--- title: Qualtrics Customer Experience Reviews meta_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 752 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 752 scale: '5' date_modified: '2026-10-17' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints. (18 mentions)
Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions. (14 mentions)
Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies. (13 mentions)
Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting. (9 mentions)
Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively. (9 mentions)
Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions. (7 mentions)
Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages. (7 mentions)
Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs. (7 mentions)
Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers. (7 mentions)
Users find the platform expensive, which can be a barrier for smaller teams with limited budgets. (6 mentions)

5 Pros or Advantages of Qualtrics Customer Experience

5 Cons or Disadvantages of Qualtrics Customer Experience

Qualtrics Customer Experience Reviews (752)

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Qualtrics Customer Experience Reviews (752)

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752 reviews
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Verified User in Higher Education
UH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Qualtrics--A good choice"
4.5/5
What do you like best about Qualtrics Customer Experience?

I very much appreciate the flexibility Qualtrics provides in managing data. The built in tools around cross tabs and other analysis is quite helpful. The fact I can export raw data is a great feature. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Sometimes it is difficult to learn about all of the features. The help features and tutorials are helpful but sometimes you just don't have time to go through them all. Review collected by and hosted on G2.com.

Deepak G.
DG
Deepak G.
Senior Analyst
Enterprise (> 1000 emp.)
"Customer Experience | Advantages | Analytical Visualization | Review"
5/5
What do you like best about Qualtrics Customer Experience?

Flexible, Reporting and Visualizations, Intuitive and Diverse, Weekly Updates

1. Flexible in every aspect of customization

2. Visualization of data and reports

3. Easy to use and everyday enhanced features.

Each of the above aspects makes me want to learn more and use the platform in different use cases and recommend everyone to use it. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

There are a few dislikes. But Qualtrics is working on it every passing day.

1. Platform limitations, e.g. less integrations out of the box or API's

2. Javascript support from Qualtrics Support, but Community does the job gracefully

Qualtrics CX is overall a good platform. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Verified User in Financial Services
Small-Business (50 or fewer emp.)
"The best and sophisticated survey tool"
4.5/5
What do you like best about Qualtrics Customer Experience?

There is a lengthy list to mention but I'll talk about a few 1 - Ease of creating survey journeys, 2 - Integration options, 3 - Analytics, 4 - Research tools, 5 - Competitive Pricing, 6 - Wonderful Support Team Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Nothing I can think of, have used it for a brief period and never had any issues Review collected by and hosted on G2.com.

SJ
Sharon J.
CEO
Small-Business (50 or fewer emp.)
"Improve customer retention"
5/5
What do you like best about Qualtrics Customer Experience?

It works out of the box. We needed a product that helps us to analyze the user onboarding flow and receive feedback on our new features and improvements, so we can able to optimize the user experience even better. And we found Qualtrics for customer engagement and started working with it. We used a few other software previously, but Qualtrics has advanced features which are needed at that time. And the main thing is that we can integrate Qualtrics with many other platforms, which is great. To date, we are using the software on all our products to improve our CX and our products, and so far we are happy with the product. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Sometimes, some actions are loading very slowly. For example, if we create a new project, it takes more than 15 seconds to be loaded, please fix this. Otherwise, the product is good so far. Review collected by and hosted on G2.com.

Saro K.
SK
Saro K.
Chief Marketing Officer(CMO)
Marketing and Advertising
Small-Business (50 or fewer emp.)
"The Ultimate Tool for Customer Engagement"
4.5/5
What do you like best about Qualtrics Customer Experience?

As a past user of Qualtrics Customer Experience, I was thoroughly impressed with the platform and its many advantages. One of the standout features for me was the flexibility in customization. I was able to tailor the platform to my specific needs and use cases, which was incredibly useful.

The reporting and visualization capabilities of Qualtrics were also top-notch. The platform made it easy to generate reports and visualize data in a clear and concise manner, which was crucial for decision making within my organization.

The interface of Qualtrics was intuitive and easy to use, and the platform was continually enhanced with new features. This made it a joy to use and allowed me to quickly get up to speed with the tool.

I particularly appreciated the diversity of Qualtrics and its ability to integrate with other tools. This was a game-changer for me and made it a very versatile platform.

The advanced survey logic and guidance provided by Qualtrics were invaluable in creating effective surveys that elicited valuable feedback from our customers. The ability to generate client-facing reports based on survey responses was also a significant advantage.

The dashboards provided by Qualtrics were excellent at visualizing data in a branded format, which made it easy for my team to make informed decisions. The platform also included adaptive filtering tools that allowed for more specific inquiries, as well as preset filters for overall analysis.

Another major benefit of Qualtrics was the ability to download data in different formats, including excel, spss, XML, and HTML. This was particularly useful for me as I was able to analyze the data in the format that worked best for me.

Qualtrics also provided simple statistical analysis of questions, which was a great help in understanding the data that we had collected. The platform also included the option to send surveys via email and send reminder messages to those who had not yet completed the survey. Additionally, Qualtrics allowed for the publication of surveys on social media, which was a useful feature for us.

Overall, my experience using Qualtrics Customer Experience was extremely positive. It exceeded my expectations and I highly recommend it to others. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I did encounter a few downsides to the platform. One issue that I faced was the limited number of integrations available out of the box or through API's. This made it somewhat difficult to seamlessly integrate Qualtrics with other tools that we were using.

Another issue that I encountered was the complexity of the platform. While it offers a great degree of customization, this can be overwhelming for those who are not regularly using the tool and may require additional training to become familiar with its intricacies. It would be helpful if a more straightforward version were available for those who do not have a lot of technical know-how.

I also found it challenging to change questions once a survey had started, which was frustrating at times. Additionally, the platform does not alert you when you add extra fields to a survey, which can be time-consuming and tedious as all of the data must be repopulated for these questions/fields to appear on both tickets and accompanying dashboards.

During my time using Qualtrics, I also encountered occasional freezing issues during surveys, which was frustrating. Additionally, I found the interface to be somewhat lacking in terms of user-friendliness.

Despite these downsides, I did find Qualtrics Customer Experience to be a useful tool overall. However, addressing some of these issues could make it an even more powerful platform. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Quick response"
4.5/5
What do you like best about Qualtrics Customer Experience?

Whenever I have an issue, Qualtrics tends to respond quickly, which really helps as I use Qualtrics for my work a lot. Timely response is especially important as some of my Qualtrics projects are time sensitive issues. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

It could be confusing as to who is my focal contact point--the IT service support at my institute or Qualtrics directly? It happened before that our ITS service was not aware of the version change, and as such, couldn't respond until the ITS service contacted Qualtrics tech support. Review collected by and hosted on G2.com.

Verified User in Research
UR
Verified User in Research
Small-Business (50 or fewer emp.)
"Helpful customer service"
3.5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics customer service was very helpful in solving a problem that I was experiencing on their platform. They were responsive via phone call and followed up via email to confirm potential solutions. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The customer support pages need to be updated to reflect the current user interface of the platform (which led to me being unable to solve my issue). I recommend that they update these web pages. Review collected by and hosted on G2.com.

SF
Shubham F.
Marketing Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Freakiness & it's boldness with ease of building surveys."
4.5/5
What do you like best about Qualtrics Customer Experience?

Tantalizing and ferocious with ease of building surveys which are bold.

Exquisiteness with ease of managing prospects.

Exemplary and awesome with polls management.

Good customer service. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Very bold and robustness with creation of polls to know customer prospects. Review collected by and hosted on G2.com.

Anuj P.
AP
Anuj P.
Small-Business (50 or fewer emp.)
"It's amazing good service love it"
4/5
What do you like best about Qualtrics Customer Experience?

Qualtrics customer experience of me is very good i have no problem Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The response is little bit late i think they should work on this Review collected by and hosted on G2.com.

Faraz J.
FJ
Faraz J.
Product Analyst
Enterprise (> 1000 emp.)
"Helps me identify trends and is simple to use"
4/5
What do you like best about Qualtrics Customer Experience?

It helps with knowing what actions to do next with the available data Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Nothing as such to be very honest, it has everything that is useful. Review collected by and hosted on G2.com.