# Brandfolder vs Pickit Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandfolder excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pickit. Users appreciate its ability to provide a single source for all digital assets, ensuring brand consistency and easy access to the latest images and templates.
- **According to verified reviews** , Brandfolder's implementation process is praised for its intuitive onboarding, making it easier for teams to get started. Users highlight the platform's scalable cloud storage, which allows for efficient management of digital assets.
- **Reviewers mention** that while both platforms offer ease of use, Pickit shines in its user interface, which organizes assets into categories based on functionality. This feature helps users quickly find the right content for their projects, reducing the number of internal requests for media.
- **Users say** that Pickit provides excellent support and collaboration features, with a focus on centralizing company assets. This centralization allows for seamless access across different platforms, which is particularly beneficial for teams working remotely.
- **G2 reviewers highlight** that Brandfolder's search functionality is effective, but Pickit outperforms in this area, offering advanced tagging and filtering options that enhance the user experience when locating specific assets.
- **According to recent feedback** , while Brandfolder has robust features for digital asset management, users find that Pickit's photo and video editing capabilities are superior, making it a more versatile choice for teams that require extensive media editing tools.



| | Brandfolder | Pickit | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,427 | 120 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Small-Business (45.1% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | Free Trial 100 Users | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Limited Customization (18 reviews)
- Expensive (17 reviews)

### Pickit

Pros:
- Ease of Use (15 reviews)
- Organization (11 reviews)

Cons:
- Software Bugs (4 reviews)
- Storage Limitations (4 reviews)

---
## Ratings Comparison
| Rating | Brandfolder | Pickit | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1180 reviews) | 8.6 (66 reviews) | 
  | **Ease of Use** | 8.9 (1191 reviews) | 8.9 (68 reviews) | 
  | **Ease of Setup** | 8.2 (531 reviews) | 8.9 (48 reviews) | 
  | **Ease of Admin** | 8.5 (496 reviews) | 9.0 (38 reviews) | 
  | **Quality of Support** | 8.8 (853 reviews) | 9.2 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (487 reviews) | 9.3 (38 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1154 reviews) | 9.0 (58 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### Pickit

#### Entry-Level Pricing

Plan: Pickit Enterprise

Price: Free Trial 100 Users

Description: Our full-scale DAM platform for 100+ users. Customize to suit your needs.

Key Features:
- Media Asset Management
- Document Management
- Brand Management

[Browse all 2 editions](https://www.g2.com/products/pickit/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1063 |
| **Pickit** | 8.4/10 | 36 |

#### Interface and Performance

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 8.7 (34 reviews) | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 9.1 (35 reviews) | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Analytics** | 7.4 (298 reviews) | 7.6 (23 reviews) | 

#### Asset Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 8.8 (33 reviews) | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.6 (31 reviews) | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 7.8 (29 reviews) | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.3 (28 reviews) | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 7.8 (27 reviews) | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 8.4 (27 reviews) | 
| **Brand Guidelines** | 8.4 (364 reviews) | 8.8 (28 reviews) | 

#### Media Types

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 8.4 (29 reviews) | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 8.1 (27 reviews) | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.2 (33 reviews) | 

#### Administration

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 8.2 (31 reviews) | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 8.1 (31 reviews) | 
| **Brand Portal** | 8.8 (788 reviews) ✓ Verified | 8.4 (30 reviews) | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 8.2 (30 reviews) | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | 8.2 (30 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **Pickit** | 7.9/10 | 19 |

#### Editing

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | 7.1 (18 reviews) | 
| **Resizing** | 7.1 (133 reviews) | 8.1 (18 reviews) | 
| **Video editing** | 5.4 (128 reviews) | 6.8 (17 reviews) | 
| **Integration with editing tools** | 5.7 (125 reviews) | 7.3 (18 reviews) | 

#### Search

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | 8.5 (17 reviews) | 
| **Pinned search** | 7.9 (133 reviews) | 8.2 (17 reviews) | 
| **Auto tagging** | 6.6 (136 reviews) | 7.7 (18 reviews) | 
| **Suggested search** | 6.7 (128 reviews) | 7.6 (17 reviews) | 

#### Permissions

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | 8.1 (17 reviews) | 
| **Asset permissions** | 8.1 (132 reviews) | 8.7 (17 reviews) | 
| **Access requests** | 7.9 (129 reviews) | 8.1 (17 reviews) | 

#### Platform

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | 8.5 (17 reviews) | 
| **Collaboration** | 7.9 (131 reviews) | 8.0 (17 reviews) | 
| **Templates** | 6.7 (126 reviews) | 7.9 (17 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 

### Presentation Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Platform Basics - Presentation Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Brand Consistency Maintainment** | Not enough data | Not enough data | 
| **Content Location Search** | Not enough data | Not enough data | 
| **Access Control Abilities** | Not enough data | Not enough data | 
| **Presentation Performance Analysis** | Not enough data | Not enough data | 
| **Template Library Management** | Not enough data | Not enough data | 
| **Centralized Storage** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Version Control Features** | Not enough data | Not enough data | 

#### Platform Additional Functionality - Presentation Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Integrations with Productivity Tools** | Not enough data | Not enough data | 
| **Multiple Device Access** | Not enough data | Not enough data | 

#### Agentic AI - Presentation Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Photo Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Agentic AI - Photo Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **Pickit** | 9.7/10 | 9 |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### File Management

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **File Type Support** | Not enough data | 9.8 (7 reviews) | 
| **Metadata** | Not enough data | 9.7 (6 reviews) | 
| **OCR Scanning** | Not enough data | 9.3 (5 reviews) | 
| **Versioning** | Not enough data | 9.7 (5 reviews) | 
| **Collaboration** | Not enough data | 10.0 (6 reviews) | 
| **Document Assembly** | Not enough data | 10.0 (5 reviews) | 
| **Form Creation** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | 10.0 (6 reviews) | 
| **Disposition** | Not enough data | 10.0 (5 reviews) | 
| **Search** | Not enough data | 9.4 (8 reviews) | 
| **Web Interface** | Not enough data | 9.4 (8 reviews) | 
| **Mobile Apps** | Not enough data | 9.7 (5 reviews) | 

#### Workflow

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Process Automation** | Not enough data | 10.0 (5 reviews) | 
| **Conditions** | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | 10.0 (5 reviews) | 
| **Case Management** | Not enough data | Not enough data | 

#### Platform

| Feature | Brandfolder | Pickit | 
|---|---|---|
| **Internationalization** | Not enough data | 9.8 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.5 (7 reviews) | 
| **Reporting and Auditing** | Not enough data | 9.3 (5 reviews) | 
| **System of Record Integration** | Not enough data | 10.0 (6 reviews) | 
| **APIs** | Not enough data | 9.7 (5 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)


**Unique to Pickit (3):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Photo Management Software](https://www.g2.com/categories/photo-management), [Presentation Management Software](https://www.g2.com/categories/presentation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | Pickit | 
|---|---|---|
| **Small-Business** | 28.7% | 45.1% | 
| **Mid-Market** | 48.5% | 43.4% | 
| **Enterprise** | 22.8% | 11.5% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 52.9%

#### Pickit

- **Information Technology and Services:** 8.8%
- **Computer Software:** 8.0%
- **Marketing and Advertising:** 7.1%
- **Non-Profit Organization Management:** 6.2%
- **Health, Wellness and Fitness:** 2.7%
- **Retail:** 2.7%
- **Financial Services:** 2.7%
- **Pharmaceuticals:** 2.7%
- **Leisure, Travel & Tourism:** 1.8%
- **Information Services:** 1.8%
- **Other:** 55.8%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

### Alternatives to Pickit

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1767 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Photos](https://www.g2.com/products/photos/reviews) — 4.5/5 stars (806 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Photoshop Lightroom Classic](https://www.g2.com/products/adobe-photoshop-lightroom-classic/reviews) — 4.6/5 stars (891 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (423 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (348 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### Pickit

- Title: [What is the use of PICkit?](https://www.g2.com/discussions/what-is-the-use-of-pickit) — 1 comment, 1 upvote
  > **Top comment:** "It is a platform that allows users  to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset..."
- Title: [How can I get notifications around the new release of photos that are similar to my 'type'?](https://www.g2.com/discussions/44995-how-can-i-get-notifications-around-the-new-release-of-photos-that-are-similar-to-my-type) — 1 comment, 1 upvote
  > **Top comment:** "That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it. 

You might be interested to know we've now released..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-pickit)