--- title: Qualtrics Customer Experience Reviews meta_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 752 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 752 scale: '5' date_modified: '2026-10-17' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints. (18 mentions)
Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions. (14 mentions)
Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies. (13 mentions)
Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting. (9 mentions)
Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively. (9 mentions)
Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions. (7 mentions)
Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages. (7 mentions)
Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs. (7 mentions)
Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers. (7 mentions)
Users find the platform expensive, which can be a barrier for smaller teams with limited budgets. (6 mentions)

5 Pros or Advantages of Qualtrics Customer Experience

5 Cons or Disadvantages of Qualtrics Customer Experience

Qualtrics Customer Experience Reviews (752)

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Qualtrics Customer Experience Reviews (752)

View 10 Video Reviews
4.3
752 reviews
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Sadan  S.
SS
Sadan S.
Customer Success Specialist
Mid-Market (51-1000 emp.)
"An amazing experience that we have had ever."
4.5/5
What do you like best about Qualtrics Customer Experience?

They were very helpful since the beginning of the project and they helped us achieve our goals in an effective manner. The service after delivery was quite commendable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Till now, there isn't anything that has bothered us. Whenever we have any queries we get the answers before the expected TAT and sometimes they help us beyond their office hours. Review collected by and hosted on G2.com.

EC
Emmanuel C.
Senior Research Analyst
Retail
Mid-Market (51-1000 emp.)
"Very intuitive tool for building surveys."
5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics customer experience is great online survey platform to measure customer experience. Easy to create interactive surveys using the drag and drop functionality and can be easily be customized in many ways. Large variety of questions types and branching logic. The tool also gives feedback to surveys and also it's easy to setup NPS dashboards for each department in our organization that enables us to track results very easily. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Honestly I have no complain so far. Since deployment the tool has been functioning extremely well. Review collected by and hosted on G2.com.

CM
Carmo M.
Small-Business (50 or fewer emp.)
"The support to get us started was incredible"
5/5
What do you like best about Qualtrics Customer Experience?

It is very nice aesthetically and the processes to get more information from those who were surveyed are simple, We can also find and correct low scores that are accidentally left. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I think contact management could be better, and some more flexibility to manage and report on different segments would be useful. Review collected by and hosted on G2.com.

Eddie H.
EH
Eddie H.
Manager, Continuous Improvement Field Support
Enterprise (> 1000 emp.)
"Why we went with Qualtrics"
4.5/5
What do you like best about Qualtrics Customer Experience?

I'll start by saying that we used a well-known Qualtrics competitor's solution for years before switching. Why the switch? Some of my favorite features are:

Integrated translations of comments provided by those surveyed

Text analysis of comments

Excellent contacts management through Directories Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I have taken the Basecamp training and am still not clear on workflows.

Extracts of survey data could be simplified and the extracts cleaner/easier to read and manage. Review collected by and hosted on G2.com.

RD
Rakesh D.
Enterprise (> 1000 emp.)
"Simple and Easy tool, but needs improvements and more user friendly functionality"
3.5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics CX is a simple and easy tool to use. Its user interface is simple and is easy to build surveys and have them maintained. Also the web intercepts work well with the logics and it is also easy to setup and use. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The XM Directory needs more updates, basic features like using a Filter to extract data on an ongoing basis using API is unavailable. It has set a basic parameters that can be used. but i would like something similar to exporting responses. wherein using a filterID i can filter as i need. a similar functionality of using filter ID in XM Directory will be useful.. Similar to this there are few more example wherein we use day to day that can be improved and can have a bigger impact on our experience Review collected by and hosted on G2.com.

Verified User in Government Administration
UG
Verified User in Government Administration
Small-Business (50 or fewer emp.)
"My experience with Qualtrics has been gret so far."
4/5
What do you like best about Qualtrics Customer Experience?

I like Qualtrics Customer Experience because it allows users to test out and use different functions within Qualtrics. I've built several surveys and used the data analysis tool to get results in an easy and timely way. It also provides a space for users to get their questions answered and learn from other users' experiences. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

It is hard to identify downsizes for Qualtrics Customer Experience, but if there's one is that sometimes it takes a day or two to get some feedback or help when there are issues to be resolved. However, all the issues I have had have been successfully resolved by Qualtrics staff. Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
AE
Verified User in Electrical/Electronic Manufacturing
Mid-Market (51-1000 emp.)
"CX Social makes the social listening easier to not miss anything! "
4.5/5
What do you like best about Qualtrics Customer Experience?

It is an incredible tool that collects all the comments on one screen. There are plenty of options to organize all the conversations: smart folders, tags, filter when using the search bar... It allows me to prioritize what needs a quicker response. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The mobile app needs more development work. It would be great to handle everything from there too! Review collected by and hosted on G2.com.

MK
Muche k.
Mid-Market (51-1000 emp.)
"Reliable and efficient"
5/5
What do you like best about Qualtrics Customer Experience?

It is cost effective. Small and medium organizations and businesses can afford the product. Friendly user interface. The product is easy to use and navigate through. The support team is always ready to help unlike other platforms where they keep you waiting for long. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I have nothing to dislike about the product. It has served me well. Review collected by and hosted on G2.com.

NY
Nilton Y.
Mid-Market (51-1000 emp.)
"Designed to improve processes, digital properties and increase customer lifetime value"
5/5
What do you like best about Qualtrics Customer Experience?

I like this software for its basic data visualization and project management capabilities, it allows users to track project progress and also manage multiple projects effectively. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The truth is that I like everything about this software, it adapts perfectly to our work needs. Review collected by and hosted on G2.com.

IC
Isac C.
Mid-Market (51-1000 emp.)
"Intuitive, flexible and very reliable platform. Recommended"
5/5
What do you like best about Qualtrics Customer Experience?

I love that it provides great dashboards that allow you to track results in real time. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

There is nothing that really bothers me about this tool, it has some flaws like every tool. Review collected by and hosted on G2.com.