# Canto vs Pickit Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Canto excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pickit. Users appreciate its intuitive navigation and the way it categorizes topics, making it easy to find images that align with company guidelines.
- **Users say** that Canto's implementation process is smooth, with many highlighting its clear and concise user interface. This ease of use is a common theme, as one user noted they had no suggestions for improvement, indicating a high level of satisfaction with the platform.
- **Reviewers mention** that while Pickit has a more recent interface update that users find intuitive, it still faces challenges in overall satisfaction compared to Canto. Users appreciate Pickit's ability to centralize media and brand assets, which has reduced internal requests for media, but the overall experience is less favorable.
- **According to verified reviews** , Canto's quality of support is highly rated, with users noting a strong partnership in business. In contrast, while Pickit also receives good support ratings, it doesn't quite match the level of satisfaction reported by Canto users.
- **Users highlight** that Canto offers a wider variety of file formats, such as PNG, JPEG, and GIF, which enhances its usability for different needs. Pickit, while effective in centralizing assets, does not provide the same breadth of options, which can limit flexibility for users.
- **Reviewers indicate** that Canto's analytics and organizational features, such as tagging and collections, are robust, making it easier to manage assets effectively. Pickit does offer similar features, but users have noted that Canto's implementation of these tools feels more comprehensive and user-friendly.



| | Canto | Pickit | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,754 | 120 | 
| **Largest Market Segment** | Mid-Market (50.1% of reviews) | Small-Business (45.1% of reviews) | 
| **Entry Level Price** | Contact Us | Free Trial 100 Users | 

---
## Top Pros & Cons

### Canto

Pros:
- Ease of Use (164 reviews)
- Asset Management (128 reviews)

Cons:
- Search Difficulties (30 reviews)
- Missing Features (29 reviews)

### Pickit

Pros:
- Ease of Use (15 reviews)
- Organization (11 reviews)

Cons:
- Software Bugs (4 reviews)
- Storage Limitations (4 reviews)

---
## Ratings Comparison
| Rating | Canto | Pickit | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1514 reviews) | 8.6 (66 reviews) | 
  | **Ease of Use** | 8.7 (1526 reviews) | 8.9 (68 reviews) | 
  | **Ease of Setup** | 8.3 (944 reviews) | 8.9 (48 reviews) | 
  | **Ease of Admin** | 8.7 (869 reviews) | 9.0 (38 reviews) | 
  | **Quality of Support** | 9.1 (1307 reviews) | 9.2 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (852 reviews) | 9.3 (38 reviews) | 
  | **Product Direction (% positive)** | 9.0 (1471 reviews) | 9.0 (58 reviews) | 

---
## Pricing

### Canto

#### Entry-Level Pricing

Plan: Canto Digital Asset Management

Price: Contact Us

Description: Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.

Key Features:
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration

[Learn more about Canto](https://www.g2.com/products/canto/reviews)

#### Free Trial

No

### Pickit

#### Entry-Level Pricing

Plan: Pickit Enterprise

Price: Free Trial 100 Users

Description: Our full-scale DAM platform for 100+ users. Customize to suit your needs.

Key Features:
- Media Asset Management
- Document Management
- Brand Management

[Browse all 2 editions](https://www.g2.com/products/pickit/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Canto** | 8.5/10 | 1391 |
| **Pickit** | 8.4/10 | 36 |

#### Interface and Performance

| Feature | Canto | Pickit | 
|---|---|---|
| **Import/Export** | 8.6 (1252 reviews) ✓ Verified | 8.7 (34 reviews) | 
| **Organizational Interface** | 8.5 (1278 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Search** | 8.6 (1292 reviews) ✓ Verified | 9.1 (35 reviews) | 
| **File Preview** | 8.5 (1253 reviews) ✓ Verified | 8.6 (33 reviews) | 
| **Analytics** | 7.6 (510 reviews) | 7.6 (23 reviews) | 

#### Asset Management

| Feature | Canto | Pickit | 
|---|---|---|
| **File Types** | 9.0 (1218 reviews) ✓ Verified | 8.8 (33 reviews) | 
| **Metadata** | 8.8 (1097 reviews) ✓ Verified | 8.6 (31 reviews) | 
| **File Transformation** | 8.4 (954 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Versioning** | 8.4 (899 reviews) ✓ Verified | 7.8 (29 reviews) | 
| **Expiration** | 8.7 (888 reviews) ✓ Verified | 8.3 (28 reviews) | 
| **Watermark** | 8.2 (719 reviews) ✓ Verified | 7.8 (27 reviews) | 
| **Digital Rights Management** | 8.6 (802 reviews) ✓ Verified | 8.4 (27 reviews) | 
| **Brand Guidelines** | 8.5 (564 reviews) | 8.8 (28 reviews) | 

#### Media Types

| Feature | Canto | Pickit | 
|---|---|---|
| **Video** | 8.6 (1054 reviews) ✓ Verified | 8.4 (29 reviews) | 
| **Audio** | 8.6 (795 reviews) ✓ Verified | 8.1 (27 reviews) | 
| **Images** | 9.4 (1262 reviews) ✓ Verified | 9.2 (33 reviews) | 

#### Administration

| Feature | Canto | Pickit | 
|---|---|---|
| **Workflow Management** | 8.2 (706 reviews) ✓ Verified | 8.2 (31 reviews) | 
| **User, Role, and Access Management** | 8.7 (1133 reviews) ✓ Verified | 8.1 (31 reviews) | 
| **Brand Portal** | 8.7 (1089 reviews) ✓ Verified | 8.4 (30 reviews) | 
| **Integration with Creative Software** | 7.9 (755 reviews) ✓ Verified | 8.2 (30 reviews) | 
| **Integration with Marketing Software** | 7.9 (660 reviews) ✓ Verified | 8.2 (30 reviews) | 

#### Agentic AI - Digital Asset Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Cross-system Integration** | 7.0 (67 reviews) | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Canto** | 8.6/10 | 48 |
| **Pickit** | N/A | N/A |

#### Data Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Collection** | 8.7 (38 reviews) | Not enough data | 
| **Cleansing** | 8.2 (28 reviews) | Not enough data | 
| **Classification** | 8.7 (33 reviews) | Not enough data | 
| **Access Rights** | 9.1 (35 reviews) | Not enough data | 
| **Versioning** | 8.8 (30 reviews) | Not enough data | 
| **Publication** | 8.6 (28 reviews) | Not enough data | 
| **Digital Assets** | 9.4 (40 reviews) | Not enough data | 

#### Optimization

| Feature | Canto | Pickit | 
|---|---|---|
| **Data Quality** | 8.8 (36 reviews) | Not enough data | 
| **Workflows** | 8.3 (35 reviews) | Not enough data | 
| **Localization** | 8.4 (26 reviews) | Not enough data | 

#### Analytics

| Feature | Canto | Pickit | 
|---|---|---|
| **Compliance** | 8.3 (31 reviews) | Not enough data | 
| **KPIs** | 7.5 (22 reviews) | Not enough data | 
| **Performance** | 8.7 (35 reviews) | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Canto** | 7.1/10 | 141 |
| **Pickit** | 7.9/10 | 19 |

#### Editing

| Feature | Canto | Pickit | 
|---|---|---|
| **Photo editing** | 6.5 (117 reviews) | 7.1 (18 reviews) | 
| **Resizing** | 8.0 (124 reviews) | 8.1 (18 reviews) | 
| **Video editing** | 5.7 (112 reviews) | 6.8 (17 reviews) | 
| **Integration with editing tools** | 6.8 (111 reviews) | 7.3 (18 reviews) | 

#### Search

| Feature | Canto | Pickit | 
|---|---|---|
| **Filtering** | 8.2 (126 reviews) | 8.5 (17 reviews) | 
| **Pinned search** | 7.9 (119 reviews) | 8.2 (17 reviews) | 
| **Auto tagging** | 6.9 (128 reviews) | 7.7 (18 reviews) | 
| **Suggested search** | 7.1 (118 reviews) | 7.6 (17 reviews) | 

#### Permissions

| Feature | Canto | Pickit | 
|---|---|---|
| **Content expiration** | 8.3 (124 reviews) | 8.1 (17 reviews) | 
| **Asset permissions** | 8.6 (125 reviews) | 8.7 (17 reviews) | 
| **Access requests** | 8.4 (121 reviews) | 8.1 (17 reviews) | 

#### Platform

| Feature | Canto | Pickit | 
|---|---|---|
| **Customizable brand guidelines** | 8.1 (119 reviews) | 8.5 (17 reviews) | 
| **Collaboration** | 8.4 (122 reviews) | 8.0 (17 reviews) | 
| **Templates** | 7.4 (118 reviews) | 7.9 (17 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | Not enough data | 
| **Multi-step Planning** | 5.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 6.1 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (24 reviews) | Not enough data | 
| **Decision Making** | 6.0 (24 reviews) | Not enough data | 

### Presentation Management

| Product | Score | Reviews |
|---|---|---|
| **Canto** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Platform Basics - Presentation Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Brand Consistency Maintainment** | Not enough data | Not enough data | 
| **Content Location Search** | Not enough data | Not enough data | 
| **Access Control Abilities** | Not enough data | Not enough data | 
| **Presentation Performance Analysis** | Not enough data | Not enough data | 
| **Template Library Management** | Not enough data | Not enough data | 
| **Centralized Storage** | Not enough data | Not enough data | 
| **Team Collaboration** | Not enough data | Not enough data | 
| **Version Control Features** | Not enough data | Not enough data | 

#### Platform Additional Functionality - Presentation Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Integrations with Productivity Tools** | Not enough data | Not enough data | 
| **Multiple Device Access** | Not enough data | Not enough data | 

#### Agentic AI - Presentation Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Photo Management

| Product | Score | Reviews |
|---|---|---|
| **Canto** | N/A | N/A |
| **Pickit** | N/A | N/A |

#### Agentic AI - Photo Management

| Feature | Canto | Pickit | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Enterprise Content Management (ECM)

| Product | Score | Reviews |
|---|---|---|
| **Canto** | N/A | N/A |
| **Pickit** | 9.7/10 | 9 |

#### Agentic AI - Enterprise Content Management (ECM)

| Feature | Canto | Pickit | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### File Management

| Feature | Canto | Pickit | 
|---|---|---|
| **File Type Support** | Not enough data | 9.8 (7 reviews) | 
| **Metadata** | Not enough data | 9.7 (6 reviews) | 
| **OCR Scanning** | Not enough data | 9.3 (5 reviews) | 
| **Versioning** | Not enough data | 9.7 (5 reviews) | 
| **Collaboration** | Not enough data | 10.0 (6 reviews) | 
| **Document Assembly** | Not enough data | 10.0 (5 reviews) | 
| **Form Creation** | Not enough data | Not enough data | 
| **Portals and Sites** | Not enough data | 10.0 (6 reviews) | 
| **Disposition** | Not enough data | 10.0 (5 reviews) | 
| **Search** | Not enough data | 9.4 (8 reviews) | 
| **Web Interface** | Not enough data | 9.4 (8 reviews) | 
| **Mobile Apps** | Not enough data | 9.7 (5 reviews) | 

#### Workflow

| Feature | Canto | Pickit | 
|---|---|---|
| **Process Automation** | Not enough data | 10.0 (5 reviews) | 
| **Conditions** | Not enough data | Not enough data | 
| **Activities** | Not enough data | Not enough data | 
| **Records Management** | Not enough data | 10.0 (5 reviews) | 
| **Case Management** | Not enough data | Not enough data | 

#### Platform

| Feature | Canto | Pickit | 
|---|---|---|
| **Internationalization** | Not enough data | 9.8 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.5 (7 reviews) | 
| **Reporting and Auditing** | Not enough data | 9.3 (5 reviews) | 
| **System of Record Integration** | Not enough data | 10.0 (6 reviews) | 
| **APIs** | Not enough data | 9.7 (5 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)

**Unique to Canto (1):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

**Unique to Pickit (3):** [Enterprise Content Management (ECM) Systems](https://www.g2.com/categories/enterprise-content-management-ecm), [Photo Management Software](https://www.g2.com/categories/photo-management), [Presentation Management Software](https://www.g2.com/categories/presentation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Canto | Pickit | 
|---|---|---|
| **Small-Business** | 32.2% | 45.1% | 
| **Mid-Market** | 50.1% | 43.4% | 
| **Enterprise** | 17.7% | 11.5% | 

### By Industry

#### Canto

- **Marketing and Advertising:** 9.3%
- **Non-Profit Organization Management:** 7.9%
- **Higher Education:** 7.4%
- **Consumer Goods:** 6.5%
- **Retail:** 4.8%
- **Food & Beverages:** 3.2%
- **Apparel & Fashion:** 2.8%
- **Hospital & Health Care:** 2.5%
- **Hospitality:** 2.4%
- **Education Management:** 2.3%
- **Other:** 50.9%

#### Pickit

- **Information Technology and Services:** 8.8%
- **Computer Software:** 8.0%
- **Marketing and Advertising:** 7.1%
- **Non-Profit Organization Management:** 6.2%
- **Health, Wellness and Fitness:** 2.7%
- **Retail:** 2.7%
- **Financial Services:** 2.7%
- **Pharmaceuticals:** 2.7%
- **Leisure, Travel & Tourism:** 1.8%
- **Information Services:** 1.8%
- **Other:** 55.8%

---
## Alternatives

### Alternatives to Canto

- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1130 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (212 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (347 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)

### Alternatives to Pickit

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1130 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (347 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (626 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.5/5 stars (376 reviews)
- [Photos](https://www.g2.com/products/photos/reviews) — 4.5/5 stars (806 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Photoshop Lightroom Classic](https://www.g2.com/products/adobe-photoshop-lightroom-classic/reviews) — 4.6/5 stars (888 reviews)
- [Plytix Cloud PIM & DAM](https://www.g2.com/products/plytix-cloud-pim-dam/reviews) — 4.7/5 stars (422 reviews)
- [Adobe Bridge](https://www.g2.com/products/adobe-bridge/reviews) — 4.3/5 stars (348 reviews)

---
## Top Discussions

### Canto

- Title: [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) — 1 comment
  > **Top comment:** "Canto is a DAM (Digital Asset Manager) It can be used for many things like marketing, team libraries, easy assets storage or embedding. 

Our team uses for..."
- Title: [How much does a digital asset management system cost?](https://www.g2.com/discussions/how-much-does-a-digital-asset-management-system-cost) — 1 comment
  > **Top comment:** "Depends on users and size."
- Title: [What is Canto DAM?](https://www.g2.com/discussions/what-is-canto-dam) — 1 comment
  > **Top comment:** "CANTO Dam is a digital asset management software that allows the user to organize photos, videos and other files. Canto has the ability to tag assets to make..."
- Title: [What is Canto Software?](https://www.g2.com/discussions/what-is-canto-software) — 1 comment
  > **Top comment:** "It is a cloud-based digital asset management software."
- Title: [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for the suggestion, Camilo. I'll take this to the team!"

### Pickit

- Title: [What is the use of PICkit?](https://www.g2.com/discussions/what-is-the-use-of-pickit) — 1 comment, 1 upvote
  > **Top comment:** "It is a platform that allows users  to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset..."
- Title: [How can I get notifications around the new release of photos that are similar to my 'type'?](https://www.g2.com/discussions/44995-how-can-i-get-notifications-around-the-new-release-of-photos-that-are-similar-to-my-type) — 1 comment, 1 upvote
  > **Top comment:** "That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it. 

You might be interested to know we've now released..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/canto-vs-pickit)