# Picreel Reviews
**Vendor:** Picreel  
**Category:** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 16
## About Picreel
Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers. Its advanced targeting and segmentation capabilities allow users to create custom popups, including exit and mobile popups, using the intuitive drag-and-drop popup builder. Picreel is a powerful lead generation tool that aids businesses in getting quality leads through creative popups and achieving maximum results using A/B testing. By capturing visitors&#39; attention and driving them towards specific actions, businesses can boost their website&#39;s conversion rate and increase sales.




## Picreel Reviews
  ### 1. Plethora of Integrations for Easy Set-Up

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ritik P. | Digital Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Picreel?**

Picreel offers 700+ integrations for every user. It synchronizes with your website and other marketing tools in no time at all. Also, the integrations ensure that you have a complete marketing solution and higher chances of conversions.

**What do you dislike about Picreel?**

I haven't really run into any issues with the tool till now. It is fairly simple and very effective.

**What problems is Picreel solving and how is that benefiting you?**

I needed a good, easy-to-use popup application to help highlight offers and discounts to new or existing customers. With Picreel, I have been able to achieve that. Moreover, as I was switching from another application, my biggest concern was integration with my marketing tools and Picreel does have everything you will need.

  ### 2. Easy, Customizable, & Effective Popup Tool For Pursuing Cart Abandoners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rakesh K. | SEO Outreach Specialist at, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2022

**What do you like best about Picreel?**

Picreel is a highly customizable tool that offers free templates of popups to use throughout users’ interaction with the website. It is ideal to persuade the clients to explore more, go back to options they have shown interest in, and not leave products in the cart. The campaigns are easy to set up and effective in helping the conversion rate. I did experience an increase in conversions and more engagement with the customers through these popups.

**What do you dislike about Picreel?**

There isn’t much to dislike about Picreel. It is a comprehensive tool that gives what it promises. New users have a learning curve, but you can use the support staff to handle any issues. Once that is resolved, you can use the tool to maximize conversions.

**What problems is Picreel solving and how is that benefiting you?**

Picreel has been beneficial in getting more leads, gathering information about potential customers, and attaining better conversion rates. I have reduced the bounce rate with the popups while ensuring better sales chances with every visit.

  ### 3. Perfect Lead Generation Tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2022

**What do you like best about Picreel?**

All the features of Picreel are perfect. Ever since we subscribed to the tool, our business growth graph has shown a consistent upward trend, and we have witnessed a significant increase in leads, conversions, and sales as well.

**What do you dislike about Picreel?**

Although the tool works perfectly in all aspects, I think the reports/analytics feature for A/B testing could be a bit more detailed to get more insights into the campaign performances.

**What problems is Picreel solving and how is that benefiting you?**

We have been able to capture more leads with Picreel’s delightful popups. Not just that, our overall conversion rate has increased by almost 30% ever since we started using the tool.

  ### 4. Personalize your users' experience and make them feel special

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2022

**What do you like best about Picreel?**

Picreel presents our most lucrative offers to the users and addresses them by their name. It’s also easy to personalize the recommendations as per visitors' history and digital footprints. 


**What do you dislike about Picreel?**

One thing that I believe needs some improvement is the user interface. It takes some time to get the hang of the product.

**What problems is Picreel solving and how is that benefiting you?**

I wanted to create a more personalized experience for the users when they come to my website to get more conversions and create a bond. I believe that personalization was the missing factor to get more conversions. With Picreel’s personalized popups, I have seen significant rise in both leads and sales.

  ### 5. The perfect social proof application

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2022

**What do you like best about Picreel?**

It works best as a social proof app that creates urgency in the eyes of the users to get results. Their exit-intent popup with information about how many people have the product in the cart helps us generate visitor interest and improve conversions.

**What do you dislike about Picreel?**

There is nothing much to dislike about the product. I haven't run into any major problem as of yet.

**What problems is Picreel solving and how is that benefiting you?**

I needed a social proof application that did not frustrate users with continuous reminders. Picreel helps me remind users of what they have in the cart, how many other people are interested in our products and convert visitors into buyers.

  ### 6. Really helpful support staff

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 14, 2022

**What do you like best about Picreel?**

I have worked on multiple marketing tools and the key difference is that Picreel’s support is exceptional. I get my answers instantly and their team even helped me with the set-up and integrations of Picreel with my CRM. The software works really well and I am getting the results that I expect.

**What do you dislike about Picreel?**

As of now, there is nothing to dislike about Picreel. They offer what they promised and we are getting good results.

**What problems is Picreel solving and how is that benefiting you?**

As popup marketing is on the rise, I surely don’t want to miss out on the opportunity to convert more visitors into customers. Picreel helped me increase conversion rates and sales significantly. I am able to target on-site visitors at the perfect moment using engaging popups.

  ### 7. Significant Increase in Leads & Conversions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 04, 2022

**What do you like best about Picreel?**

Everything is best about Picreel. From the day I purchased the subscription, my business growth graph is on the rise. My eCommerce store has seen a significant increase in leads, conversions, and sales with the help of Picreel’s exit-intent popups.

**What do you dislike about Picreel?**

The interface of the software has some minor glitches. I hope they resolve those in the next update.

**Recommendations to others considering Picreel:**

I would recommend Picreel to all online business owners struggling with high bounce rates and cart abandonment. Picreel pop-ups will surely help you to grow your business.

**What problems is Picreel solving and how is that benefiting you?**

I would recommend Picreel to all online business owners struggling with high bounce rates and cart abandonment. Picreel pop-ups will surely help you to grow your business.

  ### 8. User-friendly Popup Software!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joyce A. | Outreach Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 24, 2021

**What do you like best about Picreel?**

The software is really easy to use and navigate. My team members with absolutely no design knowledge can easily create delightful popups using Picreel. Everything in the interface is explained clearly to get the best results.

**What do you dislike about Picreel?**

I found some glitches in the dashboard of Picreel, but these were quickly sorted once I reported them to their support team.

**What problems is Picreel solving and how is that benefiting you?**

My problems are pretty similar to what most eCommerce businesses face. With Picreel, I am targeting engaged visitors to push them down the sales funnel. So far, I am easily able to get more sales and leads using targeted popups.

  ### 9. “Perfect Digital Marketing Companion"

**Rating:** 4.5/5.0 stars

**Reviewed by:** Divyanshu M. |  Digital Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2021

**What do you like best about Picreel?**

Picreel’s ease of use is surely the best part. Within minutes after the setup, our team created beautiful popup designs with Picreel’s intuitive editor.

**What do you dislike about Picreel?**

There’s not much to dislike about this perfect software. Everything works fine and support is really helpful in getting any issues fixed.

**What problems is Picreel solving and how is that benefiting you?**

We were finding it hard to convert the traffic, especially that came from social media ads. With Picreel’s targeted campaigns, my team is now easily able to present the right offers to the right audience at the right time.

  ### 10. Best Tool Picreel

**Rating:** 5.0/5.0 stars

**Reviewed by:** Evelyn J. | Marketing Content Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 12, 2021

**What do you like best about Picreel?**

The software is easy to use and helped our team to decrease the bounce rates significantly. We really loved the A/B testing feature of Picreel popups through which we can easily identify the best-converting popups.

**What do you dislike about Picreel?**

Initially, there were some issues with configuring behavioral rules and trigger options. However, the support team was responsive and got us going. No other issues!

**Recommendations to others considering Picreel:**

I would strongly recommend Picreel to eCommerce businesses looking to increase their conversions and retention rates.

**What problems is Picreel solving and how is that benefiting you?**

I use Picreel to increase the visits to our pricing page and that has helped us in growing our customer base and business.

  ### 11. Modern Exit-Intent Popup Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2021

**What do you like best about Picreel?**

The cart abandonment popups are a game-changer for us. Picreel displays the popups right when our visitor is about to leave or abandon the cart. The discounts/incentives that we offer through popups helped me achieve a 27% shopping cart recovery rate.

**What do you dislike about Picreel?**

The campaign dashboard stops responding sometimes. After a quick reload or help from the support team, it gets up and running.

**What problems is Picreel solving and how is that benefiting you?**

We wanted to increase our online presence and Picreel proved to be an awesome inclusion to our strategies. Our conversion rate and customer base roared significantly.

  ### 12. Powerful Lead Generation Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 25, 2021

**What do you like best about Picreel?**

The best thing about Picreel is that you will get a lot of leads effortlessly. The tool makes it easy to design and display email capture popup/forms to website visitors without annoying them.

**What do you dislike about Picreel?**

The user interface of the software can be a bit complicated for new users.

**What problems is Picreel solving and how is that benefiting you?**

We have been able to capture more leads using Picreel’s delightful popups. Our team is also able to convert 25% of these leads into customers using 2-step popups.

  ### 13. Super tool for digital marketing.

**Rating:** 5.0/5.0 stars

**Reviewed by:** joseh m. | Sales And Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2019

**What do you like best about Picreel?**

This software it's more affordable than their competition and integrates with other software platforms and apps. Also it's easy to use and set up

**What do you dislike about Picreel?**

While using this software the interface is horrible, sometimes things don't work or they don't work as they should. This is the only problem have experienced while using this platform so I recommend it as the best tool to use for digital marketing.

**Recommendations to others considering Picreel:**

The support has been helpful for the entire time and has been very quick to understand and respond to all of my emails.

**What problems is Picreel solving and how is that benefiting you?**

This is very simple analytics software I use for tracking mouse clicks and other marketing touching points. This is great for marketing to optimizing conversations also helps in easy tracking our conversation.

  ### 14. Basic but good at customer rete

**Rating:** 3.5/5.0 stars

**Reviewed by:** Tyler V. | Public Relations Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 18, 2018

**What do you like best about Picreel?**

I like Picreel because you can add "popups" to your site to help gain more customers and increase your retention rate from visitors.  It is really easy to use.  They have a lot of custom campaigns already made up for you and they are easily editable.  You can also make your own.  This is very nice because it is easy to switch back when you see one campaign isn't doing as good as another.  You simply just put in your website URL and it will add it for you.  The price is also very reasonable for all of the feature that Picreel offers.

**What do you dislike about Picreel?**

When I first started with picreel I did have a hard time getting the campaign to show up on the website URL that I put in.  Support easily fixed this for me. It was just slightly annoying at first.  I also noticed that when I removed a campaign from a website URL it did not remove it right away.  It took over a day before I noticed it was gone.  This is really inconvenient at times.

**Recommendations to others considering Picreel:**

I would recommend others to try Picreel if they are looking to increase retention.  

**What problems is Picreel solving and how is that benefiting you?**

I use Picreel to increase my retention rate of new visitors to my media website.  I have seen more people stay and seen my customer rate increase.

  ### 15. Basic software but gets the job done. 

**Rating:** 2.0/5.0 stars

**Reviewed by:** Davis J. | Creative Director, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 20, 2018

**What do you like best about Picreel?**

Picreel is a lot cheaper then other software that can the same tasks.  It is really simple to use and doesn't require a many tutorials.  I like how Picreel gives you a lot of data and information that can be analyzed.  The technical support is also pretty decent.  They were able to work out some of the initial problems I was having with the interface.  

**What do you dislike about Picreel?**

There are a lot of things that Picreel could do better.  The interface is horrible, but I guess you get what you pay for.  A lot of things didn't work the first time I tried to use them so I had to contact technical support to help with that.  The dashboard is also really inconvenient when you are trying to search through campaigns.  Also the dashboard initially shows you statics which can get annoying if you are trying to go directly to the campaigns.  I have not found a way to change this.  

**Recommendations to others considering Picreel:**

Picreel is the cheapest, so if budget is not an option I would recommend trying it.  If you have a larger budget I would try other programs.  

**What problems is Picreel solving and how is that benefiting you?**

Picreel has help convert web traffic into leads.  So far the program has worked.  It is the cheapest I have found for what it offers. 

  ### 16. Increase in customer retention

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mertin F. | Sales And Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 18, 2018

**What do you like best about Picreel?**

Picreel really help lower our bounce rate and it helped to increase the amount of retention of our customer traffic.  There are a lot of different options of popups that you can choose from and there are a lot of advanced options for editing.  It is easy to incorporate and fast to set up.  Support is also very good.  They have helped me with the initial set up.  

**What do you dislike about Picreel?**

The user interface is very confusing and could use some updating.  Initially I found it hard to use the program until I consulted with support for help.  Other then that, I have not found much wrong with he program.  It can be slightly costly to some people, but I feel that if you start to see more customer retention then it is worth the money.  

**Recommendations to others considering Picreel:**

Picreel offers a free trial and I would recommend checking it out to see if you like it before you purchase it.  

**What problems is Picreel solving and how is that benefiting you?**

I use Picreel to increase my customer retention.  I have noticed that my customer retention has gone up since I started using Picreel.


## Picreel Discussions
  - [What is Picreel used for?](https://www.g2.com/discussions/what-is-picreel-used-for)

- [View Picreel pricing details and edition comparison](https://www.g2.com/products/picreel/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+20%3A51%3A46+-0500&secure%5Bsession_id%5D=7464a6f0-f263-4b86-97cc-f66256bc8f75&secure%5Btoken%5D=8707d21a380b5c36776e6dbb2c98a827f6265f1b763c583ecaa79ddb9bf3133c&format=llm_user)

## Picreel Features
**Design and Customization**
- Pre-Designed Templates
- Pop-Up Types
- No-Code Customization
- Mobile Optimized

**Campaigns**
- Targeting
- Triggered Campaigns
- A/B Testing
- Analytics

**Integrations**
- CRM/Email Integrations
- WCM Integrations
- E-Commerce Integrations
- Social Media Integrations

**Generative AI**
- AI Text Generation

**Agentic AI - Vulnerability Scanner**
- Autonomous Task Execution
- Proactive Assistance

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