Compare Canto and Pickit 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (45.1% of reviews)
Entry-Level Pricing
Contact Us
Free Trial 100 Users
Canto
Star Rating
(1,733)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoPickit
Star Rating
(120)4.5 out of 5
Market Segments
Small-Business (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 100 Users
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pickit. Users appreciate its intuitive navigation and the way it categorizes topics, making it easy to find images that align with company guidelines.
- Users say that Canto's implementation process is smooth, with many highlighting its clear and concise user interface. This ease of use is a common theme, as one user noted they had no suggestions for improvement, indicating a high level of satisfaction with the platform.
- Reviewers mention that while Pickit has a more recent interface update that users find intuitive, it still faces challenges in overall satisfaction compared to Canto. Users appreciate Pickit's ability to centralize media and brand assets, which has reduced internal requests for media, but the overall experience is less favorable.
- According to verified reviews, Canto's quality of support is highly rated, with users noting a strong partnership in business. In contrast, while Pickit also receives good support ratings, it doesn't quite match the level of satisfaction reported by Canto users.
- Users highlight that Canto offers a wider variety of file formats, such as PNG, JPEG, and GIF, which enhances its usability for different needs. Pickit, while effective in centralizing assets, does not provide the same breadth of options, which can limit flexibility for users.
- Reviewers indicate that Canto's analytics and organizational features, such as tagging and collections, are robust, making it easier to manage assets effectively. Pickit does offer similar features, but users have noted that Canto's implementation of these tools feels more comprehensive and user-friendly.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Pickit
Pickit Enterprise
Free Trial
100 Users
Our full-scale DAM platform for 100+ users. Customize to suit your needs.
- Media Asset Management
- Document Management
- Brand Management
Free Trial
Canto
No trial information availablePickit
Free Trial is available
Ratings
Meets Requirements
8.9
1,504
8.6
66
Ease of Use
8.7
1,516
8.9
68
Ease of Setup
8.3
936
8.9
48
Ease of Admin
8.7
869
9.0
38
Quality of Support
9.1
1,299
9.2
63
Has the product been a good partner in doing business?
9.2
852
9.3
38
Product Direction (% positive)
9.0
1,466
9.0
58
Features by Category
Interface and Performance
8.6
1250
|
Verified
8.7
34
8.5
1271
|
Verified
8.6
33
8.6
1289
|
Verified
9.1
35
8.5
1252
|
Verified
8.6
33
7.7
513
7.6
23
Asset Management
9.0
1219
|
Verified
8.8
33
8.8
1095
|
Verified
8.6
31
8.4
955
|
Verified
8.6
28
8.4
901
|
Verified
7.8
29
8.7
891
|
Verified
8.3
28
8.2
721
|
Verified
7.8
27
8.6
804
|
Verified
8.4
27
8.5
566
8.8
28
Media Types
8.6
1054
|
Verified
8.4
29
8.6
798
|
Verified
8.1
27
9.4
1261
|
Verified
9.2
33
Administration
8.2
708
|
Verified
8.2
31
8.7
1130
|
Verified
8.1
31
8.7
1086
|
Verified
8.4
30
7.9
757
|
Verified
8.2
30
7.9
662
|
Verified
8.2
30
Agentic AI - Digital Asset Management
7.0
69
Not enough data
Data Management
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Not enough data
Optimization
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Not enough data
Analytics
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Not enough data
Editing
6.5
117
7.1
18
8.0
124
8.1
18
5.7
113
6.8
17
6.8
111
7.3
18
Search
8.2
126
8.5
17
7.9
119
8.2
17
6.9
128
7.7
18
7.1
118
7.6
17
Permissions
8.3
124
8.1
17
8.5
125
8.7
17
8.4
121
8.1
17
Platform
8.1
119
8.5
17
8.4
122
8.0
17
7.4
118
7.9
17
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Platform Basics - Presentation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality - Presentation Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Presentation Management
Not enough data
Not enough data
Agentic AI - Photo Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
9.4
8
Not enough data
9.4
8
Not enough data
9.7
5
Workflow
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Platform
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.7
5
Categories
Categories
Shared Categories
Canto and Pickit are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Canto is categorized as Product Information Management (PIM)
Pickit is categorized as Enterprise Content Management (ECM), Photo Management, and Presentation Management
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pickit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.2%
Non-Profit Organization Management
7.9%
Higher Education
7.5%
Consumer Goods
6.5%
Retail
4.8%
Other
64.1%
Information Technology and Services
8.8%
Computer Software
8.0%
Marketing and Advertising
7.1%
Non-Profit Organization Management
6.2%
Health, Wellness and Fitness
2.7%
Other
67.3%
Alternatives
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
How can I get notifications around the new release of photos that are similar to my 'type'?
1 Comment
BH
That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it.
You might be interested to know we've now released...Read more
What is the use of PICkit?
1 Comment
SB
It is a platform that allows users to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset...Read more
Pickit has no more discussions with answers
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