--- title: Qualtrics Customer Experience Reviews meta_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 752 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 752 scale: '5' date_modified: '2026-10-17' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints. (18 mentions)
Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions. (14 mentions)
Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies. (13 mentions)
Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting. (9 mentions)
Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively. (9 mentions)
Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions. (7 mentions)
Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages. (7 mentions)
Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs. (7 mentions)
Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers. (7 mentions)
Users find the platform expensive, which can be a barrier for smaller teams with limited budgets. (6 mentions)

5 Pros or Advantages of Qualtrics Customer Experience

5 Cons or Disadvantages of Qualtrics Customer Experience

Qualtrics Customer Experience Reviews (752)

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Qualtrics Customer Experience Reviews (752)

View 10 Video Reviews
4.3
752 reviews
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Kuhu M.
KM
Kuhu M.
Mid-Market (51-1000 emp.)
"Customer XM review"
5/5
What do you like best about Qualtrics Customer Experience?

The text iq feature of Qualtrics is something that I like the most. Apart from that, the dashboard builder, where we can make widgets and analyze the data, is something that is really good. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The cost for a customer experience license is little too high. And sometimes, it is difficult to get all the features just in one license. Review collected by and hosted on G2.com.

Amel C.
AC
Amel C.
Head of Finance MEA
Enterprise (> 1000 emp.)
"Gain valuable customer insights quickly and easily with Qualtrics Customer Experience"
4.5/5
What do you like best about Qualtrics Customer Experience?

I appreciate the variety of features that Qualtrics Customer Experience has to offer. My team receives accurate data about our customers' experiences thanks to its user-friendly interface. In addition, we use our advanced analytics capabilities to make strategic decisions about how we can better serve our customers. With panels, researchers and marketers can collect large amounts of data quickly, making project management much simpler. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The lack of transparency Qualtrics provides regarding service updates disappoints me. It is difficult to gauge how an update might affect my surveys and other features without advance notice. When I contact support for help, the wait times are long and the solutions are inadequate. Review collected by and hosted on G2.com.

GR
Gabriel R.
Small-Business (50 or fewer emp.)
"Top of the line CX tool"
4.5/5
What do you like best about Qualtrics Customer Experience?

What I find most helpful with Qualtrics is its ability to integrate with other systems and its analytic capabilities such as the text AI analytics which you won't find anywhere else. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Although it is top-of-the-line in terms of experience, Qualtrics has limitations when it comes to handling giant input data on its survey builder. Review collected by and hosted on G2.com.

GK
George K.
Marketing Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
""Top gun! For it's versatility to engage our customers to get direct feedback".."
4.5/5
What do you like best about Qualtrics Customer Experience?

Tremendous software to get direct feedback for our customers.

Send personalized emails and messages which get deep into customer likes.

Quick to adapt to it for it's flexibility with ease of use.

Absolutely phenomenal to mark those customer which are constant buyers of your services. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Identify those customers who are constant buyers and give them special attention. Review collected by and hosted on G2.com.

RA
Ronak A.
Computer Software
Enterprise (> 1000 emp.)
"Globally Best Software I Ever Use"
5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics can create comprehensive, customizable analytics that works well for both survey creation and data analysis. I use it for study, work, and personal/life stuff. Many features allow you to ask clean, simple questions that would otherwise seem cluttered and take up too much space in a survey on another platform. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

There is no any point in disliking about this software. Review collected by and hosted on G2.com.

AS
Amar S.
Software Engineer
Enterprise (> 1000 emp.)
"Best product to Analysis customers Feedback"
4.5/5
What do you like best about Qualtrics Customer Experience?

This is easy to use and useful for both enterprises and customers which helps easy for companies to monitor and improve every key moment along with customer journey. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

As per my opinions I couldn't dislike anything till date, I will define find and update Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Qualtrics CX Review"
5/5
What do you like best about Qualtrics Customer Experience?

Absolutely everything!

We are able to build Surveys with ease using Survey Builder. We can visualize the data in a meaningful manner in Dashboard. Also, text iQ feature is a cherry on the top as we are able to collect insights from open ended questions as well. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

As I mentioned earlier, I like everything about Qualtrics CX. But since you're asking, one thing that comes to mind is that it would be better to have some support agents who have knowledge of basic JavaScript. Review collected by and hosted on G2.com.

GJ
Gaurav J.
Process Developer
Enterprise (> 1000 emp.)
"Best way to get review of customers experience. Love to continue use it"
5/5
What do you like best about Qualtrics Customer Experience?

Best platform to handle

Secure

Easy to get data

User friendly Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

No dislike as we are using it and have great experience Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Enterprise (> 1000 emp.)
"Building Customer Loyalty with Qualtrics"
3.5/5
What do you like best about Qualtrics Customer Experience?

The predictive intelligence engine provides insights on how to optimize customer engagement and retention to grow customer lifetime value Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Qualtrics Customer Experience interoperability can be improved as it requires significant effort for integrating to other applications Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Qualtrics CX review"
4.5/5
What do you like best about Qualtrics Customer Experience?

It is extremely user-friendly and the Dashboards have helped us collect data in real-time. On top of that, we have been able to generate many useful insights with the help of Dashboards. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I'd say pricing, as the license price has increased in recent years and it has been difficult for us to manage the board to convince them to use Qualtrics. So please try to get the pricing down if possible. Review collected by and hosted on G2.com.