# Brandfolder vs Pickit Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandfolder excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pickit. Users appreciate its ability to provide a single source for all digital assets, ensuring brand consistency and easy access to the latest images and templates.
- **According to verified reviews** , Brandfolder's implementation process is praised for its intuitive onboarding, making it easier for teams to get started. Users highlight the platform's scalable cloud storage, which allows for efficient management of digital assets.
- **Reviewers mention** that while both platforms offer ease of use, Pickit shines in its user interface, which organizes assets into categories based on functionality. This feature helps users quickly find the right content for their projects, reducing the number of internal requests for media.
- **Users say** that Pickit provides excellent support and collaboration features, with a focus on centralizing company assets. This centralization allows for seamless access across different platforms, which is particularly beneficial for teams working remotely.
- **G2 reviewers highlight** that Brandfolder's search functionality is effective, but Pickit outperforms in this area, offering advanced tagging and filtering options that enhance the user experience when locating specific assets.
- **According to recent feedback** , while Brandfolder has robust features for digital asset management, users find that Pickit's photo and video editing capabilities are superior, making it a more versatile choice for teams that require extensive media editing tools.



---
## Frequently Asked Questions

### What is the difference between Brandfolder vs Pickit?

Brandfolder and Pickit differ most in their reviewer-cited support and ease of setup, with Pickit scoring higher on both dimensions.

| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [Pickit](https://www.g2.com/products/pickit/reviews) |
| --- | --- |
| 4.4/5 (1,428 reviews) | 4.5/5 (120 reviews) |
| Mid-Market | Small-Business |
| 8.1 | 8.9 |
| 8.8 | 9.2 |
| Ease of Use (56 all-time mentions) | Customer Support (7 all-time mentions) |



### How do the pricing models of Brandfolder and Pickit compare?

Pickit is rated as the stronger value on price and cost satisfaction, with a higher reviewer score than Brandfolder.

- **Brandfolder:** Reviewers frequently cite Brandfolder as expensive, with 17 all-time mentions of high cost and recent complaints about price increases and unclear plan differences.
- **Pickit:** While some reviewers mention that Pickit can feel high-priced for small teams, overall satisfaction with value is higher, and reviewers appreciate the clarity and support during onboarding.
- **Switching reasons:** Recent Brandfolder reviewers mention switching due to high renewal costs and lack of pricing transparency.



### What are the best alternatives to Brandfolder and Pickit?

The top three alternatives to Brandfolder and Pickit are Bynder, Canto, and Acquia DAM (Widen).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive, with frequent complaints about price increases | Ease of Use (56 all-time mentions) |
| [Pickit](https://www.g2.com/products/pickit/reviews) | 4.5/5 (120 reviews) | Small-Business | Generally positive, though some mention high cost for small teams | Customer Support (7 all-time mentions) |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | — |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | — |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | — |



### Which Digital Asset Management features should I prioritize when comparing Brandfolder and Pickit?

Buyers comparing Brandfolder and Pickit should prioritize Search, Ease of Setup, Quality of Support, Asset Organization, and Integrations.

- **Search:** Brandfolder has 18 all-time mentions for Easy Search and 16 for Search Issues; Pickit has 4 all-time mentions for Easy Search and 3 for Search Functionality.
- **Ease of Setup:** Brandfolder scores 8.1; Pickit scores 8.9.
- **Quality of Support:** Brandfolder scores 8.8; Pickit scores 9.2.
- **Asset Organization:** Brandfolder has 26 all-time mentions for Asset Organization; Pickit has 7 for Organization.
- **Integrations:** Brandfolder is frequently cited for integrations with Smartsheet (20 all-time mentions) and Canva (10 all-time mentions); Pickit is noted for Microsoft 365 and Dropbox integrations in recent reviews.



### What are the pros and cons of Brandfolder vs Pickit?

Brandfolder's headline strength is ease of use and asset management, while Pickit stands out for customer support and intuitive organization.

- **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44), Sharing Ease (32), Content Management (31), Asset Organization (26), Tagging System (19), Easy Search (18).
- **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), complaints about pricing transparency and customer support turnover in recent reviews.
- **Pickit strengths:** Customer Support (7 all-time mentions), Ease of Use (10), Organization (7), Features (6), Intuitive (6), Asset Management (5), Easy Integration (4), Easy Search (4), User Interface (5).
- **Pickit trade-offs:** Some reviewers mention challenges with permissions management, occasional loading issues, and a desire for more advanced search and folder structuring options.



### Is Brandfolder or Pickit better for small businesses?

Pickit is the better fit for small businesses, with a larger share of small-business reviewers and positive sentiment on ease of use and onboarding.

- **Brandfolder:** Largest segment is Mid-Market; small-business reviewers note high cost and complex pricing as barriers.
- **Pickit:** Largest segment is Small-Business; reviewers highlight quick onboarding, intuitive interface, and strong support for small teams.



### Which Digital Asset Management platform has better integrations?

Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts.

- **Brandfolder:** Smartsheet (20 all-time mentions), Canva (10), PrintUI (4); reviewers also mention integration with Drupal.
- **Pickit:** Microsoft 365 and Dropbox integrations are cited in recent reviews, with positive feedback on PowerPoint and Word integration.



### How do Brandfolder and Pickit compare on customer support?

Pickit leads on Quality of Support with a 0.4-point advantage over Brandfolder (9.2 vs 8.8).

- **Brandfolder:** Reviewers report mixed experiences, with some citing slow or unresponsive support and frequent account rep turnover, while others note helpful onboarding and quick bug fixes.
- **Pickit:** Reviewers consistently praise fast, friendly, and proactive support, with multiple mentions of dedicated account managers and responsive customer service.



### Which is easier to implement, Brandfolder or Pickit?

Pickit is easier to implement, with a 0.8-point higher Ease of Setup score (8.9 vs 8.1 for Brandfolder).

- **Brandfolder:** Reviewers describe setup as straightforward for enterprise software but note a learning curve and the need for well-documented onboarding; some mention onboarding could be more streamlined.
- **Pickit:** Reviewers highlight quick onboarding, easy implementation, and a user-friendly experience for new users, with several citing immediate usability after sign-up.



### Which product has better Search?

Brandfolder and Pickit both offer strong Search capabilities, but Brandfolder is more frequently cited for both strengths and issues in this area.

- **Brandfolder:** 18 all-time mentions for Easy Search, 16 for Search Issues, and 15 for Search Difficulties; reviewers note robust metadata and text scanning but also report challenges with search intuitiveness and accuracy.
- **Pickit:** 4 all-time mentions for Easy Search and 3 for Search Functionality; reviewers appreciate AI-generated metadata and OCR search, but some desire more advanced search options and improved tagging.



| | Brandfolder | Pickit | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,428 | 120 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Small-Business (45.1% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | Free Trial 100 Users | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Expensive (17 reviews)
- Search Issues (16 reviews)

### Pickit

Pros:
- Ease of Use (10 reviews)
- Customer Support (7 reviews)

Cons:
- Access Issues (2 reviews)
- Access Permissions (2 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Pickit | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1181 reviews) | 8.6 (66 reviews) | 
  | **Ease of Use** | 8.9 (1192 reviews) | 8.9 (68 reviews) | 
  | **Ease of Setup** | 8.1 (532 reviews) | 8.9 (48 reviews) | 
  | **Ease of Admin** | 8.5 (497 reviews) | 9.0 (38 reviews) | 
  | **Quality of Support** | 8.8 (854 reviews) | 9.2 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (488 reviews) | 9.3 (38 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1155 reviews) | 9.0 (58 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Pickit

#### Entry-Level Pricing

Plan: Pickit Enterprise

Price: Free Trial 100 Users

Description: Our full-scale DAM platform for 100+ users. Customize to suit your needs.

Key Features:
- Media Asset Management
- Document Management
- Brand Management

[Browse all 2 editions](https://www.g2.com/products/pickit/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Additional Functionality

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1064 |
| **Pickit** | 8.4/10 | 36 |

#### Interface and Performance

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.7 (34 reviews) | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 9.1 (35 reviews) | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Analytics** | 7.4 (298 reviews) | 7.6 (23 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 8.8 (33 reviews) | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.6 (31 reviews) | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 7.8 (29 reviews) | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.3 (28 reviews) | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 7.8 (27 reviews) | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.4 (27 reviews) | 
| **Brand Guidelines** | 8.4 (364 reviews) | 8.8 (28 reviews) | 

#### Media Types

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.4 (29 reviews) | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 8.1 (27 reviews) | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.2 (33 reviews) | 

#### Administration

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.2 (31 reviews) | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.1 (31 reviews) | 
| **Brand Portal** | 8.8 (789 reviews) ✓ Verified | 8.4 (30 reviews) | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 8.2 (30 reviews) | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 8.2 (30 reviews) | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Pickit** | 7.9/10 | 19 |

#### Editing

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | 7.1 (18 reviews) | 
| **Resizing** | 7.1 (133 reviews) | 8.1 (18 reviews) | 
| **Video editing** | 5.4 (128 reviews) | 6.8 (17 reviews) | 
| **Integration with editing tools** | 5.7 (125 reviews) | 7.3 (18 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 

#### Search

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | 8.5 (17 reviews) | 
| **Pinned search** | 7.9 (133 reviews) | 8.2 (17 reviews) | 
| **Auto tagging** | 6.6 (136 reviews) | 7.7 (18 reviews) | 
| **Suggested search** | 6.7 (128 reviews) | 7.6 (17 reviews) | 

#### Permissions

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | 8.1 (17 reviews) | 
| **Asset permissions** | 8.1 (132 reviews) | 8.7 (17 reviews) | 
| **Access requests** | 7.9 (129 reviews) | 8.1 (17 reviews) | 

#### Platform

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | 8.5 (17 reviews) | 
| **Collaboration** | 7.9 (131 reviews) | 8.0 (17 reviews) | 
| **Templates** | 6.7 (126 reviews) | 7.9 (17 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Multiple Output Formats** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Artwork Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Fulfillment Distribution** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 

### Presentation Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Platform Basics - Presentation Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Brand Consistency Maintainment** | Not enough data | Not enough data | 
| **Content Location Search** | Not enough data | Not enough data | 
| **Access Control Abilities** | Not enough data | Not enough data | 
| **Presentation Performance Analysis** | Not enough data | Not enough data | 
| **Template Library Management** | Not enough data | Not enough data | 
| **Centralized Storage** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Version Control Features** | Not enough data | Not enough data | 

#### Platform Additional Functionality - Presentation Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Integrations with Productivity Tools** | Not enough data | Not enough data | 
| **Multiple Device Access** | Not enough data | Not enough data | 

#### Agentic AI - Presentation Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Photo Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Agentic AI - Photo Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **QuickBooks Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Point of Sale (POS) Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Booking Management** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Event Scheduling** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Appointment Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Proposal Management** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **For Photography Studios** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Availability Management** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Photo Proofing** | Not enough data | Not enough data | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Digital Signature** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | 9.7/10 | 9 |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Content Library** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Information Governance** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Indexing** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Secure Login** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Two-Factor Authentication** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Mobile Capture** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 

#### File Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **File Type Support** | Not enough data | 9.8 (7 reviews) | 
| **Metadata** | Not enough data | 9.7 (6 reviews) | 
| **OCR Scanning** | Not enough data | 9.3 (5 reviews) | 
| **Versioning** | Not enough data | 9.7 (5 reviews) | 
| **Collaboration** | Not enough data | 10.0 (6 reviews) | 
| **Document Assembly** | Not enough data | 10.0 (5 reviews) | 
| **Form Creation** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | 10.0 (6 reviews) | 
| **Disposition** | Not enough data | 10.0 (5 reviews) | 
| **Search** | Not enough data | 9.4 (8 reviews) | 
| **Web Interface** | Not enough data | 9.4 (8 reviews) | 
| **Mobile Apps** | Not enough data | 9.7 (5 reviews) | 

#### Workflow

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Process Automation** | Not enough data | 10.0 (5 reviews) | 
| **Conditions** | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | 10.0 (5 reviews) | 
| **Case Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 

#### Platform

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Internationalization** | Not enough data | 9.8 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.5 (7 reviews) | 
| **Reporting and Auditing** | Not enough data | 9.3 (5 reviews) | 
| **System of Record Integration** | Not enough data | 10.0 (6 reviews) | 
| **APIs** | Not enough data | 9.7 (5 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)


**Unique to Pickit (3):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Photo Management Software](https://www.g2.com/categories/photo-management), [Presentation Management Software](https://www.g2.com/categories/presentation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Pickit | 
|---|---|---|
| **Small-Business** | 28.7% | 45.1% | 
| **Mid-Market** | 48.5% | 42.5% | 
| **Enterprise** | 22.8% | 12.4% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 53.0%

#### Pickit

- **Information Technology and Services:** 8.8%
- **Computer Software:** 8.0%
- **Marketing and Advertising:** 7.1%
- **Non-Profit Organization Management:** 6.2%
- **Health, Wellness and Fitness:** 2.7%
- **Retail:** 2.7%
- **Financial Services:** 2.7%
- **Pharmaceuticals:** 2.7%
- **Leisure, Travel & Tourism:** 1.8%
- **Information Services:** 1.8%
- **Other:** 55.8%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1776 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1178 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (463 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (406 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.5/5 stars (329 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (319 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)

### Alternatives to Pickit

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1178 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1776 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (406 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (463 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Photos](https://www.g2.com/products/photos/reviews) — 4.5/5 stars (813 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (349 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (438 reviews)
- [Adobe Photoshop Lightroom Classic](https://www.g2.com/products/adobe-photoshop-lightroom-classic/reviews) — 4.6/5 stars (900 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Pickit

- Title: [What is the use of PICkit?](https://www.g2.com/discussions/what-is-the-use-of-pickit) — 1 comment, 1 upvote
  > **Top comment:** "It is a platform that allows users  to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset..."
- Title: [How can I get notifications around the new release of photos that are similar to my 'type'?](https://www.g2.com/discussions/44995-how-can-i-get-notifications-around-the-new-release-of-photos-that-are-similar-to-my-type) — 1 comment, 1 upvote
  > **Top comment:** "That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it. 

You might be interested to know we've now released..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-pickit)