Link copied to clipboard # GTM Workspace - Powered by ZoomInfo vs Informa TechTarget Portal (Priority Engine) Comparison - What are their main differences? Share [ Export ](/compare/gtm-workspace-powered-by-zoominfo/informa-techtarget-portal-priority-engine/export.csv) GTM Workspace - Powered by ZoomInfoInforma TechTarget Portal...[+ Add Product](#) Pricing **GTM Workspace - Powered by ZoomInfo** Free Trial **Contact Us** 1 Seat ยท ZoomInfo Professional **Informa TechTarget Portal (Priority Engine)** No pricing available **Pricing Insights** from reviews Time to Implement **GTM Workspace - Powered by ZoomInfo** 1 monthFaster Based on 333 responses **Informa TechTarget Portal (Priority Engine)** 2 months Based on 5 responses Return on Investment **GTM Workspace - Powered by ZoomInfo** 14 months Based on 281 responses **Informa TechTarget Portal (Priority Engine)** 14 months Based on 14 responses Perceived Cost **GTM Workspace - Powered by ZoomInfo** $$$$$ **Informa TechTarget Portal (Priority Engine)** $$$$$ Average Discount **GTM Workspace - Powered by ZoomInfo** 15%5% more **Informa TechTarget Portal (Priority Engine)** 10% ![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo") ![Informa TechTarget Portal (Priority Engine)](https://images.g2crowd.com/uploads/product/hd_favicon/f66c5e5beb9f8482ccb4f4220739a276/informa-techtarget-portal-priority-engine.svg "Informa TechTarget Portal (Priority Engine)") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **GTM Workspace - Powered by ZoomInfo** [ Accurate Business Records (184) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=2522930&qs=pros-and-cons#reviews)[ Intuitive Daily Use (181) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=2523394&qs=pros-and-cons#reviews)[ Outdated Contact Data (148) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=2523224&qs=pros-and-cons#reviews)[ Expensive For Small Teams (85) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews?filters%5Bsentiment_snippet%5D=2523940&qs=pros-and-cons#reviews) **Informa TechTarget Portal (Priority Engine)** [ Intent Data (17) ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229937&qs=pros-and-cons#reviews)[ Ease of Use (15) ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1229592&qs=pros-and-cons#reviews)[ Incorrect Information (6) ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228667&qs=pros-and-cons#reviews)[ Data Accuracy (5) ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews?filters%5Bsentiment_snippet%5D=1228267&qs=pros-and-cons#reviews) Integrations **GTM Workspace - Powered by ZoomInfo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_46151344436f2cac0118239865fbc170/athean-athean.png "Product Avatar Image") Athean ](https://www.g2.com/products/athean-athean/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f428d3a14b3ad2d4d2b4d295a9d01b8/bullhorn.png "Product Avatar Image") Bullhorn ](https://www.g2.com/products/bullhorn/reviews)[ View all ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/integrations) **Informa TechTarget Portal (Priority Engine)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") Demandbase One ](https://www.g2.com/products/demandbase-one/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_542e09de682fabcb39fc876f05240031/linkedin-sales-navigator.png "Product Avatar Image") Sales Navigator ](https://www.g2.com/products/linkedin-sales-navigator/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_53e7c66e55b3e527e6d79f9fb234c7c6/outreach.png "Product Avatar Image") Outreach ](https://www.g2.com/products/outreach/reviews)[ View all ](https://www.g2.com/products/informa-techtarget-portal-priority-engine/integrations) Screenshots **GTM Workspace - Powered by ZoomInfo** ![GTM Workspace - Powered by ZoomInfo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1766266/ss1.png) **Informa TechTarget Portal (Priority Engine)** ![Informa TechTarget Portal (Priority Engine) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1565862/MU-Account-Intent---Spotlight---Acct-Insights-Window-Acct-Journey.png) **Ratings** from reviews Meets Requirements **GTM Workspace - Powered by ZoomInfo** 8.7 8.77,531 **Informa TechTarget Portal (Priority Engine)** 8.3 8.3353 Ease of Use **GTM Workspace - Powered by ZoomInfo** 8.8 8.87,615 **Informa TechTarget Portal (Priority Engine)** 8.4 8.4358 Ease of Setup **GTM Workspace - Powered by ZoomInfo** 8.9 8.92,375 **Informa TechTarget Portal (Priority Engine)** 8.3 8.3101 Ease of Admin **GTM Workspace - Powered by ZoomInfo** 8.7 8.71,508 **Informa TechTarget Portal (Priority Engine)** 8.2 8.248 Quality of Support **GTM Workspace - Powered by ZoomInfo** 8.7 8.76,733 **Informa TechTarget Portal (Priority Engine)** 8.9 8.9309 Has the product been a good partner in doing business? **GTM Workspace - Powered by ZoomInfo** 8.6 8.61,522 **Informa TechTarget Portal (Priority Engine)** 8.8 8.849 Product Direction (% positive) **GTM Workspace - Powered by ZoomInfo** 8.7 8.77,219 **Informa TechTarget Portal (Priority Engine)** 8.2 8.2337 **Features** ratings from reviews Sales Intelligence 8.0 4,817 7.6 282 Marketing Account Intelligence 8.2 1,214 7.8 136 Buyer Intent Data Providers 8.3 1,165 7.7 212 Email Tracking 8.5 569 Not enough data Lead Capture 8.4 1,639 Not enough data Lead Mining 7.1 68 Not enough data Outbound Call Tracking 8.4 337 Not enough data Salesforce AppExchange Apps 7.9 13 Not enough data Visitor Identification 8.1 28 Not enough data Market Intelligence 8.3 918 Not enough data Auto Dialer 8.5 135 Not enough data Email Verification 7.7 633 Not enough data Sales Engagement 8.0 1,028 Not enough data AI Sales Assistant 8.1 596 Not enough data Account Data Management 8.1 1,542 Not enough data Lead Intelligence 8.4 1,434 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 26.1% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.7% Small-Business(50 or fewer emp.) 26.1% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 25.7% Small-Business(50 or fewer emp.) 9.3% Mid-Market(51-1000 emp.) 40.4% Enterprise(\> 1000 emp.) 50.3% Small-Business(50 or fewer emp.) 9.3% Mid-Market(51-1000 emp.) 40.4% Enterprise(\> 1000 emp.) 50.3% **Reviewers' Industry** [![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) GTM Workspace - Powered by ZoomInfo Computer Software 24.2% Information Technology and Services 22.1% Marketing and Advertising 4.9% Staffing and Recruiting 4.7% Telecommunications 3.4% Other 40.7% [![Informa TechTarget Portal (Priority Engine)](https://images.g2crowd.com/uploads/product/hd_favicon/f66c5e5beb9f8482ccb4f4220739a276/informa-techtarget-portal-priority-engine.svg "Informa TechTarget Portal (Priority Engine)")](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) Informa TechTarget Portal (Priority Engine) Information Technology and Services 37.9% Computer Software 28.7% Computer & Network Security 9.0% Telecommunications 6.8% Hospital & Health Care 1.4% Other 16.3% Alternatives **GTM Workspace - Powered by ZoomInfo Alternatives** ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ![Amplemarket](https://images.g2crowd.com/uploads/product/hd_favicon/4160597976be5b95c7a226b9833f6fa2/amplemarket.svg "Amplemarket") [ Amplemarket ](/products/amplemarket/reviews) ![Lead411](https://images.g2crowd.com/uploads/product/hd_favicon/b278674caab2afd14b15e04782404033/lead411.svg "Lead411") [ Lead411 ](/products/lead411/reviews) ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) **Informa TechTarget Portal (Priority Engine) Alternatives** ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing ](/products/6sense-revenue-marketing/reviews) ![Bombora Company Surge](https://images.g2crowd.com/uploads/product/hd_favicon/50110b7990dfd9ee99e92df3ffef6b29/bombora-company-surge.svg "Bombora Company Surge") [ Bombora ](/products/bombora-company-surge/reviews) ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) ## GTM Workspace - Powered by ZoomInfo vs Informa TechTarget Portal... FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between GTM Workspace - Powered by ZoomInfo vs Informa TechTarget Portal...? GTM Workspace - Powered by ZoomInfo stands out for its higher G2 rating, larger review volume, and stronger data enrichment features, while Informa TechTarget Portal... is noted for its intent data and slightly higher support score. | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | [Informa TechTarget Portal...](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) | | --- | --- | | 4.5/5 (9,110 reviews) | 4.3/5 (453 reviews) | | Mid-Market | Enterprise | | 8.9 | 8.3 | | 8.7 | 8.9 | | Contact Information (413 all-time mentions) | Intent Data (17 all-time mentions) | ### How do the pricing models of GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal... compare? GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal... are rated closely on value, with reviewers expressing cost concerns for both but noting GTM Workspace - Powered by ZoomInfo's higher satisfaction on price-related dimensions. - **GTM Workspace - Powered by ZoomInfo:** In recent reviews, many cite the platform as expensive, especially for small businesses, but justify the cost with its extensive features and data accuracy. - **Informa TechTarget Portal...:** Reviewers highlight the value of actionable intent data, but some mention limitations in data granularity and integration, impacting perceived value. - **Switching reasons:** Recent reviewers mention switching from GTM Workspace - Powered by ZoomInfo to alternatives like Apollo.io for more competitive pricing and similar feature sets. ### What are the best alternatives to GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal...? The top three alternatives to GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal... are Apollo.io, Demandbase One, and Lead411. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9,110 reviews) | Mid-Market | High cost, justified by data quality | Contact Information (413 all-time mentions) | | [Informa TechTarget Portal...](https://www.g2.com/products/informa-techtarget-portal-priority-engine/reviews) | 4.3/5 (453 reviews) | Enterprise | Valued for intent data, some integration gaps | Intent Data (17 all-time mentions) | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,788 reviews) | Small-Business | Praised for affordability and robust features | Ease of Use | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | Considered a strong ABM value | Account-Based Marketing | | [Lead411](https://www.g2.com/products/lead411/reviews) | 4.5/5 (482 reviews) | Small-Business | Noted for cost-effectiveness | Lead Generation | ### Which Sales Intelligence features should I prioritize when comparing GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal...? Buyers should prioritize Data Accuracy, Intent Data, Integrations, Data Enrichment, and Contact Information when comparing GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal.... - **Data Accuracy:** GTM Workspace - Powered by ZoomInfo (384 all-time mentions), Informa TechTarget Portal... (5 all-time mentions) - **Intent Data:** GTM Workspace - Powered by ZoomInfo (170 all-time mentions), Informa TechTarget Portal... (17 all-time mentions) - **Integrations:** GTM Workspace - Powered by ZoomInfo (Outreach: 737 all-time mentions, LinkedIn Sales Navigator: 61, Salesloft: 61), Informa TechTarget Portal... (Outreach: 56 all-time mentions) - **Data Enrichment:** GTM Workspace - Powered by ZoomInfo offers Data Cleaning/Enrichment, not present in Informa TechTarget Portal... - **Contact Information:** GTM Workspace - Powered by ZoomInfo (413 all-time mentions), Informa TechTarget Portal... (13 all-time mentions) ### What are the pros and cons of GTM Workspace - Powered by ZoomInfo vs Informa TechTarget Portal...? GTM Workspace - Powered by ZoomInfo is strongest for contact data and enrichment, while Informa TechTarget Portal... excels in intent data insights. - **GTM Workspace - Powered by ZoomInfo strengths:** Contact Information (413 all-time mentions), Data Accuracy (384), Ease of Use (403), Lead Generation (321), Automation (132), Data Cleaning/Enrichment, Messaging, Mobile User Support, News/People Alerts. - **GTM Workspace - Powered by ZoomInfo trade-offs:** Outdated Data (232 all-time mentions), Data Inaccuracy (188), High cost, occasional CRM integration friction, and complexity for new users. - **Informa TechTarget Portal... strengths:** Intent Data (17 all-time mentions), Insights Value (15), Ease of Use (15), Buyer Intent (12), CRM Integration, Automation, Salesforce Integration. - **Informa TechTarget Portal... trade-offs:** Data Accuracy (5 all-time mentions), limitations in individual contact-level intent mapping, slower loading times, and less granular data enrichment. ### Is GTM Workspace - Powered by ZoomInfo or Informa TechTarget Portal... better for small businesses? Apollo.io is the better fit for small businesses, but among the two, GTM Workspace - Powered by ZoomInfo is more frequently used by mid-market, while Informa TechTarget Portal... is favored by enterprise reviewers. - **GTM Workspace - Powered by ZoomInfo:** Largest segment is Mid-Market; reviewers note high cost as a barrier for small businesses, but value the extensive data and integrations. - **Informa TechTarget Portal...:** Largest segment is Enterprise; reviewers highlight its intent data value but do not emphasize small-business suitability. ### Which Sales Intelligence platform has better integrations? GTM Workspace - Powered by ZoomInfo is favored for integrations, with more reviewer-cited integrations and higher mention counts. - **GTM Workspace - Powered by ZoomInfo:** Outreach (737 all-time mentions), LinkedIn Sales Navigator (61), Salesloft (61) - **Informa TechTarget Portal...:** Outreach (56 all-time mentions) ### How do GTM Workspace - Powered by ZoomInfo and Informa TechTarget Portal... compare on customer support? Informa TechTarget Portal... has a slightly higher Quality of Support score, but both products are rated closely, indicating near parity. - **GTM Workspace - Powered by ZoomInfo:** Quality of Support score 8.7; reviewers describe support as generally responsive, though some mention slow resolution and a desire for more proactive guidance. - **Informa TechTarget Portal...:** Quality of Support score 8.9; reviewers highlight helpful and engaged support teams, with positive onboarding experiences and knowledgeable account managers. ### Which is easier to implement, GTM Workspace - Powered by ZoomInfo or Informa TechTarget Portal...? GTM Workspace - Powered by ZoomInfo scores higher on Ease of Setup, with a 0.6-point advantage over Informa TechTarget Portal.... - **GTM Workspace - Powered by ZoomInfo:** Ease of Setup score 8.9; reviewers frequently mention straightforward onboarding, intuitive setup, and quick CRM integration. - **Informa TechTarget Portal...:** Ease of Setup score 8.3; reviewers note user-friendly setup but mention occasional login issues and slower initial configuration. ### Which product has better Data? GTM Workspace - Powered by ZoomInfo is stronger on Data, with higher reviewer-cited accuracy and enrichment capabilities. - **GTM Workspace - Powered by ZoomInfo:** Data Accuracy (384 all-time mentions), Data Cleaning/Enrichment feature, Contact Information (413), and extensive database coverage. - **Informa TechTarget Portal...:** Data Accuracy (5 all-time mentions), valued for intent data but with fewer mentions of data enrichment and accuracy.