What do you like best?
Qualtrics Research Core makes it easy to set up surveys. I have used many different survey tools and this is the most user friendly survey development tool I have ever used (I have used SPSS Dimensions, Confirmit, Cogix, Survey Monkey, CATI, etc). It also allows for quick descriptive statistics to be provided as data comes in and doesn't require using SPSS, SAS, or R (I have used them all). I feel like it is a great tool for my co-workers who are not as familiar with data analysis because it makes it easy for them.
What do you dislike?
While I do like most items in the Research Core, I do find there are times when I wish that it was easier to make more style (look and field changes) without needing to know CSS or html. Also hover text requires additional scripting, but it would be nice if it was an option that could just be selected.
There are aspects of StatsIQ where when you do correlations it gives you a correlation table instead of one variable but one variable split out. I like to see it in a table like you can in other analysis packages.
This isn't a dislike but more of a request for an addon. It would be nice to be able to have more dashboarding features in reports to more closely resemble Tableau or PowerBI. My counterpart uses PowerBI for dashboarding because he can't get the same look and feel in Qualtrics.
What problems are you solving with the product? What benefits have you realized?
We are using TextiQ to learn more about our customers through data we collect from Voice of Customer, we code that information into categories to gain insights. We benefited by better discovering who our customers are.
We have cut down on the time it takes to set up a survey. Other members of the organization are also able to set up surveys, which is helpful. Multiple departments are using Qualtrics so it is nice that all data is collected through the same platform.