Pickit does not offer a permanent free tier but provides a free trial for both its Business and Enterprise plans. According to G2's pricing data for Pickit, the Business tier is designed for smaller teams and covers core media asset management, content creation, Microsoft 365 and Google Workspace integrations, and user management. Pickit's Enterprise tier adds advanced capabilities including brand management, license management, Pickit Insights, SSO, external sharing, contextual publishing, client access, Pickit Stock, API access, and deeper cloud storage integrations. G2 reviewers note that features like version control, gated content via groups, and analytics are key reasons larger organizations upgrade to Pickit's Enterprise plan.