I like that Informa TechTarget Portal (Priority Engine) provides a controlled trickle of relevant data, allowing me to manage the information I receive and its relevance. I use it for intent data, focusing on accounts active in my area, which is crucial for my sales work. The alerts on web visits and intent are particularly helpful, as I receive daily emails with current intent data for my territories. This keeps me focused on priority accounts in my market. Additionally, it occasionally helps me find new leads that are hard to identify on LinkedIn. Overall, it assists in prioritizing hundreds of accounts by using recent, relevant intent data, making it easier to plan my outreach based on intent signals. Review collected by and hosted on G2.com.
I wish that it gave me more accurate individual lead and contact information. For instance, when there's a web visit, it doesn't necessarily tie it to an individual. Most of the information is at the account level, and it will supply leads that look relevant, but it can't directly tie them to the intent activities. So I wish that it would tie it directly to intent activities and say, for instance, Dave Smith is researching x, y, and z, and then I know exactly who to call, instead of saying, for instance, eBay is researching a, b, and c. Then I have to go do some research to figure out who at eBay I would call. Review collected by and hosted on G2.com.
