--- title: Qualtrics Customer Experience Reviews meta_title: 'Qualtrics Customer Experience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 752 reviews by the users' company size, role or industry to find out how Qualtrics Customer Experience works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 752 scale: '5' date_modified: '2026-10-17' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service ---

Qualtrics Customer Experience Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints. (18 mentions)
Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions. (14 mentions)
Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies. (13 mentions)
Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting. (9 mentions)
Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively. (9 mentions)
Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions. (7 mentions)
Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages. (7 mentions)
Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs. (7 mentions)
Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers. (7 mentions)
Users find the platform expensive, which can be a barrier for smaller teams with limited budgets. (6 mentions)

5 Pros or Advantages of Qualtrics Customer Experience

5 Cons or Disadvantages of Qualtrics Customer Experience

Qualtrics Customer Experience Reviews (752)

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Qualtrics Customer Experience Reviews (752)

View 10 Video Reviews
4.3
752 reviews
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Verified User in Airlines/Aviation
IA
Verified User in Airlines/Aviation
Enterprise (> 1000 emp.)
"Great functionality, some areas need improvement"
4/5
What do you like best about Qualtrics Customer Experience?

Graphs & advanced lookup functionalities help track comment trends + finding specific comments regarding certain topics for one-off analyses Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Text IQ function could be better, as it is difficult to manually make and update topics when current functionality only covers 40% of overall responses. Review collected by and hosted on G2.com.

Jennifer B.
JB
Jennifer B.
Principal Software Development Engineer
Information Technology and Services
Small-Business (50 or fewer emp.)
"Qualtrics Customer Experience is great for customer retention"
5/5
What do you like best about Qualtrics Customer Experience?

The sample questions provided by Qualtrics Customer Experience are thoroughly researched and rightly populated to show accurate survey-based feedback about customers' experiences with the product. The data analytics found from research are beneficial for rectifying product development and operational issues to retain customers and avoid churn. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The solution is excellent for getting customer feedback and running targeted surveys, and there are not many issues observed during using Qualtrics Customer Experience. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Enterprise (> 1000 emp.)
"Qualtrics is a good product for CX management"
4.5/5
What do you like best about Qualtrics Customer Experience?

It is easy to use, comes with nice pricing and good features. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Qualtrics support system is quite slow and not good enough to handle a big client us. Sometimes, Qualtrics is not able pass the real product knowledge to us which I believe is due to their complex internal structure. Review collected by and hosted on G2.com.

Michele H.
MH
Michele H.
Data Research Analyst
Small-Business (50 or fewer emp.)
"Platform to create custom forms to track data"
5/5
What do you like best about Qualtrics Customer Experience?

I love the look of the reports. The tools are easy to use and configure. It has some pretty cool features. I like the ability to organize and have easy access to information. The flexibility of the rules engine is also excellent. I like being able to easily track tasks. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

It would be nice to receive a daily summary by email. I would also like to customize the thank you message based on the scores of the respondents. I would love to have additional filtering options. Review collected by and hosted on G2.com.

Sandra M.
SM
Sandra M.
Event Staff
Mid-Market (51-1000 emp.)
"Unlocking the power of Qualtrics"
4.5/5
What do you like best about Qualtrics Customer Experience?

I'm incredibly impressed with Qualtrics' Research Core platform because of its sophisticated survey logic, guidance on creating effective surveys that customers will respond well to, and the ability to generate client-facing reports based on those responses. Furthermore, their dashboards are excellent at visualizing data into a branded format so everyone can make informed decisions effortlessly. With preset filters for an overall analysis plus adaptive filtering tools allowing more specific inquiries - through this software, all my needs regarding customer experience research would be satisfied! Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Qualtrics Customer Experience can be overwhelmingly complex due to the great degree of customization it offers. Despite its powerful features, this back-end tool is difficult for those not regularly using it and need additional training to get acquainted with the program's complexities. It would be helpful if a more straightforward version were available, requiring less technical know-how or instruction to use successfully. Review collected by and hosted on G2.com.

Jalal H.
JH
Jalal H.
Reservoir Engineer
Small-Business (50 or fewer emp.)
"Best Option for Surveys"
5/5
What do you like best about Qualtrics Customer Experience?

It is one of the most distinguished sites I can recommend for your online survey studies. As someone who has done much research and experimentation in the last few weeks, I have the best results from this site. First, there are very successful templates; you can use these templates directly for simple surveys you prepare. Secondly, suppose you want to train more professional surveys. In that case, different question options, on-site directions to find the right question type, and easy changes are the other significant advantages of the site...let's come to the most crucial benefit of it; there is the feature of downloading the data you have obtained on the site in different formats. It offers four other options for downloading in excel, spss, XML, and HTML. Especially if you are going to use spss to analyze data. In addition, the site already prepares simple statistical analyzes of all questions for you. You can see the mean, median, and standard deviation values for each question, and you can create beautiful graphics for the answers to demographic questions (gender, age, etc.). In addition to the options of sending the survey directly to the relevant people from the site by e-mail, sending reminder messages to the e-mail owners who do not fill out the survey at certain time intervals, the feature of publishing it on social networking sites (Facebook, Twitter... etc.) It is possible to do all these works with your account that you can create without paying any money. Considering that all the answers are entered manually after the previously circulated questionnaires are filled and delivered to the person who made the questionnaire, one can better give justice to the services offered by such online survey sites... Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

It could have a more user-friendly interface; sometimes, freezing issues during the surveys can happen. Besides, it is pretty challenging if you want to change the question after starting the survey. Review collected by and hosted on G2.com.

Matthew K.
MK
Matthew K.
Marketing Data Analyst
Small-Business (50 or fewer emp.)
"Great platform to improve service with great features"
5/5
What do you like best about Qualtrics Customer Experience?

I like the ability everyone can have a custom look. The platform is intuitive and the team is constantly working. It is a simple tool to retain our customers. The user platform is amazing. I like the way they handle questions from drivers. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The disadvantage that I see is the integration with other tools to extract. Going to reports is always annoying because it's clunky. I wish they had reports out of the box that I could use as a starting point. Review collected by and hosted on G2.com.

Evan J.
EJ
Evan J.
Group Account Director
Enterprise (> 1000 emp.)
"A streamlined and straightforward customer experience"
4.5/5
What do you like best about Qualtrics Customer Experience?

CX Analysts are presented with an invaluable tool in Qualtrics' Customer Experience offering. Across the range of survey formats, tailored question libraries provide flexibility and the power to tailor surveys according to specific needs. With parameters ripe for modification, questions flow smoothly between each other. At the same time, state-of-the-art AI feedback alerts when several freeform textboxes could be reduced or minified - often ideal conditions ensuring higher respondents engage with their answers without fatigue setting it. In short: make your customer experience meaningful by responding quickly yet adequately; Qualtrics will handle the rest! Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

I wouldn't say I like how Qualtrics Customer Experience does not alert you when you add extra fields to a survey. This forces users to start from the beginning regarding action planning tickets, an activity that can be time-consuming and tedious. Additionally, all of this data needs must be repopulated for these questions/fields to appear on both tickets and its accompanying dashboards - making it an even more cumbersome, frustrating experience despite any design talents one may hold. Review collected by and hosted on G2.com.

KA
Keyona A.
Enterprise (> 1000 emp.)
"A great resource"
4.5/5
What do you like best about Qualtrics Customer Experience?

the tool is easy to use. it has templates that can be used too. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

previous versions were hard to navigate. it is more user friendly now. Review collected by and hosted on G2.com.

Kenichi T.
KT
Kenichi T.
IT Reporting & Analytics
Enterprise (> 1000 emp.)
"An amazing experience management tool"
4.5/5
What do you like best about Qualtrics Customer Experience?

Having many things that we can highlight about this tool, which we ourselves can mention that is in the greatest capacity to satisfy us is the way in which the tool collects information from consumers, in addition to being a instrument in the cloud allows us to examine the trends that exist to offer superior answers to our own consumers. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

Since we have used this instrument ourselves, we have not found various faults with this product, rather we feel comfortable since it has unique characteristics such as the way it helps to collect information, it has an easy-to-use client interface and flexible, and the best thing about each of them is that they have support that is quite responsive. Review collected by and hosted on G2.com.