--- title: Retention.com Reviews meta\_title: 'Retention.com Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 123 reviews by the users' company size, role or industry to find out how Retention.com works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 123 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Retention.com Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Retention.com, highlighting smooth integration and straightforward setup for seamless operation. [(8 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews) Users find the **easy setup** of Retention.com convenient, enabling quick integration with minimal ongoing effort. [(8 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews) Users commend the **easy implementation** of Retention.com, facilitating quick setup and immediate revenue-driving capabilities. [(5 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226738&qs=pros-and-cons#reviews) Users value the **easy setup and integration** of Retention.com, enhancing marketing workflows and audience engagement effortlessly. [(5 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227214&qs=pros-and-cons#reviews) Users highlight the **significant revenue growth** achieved with Retention.com, benefiting from its effective reclaim campaigns and strategies. [(5 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1225857&qs=pros-and-cons#reviews) Users report that **lead quality can be inconsistent** , often requiring extra filtering for relevance and usefulness. [(4 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews) Users report **email quality issues** with contacts from Retention.com, affecting engagement and revenue potential. [(2 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226594&qs=pros-and-cons#reviews) Users struggle with **poor customer support** , making it difficult to resolve issues and optimize their experience. [(2 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516285&qs=pros-and-cons#reviews) Users often find that the **contact quality is inconsistent** , impacting their overall experience with Retention.com. [(1 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews) Users find that the **data limitations** of Retention.com result in less qualified contacts, impacting email engagement and revenue. [(1 mentions)](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516321&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Retention.com ##### 1. Ease of Use Users appreciate the **ease of use** of Retention.com, highlighting smooth integration and straightforward setup for seamless operation. [ See 8 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews) See Related User Reviews ![Kai S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kai S.") KS Kai S. 3.5/5 "Effortless User Experience with Handy Integrations" What do you like about Retention.com? I find Retention.com easy to use, which I really appreciate. I like the LinkedIn integration because it makes finding people a lot easier for me. The ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you like about Retention.com? I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like ##### 2. Easy Setup Users find the **easy setup** of Retention.com convenient, enabling quick integration with minimal ongoing effort. [ See 8 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews) See Related User Reviews ![Kai S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kai S.") KS Kai S. 3.5/5 "Effortless User Experience with Handy Integrations" What do you like about Retention.com? I find Retention.com easy to use, which I really appreciate. I like the LinkedIn integration because it makes finding people a lot easier for me. The ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you like about Retention.com? I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like ##### 3. Easy Implementation Users commend the **easy implementation** of Retention.com, facilitating quick setup and immediate revenue-driving capabilities. [ See 5 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226738&qs=pros-and-cons#reviews) See Related User Reviews ![Jack D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack D.") JD Jack D. Small-Business (50 or fewer emp.) 4.0/5 "Empowers Outreach with Data-Driven Signals" What do you like about Retention.com? I find Retention.com's data aspect really valuable. We don't send through Retention.com but receive data from it, which majorly helps with our outreac ![Weronika N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Weronika N.") WN Weronika N. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Lead Generation with Speed" What do you like about Retention.com? I like the speed at which I can turn website traffic into usable data and drive revenue. Setting up Retention.com was super easy, and it offers a more ##### 4. Effective Users value the **easy setup and integration** of Retention.com, enhancing marketing workflows and audience engagement effortlessly. [ See 5 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227214&qs=pros-and-cons#reviews) See Related User Reviews ![Weronika N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Weronika N.") WN Weronika N. Small-Business (50 or fewer emp.) 5.0/5 "Effortless Lead Generation with Speed" What do you like about Retention.com? I like the speed at which I can turn website traffic into usable data and drive revenue. Setting up Retention.com was super easy, and it offers a more ![Tom H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom H.") TH Tom H. Small-Business (50 or fewer emp.) 2.5/5 "Contact Quality Varies, and Pricing Feels High Without Consistent Results" What do you like about Retention.com? Retention.com makes it easier to identify some anonymous website visitors without relying entirely on form fills. Setup is relatively straightforward, ##### 5. Revenue Growth Users highlight the **significant revenue growth** achieved with Retention.com, benefiting from its effective reclaim campaigns and strategies. [ See 5 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1225857&qs=pros-and-cons#reviews) See Related User Reviews ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you like about Retention.com? I use Retention.com mostly for e-commerce and keeping track of visitors. With it, I don't miss out on more revenue from people who almost buy. I like ![Jack D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jack D.") JD Jack D. Small-Business (50 or fewer emp.) 4.0/5 "Empowers Outreach with Data-Driven Signals" What do you like about Retention.com? I find Retention.com's data aspect really valuable. We don't send through Retention.com but receive data from it, which majorly helps with our outreac ### 5 Cons or Disadvantages of Retention.com ##### 1. Lead Quality Users report that **lead quality can be inconsistent** , often requiring extra filtering for relevance and usefulness. [ See 4 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews) See Related User Reviews ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you dislike about Retention.com? Sometimes contact quality is inconsistent. ![Tom H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom H.") TH Tom H. Small-Business (50 or fewer emp.) 2.5/5 "Contact Quality Varies, and Pricing Feels High Without Consistent Results" What do you dislike about Retention.com? The quality and usefulness of the contacts can vary depending on traffic source and industry. Not every identified contact is relevant or usable, so a ##### 2. Email Issues Users report **email quality issues** with contacts from Retention.com, affecting engagement and revenue potential. [ See 2 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226594&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Really helpful for growing my email list!!" What do you dislike about Retention.com? The email quality might not be the best. ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 4.5/5 "Solid lift in email revenue" What do you dislike about Retention.com? We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds th ##### 3. Poor Customer Support Users struggle with **poor customer support** , making it difficult to resolve issues and optimize their experience. [ See 2 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516285&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 4.5/5 "Solid lift in email revenue" What do you dislike about Retention.com? We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds th ##### 4. Contact Management Users often find that the **contact quality is inconsistent** , impacting their overall experience with Retention.com. [ See 1 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews) See Related User Reviews ![Adrianna N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adrianna N.") AN Adrianna N. 4.5/5 "Smooth Integration, Boosts E-commerce Revenue" What do you dislike about Retention.com? Sometimes contact quality is inconsistent. ##### 5. Data Limitations Users find that the **data limitations** of Retention.com result in less qualified contacts, impacting email engagement and revenue. [ See 1 mentions ](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516321&qs=pros-and-cons#reviews) See Related User Reviews ![Ryan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan S.") RS Ryan S. Small-Business (50 or fewer emp.) 4.5/5 "Solid lift in email revenue" What do you dislike about Retention.com? We use both the "reclaim" and "grow" tools through retention (reclaim helps us recover existing customers, grow helps capture new contacts and adds th ## Top-Rated Alternatives [ ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak") Listrak 4.5/5(306) ](https://www.g2.com/products/listrak/reviews) [ ![Customers.ai](https://images.g2crowd.com/uploads/product/hd_favicon/d13e640c74221877c47e7e5b4b8e6e4d/customers-ai.svg "Customers.ai") Customers.ai 4.8/5(429) ](https://www.g2.com/products/customers-ai/reviews) [ View All Alternatives ](https://www.g2.com/products/retention-com/competitors/alternatives) ![Verified User in Sporting Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sporting Goods") US Verified User in Sporting Goods Mid-Market (51-1000 emp.) 12/13/2022 "Innovative product with potential" 3.5/5 What do you like best about Retention.com? Retention.com is a great way to build your email list and cut costs, especially if you use Klaviyo as your ESP. They fill a gap allowing you to drive revenue and collect emails from the majority of your traffic that doesn't submit to an email popup. They also provide a self-serve competitive offering to tools like Wunderkind if you're not looking for full white glove service and the high price tag that comes with it. The people on their team I've interacted with have been very friendly and willing to help out. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Works best if you're on Shopify. We're currently migrating to Shopify Plus but previously integrated while on Salesforce Commerce Cloud and things took a while. They also don't yet have a "checkout abandonment" option that would send the entire contents of a users cart. This would likely drive much better performance than the "add to cart" event they have which triggers off just the first event the user adds. It would also be great to get some visiblity into the match rate on your site to compare to other solutions like Wunderkind. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Retention.com allows us to email otherwise unrecognized visitors to drive revenue and add new subscribers to our list. Currently, about 25% of the emails we get from them engage (click one or more emails) and are then added to our main sending list. Having a self-serve alternative also allows us to test against tools like Wunderkind and potentially save significantly in fees. Review collected by and hosted on G2.com. Show More 2/6/2024 Current UserValidated ReviewerSource: Organic ![Steve H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steve H.") SH Steve H. Founder | Podcast Host Marketing and Advertising Small-Business (50 or fewer emp.) 2/8/2024 "Litterally is printing money" 5/5 What do you like best about Retention.com? It helps reveal 80%+ of the unknown website visitors who have been active with their email address in the past 7 days. That shared email address is piped to Klaviyo for a "Thanks for Visiting" email flow. The entire process is easy to use and implements well with Shopify and existing tech stack. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Not much of a downside other than a small cost to prove it's value of being able to email people who have looked at your site and not yet made a purchase. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? It solves the problem of identifing anonimous website visitors so an email welcome sequence can begin. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ian M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian M.") IM Ian M. Marketing & Growth Specialist Small-Business (50 or fewer emp.) 7/31/2024 "Great way to add incremental, new customers" 4/5 What do you like best about Retention.com? I like that it's always running in the background and integrates pretty seamlessly with Klaviyo. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Just keeping expectations managed, the leads it brings in are not as high-intent as those who chose to subscribe, etc.. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? helping to push more top of funnel traffic to mid-funnel Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/14/2024 "A marketing point of view" 3.5/5 What do you like best about Retention.com? Maintaining users in the funnel and achieving a general conversion, along with having relevant data, greatly aids in understanding the target audience and new users who are arriving, enabling more effective marketing. Review collected by and hosted on G2.com. What do you dislike about Retention.com? They should have a less invasive page, by this I mean what they show visually, at the written level. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Register different users who are willing to buy my services. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Michael Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael Z.") MZ Michael Z. Realtor Small-Business (50 or fewer emp.) 3/6/2024 "Easily been the faster accelerator of growth for many of the e-commerce brands I consult" 5/5 What do you like best about Retention.com? Easy to install, really powerful tool that enables us to really accelerate our email list growth. I've loved it. One of my clients picked up 60,000 additional emails in the 1st five months from the tool. Helped increase sales and we get a 5x-9x ROI on it month over month. Review collected by and hosted on G2.com. What do you dislike about Retention.com? Nothing really. It's been consistenly great to work with. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Really helping solve email acquisition which has been a key part for us and my clients. Great demonstrated proof of email list growth. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller RA Roy A. Ecommerce company owner Small-Business (50 or fewer emp.) 7/16/2023 "Great support and service, results are decent but are expected to improve over time" 4/5 What do you like best about Retention.com? Theoretically it helps us take advantage and capitalize on a very large segment that was not available to us without Retention.com. It lets us collect contact information of people who don't sign up to our newsletter or enter their email in the purchase process, and then we can continuously communicate with them and attempt to convert them. Their service, support, and dedication are great, and are probably the main reason that made stay at the beginning before we started seeing actual results. Review collected by and hosted on G2.com. What do you dislike about Retention.com? It takes a while to see significant results, and unless you have very high traffic, results are just OK and not as significant as we though and hoped to see. But overall the return on the investment is positive and over time results accumulate exponentially. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Without Retention.com we are only able to get contact information of a very small portion of our traffic - those who sign up to our newsletter, or those that get far enough in the purchase process at least to the point where they enter their email address. The rest are lost traffic. With Retention.com we are now able to get many of these people and add them to our lists. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Hannah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah T.") HT Hannah T. Social Media + Marketing Coordinator Small-Business (50 or fewer emp.) 2/6/2024 "Retention.com is great" 4/5 What do you like best about Retention.com? We love that it's growing our revenue AND our email list simultaneously. Review collected by and hosted on G2.com. What do you dislike about Retention.com? A bit expensive for us, but the ROI is positive for us most months. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Grabbing more potential customers and their email addresses that we wouldn't have been able to get without Retention.com. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrea P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea P.") AP Andrea P. Part Time Professor (Business) Small-Business (50 or fewer emp.) 2/15/2024 "Great way to capture more site visitors!" 5/5 What do you like best about Retention.com? One of the reasons I am most likely to suggest Retention.com is that it helps grow email lists and lowers cost per acquisition - something most businesses are struggling with right now. Review collected by and hosted on G2.com. What do you dislike about Retention.com? I don't love the reclaim product as I find it a bit glitchy (tagging existing users as reclaim when they're already engaged) Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? Cost per acquisition for my clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AS Ari S. Small-Business (50 or fewer emp.) 2/6/2024 "Great Source of New Leads!" 4.5/5 What do you like best about Retention.com? We get access to the emails of new leads. These are excellent leads since they are people who already visited our site. Retention also has excellent customer support! Review collected by and hosted on G2.com. What do you dislike about Retention.com? Have not had any issues. Any time we have questions we can get them answered right away. Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? How to contact anonmyous users to our site. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Domenick S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Domenick S.") DS Domenick S. eCommerce Manager Small-Business (50 or fewer emp.) 6/30/2023 "High Value for Low Maintenance" 4.5/5 What do you like best about Retention.com? My title says it all. We get the highest value for almost zero upkeep. This has really been a set it and forget it tool which has been amazing. Our email list has grown significantly and couldn't be happier with the results. Review collected by and hosted on G2.com. What do you dislike about Retention.com? I haven't found anything I don't like about Retention.com yet. I'm not sure there is anything to not like! Review collected by and hosted on G2.com. What problems is Retention.com solving and how is that benefiting you? A majority of website visitors come to our website without filling out anything. Even with a great offer on our pop ups, sometimes, people just don't want to do anything. That is where this tool has come in. We're able to capture lead generation with zero work on our end. It's amazing. Review collected by and hosted on G2.com. Show More Response from Julia Bouterakos of Retention.com [Editedit](https://www.g2.com/survey_responses/retention-com-review-8274350/official_response/edit) Thank you for the positive review Domenick! We are so happy you are seeing the results you sought out for with Retention.com – Looking forward to continuing to grow together! 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