Plug2Data Reviews & Product Details

Plug2Data is a B2B e-commerce data and lead-generation platform built specifically for selling to online stores. Unlike generic B2B databases, Plug2Data is e-commerce-native: every record is an online merchant, enriched with the commerce signals that matter for prospecting, market research and competitive intelligence. The platform combines two products you can use together or separately. Plug2Store is a searchable database of 14M+ online stores across 405 e-commerce platforms — including Shopify, WooCommerce, Wix, Squarespace, Magento, BigCommerce and PrestaShop. Filter and build targeted lists by platform, estimated revenue, monthly traffic, technology stack and installed apps, shipping carriers, country, product category and Trustpilot rating. It's ideal for sales teams, agencies, e-commerce SaaS and app developers, 3PLs and shipping carriers, and anyone who needs an accurate, fresh list of online merchants. Plug2Reach turns those stores into people. It finds and verifies decision-maker contacts — founder, CEO, CMO and other key roles — returning verified work emails and direct phone numbers. Plug2Reach is pay-per-found: you are only charged for contacts that are found and verified deliverable, so you never pay for invalid or catch-all data. This makes Plug2Data a focused, e-commerce-native alternative to broad B2B contact tools like ZoomInfo, Apollo and Lusha. Plug2Data is designed to be self-serve and fast: sign up free, build a list in minutes, enrich the decision-makers behind it, and push results straight into Salesforce, HubSpot or any CRM via integrations and API. Store-data plans are flexible monthly or annual subscriptions priced by record volume, with no long-term contract. Data protection is built in. Plug2Data processes business-contact data on a legitimate-interest basis, publishes a clear data-subject notice, appoints EU and UK representatives, and offers a self-service opt-out with an enforced suppression list — GDPR-compliant by design. Whether you're running cold outreach, building partnerships, sizing a market, or recruiting in e-commerce, Plug2Data gives you the stores and the people behind them — accurate, verified, and ready to use.

Seller

Plug2Data

Discussions

Plug2Data Community

Languages Supported

English

Overview by

Cheryl Wapples (Community Manager at The Honey Partnership)

Pricing

Pricing provided by Plug2Data.

Starter

$650.00

5000 Records/month Per Month

Growth

$1,100.00

10000 Records/month Per Month

View More Pricing Information

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UA

Verified User in Apparel & Fashion

Small-Business (50 or fewer emp.)

6/17/2026

"Accurate, Granular E-Commerce Data With Intuitive Filters and Pay-Only-for-Hits Pricing"

5/5

What do you like best about Plug2Data?

What I find most helpful about Plug2Data is the sheer accuracy and granularity of its e-commerce store data. Unlike generalist B2B databases that often leave you stuck with outdated corporate emails, Plug2Data lets you filter specifically by the e-commerce tech stack (like Shopify or WooCommerce apps), shipping carriers, and revenue.

The search filters are highly intuitive, which makes it incredibly easy to build a hyper-targeted list of e-commerce brands and founders in just a few clicks. The biggest upside for me is their “pay only for hits” verification model, which is a massive cost-saver. With other platforms, you can end up wasting half your monthly credits on bounced emails and dead data.

Plug2Data only charges you for fully verified, active data points. Overall, it delivers enterprise-grade data quality at a price point that actually scales with your business. Review collected by and hosted on G2.com.

What do you dislike about Plug2Data?

Because Plug2Data is heavily optimized for e-commerce brands and modern tech stacks, it is a specialized tool rather than a catch-all enterprise database. If you are looking to prospect legacy brick-and-mortar industries, traditional manufacturing, or healthcare corporate offices, the database isn't built for that. Review collected by and hosted on G2.com.

What problems is Plug2Data solving and how is that benefiting you?

We were wasting thousands of dollars each month on legacy data providers, and nearly 30% of the e-commerce contacts were either outdated or overly generic (like info@ or support@). Plug2Data fixed that by giving us direct access to real decision-makers, along with accurate tech-stack data.

It has completely changed our sales workflow. Instead of blasting out generic emails, our sales team can now target a Shopify store and say, “I see you’re using [App X] and shipping with [Carrier Y]—here’s how we can help optimize your setup.” As a result, our meeting booking rates have improved significantly, and we’ve saved dozens of hours that used to go into manual data cleaning. Review collected by and hosted on G2.com.

AR

Amelie R.

Analyste de données

Mid-Market (51-1000 emp.)

6/22/2026

"Huge Time Saver for E-Commerce Prospecting"

5/5

What do you like best about Plug2Data?

I use Plug2Data to prospect e-commerce stores across Europe, acting as my lead database. It's a huge time saver because I can filter by platform and tech stack, then extract CMO and CEO contact details. I love the ability to filter stores based on shipping carriers to offer better shipping solutions. The integration with Salesforce through the API is seamless. Setting it up was extremely easy—I just created an account and built my dataset of prospects on the platform. I would give Plug2Data a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Plug2Data?

I would like to have Amazon and eBay stores in there. The account manager informed me that they will add it very soon. According to their roadmap, it should be a matter of months. Review collected by and hosted on G2.com.

IP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

6/17/2026

"Clean Store + Decision-Maker Data in One Simple Workflow"

5/5

What do you like best about Plug2Data?

The thing I value most about Plug2Data is how it closes the gap between "finding a store" and "reaching the person who runs it."

Most data platforms give you one or the other. Store lists with no contacts. Or contact databases with no store intelligence. Plug2Data gives you both in one workflow.

You can filter millions of Shopify, WooCommerce, and BigCommerce stores by revenue, carrier, tech stack, or region. And then, right next to the store data, you get the decision-maker's name, email, and phone number.

It's also refreshingly simple. No complex setup, no long contracts, no credit card required for the free sample.

What I appreciate most is that it doesn't pretend to be something it isn't. The data is accurate, deep, and built for people who actually need to sell to e‑commerce merchants. Review collected by and hosted on G2.com.

What do you dislike about Plug2Data?

Not much to be perfectly honest, it does the job! Review collected by and hosted on G2.com.

What problems is Plug2Data solving and how is that benefiting you?

Honestly, the biggest headache it's solved is the amount of time I used to waste hunting down the right person at a store.

We'd find a store we wanted to pitch, and then the real work started. Digging through LinkedIn, guessing email formats, hoping the person was still even there. Half the time we'd end up sending to a generic "info@" email and just hope for the best. It was exhausting and honestly kind of embarrassing when you realised you pitched to someone who left six months ago.

Plug2Data just gives you everything in one place. Store data, revenue, carrier info, and the actual contact of the person running it. Name, email, phone. Done.

It also refreshes weekly, which is a big deal because we bought lists before and they were stale within weeks. Nothing worse than spending hours on a list of stores that haven't processed an order in months.

Now we just filter, export, and reach out. Saves me hours a week, and our reply rates have gone up because we're actually talking to the right people.

It's one of those tools that just makes your life easier without any fuss. Review collected by and hosted on G2.com.