# Muck Rack vs Propel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Muck Rack excels in user experience, with many praising its **intuitive interface** and **responsive support team**. Users appreciate how easy it is to navigate the platform and quickly access the information they need, making it a strong choice for those who prioritize usability.
- **According to verified reviews** , Propel stands out for its **affordability** and ease of implementation, particularly appealing to startups. Users highlight that getting started with Propel is a breeze, and they find the **intuitive interface** helpful for managing PR tasks efficiently.
- **Users say** that Muck Rack's media database is a significant advantage, with reviewers noting its effectiveness in finding reporters' contact information and recent articles. This feature is particularly beneficial for PR professionals looking to target specific audiences.
- **Reviewers mention** that Propel's AI features, such as personalized introductions, save time and enhance productivity. This modern approach to PR tools resonates well with users who appreciate technology that aligns with contemporary PR practices.
- **G2 reviewers highlight** Muck Rack's strong performance in media monitoring, with users noting the platform's ability to keep information up to date and track email pitches effectively. This capability is crucial for PR professionals who need to stay on top of their outreach efforts.
- **According to user feedback** , Propel's story funnel feature is a valuable tool for tracking pitches, helping users stay organized. However, some users feel that while Propel is user-friendly, it may not offer the same depth of features as Muck Rack, particularly for those with more complex PR needs.



| | Muck Rack | Propel | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 433 | 39 | 
| **Largest Market Segment** | Small-Business (54.0% of reviews) | Small-Business (79.5% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Muck Rack

Pros:
- Ease of Use (74 reviews)
- Database Quality (51 reviews)

Cons:
- Limited Functionality (22 reviews)
- Data Inaccuracy (21 reviews)

### Propel

Pros:
- Customer Support (2 reviews)
- Customization (2 reviews)

Cons:
- Customization Issues (1 reviews)
- Difficult Navigation (1 reviews)

---
## Ratings Comparison
| Rating | Muck Rack | Propel | 
|---|---|---|
  | **Meets Requirements** | 8.8 (293 reviews) | 8.4 (29 reviews) | 
  | **Ease of Use** | 8.8 (296 reviews) | 8.6 (29 reviews) | 
  | **Ease of Setup** | 8.9 (181 reviews) | 8.2 (10 reviews) | 
  | **Ease of Admin** | 9.0 (91 reviews) | 8.0 (9 reviews) | 
  | **Quality of Support** | 9.2 (274 reviews) | 9.0 (30 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (92 reviews) | 9.2 (10 reviews) | 
  | **Product Direction (% positive)** | 9.0 (281 reviews) | 9.5 (25 reviews) | 

---
## Pricing

### Muck Rack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Propel

#### Entry-Level Pricing

Plan: Propel's Flexible Pricing

Price: Contact Us

Description: Ready to learn more about what Propel can do for you, in line with your PR budget? Book a demo with our team to receive your personalized quote: https://www.propelmypr.com/contact

Key Features:
- The industry's most advanced generative AI tools, made specifically for PR professionals.
- Full PR Management (PRM) hub for managing campaigns and measuring results.
- A complimentary media database with 1M+ journalist contact profiles and pitching preferences.

[Learn more about Propel](https://www.g2.com/products/propel-2022-11-17/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.2/10 | 10 |
| **Propel** | N/A | N/A |

#### Content Creation

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Press Release Creation** | 6.0 (5 reviews) | Not enough data | 
| **Multimedia** | 7.0 (5 reviews) | Not enough data | 
| **Newsrooms** | Feature Not Available | Not enough data | 
| **SEO** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - Press Release Distribution

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Distribution** | 8.5 (9 reviews) | Not enough data | 
| **Contact List** | 8.9 (9 reviews) | Not enough data | 
| **Social Sharing** | 5.0 (5 reviews) | Not enough data | 
| **Analytics** | 8.1 (8 reviews) | Not enough data | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 8.8/10 | 71 |
| **Propel** | 8.7/10 | 18 |

#### Contact Management

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Media Database** | 9.3 (68 reviews) | 8.2 (13 reviews) | 
| **Record Management** | 8.6 (50 reviews) | 8.8 (15 reviews) | 
| **Relationship Management** | 9.0 (54 reviews) | 8.5 (16 reviews) | 
| **Segmentation** | 9.1 (43 reviews) | 8.8 (13 reviews) | 

#### PR Management

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Communications** | 9.0 (53 reviews) | 8.6 (13 reviews) | 
| **Campaign Management** | 9.0 (47 reviews) | 9.0 (14 reviews) | 
| **Engagement Tracking** | 8.3 (42 reviews) | 9.0 (14 reviews) | 
| **PR Analytics** | 8.4 (53 reviews) | 9.1 (16 reviews) | 

#### Agentic AI - Regulatory Change Management

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Workflow Automation

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Lead Scoring** | Feature Not Available | 7.8 (12 reviews) | 
| **Pitching** | 8.9 (57 reviews) | 8.9 (16 reviews) | 
| **Campaign Scheduling** | 8.9 (46 reviews) | 8.6 (13 reviews) | 
| **Follow-ups** | 8.5 (52 reviews) | 8.6 (14 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.6/10 | 174 |
| **Propel** | 7.8/10 | 10 |

#### Media Channels

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Broadcast Media** | 7.0 (86 reviews) | 7.5 (8 reviews) | 
| **Print Media** | 8.1 (115 reviews) | 6.0 (7 reviews) | 
| **Online Media** | 8.9 (135 reviews) | 8.5 (9 reviews) | 

#### Geographic Coverage

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Local Media** | 8.4 (126 reviews) | 6.9 (8 reviews) | 
| **National Media** | 9.0 (127 reviews) | 8.5 (8 reviews) | 
| **International Media** | 7.9 (101 reviews) | 8.6 (7 reviews) | 

#### Reporting

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Keyword Targeting** | 8.4 (132 reviews) | 7.3 (8 reviews) | 
| **Custom Feeds and Alerts** | 8.1 (127 reviews) | 7.3 (8 reviews) | 
| **Custom Reports** | 8.0 (130 reviews) | 8.6 (7 reviews) | 
| **Dashboards** | 8.3 (120 reviews) | 8.3 (9 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Autonomous Task Execution** | 3.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 3.6 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 3.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 3.1 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Muck Rack | Propel | 
|---|---|---|
| **AI Text Generation** | 5.6 (36 reviews) | Not enough data | 
| **AI Text Summarization** | 5.4 (32 reviews) | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.6/10 | 10 |
| **Propel** | 8.0/10 | 6 |

#### Monitoring & Listening

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Social Measurement** | Not enough data | Not enough data | 
| **Influencer Identification** | 7.6 (7 reviews) | Not enough data | 
| **Brand Monitoring** | Not enough data | 8.3 (5 reviews) | 
| **Keyword Tracking** | Not enough data | 8.0 (5 reviews) | 
| **Trend Analysis** | Not enough data | 8.3 (5 reviews) | 
| **Competitor Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.7 (5 reviews) | 
| **Social Reporting** | Not enough data | 8.0 (5 reviews) | 
| **Alerts and Notifications** | Not enough data | 7.5 (6 reviews) | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 5.4/10 | 34 |
| **Propel** | N/A | N/A |

#### Generative AI

| Feature | Muck Rack | Propel | 
|---|---|---|
| **AI Text Generation** | 5.4 (33 reviews) | Not enough data | 
| **AI Text Summarization** | 5.6 (30 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **Propel** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Muck Rack | Propel | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Muck Rack | Propel | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.9/10 | 192 |
| **Propel** | 8.0/10 | 9 |

#### Database

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Media Database** | 9.2 (177 reviews) | 6.9 (7 reviews) | 
| **Contact/Campaign Management** | 8.5 (138 reviews) | 7.5 (8 reviews) | 
| **Newsroom** | Feature Not Available | 7.4 (7 reviews) | 

#### Outreach

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Media Distribution** | 8.6 (132 reviews) | 8.5 (8 reviews) | 
| **PR Planner** | 7.7 (99 reviews) | 8.7 (5 reviews) | 
| **Social Media Services** | 6.8 (86 reviews) | Not enough data | 

#### Reporting

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Monitoring** | 8.5 (152 reviews) | 8.5 (8 reviews) | 
| **Response Desk** | 8.7 (118 reviews) | 8.3 (7 reviews) | 
| **Impact Measurement** | 8.1 (117 reviews) | 8.6 (7 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 4.5 (10 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Muck Rack | Propel | 
|---|---|---|
| **Version Control** | 7.7 (85 reviews) | Not enough data | 
| **Team Collaboration** | 8.6 (109 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Muck Rack (2):** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)



---
## Reviewer Demographics

### By Company Size

| Segment | Muck Rack | Propel | 
|---|---|---|
| **Small-Business** | 54.0% | 79.5% | 
| **Mid-Market** | 31.6% | 17.9% | 
| **Enterprise** | 14.4% | 2.6% | 

### By Industry

#### Muck Rack

- **Public Relations and Communications:** 46.7%
- **Marketing and Advertising:** 5.2%
- **Non-Profit Organization Management:** 4.4%
- **Entertainment:** 4.1%
- **Information Technology and Services:** 3.6%
- **Computer Software:** 3.3%
- **Higher Education:** 2.8%
- **Food & Beverages:** 1.7%
- **Hospital & Health Care:** 1.4%
- **Health, Wellness and Fitness:** 1.4%
- **Other:** 25.4%

#### Propel

- **Public Relations and Communications:** 56.4%
- **Marketing and Advertising:** 10.3%
- **Information Technology and Services:** 5.1%
- **Education Management:** 5.1%
- **Computer Software:** 5.1%
- **Non-Profit Organization Management:** 2.6%
- **Medical Practice:** 2.6%
- **Legal Services:** 2.6%
- **Information Services:** 2.6%
- **Food & Beverages:** 2.6%
- **Other:** 5.1%

---
## Alternatives

### Alternatives to Muck Rack

- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

### Alternatives to Propel

- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews)
- [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [TVEyes](https://www.g2.com/products/tveyes/reviews) — 4.2/5 stars (1325 reviews)

---
## Top Discussions

### Muck Rack

- Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..."

### Propel

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-propel-2022-11-17)