Link copied to clipboard # Brandfolder vs Pickit Comparison - What are their main differences? Share [ Export ](/compare/brandfolder/pickit/export.csv) BrandfolderPickit[+ Add Product](#) Pricing **Brandfolder** Free Trial **Get a Free Quote** https://brandfolder.com/quote · Enterprise **Pickit** Free Trial **Free Trial** 100 Users · Pickit Enterprise **Free Trial** 4 Users · Pickit Business **Pricing Insights** from reviews Perceived Cost **Brandfolder** $$$$$ **Pickit** $$$$$ Average Discount **Brandfolder** 10% **Pickit** 17%7% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Brandfolder** 6 months Based on 100 responses **Pickit** 6 months Based on 100 responses Return on Investment **Brandfolder** 6 months Based on 100 responses **Pickit** 6 months Based on 100 responses ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder") ![Pickit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4518813dd7c17cb65d292ae1ab1a2915/pickit.png "Pickit") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Brandfolder** [ Ease of Use (95) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221054&qs=pros-and-cons#reviews)[ Asset Management (70) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1220108&qs=pros-and-cons#reviews)[ Expensive (27) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221810&qs=pros-and-cons#reviews)[ Search Difficulties (24) ](https://www.g2.com/products/brandfolder/reviews?filters%5Bsentiment_snippet%5D=1221834&qs=pros-and-cons#reviews) **Pickit** [ Ease of Use (15) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1821644&qs=pros-and-cons#reviews)[ Organization (11) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1820961&qs=pros-and-cons#reviews)[ Software Bugs (4) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1820389&qs=pros-and-cons#reviews)[ Storage Limitations (4) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1820631&qs=pros-and-cons#reviews) Integrations **Brandfolder** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image") Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image") Adobe InDesign ](https://www.g2.com/products/adobe-indesign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image") Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ View all ](https://www.g2.com/products/brandfolder/integrations) **Pickit** Not enough data Screenshots **Brandfolder** ![Brandfolder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/86458/new-belgium-screenshot-8f9d0b508a94cf29bead3c9bed42532447c730fdbada3d2885a0805e98d50d4a.png) **Pickit** ![Pickit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/195021/Pickit-DAM-smart-DAM-simple.png) **Ratings** from reviews Meets Requirements **Brandfolder** **8.9** /10 Based on 1,186 responses **Pickit** **8.6** /10 Based on 66 responses Ease of Use **Brandfolder** **8.9** /10 Based on 1,197 responses **Pickit** **8.9** /10 Based on 68 responses Ease of Setup **Brandfolder** **8.1** /10 Based on 535 responses **Pickit** **8.9** /10 Based on 48 responses Ease of Admin **Brandfolder** **8.5** /10 Based on 498 responses **Pickit** **9.0** /10 Based on 38 responses Quality of Support **Brandfolder** **8.8** /10 Based on 856 responses **Pickit** **9.2** /10 Based on 63 responses Has the product been a good partner in doing business? **Brandfolder** **8.7** /10 Based on 489 responses **Pickit** **9.3** /10 Based on 38 responses Product Direction (% positive) **Brandfolder** **8.3** /10 Based on 1,160 responses **Pickit** **9.0** /10 Based on 58 responses **Features** ratings from reviews Digital Asset Management **8.4** /10 Based on 1,069 responses **8.4** /10 Based on 36 responses Brand Asset Management **6.5** /10 Based on 143 responses **7.9** /10 Based on 19 responses Enterprise Content Management (ECM) Not enough data **9.7** /10 Based on 9 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 28.7% Mid-Market(51-1000 emp.) 48.4% Enterprise(\> 1000 emp.) 22.9% Small-Business(50 or fewer emp.) 28.7% Mid-Market(51-1000 emp.) 48.4% Enterprise(\> 1000 emp.) 22.9% Small-Business(50 or fewer emp.) 45.1% Mid-Market(51-1000 emp.) 42.5% Enterprise(\> 1000 emp.) 12.4% Small-Business(50 or fewer emp.) 45.1% Mid-Market(51-1000 emp.) 42.5% Enterprise(\> 1000 emp.) 12.4% **Reviewers' Industry** [![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews) Brandfolder Marketing and Advertising 8.1% Food & Beverages 6.1% Non-Profit Organization Management 6.0% Consumer Goods 5.7% Computer Software 5.4% Other 68.7% [![Pickit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4518813dd7c17cb65d292ae1ab1a2915/pickit.png "Pickit")](https://www.g2.com/products/pickit/reviews) Pickit Information Technology and Services 8.8% Computer Software 8.0% Marketing and Advertising 7.1% Non-Profit Organization Management 6.2% Health, Wellness and Fitness 2.7% Other 67.3% Alternatives **Brandfolder Alternatives** ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![MediaValet](https://images.g2crowd.com/uploads/product/hd_favicon/28fe72f6cb9087afad5d2eea5f85ae65/mediavalet.svg "MediaValet") [ MediaValet ](/products/mediavalet/reviews) **Pickit Alternatives** ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![Dash](https://images.g2crowd.com/uploads/product/hd_favicon/3235bd039d51dc68a7821a3bd72e8f22/dash-for-brands-ltd-dash.svg "Dash") [ Dash ](/products/dash-for-brands-ltd-dash/reviews) ## Brandfolder vs Pickit FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Brandfolder vs Pickit? Brandfolder and Pickit differ most in their reviewer-cited support and ease of setup, with Pickit scoring higher on both dimensions. | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [Pickit](https://www.g2.com/products/pickit/reviews) | | --- | --- | | 4.4/5 (1,428 reviews) | 4.5/5 (120 reviews) | | Mid-Market | Small-Business | | 8.1 | 8.9 | | 8.8 | 9.2 | | Ease of Use (56 all-time mentions) | Customer Support (7 all-time mentions) | ### How do the pricing models of Brandfolder and Pickit compare? Pickit is rated as the stronger value on price and cost satisfaction, with a higher reviewer score than Brandfolder. - **Brandfolder:** Reviewers frequently cite Brandfolder as expensive, with 17 all-time mentions of high cost and recent complaints about price increases and unclear plan differences. - **Pickit:** While some reviewers mention that Pickit can feel high-priced for small teams, overall satisfaction with value is higher, and reviewers appreciate the clarity and support during onboarding. - **Switching reasons:** Recent Brandfolder reviewers mention switching due to high renewal costs and lack of pricing transparency. ### What are the best alternatives to Brandfolder and Pickit? The top three alternatives to Brandfolder and Pickit are Bynder, Canto, and Acquia DAM (Widen). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive, with frequent complaints about price increases | Ease of Use (56 all-time mentions) | | [Pickit](https://www.g2.com/products/pickit/reviews) | 4.5/5 (120 reviews) | Small-Business | Generally positive, though some mention high cost for small teams | Customer Support (7 all-time mentions) | | [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | — | | [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | — | | [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | — | ### Which Digital Asset Management features should I prioritize when comparing Brandfolder and Pickit? Buyers comparing Brandfolder and Pickit should prioritize Search, Ease of Setup, Quality of Support, Asset Organization, and Integrations. - **Search:** Brandfolder has 18 all-time mentions for Easy Search and 16 for Search Issues; Pickit has 4 all-time mentions for Easy Search and 3 for Search Functionality. - **Ease of Setup:** Brandfolder scores 8.1; Pickit scores 8.9. - **Quality of Support:** Brandfolder scores 8.8; Pickit scores 9.2. - **Asset Organization:** Brandfolder has 26 all-time mentions for Asset Organization; Pickit has 7 for Organization. - **Integrations:** Brandfolder is frequently cited for integrations with Smartsheet (20 all-time mentions) and Canva (10 all-time mentions); Pickit is noted for Microsoft 365 and Dropbox integrations in recent reviews. ### What are the pros and cons of Brandfolder vs Pickit? Brandfolder's headline strength is ease of use and asset management, while Pickit stands out for customer support and intuitive organization. - **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44), Sharing Ease (32), Content Management (31), Asset Organization (26), Tagging System (19), Easy Search (18). - **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), complaints about pricing transparency and customer support turnover in recent reviews. - **Pickit strengths:** Customer Support (7 all-time mentions), Ease of Use (10), Organization (7), Features (6), Intuitive (6), Asset Management (5), Easy Integration (4), Easy Search (4), User Interface (5). - **Pickit trade-offs:** Some reviewers mention challenges with permissions management, occasional loading issues, and a desire for more advanced search and folder structuring options. ### Is Brandfolder or Pickit better for small businesses? Pickit is the better fit for small businesses, with a larger share of small-business reviewers and positive sentiment on ease of use and onboarding. - **Brandfolder:** Largest segment is Mid-Market; small-business reviewers note high cost and complex pricing as barriers. - **Pickit:** Largest segment is Small-Business; reviewers highlight quick onboarding, intuitive interface, and strong support for small teams. ### Which Digital Asset Management platform has better integrations? Brandfolder is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts. - **Brandfolder:** Smartsheet (20 all-time mentions), Canva (10), PrintUI (4); reviewers also mention integration with Drupal. - **Pickit:** Microsoft 365 and Dropbox integrations are cited in recent reviews, with positive feedback on PowerPoint and Word integration. ### How do Brandfolder and Pickit compare on customer support? Pickit leads on Quality of Support with a 0.4-point advantage over Brandfolder (9.2 vs 8.8). - **Brandfolder:** Reviewers report mixed experiences, with some citing slow or unresponsive support and frequent account rep turnover, while others note helpful onboarding and quick bug fixes. - **Pickit:** Reviewers consistently praise fast, friendly, and proactive support, with multiple mentions of dedicated account managers and responsive customer service. ### Which is easier to implement, Brandfolder or Pickit? Pickit is easier to implement, with a 0.8-point higher Ease of Setup score (8.9 vs 8.1 for Brandfolder). - **Brandfolder:** Reviewers describe setup as straightforward for enterprise software but note a learning curve and the need for well-documented onboarding; some mention onboarding could be more streamlined. - **Pickit:** Reviewers highlight quick onboarding, easy implementation, and a user-friendly experience for new users, with several citing immediate usability after sign-up. ### Which product has better Search? Brandfolder and Pickit both offer strong Search capabilities, but Brandfolder is more frequently cited for both strengths and issues in this area. - **Brandfolder:** 18 all-time mentions for Easy Search, 16 for Search Issues, and 15 for Search Difficulties; reviewers note robust metadata and text scanning but also report challenges with search intuitiveness and accuracy. - **Pickit:** 4 all-time mentions for Easy Search and 3 for Search Functionality; reviewers appreciate AI-generated metadata and OCR search, but some desire more advanced search options and improved tagging.