ProFundCom Features
Integration (3)
Data Import & Export Tools
Based on 24 ProFundCom reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 21 ProFundCom reviews.
Breadth of Partner Applications
As reported in 21 ProFundCom reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
As reported in 22 ProFundCom reviews. System provides sufficient customization to meet business requirements
Workflow Capability
Based on 21 ProFundCom reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
As reported in 22 ProFundCom reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
As reported in 18 ProFundCom reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 19 reviewers of ProFundCom have provided feedback on this feature.
Performance and Reliability
As reported in 21 ProFundCom reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. 21 reviewers of ProFundCom have provided feedback on this feature.
Email Marketing (4)
Building and Personalizing Emails
Based on 28 ProFundCom reviews. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending. 28 reviewers of ProFundCom have provided feedback on this feature.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 28 ProFundCom reviews.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores This feature was mentioned in 27 ProFundCom reviews.
Online Marketing (5)
Landing Pages and Forms
Based on 22 ProFundCom reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 23 reviewers of ProFundCom have provided feedback on this feature.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 23 reviewers of ProFundCom have provided feedback on this feature.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 23 ProFundCom reviews.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 24 reviewers of ProFundCom have provided feedback on this feature.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. 25 reviewers of ProFundCom have provided feedback on this feature.
Data Quality Management
As reported in 23 ProFundCom reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 24 ProFundCom reviews.
Lead Scoring and Grading
As reported in 23 ProFundCom reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 23 reviewers of ProFundCom have provided feedback on this feature.
Online Behavior Tracking
As reported in 25 ProFundCom reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
As reported in 22 ProFundCom reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. 24 reviewers of ProFundCom have provided feedback on this feature.
Campaign Management (1)
Event / Webinar Marketing
As reported in 23 ProFundCom reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Social (1)
Social Media Engagement
Based on 22 ProFundCom reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Reporting & Analytics (5)
Basic Reporting
Based on 26 ProFundCom reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. This feature was mentioned in 23 ProFundCom reviews.
ROI Analytics
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 23 ProFundCom reviews.
Revenue Analytics
Based on 23 ProFundCom reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
As reported in 23 ProFundCom reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives


