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Compare Canto and Pickit 
At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Small-Business (45.1% of reviews)
Entry-Level Pricing
Contact Us
Free Trial 100 Users
Canto
Star Rating
(1,672)4.5 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoPickit
Star Rating
(120)4.5 out of 5
Market Segments
Small-Business (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 100 Users
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Pickit. Users appreciate Canto's easy navigation and its ability to integrate with various third-party platforms, making it a preferred choice for managing branding and marketing content.
- According to verified reviews, Canto has a much larger volume of feedback, with over 1,600 reviews compared to Pickit's 118. This suggests that Canto's user experiences are more reliable and reflective of a broader audience, enhancing confidence in its capabilities.
- Users say that while both platforms offer good support, Canto's quality of support is slightly lower than Pickit's. However, Canto still receives praise for its AI integration and searching and sorting features, which help users quickly find and manage their assets.
- Reviewers mention that Pickit shines in its user interface, which organizes assets into categories based on functionality, making it easy to locate the right content. Users have noted that this centralization has significantly reduced the number of internal requests for media assets.
- Users highlight that Canto's implementation process is generally smooth, but some find it challenging to configure for specific workflows. In contrast, Pickit is praised for its ease of setup, which is particularly beneficial for small businesses looking for a quick solution.
- According to recent feedback, both platforms have their strengths in asset management, but Canto's advanced features like file transformation and digital rights management are noted as significant advantages for users needing comprehensive control over their digital assets.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Pickit
Pickit Enterprise
Free Trial
100 Users
Our full-scale DAM platform for 100+ users. Customize to suit your needs.
- Media Asset Management
- Document Management
- Brand Management
Free Trial
Canto
No trial information availablePickit
Free Trial is available
Ratings
Meets Requirements
8.9
1,462
8.6
66
Ease of Use
8.7
1,474
8.9
68
Ease of Setup
8.3
898
8.9
48
Ease of Admin
8.7
855
9.0
38
Quality of Support
9.1
1,259
9.2
63
Has the product been a good partner in doing business?
9.2
839
9.3
38
Product Direction (% positive)
9.0
1,425
9.0
58
Features by Category
Interface and Performance
8.6
1233
|
Verified
8.7
34
8.5
1246
|
Verified
8.6
33
8.6
1261
|
Verified
9.1
35
8.5
1243
|
Verified
8.6
33
7.7
506
7.6
23
Asset Management
9.0
1210
|
Verified
8.8
33
8.8
1082
|
Verified
8.6
31
8.4
952
|
Verified
8.6
28
8.4
894
|
Verified
7.8
29
8.7
887
|
Verified
8.3
28
8.2
717
|
Verified
7.8
27
8.6
798
|
Verified
8.4
27
8.5
560
8.8
28
Media Types
8.6
1048
|
Verified
8.4
29
8.6
794
|
Verified
8.1
27
9.4
1254
|
Verified
9.2
33
Administration
8.2
704
|
Verified
8.2
31
8.7
1114
|
Verified
8.1
31
8.7
1062
|
Verified
8.4
30
7.9
749
|
Verified
8.2
30
7.9
660
|
Verified
8.2
30
Agentic AI - Digital Asset Management
7.0
66
Not enough data
Data Management
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Not enough data
Optimization
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Not enough data
Analytics
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Not enough data
Editing
6.5
115
7.1
18
7.9
120
8.1
18
5.7
112
6.8
17
6.8
110
7.3
18
Search
8.2
125
8.5
17
7.9
118
8.2
17
6.9
124
7.7
18
7.1
117
7.6
17
Permissions
8.3
122
8.1
17
8.5
122
8.7
17
8.4
119
8.1
17
Platform
8.0
117
8.5
17
8.4
119
8.0
17
7.4
117
7.9
17
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Platform Basics - Presentation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality - Presentation Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Presentation Management
Not enough data
Not enough data
Agentic AI - Photo Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
10.0
5
Not enough data
9.4
8
Not enough data
9.4
8
Not enough data
9.7
5
Workflow
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Not enough data
Platform
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.7
5
Categories
Categories
Shared Categories
Canto and Pickit are categorized as Digital Asset Management and Brand Asset Management
Unique Categories
Canto is categorized as Product Information Management (PIM)
Pickit is categorized as Enterprise Content Management (ECM), Photo Management, and Presentation Management
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pickit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
64.0%
Information Technology and Services
8.8%
Computer Software
8.0%
Marketing and Advertising
7.1%
Non-Profit Organization Management
6.2%
Retail
2.7%
Other
67.3%
Alternatives
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
How can I get notifications around the new release of photos that are similar to my 'type'?
1 Comment
BH
That's a great idea for a new feature Patrick! I'll pass it on to our develops and we'll look into it.
You might be interested to know we've now released...Read more
What is the use of PICkit?
1 Comment
SB
It is a platform that allows users to centralize, organize, optimize, and distribute their content in one place with a smart, simple Digital Asset...Read more
Pickit has no more discussions with answers
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