# Quartile Reviews **Vendor:** Quartile **Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) **Average Rating:** 4.6/5.0 **Total Reviews:** 210 ## About Quartile Quartile, the world's largest retail media optimization platform, is a trusted partner for multichannel e-commerce success. Through unmatched expertise and patented AI technology, we fuel growth for 5,300+ brands and sellers worldwide and manage an annual ad spend exceeding $2 billion. The award-winning platform covers major marketplaces and ad channels for optimal reach. The result is unprecedented granularity, smarter budgeting, and bespoke solutions for retailers. Visit quartile.com to learn how to boost efficiency, outperform competitors, and achieve profitability. ## Quartile Pros & Cons **What users like:** - Users value the **attentive and friendly support** of Quartile's team, enhancing their overall experience and trust. (38 reviews) - Users commend Quartile for its **excellent advertising optimization** , enhancing their Amazon campaigns and overall experience. (30 reviews) - Users commend Quartile's **exceptional customer support** , praising their responsiveness, attentiveness, and effective problem-solving skills. (26 reviews) - Users value Quartile's ability to generate **significant sales growth** , turning marketing spend into real business results. (26 reviews) - Users value Quartile for its **ability to drive significant sales growth** through effective marketing strategies and collaboration. (24 reviews) - Users find Quartile's platform to be **extremely easy to use** , enabling seamless management of their advertising campaigns. (21 reviews) - Expertise (17 reviews) - Easy Setup (14 reviews) - Insightful Results (14 reviews) - Understanding (14 reviews) **What users dislike:** - Users feel the **monthly costs are too high** , though they still find value in the product overall. (7 reviews) - Users experience **slow performance** with Quartile, facing delays in report generation and data analysis. (5 reviews) - Users experience a **difficult learning curve** with Quartile, especially those new to advanced ad management. (4 reviews) - Users find the **difficult setup** process for Quartile can be time-consuming and confusing without proper guidance. (4 reviews) - Users note the **missing features** in Quartile limit its effectiveness as a comprehensive management solution for businesses. (3 reviews) - Users find the **overwhelming options** in Quartile's dashboard challenging, often relying on account managers for simplified reports. (3 reviews) - Data Inaccuracy (2 reviews) - Dependency Issues (2 reviews) - Limited Customization (2 reviews) - Not Intuitive (2 reviews) ## Quartile Reviews ### 1. Great, Attentive Service That Helps Drive Growth **Rating:** 3.5/5.0 stars **Reviewed by:** sai k. | E-commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Quartile?** We have been working with Quartile to manage our Amazon account, and the experience has been excellent. Their team provides outstanding service, taking the time to truly understand our goals and tailoring strategies to help us achieve them. They are proactive, responsive, and highly knowledgeable about the Amazon marketplace, offering insights and solutions that have had a real impact on our business. Communication is always clear, and they make sure we are updated every step of the way. We highly recommend Quartile to anyone looking for a reliable and results-driven Amazon partner. **What do you dislike about Quartile?** The only minor downside is that raw data isn’t always shared directly, which can make it a bit harder to analyze certain metrics on our own. Despite this, their insights and strategies have had a meaningful impact on our business, and we would still recommend them to anyone looking for a results-driven Amazon partner. **What problems is Quartile solving and how is that benefiting you?** Quartile manages our Amazon DSP campaigns with great expertise. They understand our goals, optimize campaigns efficiently, and provide actionable insights that drive measurable results. Their team is responsive, proactive, and helps us reach the right audience while maximizing ROI. **Official Response from Michael Ianniello:** > Thank you for the thoughtful and balanced feedback, Sai. We’re glad to hear our team’s proactive approach and DSP expertise have made a positive impact on your results and supported your growth goals. We also appreciate the note around data access and will continue working to improve transparency as we evolve the platform. ### 2. Quartile Software: The Best Decision I’ve Made for My Amazon Business **Rating:** 5.0/5.0 stars **Reviewed by:** Olga T. | Co-founder of Zhivana Organics, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Quartile?** In 2.5 years of selling on Amazon, the first time I truly felt relief and actually started sleeping well was the moment I saw what Quartile software is capable of doing. Like many other sellers, I started by managing PPC myself, and things were going okay. But as my account grew, everything changed. At some point, I was looking at nearly 100 SKUs, and it became absolutely impossible to optimize everything manually or rely on the basic tools available on the market. I came across Quartile after trying 2 different Amazon PPC agencies, and the last experience was a complete disappointment. After six months, there was barely any improvement in TACOS. At that point, I decided to give Quartile a try and three months later, it delivered exactly what I had been hoping for. My account is now organized and structured, metrics are optimized based on conversion, and my TACOS dropped from 22% to 13%! What I love most is how the process feels. PPC is finally easy! It truly feels like you’re delegating a huge, stressful part of your business to a team of professionals. They take care of all the heavy lifting such as managing the software and handling time-consuming routine tasks. You finally get the space to focus on strategy and growth. For the first time in a long while, I have the time and energy to step back, see the bigger picture, and make better decisions. The professionalism and seriousness of the team are impressive, and my account manager, Cesar Barbosa, is absolutely the best. I genuinely feel like I’ve found someone who is part of my team, not a third-party service. A partner who listens carefully, makes thoughtful decisions, and truly cares about our shared success. **What do you dislike about Quartile?** The first 1.5 months are stressful because the system needs time to learn what’s actually working. In the beginning, your numbers may look a little worse, and you have to trust the process and be patient. Not always easy! But as soon as the system has enough data, it only gets better. **What problems is Quartile solving and how is that benefiting you?** Currently, I am using Quartile for Amazon PPC. What are the benefits? My account is doing better and better every month. My sales are growing, my TACOS are going down, and the portfolio is expanding because I feel comfortable adding new products. I have both a reliable system and a great partner to manage the most stressful part of the Amazon business — advertising. Now, after seeing what Quartile can do with Amazon, my plan is to focus on TikTok Shop and let them take care of it. **Official Response from Michael Ianniello:** > Thank you for sharing such a thoughtful and detailed review, Olga. We’re grateful for your trust and thrilled to hear the impact Quartile and Cesar have had on your business, from improving TACOS to giving you peace of mind and room to focus on growth. We truly value the partnership and look forward to continuing to support your success as you expand into new channels. ### 3. Friendly, Transparent Team with a Clear Marketing Plan **Rating:** 5.0/5.0 stars **Reviewed by:** Yevgeniy K. K. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2026 **What do you like best about Quartile?** I appreciate the friendliness of the team and how easy they are to work with. They have been transparent and honest throughout the process, and they followed up with a clear, well-thought-out marketing plan that inspired confidence. **What do you dislike about Quartile?** The initial startup phase was a bit bumpy while goals were being clarified and the learning curve was worked through. However, the team quickly identified our needs and adapted. Once those early hurdles were resolved, I have genuinely enjoyed working with Quartile. The challenges were not Quartile-related but rather tied to how Google ingested the data. **What problems is Quartile solving and how is that benefiting you?** We manage a very large catalog with over 100,000 items, which makes it difficult to determine what should be marketed, when, and with what level of investment. Quartile helps solve this by analyzing the data at scale and turning it into clear, actionable strategies. They consistently present multiple options and scenarios, allowing us to prioritize the right products, allocate budget more effectively, and compete more strategically. This has helped us focus our efforts, reduce guesswork, and make more confident marketing decisions in a highly competitive environment. **Official Response from Michael Ianniello:** > Thank you for sharing such thoughtful feedback, Yevgeniy. We’re really glad to hear the team’s transparency, collaboration, and strategic approach helped build confidence, especially when managing a catalog of that size. We appreciate your patience during the early learning curve and are proud of how the team adapted to deliver clear, actionable direction. Looking forward to continuing to support your growth and decision-making moving forward. ### 4. Quartile provides real results and real human support **Rating:** 5.0/5.0 stars **Reviewed by:** Wynne M. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Quartile?** I like that Quartile meets me where I’m at. They’re experts in the field, but they’re also willing to work with me on the basics of setting up my Amazon store. They consistently offer helpful insights on ways to improve the store, assist me with inventory issues, and suggest product page improvements. **What do you dislike about Quartile?** We’ve been very happy with Quartile and with the partnership overall. The main area I’d suggest improving is offering more benchmarking against similar brands, which would help us better guide longer-term growth on Amazon. **What problems is Quartile solving and how is that benefiting you?** Quartile has been helping us navigate the very tricky world of Amazon through its ad placement and ad spend algorithms, along with supportive account managers. We started with a very small presence on Amazon, and we’re growing it with Quartile’s help. **Official Response from Michael Ianniello:** > Thank you for the thoughtful and detailed review, Wynne. We’re glad to hear our team has been able to meet you where you are and provide both strategic guidance and hands-on support as you grow your presence on Amazon. It’s great to know the insights around ads, inventory, and product pages have been valuable. We also appreciate your feedback on benchmarking and will keep that in mind as we continue to evolve. We’re excited to keep supporting your growth moving forward. ### 5. Top-Notch Platform, Amazing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Mark B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Quartile?** I love that Quartile has been wonderful for my business growth and actually given me results, unlike other businesses I’ve tried before. It helps make every dollar count, offering a better return on ad spend, especially with our very low margins and limited advertising budget. They are interested in our business, having regular meetings, and are there for us, not themselves. They help us promote new products, stay away from ones we don’t want to promote, and are just very friendly, easy to reach, and easy to talk to whenever a need comes up. They have proven to be knowledgeable in everything they do, and I look forward to continuing working with them. **What do you dislike about Quartile?** it would be nice if I would have heard about Quartile years ago, I could have saved a lot of money over the years **What problems is Quartile solving and how is that benefiting you?** Quartile helps make every dollar count, improving return on ad spend. We have low margins and a limited advertising budget, but Quartile optimizes results for us. **Official Response from Michael Ianniello:** > Thank you for the kind words, Mark. It’s great to hear that the team has been able to support your growth in a way that feels both effective and collaborative. Building strategies that make the most of every dollar is something we take seriously, so we’re glad that’s coming through. We are glad you found us when you did and are looking forward to continuing to work together. ### 6. Outstanding Results and Seamless Collaboration with Quartile **Rating:** 5.0/5.0 stars **Reviewed by:** Bill D. | VP of eCommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Quartile?** Quartile has been an excellent addition to our organization. The implementation and integration process was seamless and efficient, allowing us to get up and running quickly. Pedro and his team have significantly enhanced VictoryStore’s sales performance and brand presence through their strategic efforts. The platform’s interface is intuitive and easy to navigate, and our recurring meetings are consistently productive and well-structured. Additionally, Pedro and his team are highly responsive, addressing our questions and requests promptly and professionally. **What do you dislike about Quartile?** There are no major issues to note. Any minor questions or adjustments that arise are addressed quickly by the Quartile team. **What problems is Quartile solving and how is that benefiting you?** Quartile manages and optimizes our Amazon and Google advertising efforts, allowing us to improve performance while reducing internal workload. Their expertise helps ensure our ad spend is used efficiently, resulting in increased visibility, stronger sales performance, and more data-driven decision-making. This has allowed our team to focus on other strategic priorities while maintaining consistent growth across our advertising channels. **Official Response from Michael Ianniello:** > Thanks so much for the thoughtful review, Bill! We’re thrilled to hear the implementation was smooth and that Pedro and the team have been able to make a meaningful impact on both performance and workload. We really appreciate the partnership and look forward to continuing to support VictoryStore’s growth across Amazon and Google. ### 7. 24/7 Ad Optimization That Frees Up Our Time **Rating:** 5.0/5.0 stars **Reviewed by:** Steffano H. | Sales & Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Quartile?** The most valuable benefit Quartile offers is continuous, 24/7 oversight and optimization of ad KPIs at a granular level. The biggest challenge in this space is the lack of time and resources to manage campaigns in real time throughout the day. Quartile’s system alleviates this burden, allowing us to focus on other priorities. **What do you dislike about Quartile?** Early on, we experienced some turnover with our account managers, but in retrospect, it was largely the result of unfortunate timing. Even with the turnover, we were impressed with the quality and work ethic of each account manager we've worked with. We are extremely happy with our current manager, Tatiane Gimenes, she works extremely hard to deliver our difficult requests day in and day out. **What problems is Quartile solving and how is that benefiting you?** Quartile supports our low ACOS requirements by consistently maintaining sub-9% performance, allowing our team to redirect time toward building future marketing initiatives. **Official Response from Michael Ianniello:** > Thank you, Steffano! We’re thrilled to hear that Quartile’s optimization has freed up your time and supported your goals. Tatiane and the team will be glad to know their efforts are making a difference, and we appreciate your patience during early transitions. Excited to continue supporting your growth and future marketing initiatives! ### 8. Great team with successful results! **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren O. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2026 **What do you like best about Quartile?** Quartile offers a powerful and reliable advertising solution that helps businesses maximize their marketing performance. Their platform streamlines campaign management, improves ad efficiency, and drives measurable sales growth. With data-driven insights and ongoing optimization, Quartile enables businesses to scale more effectively while saving time and resources. **What do you dislike about Quartile?** While Quartile offers strong advertising capabilities, there are some limitations to consider. The platform can have a learning curve for new users, particularly those without prior experience in advanced ad management. However, they make it very easy to learn and are always there to help. **What problems is Quartile solving and how is that benefiting you?** Quartile has been a valuable partner to my business, offering effective advertising solutions that have directly contributed to increased sales. **Official Response from Michael Ianniello:** > Thank you for the thoughtful review, Lauren. We’re glad Quartile has been a valuable partner and that our platform and data-driven approach are helping drive measurable sales growth while saving your team time. We appreciate your trust and look forward to continuing to support your success. ### 9. Quartile’s AI Automation Boosted Our ROI - Backed by an Outstanding Strategy Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Quartile?** Quartile's AI-driven automation is the standout feature for us. The platform takes a lot of the guesswork out of campaign management. Their algorithms continuously optimize bids and budgets across our advertising channels, resulting in stronger ROI. We've seen meaningful improvements in our ad performance since switching to Quartile. On top of that, our Customer Strategy Manager has been absolutely awesome. They're responsive, proactive, and genuinely invested in helping us hit our goals. That combination of smart technology and great people makes Quartile a winning partner. **What do you dislike about Quartile?** This isn't really a knock on Quartile specifically, but Amazon advertising costs have gotten increasingly expensive across the board. It's an industry-wide challenge that makes it harder to maintain the margins we're used to. Quartile does a good job of optimizing within that environment, but the rising cost of play on Amazon is something every seller is feeling right now. **What problems is Quartile solving and how is that benefiting you?** Before Quartile, managing our Amazon advertising was extremely time-consuming and we were leaving money on the table with suboptimal bids. Quartile solves the problem of efficiently scaling ad campaigns. Their AI handles the constant bid adjustments and budget allocation that would be impossible to do manually across our entire catalog. The result is better ad spend efficiency, improved sales velocity, and more time for our team to focus on other parts of the business instead of babysitting campaigns all day. **Official Response from Michael Ianniello:** > Thank you for the detailed feedback. We’re glad to hear the combination of our technology and team is making a real impact and helping take the complexity out of managing campaigns. We appreciate your trust and look forward to continuing to support your growth and efficiency moving forward. ### 10. Amazing Communication and Fantastic Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Quartile?** Quartile has been a game changer for our ad efficiency on Walmart and Amazon. We are the most efficient we have ever been. Every person that I have interacted with at Quartile has been absolutely phenomenal. They are cooperative, listen to the issues and provide feedback and act so quickly! At our business we have very strict TACOS and ACOS goals and Quartile has been continuously meeting our goals allowing us to try new things. The two reps we have had (Anna Piedel and Bruno Costa) are truly the best and made the whole process seamless and easy! We have had a lot of changes to our ad strategy and they act quickly and effectively to get them done. They have made my life so much easier when it comes to ads, so I would definitely recommended Quartile for your ad needs. **What do you dislike about Quartile?** I genuinely have no complaints, the cost we pay is way worth the results and time saved by having the team do it. **What problems is Quartile solving and how is that benefiting you?** Quartile is helping us with our ads and has saved me SO much time by the software testing and optimizing. Also, our ads are consistently hitting our efficiency goals. **Official Response from Michael Ianniello:** > Thank you for the glowing 5-star review! We're thrilled to hear that our team has delivered such a seamless and responsive experience while helping you consistently hit your advertising goals. It's great to know we've been able to adapt quickly to your evolving needs and free up valuable time so you can focus on growth. We’ll be sure to share your kind words with Tiago and Anna—they’ll be delighted to hear it! ## Quartile Discussions - [What does Quartile do Amazon?](https://www.g2.com/discussions/what-does-quartile-do-amazon) - 1 comment - [View Quartile pricing details and edition comparison](https://www.g2.com/products/quartile-quartile/reviews/quartile-review-12854988?section=pricing&secure%5Bexpires_at%5D=2026-05-21+17%3A11%3A23+-0500&secure%5Bsession_id%5D=b99c2320-1966-47d8-b75a-4f5a1d5d5332&secure%5Btoken%5D=49fe12e6f8e8e2ec6a2afaa0aa33fe42b60dbdabddff08acec2e50657f2ce3d7&format=llm_user) ## Quartile Integrations - [Acumatica](https://www.g2.com/products/acumatica/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Quartile Features **Integration** - Import - Export - APIs **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Store Management** - Localization - Marketplaces **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Quartile Alternatives - [Perpetua](https://www.g2.com/products/perpetua/reviews) - 4.5/5.0 (78 reviews) - [Teikametrics](https://www.g2.com/products/teikametrics/reviews) - 4.5/5.0 (123 reviews) - [Pacvue](https://www.g2.com/products/pacvue/reviews) - 4.3/5.0 (15 reviews)