--- title: Qualtrics Customer Experience Reviews meta_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 752 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 752 scale: '5' date_modified: '2026-10-17' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints. (18 mentions)
Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions. (14 mentions)
Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies. (13 mentions)
Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting. (9 mentions)
Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively. (9 mentions)
Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions. (7 mentions)
Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages. (7 mentions)
Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs. (7 mentions)
Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers. (7 mentions)
Users find the platform expensive, which can be a barrier for smaller teams with limited budgets. (6 mentions)

5 Pros or Advantages of Qualtrics Customer Experience

5 Cons or Disadvantages of Qualtrics Customer Experience

Qualtrics Customer Experience Reviews (752)

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Reviews

Qualtrics Customer Experience Reviews (752)

View 10 Video Reviews
4.3
752 reviews
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Peeyush B.
PB
Peeyush B.
Lead CX Analyst
Enterprise (> 1000 emp.)
"Self service VOC platform"
5/5
What do you like best about Qualtrics Customer Experience?

Self service, easy to use, powerful reports Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Some solutions can only be done using API instead directly Review collected by and hosted on G2.com.

Vanika R.
VR
Vanika R.
Senior Associate(Data Analyst)
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Magnificent tool to analyse the customer behavior"
4.5/5
What do you like best about Qualtrics Customer Experience?

It is easy to learn and incorporate and provides an end-to-end solution to analyze the customer's behavior using interactive dashboards personalized surveys for any topic-specific using great models to analyze the trends from sample space Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

tho it is a great and useful tool, costing is an issue research firms look for comparatively low-cost solutions provides a wide range of questions including different scales and visualization it should be more specific and basic leading to analytical statics Review collected by and hosted on G2.com.

Lokesh V.
LV
Lokesh V.
Us and Canada Technical Recruiter
Human Resources
Mid-Market (51-1000 emp.)
"About my valuable Qualtrics Customer Experience"
4/5
What do you like best about Qualtrics Customer Experience?

Through advanced analytics and AI, Qualtrics CX turns feedback into actionable insights. Businesses can predict customer behavior, identify satisfaction drivers, and take proactive steps to prevent churn, boosting loyalty and driving long-term success. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

No negative or Dislike points that i have Experienced in Qualtrics Review collected by and hosted on G2.com.

Yashwant S.
YS
Yashwant S.
Senior Analyst
Mid-Market (51-1000 emp.)
"Qualtrics review"
3.5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics is well known platform with ease of survey creation, simplifying the survey user interface Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Qualtrics have great interface but it need improvement on custom setup. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Verified User in Broadcast Media
Enterprise (> 1000 emp.)
"Reliable tool that does what it needs"
4/5
What do you like best about Qualtrics Customer Experience?

I like that it is easy to use and explain to others, it can easily be distributed and duplicated. We can also provide clients templates when they do not want to use the exact ones we offer. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The customers like the old results panel more than the new one because it would allow them to download it as a .pdf and share with their managers. Only a few people have access to Qualtrics in the company so they like it that they can share the results separately. Review collected by and hosted on G2.com.

IM
Indrayani M.
Mid-Market (51-1000 emp.)
"Qualitrics is a great tool for surveys"
4/5
What do you like best about Qualtrics Customer Experience?

Qualtrics is very dynamic in a way that allows different kinds of survey styles and attachments that make it versatile and its usability wide. It allows making changes to the survey at any point in time and records important details of the systems used and date/time of completion Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

When creating an email response format in the settings, codes need to be used to make calculations that are not easily available and not something a user is informed about. I had to find that out through a different source to check that. This was not easy The flexibility on how to replies to respondents should be higher wherein code are made explicitly available. Addition of the header or footer would be a great option to have for corporate responses. I would use Qualtrics almost 5 days a week and it was usually straightforward but for complicated client demands, it got tougher Review collected by and hosted on G2.com.

JG
Jeffery G.
Mid-Market (51-1000 emp.)
"Qualtrics is a great Platform for posing Research for Subjects to Access!"
5/5
What do you like best about Qualtrics Customer Experience?

Easy to use software to create research instruments online. Customer Support is great! Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Nothing comes to mind. One of the best online software platforms I have worked with. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Verified User in Consumer Services
Enterprise (> 1000 emp.)
"Qualtrics is a tool for surveys and collecting data."
5/5
What do you like best about Qualtrics Customer Experience?

It is easy to use, with a few clicks you can send a survey to your customers, the number of features is interesting, you can do a lot with the metrics that Qualtrics has. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

For the moment, I haven't found anything that I dislike yet. Review collected by and hosted on G2.com.

SR
Sangam R.
Associate- Client Experience Analytics Solutions
Enterprise (> 1000 emp.)
"I have 4 years of experience using Qualtrics EX, CX and Core Platform"
4/5
What do you like best about Qualtrics Customer Experience?

Survey setup is quite streamlined. Platform gives more emphasis to ease of survey design and also has multiple avenues with which you can distribute survey. It also gives more control to design the survey flow and also add advanced logic. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

There are quite a few limitations when it comes to the Customer Experience module. There are a few widgets such as heatmap that are disabled, and there is no other way to scale number set questions in this module. Custom calculations enable scaling, but the effort required could be reduced if we had scales to assign for number set questions. Dashboard creation can be made more advanced to be more in line with the dashboarding capabilities of data visualization tools such as Tableau or PowerBI. I think the dashboard can use some more new exciting features and capabilities. Review collected by and hosted on G2.com.

Avery B.
AB
Avery B.
Small-Business (50 or fewer emp.)
"Qualtrics is the Best Platform for Surveys"
5/5
What do you like best about Qualtrics Customer Experience?

Qualtrics allows for detailed, customizable surveys that work well both for creation of a survey and for data analyzation. I use it for academics, work, and for personal/social uses. The many features allow for clean, simplified ways to ask questions that would otherwise seem messy and take up way too much space in a survey if done on any other platform. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Sometimes the loading takes a very long time, or Qualtrics doesn't save all of the questions I created. It can be difficult to edit things as it seems the site glitches at times. Review collected by and hosted on G2.com.