# Informa TechTarget Portal (Priority Engine) Reviews **Vendor:** Informa TechTarget **Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers) **Average Rating:** 4.3/5.0 **Total Reviews:** 452 ## About Informa TechTarget Portal (Priority Engine) Informa TechTarget Portal is a modular solution that enables GTM teams to more effectively access in-market audiences tailored to their needs. Leveraging the industry’s most precise and actionable first-party intent data, each module is conceived for specific uses. Informa TechTarget’s data and intelligence enable alignment across your GTM, from strategy through sales, so each user group can be more effective in their jobs. Why GTM Teams Choose Informa TechTarget Portal • Access the Largest Trusted Buyer Network: Tap into 50M+ permissioned members across 220 media properties. Our exclusive first-party intent data is directly observed from buy-cycle content engagement, offering unmatched granularity and context. • Purpose-Built for Your Teams: Each module is tailored to the unique needs of Strategy, Demand Generation, and Sales. Whether enriching databases, powering outreach, or informing planning, every insight is grounded in real buyer behavior. • Unified GTM Intelligence: A centralized location for all GTM teams streamlines execution, accelerates speed to ROI, and aligns strategies across your organization. Portal Modules: Tailored Intelligence for Every Team • Strategic Insights: Start smarter strategies with dynamic, real-time market intelligence. Validate and optimize GTM plans, understand buyer behavior trends, and get expert-driven analysis and personalized recommendations. • Demand: Reach more of the buying group with precision. Identify in-market buyers at engaged accounts across trusted editorial destinations, and drive campaign performance with real-time insights. • Intent Data: Accelerate pipeline with high-value account and prospect targeting. Focus on the most active researchers, your most engaged accounts, and unlock granular account- and prospect-level insights seamlessly integrated into your systems. • Intent Data for Sales: Empower sellers with actionable insights for precise and productive outreach. Identify your most active accounts, the buying group members, and what each individual cares about, so you can book more meetings and secure more revenue. Available for reps directly in-tool and within their workflows. ## Informa TechTarget Portal (Priority Engine) Pros & Cons **What users like:** - Users value the **real-time intent data** from Priority Engine, improving outreach and enabling relevant, timely conversations. (17 reviews) - Users love the **user-friendly interface** of Informa TechTarget Portal, enhancing productivity and simplifying the prospecting process. (15 reviews) - Users value the **detailed lead insights** from TechTarget Priority Engine, enhancing their decision-making and outreach effectiveness. (15 reviews) - Users value the **accurate contact information** and efficient organization within the Informa TechTarget Portal for lead generation. (13 reviews) - Users value the **intent data provided** by Priority Engine, enabling better engagement and meaningful connections for sales teams. (13 reviews) - Buyer Intent (12 reviews) - Accuracy of Information (11 reviews) - Accuracy (7 reviews) - Salesforce Integration (7 reviews) - Automation (6 reviews) **What users dislike:** - Users often deal with **incorrect information** and outdated project details, leading to confusion and inefficiencies. (6 reviews) - Users express concerns over **data accuracy** , noting that contact quality can lead to wasted outreach efforts. (5 reviews) - Users often find **data inaccuracy** in TechTarget, leading to ineffective outreach and wasted resources on unresponsive leads. (5 reviews) - Users experience **inaccurate data** in the Informa TechTarget Portal, leading to misinformation and irrelevant signals. (5 reviews) - Users express concerns over **inaccurate intent data** , affecting the reliability of leads and outreach efforts. (5 reviews) - Integration Issues (4 reviews) - Not Intuitive (4 reviews) - Users face challenges due to **outdated information** that complicates connections and affects project clarity. (4 reviews) - Cluttered Layout (3 reviews) - CRM Issues (3 reviews) ## Informa TechTarget Portal (Priority Engine) Reviews ### 1. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** TechTarget Priority Engine is exceptionally user-friendly, with an intuitive dashboard, comprehensive advanced filters, and customizable automated alerts. The platform delivers detailed lead insights that help teams make data-driven decisions more easily and with greater confidence. Its seamless integration with CRM systems further streamlines day-to-day workflows, improving productivity and supporting better collaboration across teams. Overall, it empowers sales and marketing teams to efficiently identify, engage, and nurture potential customers, leading to stronger outcomes and maximizing ROI. With its accessibility and efficiency, it has become an indispensable resource for meeting business objectives. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** When I try to log in, I consistently run into an issue where I can’t access the system right away and have to refresh the page and log in again each time. In addition, when I search for an account, the system takes an unusually long time to load, which leads to delays and frustration. Having to repeatedly refresh, along with the slow loading times, significantly affects productivity and makes the overall user experience less efficient, making it harder to complete tasks in a timely manner. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** TechTarget Priority Engine significantly improves lead quality by filtering out irrelevant data, reducing noise and helping teams focus on the most promising opportunities. The platform’s automated alerts also save valuable time by quickly notifying users about key activities and updates, so high-priority leads aren’t missed. Its seamless integration with CRM systems further streamlines workflows, enabling smooth data transfer and reliable synchronization across platforms. Together, these capabilities boost sales efficiency and marketing effectiveness by allowing teams to concentrate on high-intent prospects with greater precision. As a result, organizations can drive stronger engagement, close deals faster, and ultimately achieve greater business success. ### 2. Great prospect insights, but confusing auto-filled research topics. **Rating:** 2.5/5.0 stars **Reviewed by:** Chandler B. | Business Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Prospect research insights. Its nice knowing what the prospects are looking into actively **What do you dislike about Informa TechTarget Portal (Priority Engine)?** That the system auto fills those research topics with what ever is average for the account. It can be confusing and difficult to pinpoint their specific interests **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Providing me an extra level of finding prospects. It would be beneficial if Techtarget could directly integrate the different Prospecting tools like outreach or groove, or directly with Salesforce. those integration could be more helpful as currently i dont have a way to bring people into my safeforce without them having a sales navigator LinkedIn profile **Official Response from Caitlin Shanly:** > Hi Chandler - Thanks for leaving a review for the Informa TechTarget Portal! We're happy to hear that you find the prospect research insights helpful. We do offer direct integrations with Salesforce and Outreach to export contacts into those systems, if enabled by your organization. I recommend reaching out to your organization's Portal administrator or your Informa TechTarget Customer Success Manager to learn more. ### 3. Sales Leader TechTarget Review **Rating:** 5.0/5.0 stars **Reviewed by:** Zenovia B. | SLED Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I’ve had a great experience with TechTarget. Their platform offers incredibly valuable insights, especially for professionals in the tech space who are focused on understanding buyer intent and engaging with high-quality leads. I appreciate how data-driven and user-friendly the system is—it makes it easy to identify and prioritize the right accounts and contacts at the right time. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** One area of concern with TechTarget is that while their intent data is extensive, it can sometimes be difficult to validate the accuracy or timeliness of the leads. In some cases, the contacts marked as “engaged” or showing intent may not respond or may no longer be in the roles indicated. This can lead to wasted time or effort on outreach that doesn’t convert, especially for teams that rely heavily on precision. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** offers incredibly valuable insights, especially for professionals in the tech space who are focused on understanding buyer intent and engaging with high-quality leads. I appreciate how data-driven and user-friendly the system is—it makes it easy to identify and prioritize the right accounts and contacts at the right time. **Official Response from Caitlin Shanly:** > Thank you for submitting a review! We're pleased to hear that Informa TechTarget has helped your sales and marketing teams with the insights they need to prioritize and tailor outreach. We value your feedback and will submit this to our Products team. ### 4. Identify intent-driven decision makers **Rating:** 5.0/5.0 stars **Reviewed by:** Piyushree N. | Demand Generation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine has been a game changer for our demand generation strategy. The intent data is incredibly actionable. The integration with our CRM and marketing automation tools is seamless, allowing us to prioritize leads and personalize campaigns at scale. The weekly intent reports are especially helpful for aligning sales and marketing on high-potential accounts. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The UI could be more intuitive, especially when filtering or customizing views. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** We used to rely heavily on form fills and cold outreach, which led to low conversion rates. With Priority Engine, we now focus on accounts that are already in-market, which has significantly improved our lead quality and pipeline velocity. It’s helped us reduce wasted effort and increase ROI on our campaigns. ### 5. TechTarget is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine delivers real-time, intent-based insights that help us prioritize outreach more effectively. I especially value the visibility into active research behavior within our target accounts—it enables more relevant conversations and tighter alignment with sales. The integration with our CRM also streamlines workflows, ensuring we can act quickly on high-value opportunities. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** While Priority Engine is a strong tool for surfacing in-market accounts, the intent signals can sometimes be too broad or lack context about the specific buyer's role and stage in the journey. It would be more actionable if there were clearer insights into individual engagement versus company-level activity. Also, the UI could benefit from a more intuitive layout to streamline navigation and filtering. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps solve the challenge of identifying which accounts are actively researching solutions in our space. Instead of relying solely on static lists or cold outreach, we get dynamic, intent-driven insights that reveal who’s in-market and what topics they’re focused on. This shortens the prospecting cycle, increases the relevance of our outreach, and ultimately improves alignment between marketing and sales—leading to more efficient pipeline generation. **Official Response from Caitlin Shanly:** > Thank you for submitting a review! We are thrilled to hear that leveraging Informa TechTarget intent insights has shortened your sales cycle, and that your organization is leveraging a CRM integration to streamline workflows. In regard to individual engagement versus company-level activity, Informa TechTarget offers engagement insights at the individual level both in-tool and in your CRM, depending on your integration setup. I recommend checking out the Informa TechTarget Knowledge Base or reaching out to your Informa TechTarget Customer Success Manager for information on how to find and action on these prospect-level insights. ### 6. Great Prospect Insights, but Needs Direct Salesforce Export **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The prospect insights - specifically the prospect's top interests lists. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Nothing in specific stands out other than the ability to export individuals directly into salesforce from Tech Target. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** I'm not sure if it is solving any specific problems but rather acting as an additional tool in my prospecting process. I have enjoyed utilizing tech target to gather additional information on key contacts. , **Official Response from Caitlin Shanly:** > Thanks for leaving a review for the Informa TechTarget Portal! We're happy to hear that the prospect insights are helpful for your prospecting efforts. Also, the tool does have the capability for sellers like yourself to export contacts directly to Salesforce, if enabled by your organization. I recommend reaching out to your organization's Portal administrator or your Informa TechTarget Customer Success Manager to learn more. ### 7. Understanding intent data and the contacts responsible for it **Rating:** 5.0/5.0 stars **Reviewed by:** Rick B. | Strategic Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine provides my team with the intent data that matters most and offers more than competitive aggregated search platforms. Working with a highly engaged support team we have learned to understand what prospect priorities are most important and which key stake holders are viewing topics on your site. Using PE, our sales teams now understand the who, what, when of a project that leads to better engagement and more meaningful connections. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** We have had very few negatives with Priority Engine. I would like to be able to manage our own account sets and see more coverage at the territory level. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps us solve the question of specifically who is searching for information on specific topics. Other solutions only provide one half of the equation with intent data or contact data. Bringing intent and buyers together is powerful. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We are thrilled to hear about your experience with our Customer Success team and that Priority Engine is empowering your sales teams with intent and contact data. Cheers! ### 8. Tech Target is my secret weapon. **Rating:** 5.0/5.0 stars **Reviewed by:** Tom O. | Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Tech Target makes it so easy to find the most current, correct contact information for the prospects who are actively researching my product or solution. What they are searching for, when they are expecting to move forward. All of the vital information I need to open dialogue with confidence. The Intent Mail tool generates more email opens than I seen before. I use it as often as possible! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Not yet able to integrate with the CRM. However, it is in the works. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The person searching and the product/solution they are searching for. **Official Response from Caitlin Shanly:** > Thank you for submitting a review. We're pleased to hear that Informa TechTarget helps you identify new, active prospects and that using our AI-powered messaging feature, IntentMail AI, with your outreach has helped you generate more email opens! ### 9. Average Experience with the product sometimes useful to discover new prospects **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It gives a consolidate information about interests from an account in one place and helps discover new prospects who might not be on your target list. It also gives contact information making it easy for reach out. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** A lot of times information is not refreshed and you might not know if a prospect has gone from the organization or their recent interests. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps build sales intelligence by allowing to see what are the areas of interest of your target accounts and prospects within that account. This information can help to know your customer and lead intelligent meaningful discussions tailored to the prospect and hence increase level of engagement. Till now the experience has been neutral. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! The data in Priority Engine refreshes each week to show you the latest available data for you to action on. If you are finding specific instances of outdated information, please inform your TechTarget Customer Success Manager so they can help. ### 10. Informative & Useful with thoughtful approach **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I really like how it gives you a strong sense of what the customer is actively researching, it's a great way to understand their priorities and interests in real time. I've found it especially effective for identifying new contacts and tailoring outreach in a way that aligns with what they're already exploring. It helps make outreach more relevant and targeted, which has led to better engagement and stronger conversations. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** While it's helpful to get some insight into what a customer might be researching, it can still feel a bit limited or surface-level. Sometimes it's hard to tell how serious their interest is or if the data reflects current priorities versus passive browsing. I've also found that while it can help identify new contacts, the information isn't always complete or actionable, which makes it harder to confidently tailor outreach. It would be more valuable if there were clearer signals of intent or more context around the research activity to better guide engagement strategies. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Targeted outreach and benefiting my contextual knowledge when speaking to customers **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We're pleased to hear that Priority Engine helps you identify new contacts and tailor your outreach. We value your feedback and will submit this to our Products team. We also recommend checking out the Priority Engine Knowledge Base for tips and best practices on how to leverage the intent insights most effectively! ### 11. Great Outreach resources **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Enterprise Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I love how I can proactively outreach to my customers with real time data on what they are researching and content that they would like to receive. It allows me to align my messaging for maximum touch base with my customer. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It would be great to have the ability to to see what resources the customers are accessing. Wether that be write papers or video contact knowing what they are consuming would be a huge help. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It allows me to reach out to my clients with key messaging based around what they are looking for in real time. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine, Andrew! We are glad you're finding our intent data to be helpful in your outreach to clients. You can see the exact webinar, whitepaper or other piece of content a prospect has downloaded or engaged with from your organization's Informa TechTarget content syndication program or BrightTALK Channel webinar program in the Prospect Insights window in Priority Engine. I recommend checking out the Priority Engine Knowledge Base for more information on where to find these insights, or reaching out to your Informa TechTarget Customer Success Manager if you have additional questions. ### 12. Amazing insight! But really overwhelming experience. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine gave us incredible insight into our ICP and targeted buyers. We could see so much of their activity, know what they were researching and interested in, as well as exactly who at each company was looking for these things. Incredibly valuable information! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Even though the information offered by Priority Engine is incredibly valuable, the platform itself is really overwhelming. It's nearly impossible to know where to look and how to synthesize all of the information. All of the insights lead you down dozens of rabbit trails and, at the end of the day, you have lots of great info but you're not sure what to do with it or what to actually concentrate on. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Gives us incredible insight into our ICP and target buying audience. **Official Response from Caitlin Shanly:** > Thank you for submitting a review! We are glad to hear that Informa TechTarget is providing incredible insight into your ICP and targeted buyers. I know there's a lot of data to navigate in the tool - I recommend checking out the Informa TechTarget Knowledge Base or reaching out to your Informa TechTarget Customer Success Manager for tips on how to action on all of the data available. We have plenty of resources available to help you! ### 13. Great data, Great Results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** its a intent data at both the account and individual prospect level. This provides highly accurate and granular insights into who is actively researching specific technology solutions, allowing sales and marketing teams to prioritize efforts and tailor outreach with greater relevance. The inclusion of validated contact information and the ability to integrate with existing GTM systems are also highly valuable for operationalizing these insights. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes the limitations of its intent data scope (it's mostly first-party, not broad web-wide) and the use-cases seem to be limited; ie. i know everyone is interested in AI, but for what, why, who can we best support **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Competitive Tech Usage **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We're pleased to hear that Priority Engine has helped your sales and marketing teams with the insights they need to prioritize and tailor outreach. We value your feedback and will submit this to our Products team. ### 14. I love it! It gives me great customer insight. **Rating:** 4.5/5.0 stars **Reviewed by:** Ty P. | Enterprise Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Very user-friendly and organized. Contact information is usually accurate. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Project insight information can sometimes be inaccurate. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It's helping provide information of what contacts to target in my prospecting. ### 15. Thorough and accurate intent data. **Rating:** 4.5/5.0 stars **Reviewed by:** Austin B. | Team Lead, Sales Development, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** My favorite way part of techtarget is the accuracy of the intent data provided. Because it's a trustworthy tool on the consumer end, the data we get back is typically accurate. It provides information on the buying team and gives great insight on what a potential prospect's current interests are. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I wish it had a stronger integration with our CRM. It sometimes will say a prospect is not currently in our CRM but they actually are and have been targeted. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Identifying the buying team, what a company or even an individual's interests are, and where they overlap with our solution. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We are glad you're finding our intent data to be accurate and trustworthy. I recommend reaching out to your organization's Priority Engine Administrator or Informa TechTarget Customer Success Manager so they can help optimize your organization's Priority Engine CRM integration and workflow. ### 16. Great insights for customer activity **Rating:** 5.0/5.0 stars **Reviewed by:** Jason B. | Data, Apps & AI Solution Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** TechTarget provides timely insights about customer research and potential projects. This gives us a chance to talk to new contacts about their priorities, when it matters most to them. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It would be useful if some of the categories of research/interaction were more granular. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine provides new contacts at my customers and gives me a snapshot of their current technology stack. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We're pleased to hear you're finding contact insights and tech stack details to be helpful and timely. We will submit your feedback on the category granularity to our Products team. ### 17. Seamless prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Payton F. | Senior Sales Development Representative - Managed Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Priority Engine has made my life so much easier when it comes to prospecting and building out accounts! It has cut the time in half and has allowed me to target prospects that are relevant in the sales process. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The only downfall is misinformation at times. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helping us find decision makers and getting us contact info for the correct prospects. **Official Response from Katie Donegan:** > Thank you for submitting a review for Priority Engine! We are excited to hear that Priority Engine is helping you find the right prospects and is saving you so much time. We take data quality very seriously and have submitted your data feedback to our Products team. Happy selling! ### 18. Priority Engine has been a wonderful tool to gain buying insights of our targeted accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel M. | Chief Sales Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that we can create specialized lists based on our targeted accounts that are saved for viewing and reporting week over week. The quality of lead generation accounts that are provided to us have been extrememly high resulting in qualified SQLs. It also integrates to our Hubspot which has been extremely helpful in importing contacts not only through a batch import but also through the automated CRM button. Customer support is usually very responsive and our account manager is knowledgeable and helpful in ensuring our questions are answered quickly. We use Priority Engine everyday. The system is easy to navigate. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It would be nice to create and upload our own lists with the ability to change those lists without TechTarget support. I also wish it would provide different types of reports that we could export adhoc based on the type of data we are looking for, and example would be the accounts that are at a score of 100 listed out with primary contacts. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine helps us gain insights into what our target accounts are researching and where they are in their sales interest. It is a great tool to find conact information for accounts we are trying to engage with. ### 19. Our go to tool for GTM insights and ABM strategy! **Rating:** 5.0/5.0 stars **Reviewed by:** Naiha A. | Senior Digital Marketing Manager - APJ, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The support from our rep, Kezia, is the best part for us. In terms of the tool - Quick search into accounts, engagement/activity with the brand, learn intent and then direct export of prospects based on those aspects to the CRM. The new market monitor addition is great! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Logging into each region separately. Would love a button to switch between accounts without having to move away completely. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Insights into the buyers team for each account and what they're actively looking at/searching for. Industry snapshot for each GEO to help advice strategy Marketing influence on pipeline **Official Response from Caitlin Shanly:** > Thank you for submitting an updated review for Priority Engine, Naiha! We are glad you find Market Monitor insights to be a helpful addition to your GTM and ABM strategy. ### 20. Highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Dana A. | ISR, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** TechTarget does an excellent job of providing detailed, high-quality content that's both technical and easy to digest. It's far better than a regular database, as it offers warm leads and personalized emails for my prospects. The platform is a great go-to for anyone looking for solid, well-researched insights into today’s fast-changing tech world. If you need detailed, useful info, TechTarget should definitely be part of your toolkit. Plus, their customer service is fantastic! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I can't export leads into an Excel sheet, only Salesforce exports, but that's fine! **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Unlike other basic databases that offer limited value and insights, TechTarget really stands out by providing not only warm leads but also tailored content that speaks directly to your prospects' needs. It delivers actionable insights and quality data that can help drive engagement and conversions, making it a much more valuable tool for any sales or marketing strategy. **Official Response from Caitlin Shanly:** > Hello Dana - Thank you for submitting a review of Priority Engine! We're happy to hear that you love using the platform. Regarding exports, prospect exports can be delivered on-demand or automatically each week as Excel spreadsheets via email or directly into MAP or CRM (which sounds like your current setup). I recommend reaching out to your Priority Engine Administrator or TechTarget Customer Success Representative for more information about exporting prospects in Excel spreadsheets. ### 21. Great insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** UI is easy to understand and the information provided seems accurate and detailed. I also really like the email-creation capability now **What do you dislike about Informa TechTarget Portal (Priority Engine)?** contact info could be better but otherwise it gets the job done **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** understanding what subjects/topics propsects are researching **Official Response from Caitlin Shanly:** > Thank you for submitting a review! We are pleased to hear that Informa TechTarget is providing actionable, easily accessible information and that our in-tool AI-powered messaging feature, IntentMail AI, has helped you with email creation. ### 22. A fantastic tool to augment your research and conversation **Rating:** 5.0/5.0 stars **Reviewed by:** Reza J. | Account Development, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The Tech Stack has been invaluable. I found that 90%+ of the solutions listed were being used by the account. Being able to see what solution is being used and for what, its extremely helpful. Secondly, the Intent Mail option is a great way to connect the dots when initiating a conversation. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** A better system of filters where the user can compile their own accounts into a dataset resulting into a Dashboard would be VERY helpful. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Being able to have a deep dive view of the account that I'm hunting, especially from their Tech Stack has been invaluable. Covnersations with prospects have been productive since I was able to show that I know their business and can add value. **Official Response from Caitlin Shanly:** > Hi Reza - Thank you for submitting a review for Priority Engine! We will submit your feedback on the filters and dashboard idea to our Products team. Happy hunting! ### 23. Good source for finding new contacts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wireless | Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Easy to use. Easy to navigate. Able to check quickly for updates **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Would like more contacts. Accuracy of the data appears to be on issue regarding customer projects. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding new prospects ### 24. Unlocking all of the features truly sets it apart **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** User-friendliness and intuitive interface. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Occasionally, the login process experiences a temporary halt. It is possible that this issue is related to the API that the system is utilizing to connect with all of our internal systems. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It requires a more in-depth dive with the detailed information our prospects are requesting. The AI-drafted emails save hours of research based on the buyers’ intent. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We're pleased to hear that IntentMail AI is useful and timesaving. We will submit your feedback about the login experience to our Products team. ### 25. Informa TechTarget **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Recent intent data that identifies potential opportunities with the recommended buyers, including contact information. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Intent data is hit or miss. UI is not the easiest to navigate. Additionally, when I receive an email with potential buyers and select a specific customer, the landing page directs me to the summary page, requiring me to search for my selection. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Understanding customer interests **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We will submit your feedback to our Products team. ### 26. Priority Engine Helpful Tool for Tech Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Business Development Rep I, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that Priority Engine provides a quick glance at everything a company is using in their tech stack, and for what purpose. It is very easy to use and implement, and I utilize it every day for prospecting purposes. It also allows us to see who key players are within an organization and what their current interests are, which is invaluable information when trying to reach out to the right people. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Sometimes tech stack is not fully accurate - have used additional tools to supplement such as wappalyzer on login pages to uncover additional solutions. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine is allowing us to figure out where to start the conversation and allows us to become relevant to the customer quicker. Through research on Priority Engine, we are able to get a quick view of what they are currently using and ask discovery questions around it, without explicitly saying "we know you use XYZ". We are also able to mention areas we know they are already interested in to drive an engaging sales process. ### 27. A Great Sales Enablement Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Nishchay S. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I use it on a daily basis and its the best tool to find the intel of the global enterprises. It not only tells us their top interest areas but also helps us in identifying the right decision makers which helps a lot in prospecting. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** It throws error and their customer support is really awful. It takes them 48 hours to reply back properly which leads to downtime. I believe they should definitely improve here. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** When we are researching about the companies and the decision makers, It is a very cumbersome process. So, it is very important for us to know what their top areas of interest are and TechTarget Priority Engine helps in here. We are not just able to gather the sales intel but also their intelligent systems helps us in writing customized emails related to the top interest areas which further increases the chances of visibility. Plus, it helps us in decoding the different enterprise application a company is using currently which helps us even further ### 28. Simply and Effective! **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher M. | IT Executive Public Sector, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The platform was simple to use and easy to gain the insights I needed to form my account outreach! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the data was a bit dated and not relevant to the focus of the organization. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It got me to the right contacts quickly. ### 29. Good intent platform, but improvements can be made around intent accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Nasir C. | Business Development - Australia & New Zealand, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It is simple to utilise and provides information at an account and prospect level. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Signals are not always accurate and can be irrelevant to the product you are selling. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Saves the guess work in terms of identifying accounts to target, saving lots of time. Personalised outreach. **Official Response from Caitlin Shanly:** > Hi Nasir - Thank you for submitting a review for Priority Engine! We are glad you find it to be a time-saver. We recommend reaching out to your Informa TechTarget Customer Success Manager with more information so they can help address your specific concerns. ### 30. Great for understanding right people and their interests **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like that Priority Engine not just provides intent for organizations but also shares intent for prospects viewing specific technology and is highly customizable **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Quality of contact is not always accurate **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Finding contacts ### 31. Pivot to include enterprise IT **Rating:** 4.5/5.0 stars **Reviewed by:** Steven R. | VP, Head of New Program Development, GSMA Ltd., Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Intuitive interface and rules engine for list building. The support team at TechTarget onboarded us quickly and without drama. I use the platform extensively for "top of the funnel" exploration and outreach to enterprise IT decision makers. No worries re: GDPR compliance. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I have no issues with Priority Engine. It is an outstanding product. I have seen less than 10% bounce back on my outreach emails (1:1, from my work email). **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** The organization is exploring new B2B markets and opportunities. "Enterprise IT" is one of those targets. PE has the CONTACT-level data I need to do "top of the funnel" prospecting work as a business development executive. We use other good tools for account level insights, but for this target audience, nothing comes close to PE for contact-level data. ### 32. Priority Engine Review for Prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the lead recommendations and tech stack stuff the most. Helps narrow down who I'm reaching out to and gives insight on their current system. I work for RingCentral, so it helps to know who they're currently using for collaboration. I use it maybe 3 days a week and it's a simple interface that's easy to use. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The few people I've connected with listed in the confirmed projects have never known what I was talking about. I'm not sure if that information is old, but it would help to know how it's gathered or if it provided a specific project timeline. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Mostly helping me identify companies to target and leads to reach out to. It would help if there was a way to export leads in bulk. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! Accounts with Confirmed Projects have directly verified an active technology project happening at their company within the next 12 months. We recommend reaching out to your TechTarget Customer Success Manager to inform them of the challenges you've encountered so they can help. They can also suggest best practices for connecting with Confirmed Project Insiders. ### 33. Sharpen your focus on active prospects with legitimate contact info. **Rating:** 5.0/5.0 stars **Reviewed by:** Jonah K. | Field Enterprise Account Executive | Application Security Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The customer interests and AI email generator makes targeting your focus easier than ever before so that you can work faster. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The AI email generator could improve but it's great for ideas and inspiration. I expect AI generated email capability only to improve. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It solves data paralysis by analysis and limited time for prospecting. It allows me to channel my focus and create impact type activities within a shorter amount of time. ### 34. Accurate, Insightful, Relevant **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The tool let's me engage with prospects on a deeper level, making sure that the content I share is relevant and timely. The contact information is accurate. The insights into accounts lets you steer your outreach in the right direction. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I have a problem with the interface. I wish it was more report oriented with export features. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Previously, I often found myself spending valuable time researching and qualifying leads, only to discover they weren't actively looking for solutions like ours. Priority Engine has solved this problem by providing me with actionable insights into which accounts are demonstrating high buying intent. This allows me to prioritize my outreach and focus on the prospects most likely to convert. As a result, I've seen a noticeable increase in the quality of my conversations and a more efficient path to closing deals.sue of guessing at relevant content. Open and click rates have increased at a significant clip. ### 35. Great Platform, Needs a Few More Key Features **Rating:** 3.5/5.0 stars **Reviewed by:** Jayce M. | Business Development Representative at OpenText, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like seeing what type of content a prospect is viewing and customizing my messaging to what they're looking for. The AI writing tool is good for getting something on paper that you can work on, but I wouldn't suggest just using the emails as they are and sending them out. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There's no way to mass export without having them do it from the backend via email, and there's no way to tag prospects you've already reached out to. I'd also appreciate the ability to tag people into groups when they have similar interests and build out a cadence of content based around that group of people without having to check each individual persona manually. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** I can see that people are interested in learning more about my field. If our solution resonates with them, these people are typically more prone to attend a meeting to learn more and maybe even champion an initiative within an organization. ### 36. Work smart and focus on the right folks **Rating:** 3.5/5.0 stars **Reviewed by:** Kimberly A. | Sales Development Representative, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The wealth of information available which is directly applicable to my line of work is amazing. I have a leg up on accounts that are in TechTarget because I know more about them than cold calls. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The speed of the site and the intermittent technical difficulties can be frustrating. the search process is frustrating. I often have to follow a TechTarget link from Salesforce to get to the account I wish to view. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It solves two problems. First, it indicates new, high priority leads on my accounts. Second, it helps me compose relevant communication, saving me time. ### 37. I use this to prospect for people searching for information in my industry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The information on who is actively viewing & downloading information ease of use **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Nothing comes to mind that I have not yet see **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Gives me in great names, company intel, insights, and much more on people researching and implementing projects ### 38. Best Intent Data!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Jackson D. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Its accurate and timely which is very important in my role as an account executive looking to find buyers when timing can be everything. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Its organizational filters and tools to help you stay focused on the companies you want to prospect that are viewing intent data relative to my offering. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Timing of intent ### 39. First stop for intel on new accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Chris A. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Great at general intel on accounts, including contact data, understanding of contact activity, and software investments **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Doesn't accurately capture contact buying intent **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Helps me develop a basic understanding of what is important to an account/contact, where they might be in the buying cycle, and what messages may resonate with them ### 40. Priority Engine has been instrumental in helping me identify potential accounts. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The features I find most helpful are: The account prioritization based on intent signals The detailed technographic information The ability to track account engagement over time **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There is nothing which I don't like about Priority Engine. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** By checking Priority Engine for any new high-priority accounts or significant changes in existing accounts. This helps me plan my outreach and follow-ups more effectively. ### 41. Very Insightful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The combination of 1st party website visit intel, with prioritized page visits, plus the active research interests of those same accounts on the TechTarget platform provide valuable sales and marketing data. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Lack of support for our CRM makes this a manual, disjointed task to efficiently take action on the data. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Surfacing which accounts may be in market to focus our sales and marketing efforts **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! We have direct integrations available for several CRMs and other systems. I recommend reaching out to your organization's Priority Engine Administrator or Informa TechTarget Customer Success Manager so they can work with you to plot the best course of action based on your current systems and workflow. ### 42. Great details for confirmed projects, relevant prospects **Rating:** 5.0/5.0 stars **Reviewed by:** Cristina M. | Enterprise Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** confirmed projects, new prospects, intent from clients **What do you dislike about Informa TechTarget Portal (Priority Engine)?** ability to add or change my account list easily **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** reaching out to intent clients first, providing warm leads and insights as to priorities for clients I am reaching out to. **Official Response from Caitlin Shanly:** > Hello Cristina - Thank you for submitting a review of Priority Engine! Account Lists can be created in-tool using Smart Filters or by having your TechTarget Customer Success Manager upload a static list of target accounts. However, only certain Priority Engine user roles have the ability to create account lists. I recommend reaching out to your Priority Engine Administrator or TechTarget Customer Success Manager for assistance and to learn more about adding or changing account lists. ### 43. Great intent data information for target prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Lynsey S. | AI & Cybersecurity Customer Advocate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The intent topics for target contacts is very useful. We sell a broad range of services and solutions so being able to narrow cold emails down to the topics that my prospects are researching is very valuable. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I notice that the data is sometimes inconsistent or is removed which can make it confusing to know what is being researched but most of the time it is consistent. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** In addition to finding contacts and keeping them in one place, I'm able to easily narrow down what each contact is actively researching and how recent they were researching in order to send cold emails on the topics that are most relevant to them. ### 44. This tool is the first one that really understands the heartbeat of a sales professional **Rating:** 5.0/5.0 stars **Reviewed by:** Kristy S. | Regional Vice President, Sales/ Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** It's easy to manage accounts and people within accounts with PE. I use it as my work bible every Monday and reach out in omni channels to connect with new people and see who's interested in our company. I love this tool! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** I would love it if the AI generated email could be sent out straight from PE vs. a copy paste situation. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It's solving the big question of "Who is ready for a change", something that was a bit of a blackbox prior to using this solution. ### 45. Insight you ca't get anywhere else **Rating:** 5.0/5.0 stars **Reviewed by:** Hallie M. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Being able to see what customers have been on my website and the pages they visited **What do you dislike about Informa TechTarget Portal (Priority Engine)?** while the AI generated email tool is helpful to some degree, the emails it produces are often very poorly written **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps me narrow down my prospecting activities to just the accounts that are actively searching ### 46. Easy and streamlined **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** Quick and easy to access always. Keeps me up to date on reports with a simple refresh. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Outdated client information and overall messiness as it pertains to SalesForce. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Maintaining visibility of tracking customer interactions via activity log. **Official Response from Caitlin Shanly:** > Thank you for submitting a review for Priority Engine! The data in Priority Engine refreshes each week to show you the latest available data for you to action on. If you are finding specific instances of outdated information or issues with the Salesforce integration, please inform your TechTarget Customer Success Manager so they can help. ### 47. Best Bang for the Buck **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** The abiblity to quickly find qualified prospects that are looking to purchase items that you offer. Priority Engine creates a heirchy of qualified individuals, and maximizes our efforts in prospecting to potential customers. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Soooooo much information that its often times hard to pinpoint where to start, and who to start with. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** Priority Engine gets us a list of prospects that we can go after. It identifies potential customers that are in the space that we offer a solution. ### 48. A quick easy-to use platform for finding high quality prospects. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** You find different prospects than other services and it is easy to sort by account. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** The AI writing tool is not as good as the other major AI tools. Exporting leads it much more of a hassle than it needs to be. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** It helps me create more of a targeted outreach based on that the prospect is interested. Gives me good background on which online resources are being viewed and when. I can create lists bases of the accouts I cover. ### 49. Best tool for sales reps! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Facilities Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the level of detail PE provides when I'm looking into accounts. I really like how PE continues to innovate and add new features that help me in my day to day prospecting! **What do you dislike about Informa TechTarget Portal (Priority Engine)?** There is not anything I can think of that I dislike about PE. I've been using this tool for years and it keeps getting better **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** figuring out which people I need to talk to. Learning about the teams and helping write email drafts ### 50. Great Insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Informa TechTarget Portal (Priority Engine)?** I like the level of detail provided for each of my accounts when it comes to their numbers of prospects, buying and researching behavior, and especially how it relates to my company's content. I like how it also integrates with Salesforce and our internal information. **What do you dislike about Informa TechTarget Portal (Priority Engine)?** Some of the linked information isn't always correct--their LinkedIn may be wrong, or if I open the LinkedIn, the prospect may have moved on several months ago. So, I think the information could be slightly more up-to-date. **What problems is Informa TechTarget Portal (Priority Engine) solving and how is that benefiting you?** I have a lot of greenfield accounts where I don't know too much about the prospects, company as a whole, and the company behavior, so Priority Engine provides a great place to start getting acquainted with my accounts. ## Informa TechTarget Portal (Priority Engine) Discussions - [What is the ETA for allowing you to search by Zip or areas like NYC area?](https://www.g2.com/discussions/42568-what-is-the-eta-for-allowing-you-to-search-by-zip-or-areas-like-nyc-area) - 1 comment, 1 upvote - [What is the best way to account map with priority engine?](https://www.g2.com/discussions/26279-what-is-the-best-way-to-account-map-with-priority-engine) - 1 comment, 1 upvote - [How is the data validated to ensure its accuracy?](https://www.g2.com/discussions/how-is-the-data-validated-to-ensure-its-accuracy) - 1 comment, 1 upvote - [Can we intergrate with SF.com?](https://www.g2.com/discussions/can-we-intergrate-with-sf-com) - 1 comment, 1 upvote - [View Informa TechTarget Portal (Priority Engine) pricing details and edition comparison](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-20+04%3A10%3A43+-0500&secure%5Bsession_id%5D=23ad36b8-9820-4d8a-a3d2-b535d2e593db&secure%5Btoken%5D=e8cfaa09eba69ea2cb8f83907714887d7e8c231f66a61a9f1c81b82cba480fe4&format=llm_user) ## Informa TechTarget Portal (Priority Engine) Integrations - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) ## Informa TechTarget Portal (Priority Engine) Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Segmentation/Filtering - Search - Connections - Reporting ## Top Informa TechTarget Portal (Priority Engine) Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,855 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,893 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,408 reviews)