engagement and revenue potential. [(2 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226594&qs=pros-and-cons#reviews) Users struggle with **poor customer support** , making it difficult to resolve issues and optimize their experience. [(2 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516285&qs=pros-and-cons#reviews) Users often find that the **contact quality is inconsistent** , impacting their overall experience with Retention.com. [(1 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews) Users find that the **data limitations** of Retention.com result in less qualified contacts, impacting email engagement and revenue. [(1 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516321&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Retention.com ##### 1. Ease of Use Users appreciate the **ease of use** of Retention.com, highlighting smooth integration and straightforward setup for seamless operation. [ See 8 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews) See Related User Reviews ![Kai S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kai S.") KS Kai S. 3.5/5 "Effortless User Experience with Handy Integrations" What do you like about Retention.com? I find Retention.com easy to use, which I really appreciate. I like the LinkedIn integration because it makes finding people a lot easier for me. The ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you like about Retention.com? I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like ##### 2. Easy Setup Users find the **easy setup** of Retention.com convenient, enabling quick integration with minimal ongoing effort. [ See 8 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews) See Related User Reviews ![Kai S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kai S.") KS Kai S. 3.5/5 "Effortless User Experience with Handy Integrations" What do you like about Retention.com? I find Retention.com easy to use, which I really appreciate. I like the LinkedIn integration because it makes finding people a lot easier for me. The ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you like about Retention.com? I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like ##### 3. Easy Implementation Users commend the **easy implementation** of Retention.com, facilitating quick setup and immediate revenue-driving capabilities. [ See 5 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226738&qs=pros-and-cons#reviews) See Related User Reviews ![Jack D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack D.") JD Jack D. Small-Business (50 or fewer emp.) 4.0/5 "Empowers Outreach with Data-Driven Signals" What do you like about Retention.com? I find Retention.com's data aspect really valuable. We don't send through Retention.com but receive data from it, which majorly helps with our outreac ![Weronika N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Weronika N.") WN Weronika N. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Lead Generation with Speed" What do you like about Retention.com? I like the speed at which I can turn website traffic into usable data and drive revenue. Setting up Retention.com was super easy, and it offers a more ##### 4. Effective Users value the **easy setup and integration** of Retention.com, enhancing marketing workflows and audience engagement effortlessly. [ See 5 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227214&qs=pros-and-cons#reviews) See Related User Reviews ![Weronika N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Weronika N.") WN Weronika N. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Lead Generation with Speed" What do you like about Retention.com? I like the speed at which I can turn website traffic into usable data and drive revenue. Setting up Retention.com was super easy, and it offers a more ![Tom H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom H.") TH Tom H. Small-Business (50 or fewer emp.) 2.5/5 "Contact Quality Varies, and Pricing Feels High Without Consistent Results" What do you like about Retention.com? Retention.com makes it easier to identify some anonymous website visitors without relying entirely on form fills. Setup is relatively straightforward, ##### 5. Revenue Growth Users highlight the **significant revenue growth** achieved with Retention.com, benefiting from its effective reclaim campaigns and strategies. [ See 5 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1225857&qs=pros-and-cons#reviews) See Related User Reviews ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you like about Retention.com? I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like ![Jack D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack D.") JD Jack D. Small-Business (50 or fewer emp.) 4.0/5 "Empowers Outreach with Data-Driven Signals" What do you like about Retention.com? I find Retention.com's data aspect really valuable. We don't send through Retention.com but receive data from it, which majorly helps with our outreac ### 5 Cons or Disadvantages of Retention.com ##### 1. Lead Quality Users report that **lead quality can be inconsistent** , often requiring extra filtering for relevance and usefulness. [ See 4 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews) See Related User Reviews ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you dislike about Retention.com? Sometimes contact quality is inconsistent. ![Tom H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom H.") TH Tom H. Small-Business (50 or fewer emp.) 2.5/5 "Contact Quality Varies, and Pricing Feels High Without Consistent Results" What do you dislike about Retention.com? The quality and usefulness of the contacts can vary depending on traffic source and industry. Not every identified contact is relevant or usable, so a ##### 2. Email Issues Users report **email quality issues** with contacts from Retention.com, affecting engagement and revenue potential. [ See 2 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226594&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Really helpful for growing my email list!!" What do you dislike about Retention.com? The email quality might not be the best. ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 4.5/5 "Solid lift in email revenue" What do you dislike about Retention.com? We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds th ##### 3. Poor Customer Support Users struggle with **poor customer support** , making it difficult to resolve issues and optimize their experience. [ See 2 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516285&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 4.5/5 "Solid lift in email revenue" What do you dislike about Retention.com? We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds th ##### 4. Contact Management Users often find that the **contact quality is inconsistent** , impacting their overall experience with Retention.com. [ See 1 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews) See Related User Reviews ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you dislike about Retention.com? Sometimes contact quality is inconsistent. ##### 5. Data Limitations Users find that the **data limitations** of Retention.com result in less qualified contacts, impacting email engagement and revenue. [ See 1 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516321&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 4.5/5 "Solid lift in email revenue" What do you dislike about Retention.com? We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds th ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak") Listrak 4.5/5(306) ](https://www.g2.com/products/listrak/reviews) [ ![Customers.ai](https://images.g2crowd.com/uploads/product/hd_favicon/d13e640c74221877c47e7e5b4b8e6e4d/customers-ai.svg "Customers.ai") Customers.ai 4.8/5(429) ](https://www.g2.com/products/customers-ai/reviews) [ View All Alternatives ](https://www.g2.com/products/retention-com/competitors/alternatives) ![Erica S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica S.") ES Erica S. Small-Business (50 or fewer emp.) 5/23/2023 "Retention is a great tool for small business' focusing on acquisition" 3/5 What do you like best about Retention.com? I enjoy how easy it is to integrate into my existing systems and to actually see each retained client's email to recapture/retarget them. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Since we are are just starting out on retention we have not yet see the ROI for the program in the first 3 weeks but hope to shortly ! Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Trying to retarget visitors back to our website and welcome flows. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller SR Sonia R. Small-Business (50 or fewer emp.) 2/9/2023 "Loving It So Far!" 5/5 What do you like best about Retention.com? As a small business owner, I was constantly frustrated with the limitations imposed by big tech companies like Metas and Google. It was becoming more and more expensive to grow my email list and reach my audience through organic social media, and I felt like I was stuck playing by their rules. That's why I was so thrilled to discover Retention.com. This platform has completely changed the game for me, offering a way to get in front of my audience without being blocked by big tech companies. It's been a lifesaver for my business, giving me a play in my playbook to grow my email list and reach my target audience on my own terms. What I love about Retention.com are the powerful features it offers for small businesses like mine. I can easily analyze customer data, segment my customers, create personalized experiences, and measure the success of my retention strategies. The platform is easy to use and offers excellent customer support, making it a hassle-free solution for growing my business. In conclusion, I would highly recommend Retention.com to any small business looking to grow its email list and reach its audience. The platform is a game-changer, delivering on its promise of helping small businesses play by their own rules and grow their businesses. So far, my experience with Retention.com has been nothing short of amazing. If that changes, I will be sure to come back and update you. Review collected by and hosted on G2.com. What do you dislike about Retention.com? I wish it was more affordable for small biz like ours. Or an unlimited plan. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Not being able to capture traffic with pop ups. Or having our organic social media fall flat. if they see an organic social media post and visit our site, we can capture their email without them inputting it. Love it. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic NG Natalia G. Small-Business (50 or fewer emp.) 3/8/2023 "Great way to grow your email list" 5/5 What do you like best about Retention.com? Retention has enabled our business to triple our email list and implement powerful retargeting and lifecycle marketing strategies. It has substantially increased our revenue opportunities, and we are happy with the results. Review collected by and hosted on G2.com. What do you dislike about Retention.com? There's nothing I dislike about Retention, but I think identifying the source of emails captured could help for a clearer understanding of whether emails are generated organically or as a result of a paid advertisement. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Our store receives a lot of organic traffic but we have had issues growing our email list since we started collecting emails. Retention has helped us greatly with fixing this issue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TR Tom R. Small-Business (50 or fewer emp.) 2/22/2023 "Such a great addition!" 5/5 What do you like best about Retention.com? I love the wizardry that is Retention.com. The entire idea is genius to be able to capture people on your site that clearly had intent but may not have left you their info. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Can't find a downside yet. Everything has been super simple. The setup process could've been easier because of a communication issue but other than that we are happy. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? We get a ton of people to our site but have a high ticket product so we get a ton of window shoppers. Retention.com is hopefully going to help our Conversion Rate in the long run. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JM Joe M. Small-Business (50 or fewer emp.) 6/15/2023 "Build your contact list quickly." 5/5 What do you like best about Retention.com? Very easy to work with. They help identify all visitors to our website so that we can communicate and build a relationship with potential customers who show interest in our products. Review collected by and hosted on G2.com. What do you dislike about Retention.com? There is not a lot of risk in using their service. The only downside is that we are very seasonal, so they are a little expensive during our off-season. However, we anticipate great value in season. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Helping to identify visitors to our site. Review collected by and hosted on G2.com. Show More Response from Julia Bouterakos of Retention.com [Editedit](https://www.g2.com/survey_responses/retention-com-review-8222786/official_response/edit) Thanks for the positive review, Joe! Validated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 7/13/2023 "Your Secret Weapon For List Growth" 5/5 What do you like best about Retention.com? it's a tool that does what it says it does.. it helps builds your email list by identifying anonymous user on your website. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Sometimes there are folks who are already on your list that get added to the retention list, but this is a pretty rare occurrence. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Growing our email list Review collected by and hosted on G2.com. Show More Response from Julia Bouterakos of Retention.com [Editedit](https://www.g2.com/survey_responses/retention-com-review-8316971/official_response/edit) Thanks for the positive review! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Julio M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julio M.") JM Julio M. Small-Business (50 or fewer emp.) 3/28/2023 "Very happy to have found retention.com" 5/5 What do you like best about Retention.com? Retention.com has helped us increase our database with warm audiences. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Everything's been great but there was some set up time to get everything going on the technical side. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Retention.com has helped us retain a % of the traffic that we're paying to send to our site while enabling us to email users that we previously couldn't reach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") EA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 5/23/2023 "Overall great to drive additional sales if you are a high volume DTC website" 4/5 What do you like best about Retention.com? We're increasing our list size, ability to communicate with more users, and ultimately drive additional sales we may have not had without using Retention.com. Review collected by and hosted on G2.com. What do you dislike about Retention.com? I know they have been growing like crazy. We had a rockier onboarding experience and the people who were helping eventually were not on the team. Not a major issue as we have a team to execute internally but we couldn't move as quickly as we wanted as some things needed to be confirmed by their team. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? We are having conversations with users that have not opted in that help indoctrinate them around our brand further that leads to conversions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Murad N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Murad N.") MN Murad N. Co-Founder Small-Business (50 or fewer emp.) 3/23/2023 "Awesome software" 3.5/5 What do you like best about Retention.com? I loved that they could find customers of ours that were using a different device and re-enter them into our flows. Review collected by and hosted on G2.com. What do you dislike about Retention.com? I felt that the brand new customer finding flow was spammy if one were to send three emails before removing them out, but that's a simple fix of changing the flow to one's liking. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? We pay a lot of money to bring in visitors to our site and Retention is another tool to help us close out as many sales as we can. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Small-Business (50 or fewer emp.) 11/7/2022 "3X'd our email acquisition!" 5/5 What do you like best about Retention.com? It makes our job so much easier to retarget our users! Retention / lifecycle marketing is such a large portion of our revenue, and the overall self-optin rates from users that hit our site isn't the best. With Retention.com, we're capturing about 3 times as many emails as we were with just an optin box. Review collected by and hosted on G2.com. What do you dislike about Retention.com? The only issue we ran into was we were initially collecting email addresses from all visitors to our site, regardless of which page they arrived on. That lasted a couple of weeks before our ESP paused our account due to spam issues. After some digging, we found that emails collected from visitors who arrived on our blog articles from google were the bulk of the spam complaints, so we disabled the collection script from our blog articles, and everything has been running perfect since then! Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Email acquisition! More emails = more retention = more revenue Review collected by and hosted on G2.com. 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