Propel Features

Provides tools to help identify and house media oppurtunties and potential influencers.

Allows users to manage campaigns, as well and media opportunities and influencer information.

Provides a centralized hub for all media opportunities and current news regarding relevant influencers.

Gives visability into multiple media channels, allowing for optimal media exposure.

Helps the public relations process with planning tools to capatilize on media opportunities.

Provides tools that help engage influencers and increase media contacts.

Provides analysis on media and influencer contacts, as well as the effectiveness of each action.

Helps respond to media inquires through automation features.

Measures the full impact of campaigns, as well as each individual influencer and media opportunity.

Enables users to search media channels for specific keywords, brand mentions, or topics

Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions

Allows users to build custom reports that can be shared with clients and stakeholders

Provides dashboards for quick visualizations of relevant media coverage and analytics

Helps establish a permissions workflow, allowing and restricting access to different company materials.

Gives visability and allows team members to communicate effectively and collaboratively.

Provides a searchable database of potential PR leads and industry-relevant media contacts

Allows users to manage, sort, filter, and update contact records

Records and consolidates all conversations and interactions with PR contacts

Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts

Manage digital assets

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Track and manage schedules and meetings via an integrated calendar

Manage, organize, and store contact information

Provides one or more channels for communicating with media influencers and stakeholders

Allows users to create, manage, and distribute PR campaigns

Measures and reports on contact engagement with PR content

Provides reports on the effectiveness of PR campaigns

Manage and track all internal and external communication conducted via calls, email, text, or chat

Track and document all activities across devices, networks, and other systems

Automatically generates a score for each contact based on their previous engagement with PR content

Provides email templates and/or tools for customizing PR pitches

Allows users to schedule PR campaigns to be distributed at a later date or time

Automates reminders and follow-up communication to contacts who haven’t engaged with content

Monitors broadcast media such as television and radio news

Monitors print media such as newspapers and magazines

Monitors online media such as blogs, websites, and social media

Monitors media channels at the local level

Monitors media channels at the national level

Monitors international news coverage

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Identifies who is talking about your brand along with their influence over social communities.

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.

Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.

Allows users to monitor conversations about competitors and measure performance against them.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track activity of your competitors

Track the usage of certain hashtags

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and document all activities across devices, networks, and other systems

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Determines whether mentions of your brand are positive, negative or neutral.

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Use AI to generate content in the form of text, images, videos, etc.

Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Addition of necessary external data, applications, tools, or features

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage the process of evaluating documents or requests submitted for approval

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Graphical representation of data

Receive data and information in real time

Centralized repository to store content and assets

Application programming interface that allows for integration with other systems/databases

Observe and track the demand, usage, progress or quality of a system, product, or user

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Import and export data to and from software applications

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.

Automatic update of information / software

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage the process of evaluating documents or requests submitted for approval

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Graphical representation of data

Receive data and information in real time

Centralized repository to store content and assets

Application programming interface that allows for integration with other systems/databases

Observe and track the demand, usage, progress or quality of a system, product, or user

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Import and export data to and from software applications

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Search and filter data across systems to locate required information by entering keywords or certain criteria

Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts.

Automatic update of information / software

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Identify, track, and respond to negative feedback

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Manage and post content across multiple social media accounts and platforms simultaneously

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Graphical representation of data

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Facilitates online authoring and publishing of the content

Automated identification of relevant content for future sharing and reposting

Use AI to generate content in the form of text, images, videos, etc.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Process and analyze human language in text or audio form

Ability to recognize printed or written text within digital images or scanned documents

Track and interpret campaign performance metrics

Manage and support multiple languages

Collect information from multiple sources

View and track pertinent metrics to find patterns and gain insights from data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Leave comments and notes on documents for others to view

Manage the process of evaluating documents or requests submitted for approval

Centralized repository to store content and assets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Market event via social media tools

Analyze and gain insights into data in real-time

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Compare key metrics for the business against prominent players in the industry

Capability to use a search engine via operators like AND, NOT, and OR

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Define levels of authorization for access to specific files or systems

Monitor and manage customers' perceptions about a business, product, or service

Monitor social media sites for specific keywords

Create and manage advertising campaigns on social media networks

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, design and manage workflows for repetitive tasks