--- title: Qualtrics Customer Experience Reviews meta_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 752 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 752 scale: '5' date_modified: '2026-10-17' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints. (18 mentions)
Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions. (14 mentions)
Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies. (13 mentions)
Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting. (9 mentions)
Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively. (9 mentions)
Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions. (7 mentions)
Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages. (7 mentions)
Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs. (7 mentions)
Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers. (7 mentions)
Users find the platform expensive, which can be a barrier for smaller teams with limited budgets. (6 mentions)

5 Pros or Advantages of Qualtrics Customer Experience

5 Cons or Disadvantages of Qualtrics Customer Experience

Qualtrics Customer Experience Reviews (752)

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Qualtrics Customer Experience Reviews (752)

View 10 Video Reviews
4.3
752 reviews
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Joseph S.
JS
Joseph S.
Assistant Director Data and Technology
Enterprise (> 1000 emp.)
"The best platform for experience management, and is not just for private businesses."
5/5
What do you like best about Qualtrics Customer Experience?

The entire suite of tools can be used for customer experience management, data and experience management. Their core tool is XM Directory and that allows us to track candidates from admission through graduation. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Some of the items could be more robust or allow for more manual control. Manual updates are complicated and are accomplished via .csv import, but that is overkill for some tasks. Review collected by and hosted on G2.com.

OJ
Owen J.
Software Engineer
Utilities
Mid-Market (51-1000 emp.)
"Improve Your Experience with Your Customers with Qualtrics Customer Experience"
5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics Customer Experience is a great tool that boosts our relationship with our customers.

I like how Qualtrics Customer Experience personalizes our relationships with our clients.

Qualtrics Customer Experience is a friendly tool. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The reliability of Qualtrics Customer Experience makes it a sensational software.

Qualtrics Customer Experience works so well.

I do not see any flaws when using Qualtrics Customer Experience. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Powerful survey tool"
4/5
What do you like best about Qualtrics Customer Experience?

Qualrics offers so many options and powerful iterations of question styles, layouts, sharing and collection tools. The ability to customize emails and survey questions based on previously entered data or question text is extremely useful for us. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Some functionality is not intuitive and takes a lot of experience to master. For example: workflows. It takes a lot of testing and re-writing to create the results we look for. The online tutorials/guides are not overly detailed and usually include a link to yet more less-than-helpful "instructions." It would be better if online "help" was more user friendly and obvious. Review collected by and hosted on G2.com.

AJ L.
AL
AJ L.
Mid-Market (51-1000 emp.)
"Very good. Very easy to use as other "free" softwares, but better functionality."
4.5/5
What do you like best about Qualtrics Customer Experience?

I like being able to develop a survey for both PC and mobile at the same time and seeing - in real-time - the presentation. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Once the ball gets rolling it is easy to generate, but there are many features that are not intuitively displayed "out of the box." Review collected by and hosted on G2.com.

VB
Valentim B.
Mid-Market (51-1000 emp.)
"Creates a high level of customer satisfaction and builds a long-term relationship"
5/5
What do you like best about Qualtrics Customer Experience?

I like that Qualtrics Customer dashboards provide real-time customer information to every responsible person in the organization. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I don't dislike anything about this platform, in all my time of use, I have never seen any type of problem. Review collected by and hosted on G2.com.

NH
nyaga h.
Mid-Market (51-1000 emp.)
"Creating Amazing Business Customer Relationship/Connection With"
4.5/5
What do you like best about Qualtrics Customer Experience?

With Qualtrics Customer Experience in place, we have been able to build a good relationship with our customers by making it easier for them to interact with our business while highlighting their pain points. As they share their experiences, we are able to improve on what they cite and this ensures a good experience and shows our business cares. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

It comes with deep features and requires some level of training to understand it. Review collected by and hosted on G2.com.

ARCHANA S.
AS
ARCHANA S.
Senior Programmer
Enterprise (> 1000 emp.)
"Best tool to design surveys"
5/5
What do you like best about Qualtrics Customer Experience?

Best way to design surveys, there are multiple things we can do with the tool like dashboard, ticketing, workflows etc. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Navigation in between pages moving questions up and down Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"CX Qualtrics - Review"
5/5
What do you like best about Qualtrics Customer Experience?

Building Surveys has been effortless using Qualtrics as it is User-friendly, and the tool has helped us collect and analyze data which has helped us achieve customer satisfaction. Also, QualtricsCX has outstanding Workflows Tasks such as Ticketing, Update Directory, Email etc. They have been instrumental in our day-to-day uses. The SCX Dashboard functionality is also one of a kind, where responses are represented in a multitude of widgets in Real-Time. These dashboards are not just limited to reactions but can also be created for Action Planning and Tickets. Qualtrics also has Text iQ and Stats iQ feature, which are AI-based features for Sentiment analysis and Quantitative analysis, respectively. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The Text iQ functionality could be improved as it sometimes doesn't perform accurately, if set in languages other than English. Review collected by and hosted on G2.com.

HS
Heather S.
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Qualtrics Customer Experience is versatile and easy to use"
4.5/5
What do you like best about Qualtrics Customer Experience?

I can open an existing project and make just a couple updates or changes to get responses from my target audience. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

It would be nice if the questions would update their numerical order when you delete a question. Instead, the numbers seem out of order and I spend time changing them. Review collected by and hosted on G2.com.

Megan S.
MS
Megan S.
Paralegal
Law Practice
Enterprise (> 1000 emp.)
"Comprehensive and robust CX software"
4.5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics staff does an excellent job of connecting with new clients and ensuring they are set up for success when they launch the Qualtrics software at their companies. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The software can be a bit tricky if you've never used anything like it previously. However, Qualtrics does have several demo videos that they make accessible that demonstrate how to use the functionalities within Qualtrics. Review collected by and hosted on G2.com.