Link copied to clipboard # Canto vs Pickit Comparison - What are their main differences? Share [ Export ](/compare/canto/pickit/export.csv) CantoPickit[+ Add Product](#) Pricing **Canto** **Contact Us** · Canto Digital Asset Management **Pickit** Free Trial **Free Trial** 100 Users · Pickit Enterprise **Free Trial** 4 Users · Pickit Business **Pricing Insights** from reviews Perceived Cost **Canto** $$$$$ **Pickit** $$$$$ Average Discount **Canto** 10% **Pickit** 17%7% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Canto** 6 months Based on 100 responses **Pickit** 6 months Based on 100 responses Return on Investment **Canto** 6 months Based on 100 responses **Pickit** 6 months Based on 100 responses ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") ![Pickit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4518813dd7c17cb65d292ae1ab1a2915/pickit.png "Pickit") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Canto** [ Ease of Use (164) ](https://www.g2.com/products/canto/reviews?filters%5Bsentiment_snippet%5D=1916253&qs=pros-and-cons#reviews)[ Asset Management (128) ](https://www.g2.com/products/canto/reviews?filters%5Bsentiment_snippet%5D=1916507&qs=pros-and-cons#reviews)[ Search Difficulties (30) ](https://www.g2.com/products/canto/reviews?filters%5Bsentiment_snippet%5D=1918145&qs=pros-and-cons#reviews)[ Missing Features (29) ](https://www.g2.com/products/canto/reviews?filters%5Bsentiment_snippet%5D=1916923&qs=pros-and-cons#reviews) **Pickit** [ Ease of Use (15) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1821644&qs=pros-and-cons#reviews)[ Organization (11) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1820961&qs=pros-and-cons#reviews)[ Software Bugs (4) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1820389&qs=pros-and-cons#reviews)[ Storage Limitations (4) ](https://www.g2.com/products/pickit/reviews?filters%5Bsentiment_snippet%5D=1820631&qs=pros-and-cons#reviews) Integrations **Canto** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image") Adobe Acrobat ](https://www.g2.com/products/adobe-acrobat/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c1a0f4b0efee5e7783a1bc34eb31e158/adobe-connect.png "Product Avatar Image") Adobe Connect ](https://www.g2.com/products/adobe-connect/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image") Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ View all ](https://www.g2.com/products/canto/integrations) **Pickit** Not enough data Screenshots **Canto** ![Canto screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1409082/AI-search-1360x650.png) **Pickit** ![Pickit screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/195021/Pickit-DAM-smart-DAM-simple.png) **Ratings** from reviews Meets Requirements **Canto** **8.9** /10 Based on 1,578 responses **Pickit** **8.6** /10 Based on 66 responses Ease of Use **Canto** **8.7** /10 Based on 1,591 responses **Pickit** **8.9** /10 Based on 68 responses Ease of Setup **Canto** **8.3** /10 Based on 1,002 responses **Pickit** **8.9** /10 Based on 48 responses Ease of Admin **Canto** **8.7** /10 Based on 910 responses **Pickit** **9.0** /10 Based on 38 responses Quality of Support **Canto** **9.0** /10 Based on 1,362 responses **Pickit** **9.2** /10 Based on 63 responses Has the product been a good partner in doing business? **Canto** **9.2** /10 Based on 892 responses **Pickit** **9.3** /10 Based on 38 responses Product Direction (% positive) **Canto** **9.0** /10 Based on 1,523 responses **Pickit** **9.0** /10 Based on 58 responses **Features** ratings from reviews Digital Asset Management **8.6** /10 Based on 1,456 responses **8.4** /10 Based on 36 responses Brand Asset Management **7.3** /10 Based on 151 responses **7.9** /10 Based on 19 responses Product Information Management (PIM) **8.7** /10 Based on 52 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Enterprise Content Management (ECM) Not enough data **9.7** /10 Based on 9 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 32.1% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 17.9% Small-Business(50 or fewer emp.) 32.1% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 17.9% Small-Business(50 or fewer emp.) 45.1% Mid-Market(51-1000 emp.) 42.5% Enterprise(\> 1000 emp.) 12.4% Small-Business(50 or fewer emp.) 45.1% Mid-Market(51-1000 emp.) 42.5% Enterprise(\> 1000 emp.) 12.4% **Reviewers' Industry** [![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto")](https://www.g2.com/products/canto/reviews) Canto Marketing and Advertising 9.4% Non-Profit Organization Management 8.1% Higher Education 7.7% Consumer Goods 6.3% Retail 4.7% Other 63.8% [![Pickit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4518813dd7c17cb65d292ae1ab1a2915/pickit.png "Pickit")](https://www.g2.com/products/pickit/reviews) Pickit Information Technology and Services 8.8% Computer Software 8.0% Marketing and Advertising 7.1% Non-Profit Organization Management 6.2% Health, Wellness and Fitness 2.7% Other 67.3% Alternatives **Canto Alternatives** ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder") [ Brandfolder ](/products/brandfolder/reviews) ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![MediaValet](https://images.g2crowd.com/uploads/product/hd_favicon/28fe72f6cb9087afad5d2eea5f85ae65/mediavalet.svg "MediaValet") [ MediaValet ](/products/mediavalet/reviews) **Pickit Alternatives** ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder") [ Brandfolder ](/products/brandfolder/reviews) ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![Dash](https://images.g2crowd.com/uploads/product/hd_favicon/3235bd039d51dc68a7821a3bd72e8f22/dash-for-brands-ltd-dash.svg "Dash") [ Dash ](/products/dash-for-brands-ltd-dash/reviews) ## Canto vs Pickit FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Canto vs Pickit? Pickit stands out for its higher Ease of Setup and Quality of Support scores, while Canto is more widely adopted and recognized for its search and organization features. | [Canto](https://www.g2.com/products/canto/reviews) | [Pickit](https://www.g2.com/products/pickit/reviews) | | --- | --- | | 4.4/5 (1774 reviews) | 4.5/5 (120 reviews) | | Mid-Market | Small-Business | | 8.3 | 8.9 | | 9.1 | 9.2 | | Search Functionality (73 all-time mentions) | Ease of Use (10 all-time mentions) | ### How do the pricing models of Canto and Pickit compare? Pickit is rated higher for value, with a stronger Price/Cost satisfaction score than Canto. - **Canto:** Reviewers note that Canto can get expensive for smaller teams and that some features require additional costs, but many feel the ROI is justified by its robust feature set. - **Pickit:** Reviewers highlight that Pickit’s pricing can feel high for small teams, especially for larger storage needs, but overall satisfaction with value is higher than Canto. - **Switching reasons:** Recent reviews mention switching to Pickit for its ease of use, Microsoft 365 integration, and improved onboarding experience. ### What are the best alternatives to Canto and Pickit? The top three alternatives to Canto and Pickit are Bynder, Acquia DAM (Widen), and Brandfolder. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1774 reviews) | Mid-Market | Can get expensive for smaller teams, but strong ROI for robust features | Search Functionality (73 all-time mentions) | | [Pickit](https://www.g2.com/products/pickit/reviews) | 4.5/5 (120 reviews) | Small-Business | Pricing can feel high for small teams, but high satisfaction with value | Ease of Use (10 all-time mentions) | | [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1168 reviews) | Mid-Market | — | Brand management and customization | | [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | Enterprise scalability and integration | | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1428 reviews) | Mid-Market | — | Ease of use and asset organization | ### Which Digital Asset Management features should I prioritize when comparing Canto and Pickit? Buyers comparing Canto and Pickit should prioritize Search Functionality, Ease of Use, Asset Organization, and Integration capabilities. - **Search Functionality:** Canto (73 all-time mentions), Pickit (3 all-time mentions) - **Ease of Use:** Canto (154 all-time mentions, 8.7 score), Pickit (10 all-time mentions, 8.9 score) - **Asset Organization:** Canto (47 all-time mentions), Pickit (7 all-time mentions) - **Integrations:** Canto (Canva integration, 13 all-time mentions), Pickit (Microsoft 365, Dropbox, Getty Images, qualitative mentions) ### What are the pros and cons of Canto vs Pickit? Canto’s headline strength is its advanced search and organization, while Pickit’s is its ease of use and Microsoft integration. - **Canto strengths:** Search Functionality (73 all-time mentions), Ease of Use (154), Asset Management (123), Sharing Features (79), Tagging System (37), Portals (43), Customizability (41) - **Canto trade-offs:** Reviewers note a busy UI, initial setup complexity, and higher cost for smaller teams; some mention glitches and a learning curve for DAM newcomers. - **Pickit strengths:** Ease of Use (10 all-time mentions), Organization (7), Customer Support (7), Integration with Microsoft 365 and Dropbox, User Interface (5), Quick onboarding and high user adoption - **Pickit trade-offs:** Reviewers mention limited advanced search, permission complexity, and pricing concerns for small teams; some cite a desire for more folder levels and advanced customization. ### Is Canto or Pickit better for small businesses? Pickit is better suited for small businesses, as reflected by its largest reviewer segment and positive small-business sentiment. - **Canto:** Largest segment is Mid-Market; reviewers appreciate its robust features but note higher costs and more complex setup for smaller teams. - **Pickit:** Largest segment is Small-Business; reviewers highlight its intuitive interface, quick onboarding, and strong fit for small teams managing digital assets. ### Which Digital Asset Management platform has better integrations? Pickit is favored for integrations, especially with Microsoft 365 and Dropbox. - **Canto:** Canva integration is mentioned in 13 reviews, with additional qualitative mentions of Adobe Creative Cloud and WordPress. - **Pickit:** Microsoft 365, Dropbox, and Getty Images integrations are frequently cited in recent reviews, with strong sentiment for Microsoft Office integration. ### How do Canto and Pickit compare on customer support? Canto and Pickit are at near-parity on Quality of Support, with Pickit scoring 9.2 and Canto 9.1. - **Canto:** Reviewers consistently praise responsive and knowledgeable support, with 47 all-time mentions of Customer Support and frequent positive feedback on onboarding assistance. - **Pickit:** Reviewers highlight fast, friendly, and proactive support, with 7 all-time mentions of Customer Support and specific praise for account managers and onboarding help. ### Which is easier to implement, Canto or Pickit? Pickit is rated higher for Ease of Setup, scoring 8.9 versus Canto’s 8.3, a difference of 0.6 points. - **Canto:** Reviewers describe setup as straightforward but note a learning curve and manual work for metadata and tagging, especially for DAM newcomers. - **Pickit:** Reviewers consistently report easy and quick implementation, rapid onboarding, and minimal barriers to getting started. ### Which product has better Search? Canto is stronger on Search, with higher reviewer mention counts and more advanced search features cited. - **Canto:** Search Functionality (73 all-time mentions), Easy Search (67), AI-enabled search and tagging, and frequent praise for finding assets quickly. - **Pickit:** Search Functionality (3 all-time mentions), Easy Search (4), and AI-generated metadata and OCR search noted in recent reviews, but some reviewers desire more advanced search capabilities.