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Qualtrics Strategy & Research Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Qualtrics Strategy & Research Integrations

(5)
Verified by Qualtrics Strategy & Research

Qualtrics Strategy & Research Media

Qualtrics Strategy & Research Demo - Survey Results Dashboards
Survey results dashboards make creating visualizations from your data fast and easy.
Qualtrics Strategy & Research Demo - ExpertReview
ExpertReview is an AI-powered research assistant to help you achieve high-quality surveys so you get back the best possible data.
Qualtrics Strategy & Research Demo - Intuitive User Interface
Qualtrics' intuitive user interface makes survey building fast and easy for beginners and experts alike.
Qualtrics Strategy & Research Demo - Survey Templates
Qualtrics' 20+ XM Solutions and 50+ survey templates make it easy to launch expert-designed surveys.
Qualtrics Strategy & Research Demo - xFlow
Make experience management muscle memory with xFlow, our automated action engine.
Qualtrics Strategy & Research Demo - Survey Editor
Create surveys and give them advanced functionality with ease.
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Qualtrics Strategy & Research Reviews (2,991)

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Reviews

Qualtrics Strategy & Research Reviews (2,991)

View 17 Video Reviews
4.4
2,991 reviews

Pros & Cons

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Aryan M.
AM
Freelancer/Student
Small-Business (50 or fewer emp.)
"Effective Survey Tool with a Learning Curve"
What do you like best about Qualtrics Strategy & Research?

I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. Review collected by and hosted on G2.com.

Ayush  S.
AS
Student
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Customer Insights and Survey Design for Startups"
What do you like best about Qualtrics Strategy & Research?

What I value most about Qualtrics Strategy & Research is how seamlessly it helps me understand real customer problems. As a student startup founder, I rely on it to quickly design professional surveys and turn the responses into clear, actionable insights. This process not only saves me time but also boosts my confidence in validating my product ideas effectively. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I appreciate Qualtrics Strategy & Research for providing robust insights and high-quality survey tools. However, when I first started using the platform, I found it a bit complex to navigate. Additionally, I observed that many of the advanced features are quite costly, which can make it difficult for students and early-stage startups to access all the functionalities they might need. Review collected by and hosted on G2.com.

"Reliable Surveys with Room for Engagement Improvements"
What do you like best about Qualtrics Strategy & Research?

I feel like the interface and the language are quite easily understandable and good, and it's quite attention-seeking. Qualtrics Strategy & Research acts like a bridge between us consumers and brands to shape up future products and tell the brands about our preferences and views. The quality of data and reliability is top-notch and most trustworthy. The initial setup was quite easy as their site is easy to understand, with everything laid out in a guide-like article. I would rate it a solid 9 and would surely recommend it to others as it is one of the best in business. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

It is very simple and plain and not much colorful and most importantly the surveys are sometimes boring and disqualify also. Review collected by and hosted on G2.com.

"Powerful Surveys, But Pricey and Complex"
What do you like best about Qualtrics Strategy & Research?

I really like the powerful survey design and analytics tools in Qualtrics Strategy & Research. Creating complex surveys is easy, and the reporting features help me spot trends and insights quickly. The advanced question logic, branching, and real-time dashboards are particularly valuable as they make surveys more targeted and allow me to analyze results quickly without needing extra tools. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Some things that could be improved are the complex interface and steep learning curve, especially for new users. Pricing is also expensive, which can be tough for smaller teams. In addition, the platform can feel slow or clunky at times, and customer support isn’t always as responsive as expected. Review collected by and hosted on G2.com.

"Sophisticated Insights with a Learning Curve"
What do you like best about Qualtrics Strategy & Research?

I like how Qualtrics Strategy & Research allows me to build and manage sophisticated voice of the customer (VoC) programs with predictive intelligence, IQ, and closed-loop actioning. The platform is great for conducting product concept testing, brand tracking, advertising research, and market segmentation studies. I also find that the initial setup was simple. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I find Qualtrics Strategy & Research to be overwhelmingly complex with a steep learning curve. It drives a high time-to-competency and can stifle the democratization of insights within an organization. Business users who just need a simple survey may find it intimidating and inefficient, leading to shadow IT with simpler tools. Review collected by and hosted on G2.com.

Piyush S.
PS
Student
Mechanical or Industrial Engineering
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Empowers Deep Research with Flexible Design and Insightful Analytics"
What do you like best about Qualtrics Strategy & Research?

What I like most about Qualtrics Strategy & Research is how well it supports deep and meaningful research, not just basic surveys. From what I’ve seen in user experiences, it allows a lot of flexibility in survey design and helps turn responses into clear insights through its dashboards and analytics. It feels reliable for making data-driven decisions, especially when research quality really matters. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Frequent price increases and also customer support and over involvement of a specialist. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Transforms Insights into Strategic Business Impact Effortlessly"
What do you like best about Qualtrics Strategy & Research?

The thing which i like most about it is its way to turn complex customer and market insights into clear, strategic directions. This platform has been very helpful and made the easy to design thoughtful research, uncover meaningful trends, and translate data into actions that drives business impact. This platform is very intuitive and flexible. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Nothing as such at this point right now. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"A Great Tool For Conducting Research & Gathering Insights"
What do you like best about Qualtrics Strategy & Research?

What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It allows us to design sophisticated research studies and quickly turn feedback into actionable strategies. The dashboards and data visualization tools make it easy to share findings across teams, helping us make more informed, customer-driven decisions at scale. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

What I dislike about Qualtrics Strategy & Research is that the platform can feel a bit complex at first, especially when setting up advanced studies or custom logic. Some of the deeper analytics features require more technical know-how or support to fully leverage. Additionally, the cost can be high for smaller teams that don’t need the full suite of enterprise capabilities. Review collected by and hosted on G2.com.

"Elevated Survey Quality with Ease"
What do you like best about Qualtrics Strategy & Research?

I use Qualtrics Strategy & Research to do surveys and I really appreciate the quality surveys it helps me provide, even with minimal quality questions. I like the presentation of the survey results provided by Qualtrics Strategy & Research. Plus, I find it great that their research team reaches out to the right people for the opinions needed. I switched from Bitlabs to Qualtrics Strategy & Research for better quality, and I'm happy with the transition. The initial setup was quite easy. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

There's nothing I remember that I dislike about qualtrics strategy Review collected by and hosted on G2.com.

Shira A.
SA
Associate Director, Research Operations
Mid-Market (51-1000 emp.)
"Comprehensive Survey Tool, But Needs Better Support"
What do you like best about Qualtrics Strategy & Research?

I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

20 months

Average Discount

14%

Perceived Cost

$$$$$

How much does Qualtrics Strategy & Research cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 17 purchases.

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Qualtrics Strategy & Research Features
Survey Builder
Question Types
Templates
Branching/Skip Logic
Branding
Multimedia Support
Reporting & Analytics
BI Tools Integration
Data Exporting
Comparison
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Qualtrics Strategy & Research