Pxier Event Features
Data Integration (9)
1st-Party Data Integration
Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.
2nd-Party Data Integration
Allows user to combine first party data collected with additional first party data of strategic partners.
3rd-Party Data Integration
Breadth of standard integrations to third-party data providers.
Offline Data Integration
Able to easily integrate data from offline sources.
Mobile Data Integration
Able to easily integrate mobile data within the DMP platform.
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Real-Time Data
Receive data and information in real time
Ad Network Integration
connects advertisers to websites that want to host advertisements.
Data Analysis & Optimization (5)
Audience Segmentation
Ease of segmenting user profiles into groups.
Recommendations
Analyzes data to find and recommend the highest value customer segmentations.
Standard Dashboards
Provides pre-built dashboards to aggregate and display data.
Custom Reports
Allows users to easily build customized reports and dashboards.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Platform (10)
Data Permissions
Able to set data permissions for strategic partners.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Internationalization
Enables users to use the DMP in multiple languages.
Advertising Management
Manage advertising space and its sales within your network or publication
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Storage Management
Manage and store data in a database
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Administration (6)
Data Modelling
Tools to (re)structure data in a manner that allows extracting insights quickly and accurately
Recommendations
Analyzes data to find and recommend the highest value customer segmentations.
Workflow Management
Tools to create and adjust workflows to ensure consistency.
Dashboards and Visualizations
Presents information and analytics in a digestible, intuitive, and visually appealing way.
Configurable Workflow
Configure existing workflows to meet your organization's needs
Rules-Based Workflow
Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work
Compliance (5)
Sensitive Data Compliance
Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards.
Training and Guidelines
Provides guidelines or training related to sensitive data compliance requirements,
Policy Enforcement
Allows administrators to set policies for security and data governance
Compliance Monitoring
Monitors data quality and send alerts based on violations or misuse
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Data Quality (3)
Data Preparation
Curates collected data for big data analytics solutions to analyze, manipulate, and model
Data Distribution
Facilitates the disseminating of collected big data throughout parallel computing clusters
Data Unification
Compile data from across all systems so that users can view relevant information easily.
Functionality (19)
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Monitoring
Monitors database functionality to verify baselines are maintained or exceeded.
Alerting
Sends alerts via email, text, phone, and more when an incident or issue occcurs.
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Logging
Captures logs for all database functions to garner greater information around issues or failures.
Response Time
Monitors database query time for unusual execution times
Reporting
Manually and/or automatically generates reports covering database performance
Data Visualization
Follows database monitoring live information through graphical dashboards
Performance Monitoring
Monitoring and measurement of relevant metrics to assess the performance of IT resources
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Server Monitoring
Continuously scan servers on a designated network to monitor health and search for any irregularities or failures
Real-Time Reporting
Active reporting of data and metrics
Uptime Reporting
Track the availability time for a designated network or website over a given period of time
Transaction Monitoring
Monitor or audit historical and current transactions to analyze customer account activities
Real-Time Data
Receive data and information in real time
Identification
Correctly identify inaccurate, incomplete, or duplicated data from a data source.
Correction
Utilize deletion, modification, appending, merging, or other methods to correct bad data.
Normalization
Standardize data formatting for uniformity and easier data usage.
Preventative Cleaning
Clean data as it enters the data source to prevent mixing bad data with cleaned data.
Data Matching
Finds duplicates using the fuzzy logic technology or an advance search feature.
Real-Time Data
Receive data and information in real time
Management (11)
Reporting
Provide follow-up information after data cleanings through a visual dashboard or reports.
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Automation
Automatically run data identification, correction, and normalization on data sources.
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Quality Audits
Schedule automated audits to identify data anomalies over time based on set business rules.
Dashboard
Gives a view of the entire data quality management ecosystem.
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Governance
Allows user role-based access and actions to authorization for specific tasks.
Business Glossary
Lets users build a glossary of business terms, vocabulary and definitions across multiple tools.
Data Discovery
Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources.
Data Profililng
Monitors and cleanses data with the help of business rules and analytical algorithms.
Reporting and Visualization
Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console.
Data Lineage
Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination.
Data Visualization
Graphical representation of data
Security (9)
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Access Control
Authenticates and authorizes individuals to access the data they are allowed to see and use.
Roles Management
Helps identify and manage the roles of owners and stewards of data.
Compliance Management
Helps adhere to data privacy regulations and norms.
Deletion Management
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Process Management
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Metadata Management
Collect and maintain structured information that describes data or content
Maintainence (3)
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Data Quality Management
Defines, validates, and monitors business rules to safeguard master data readiness.
Policy Management
Allows users to create and review data policies to make them consistent across the organization.
Data Storage Management
Manage and store data in a database
Generative AI (6)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Data Governance (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Active Directory Integration
Integrates with Active Directory
Agentic AI - Database Monitoring (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Capacity Planning
Determine and plan production capacity based on changing demands
Agentic AI - Data Management Platform (DMP) (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Campaign Planning
Plan and strategize marketing campaigns
Additional Functionality (141)
Resource Management
Process of planning, scheduling and executing the optimal and effective use of human capital across projects
Anomaly Detection
Automatically identify unusual behavior
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Remote Monitoring & Management
Remotely monitor and manage client networks, endpoints, systems, and devices via locally installed applications
Secure Data Storage
Securely stores data to prevent data loss or breaches
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Configuration Management
Identify component attributes like servers, hardware, software, and manage relationships across all services
API
Application programming interface that allows for integration with other systems/databases
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
Capacity Management
Monitor service demand and performance to plan for adequate resources that meet business needs
Diagnostic Tools
Access client's system information, including hardware and software configuration, to perform diagnostics
Dependency Tracking
Track and manage task relationships and dependencies
Troubleshooting
Take actions to troubleshoot issues for networks, devices, etc.
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Predictive Analytics
Predict future data based on historical data sets
Audit Management
Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Application Management
Track, manage and store the applications of potential future members, customers or candidates
Data Storage Management
Manage and store data in a database
Application-Level Analysis
Track, monitor and analyse information pertaining to specific applications
Multitenancy
Operate multiple applications in a shared environment
Query Analysis
View and analyze individual requests received by a database
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Historical Trend Analysis
Review data from past periods to reveal recurring tendencies
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Summary Reports
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Logs
A chronological record of actions or occurrences within a network, software, or process
Dashboard Creation
Creation and customization of dashboards
Automated Discovery
Automatically identify systems to be monitored
Prioritization
Arrange tasks based on the level of priority or urgency
Issue Tracking
Record and follow the progress of every issue
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Resource Optimization
Reallocate existing resources to better utilize capacity
Real-Time Analytics
Analyze and gain insights into data in real-time
Status Tracking
Track the status over time for a request, process, asset, or transaction
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Migration
Move from one database to another, or upgrade the version of database software being used
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Data Visualization
Graphical representation of data
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Competitive Analysis
Evaluating strengths and weaknesses of companies with the same target audience
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Content Library
Centralized repository to store content and assets
Data Mapping
Track the management and flow of data throughout the organization
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
API
Application programming interface that allows for integration with other systems/databases
SMS Marketing
Send promotional campaigns or transactional messages via text messages
Data Recovery
Ability to restore deleted, hidden, or lost data from an email server/system
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Email Marketing
Create and send email blasts/campaigns
Data Profiling
Examines, analyzes, and organizes data to create relevant summaries or graphs.
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Real-Time Analytics
Analyze and gain insights into data in real-time
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Real-Time Reporting
Active reporting of data and metrics
Data Transformation
Translate EDI formats into data suitable for use with company applications.
Multi-Campaign
Manage multiple campaigns in one system
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Campaign Analytics
Track and interpret campaign performance metrics
Data Verification
Process of checking different types of data for accuracy to avoid errors or inconsistencies
Data Extraction
Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
Behavioral Analytics
Track and analyse user behavior within a system or network
Multiple Data Sources
Allows users to manage data from a number of sources
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Predictive Analytics
Predict future data based on historical data sets
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Data Migration
Move from one database to another, or upgrade the version of database software being used
Archiving & Retention
Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Audit Trail
A record of all activities within the system, including user access, changes made, etc.
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Single Sign On
Allow users to access multiple services after entering their login credentials once
Customizable Reports
Alter the layout and content of reports
Data Profiling
Examines, analyzes, and organizes data to create relevant summaries or graphs.
Authentication
Verify the identity of users/devices to enable secure access
Role-Based Permissions
Set & manage permission levels based on user roles and restrict access to only authorized individuals
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Secure Data Storage
Securely stores data to prevent data loss or breaches
Data Security
Protect sensitive data for digital privacy
HIPAA Compliant
Compliant with HIPAA, which sets standards for sensitive patient data protection
SSL Security
Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
Risk Assessment
Initiate collection and analysis of known risks
Data Mapping
Track the management and flow of data throughout the organization
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Multiple Data Sources
Allows users to manage data from a number of sources
Document Storage
Store and organize documents in a centralized system
API
Application programming interface that allows for integration with other systems/databases
Activity Tracking
Track and document all activities across devices, networks, and other systems
Automatic Backup
Data is backed up automatically to prevent data loss
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Metadata Management
Indexes metadata descriptions for easier searching and enhanced insights
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Workflow Management
Create, design and manage workflows for repetitive tasks
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Data Synchronization
Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
Data Import/Export
Import and export data to and from software applications
Customizable Rules
Rules followed by the software/AI can be configured by users to suit their specific needs
Master Data Management
Verify, organize, manage & store enterprise data assets in a centralized repository
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Data Transformation
Translate EDI formats into data suitable for use with company applications.
Multiple Data Sources
Allows users to manage data from a number of sources
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Data Verification
Process of checking different types of data for accuracy to avoid errors or inconsistencies
Data Migration
Move from one database to another, or upgrade the version of database software being used
Multi-Language
Manage and support multiple languages
Single Sign On
Allow users to access multiple services after entering their login credentials once
Duplicate Detection
Compare new data with existing records to detect duplicate entries
Email Address Extraction
Extract email addresses from multiple data sources
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Data Profiling
Examines, analyzes, and organizes data to create relevant summaries or graphs.
Data Extraction
Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
Data Mapping
Track the management and flow of data throughout the organization
Address Validation
Verifies and confirms the accuracy of an address
Match & Merge
Looking at data from different sources and finding possible duplicates, or identical matches
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Version Control
Track revisions and updates made to files and navigate between different versions
API
Application programming interface that allows for integration with other systems/databases
Data Capture and Transfer
Import, collect, and capture data from multiple sources
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Data Discovery
Discover and connect variety of data sources to the application for analysis