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Piano Analytics Reviews & Product Details

Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile apps, and offline channels. With real-time data capture, flexible reporting, and customizable event tracking, it provides a unified view of the customer journey to support smarter, faster decisions. Built for use across the entire organization, Piano empowers teams in every department including marketing, product, operations, compliance, and leadership to work from the same unsampled, accurate data. Its intuitive interface supports segmentation, KPI tracking, and performance insights without requiring deep technical expertise. Piano is trusted across industries with complex digital operations and compliance needs. It integrates easily into diverse tech stacks, helping teams turn behavioral data into measurable outcomes. Customers use Piano Analytics to replace fragmented data systems, accelerate decision-making, reduce compliance risk, and drive double-digit improvements in digital revenue performance. From increasing customer lifetime value and reducing acquisition costs to powering privacy-compliant personalization at scale, Piano helps organizations turn behavioral data into competitive advantage.

Product Website

Seller

Piano

Discussions

Piano Analytics Community

Languages Supported

German, English, French, Spanish

Product Description

Piano Analytics is an advanced behavioral analytics platform designed to unify, analyze, and activate data for superior insights and decision-making. Built for organizations that demand accuracy, compliance, and flexibility, Piano Analytics delivers fully-customized reporting, real-time data collection, and rich visualizations within a simple, intuitive interface. The platform supports the strictest data privacy standards, making it ideal for compliance-critical environments across industries such as media & publishing, financial services, transportation, and healthcare.

Overview by

Alexis Fillon (Revenue Operations Manager at Piano)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

Piano Analytics Media

Collect and analyze data from every touchpoint—online and offline—without sampling, for a complete picture of customer behavior.

Piano Analytics Demo - Paywall Funnel Analysis

Track the full conversion journey from paywall views to completed transactions and uncover drop-off points.

Piano Analytics Demo - Multi-source Sales Insights

Compare performance across marketing channels and see actual vs expected sales in real time.

Piano Analytics Demo - Audience Breakdown

Analyze user behavior by age, geography, device type, and acquisition source across your audience.

Piano Analytics Demo - Editorial Content Revenue

Evaluate content by ad revenue and subscriptions to guide editorial and monetization strategy.

Explore how Piano Analytics boards bring your data to life. With customizable dashboards tailored to every team, you can visualize performance across channels, track key KPIs in real time, and uncover actionable insights faster. Whether you

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Verified User in Broadcast Media

Mid-Market (51-1000 emp.)

10/17/2017

"Very good analytics tool"

4.5/5

What do you like best about Piano Analytics?

AT Internet has a range of tools / apps for different target groups within the company. This allows each employee to provide the Analytics solution they need.

The tool is further developed according to customer requirements.

It is quite fast for a web application and is very good handling. Good data export functions and interfaces. Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

Something too fast, too many new tools. This is somewhat complex. In the Rich Media area, the tool might be stronger. But all in all very good. Review collected by and hosted on G2.com.

Verified User in Publishing

Mid-Market (51-1000 emp.)

10/16/2017

"Great product, great support"

4.5/5

What do you like best about Piano Analytics?

The product support team have been great during training, onboarding and configuration. We could not have asked for more from them and they made the process very straighforward Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

There are a few (very minor) UI quirks, but once you are used to them, the reporting tools are very flexible and we've been able to achieve everything we've needed to so far. Review collected by and hosted on G2.com.

Lovro L.

Digital Analyst / Webanalyst

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/18/2017

"AT Internet Analytics Suite"

5/5

What do you like best about Piano Analytics?

Quiet easy acces to the raw data via the Data Query App

Great data visualisation with the powerful dashboards App Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

Navigation and funnel presentation is little bit improvable Review collected by and hosted on G2.com.

Patrick D.

Directeur web

Mid-Market (51-1000 emp.)

10/26/2017

"Great tool"

5/5

What do you like best about Piano Analytics?

Simplicity, réactivity, Customer service is very efficient. The platform improves very often with new analysis ans possibilities Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

Real time analysis should be more powerful Review collected by and hosted on G2.com.

Verified User in Banking

Enterprise (> 1000 emp.)

11/6/2017

"Essential tool for KPI-driven management"

4.5/5

What do you like best about Piano Analytics?

The tool globally helps to drive your digital actions with key indicators Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

It's not easy to analyse the social media source. Review collected by and hosted on G2.com.

Florian G.

Online Marketing - New Media

Chemicals

Mid-Market (51-1000 emp.)

11/14/2016

"Reliable software platform - great team"

4.5/5

What do you like best about Piano Analytics?

Professional team. AT Internet does a great job helping you to make the tool work, And after that, they are always searching for ways to improve your data and user experience.

Updates. Over the years, AT Internet proved, that they are able to keep up with the high speed of development in Digital Analytics. There are so many new functions.

Customer focus. The tool is huge, we don't need all of the functions. AT Internet always tries to figure out what may help us - they are not selling us functions that we din't need.

Documentation. AT Internet provides an excellent online documentation, which is really helpful during tagging. Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

By now, I can't really say that I "dislike" anything.

Sometimes, the tool seems a little bit complex, but in most of the cases the documentation solved this. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/12/2016

"AT Internet solves real marketing problems with real-time data"

5/5

What do you like best about Piano Analytics?

Applications are great for all levels of users. The most basic user can start off right away with PDF reports or viewing dashboards and the most advanced analyst can pull data from the API.

Real-time processed data is available within 4 minutes. It can immediately be sliced and diced in reports and exported.

REST urls allow you to ping their API an unlimited number of times. You can also import REST API urls from other sources and display they in dashboards. The Data Query tool is incredibly powerful and allows you to answer questions very quickly and at the same time, get very detailed data.

There are frequent updates to the tool to release new features or improve existing ones, and the company is very open about the roadmap. Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

Dashboards will throw errors on occasion, maybe once or twice per month.

Access rights are difficult to manage because they are created and set in two different locations.

Conversion funnels need to be updated and modernized, and allow for more flexibility.

Review collected by and hosted on G2.com.

Recommendations to others considering Piano Analytics:

Take the time to learn about each of the applications and how they apply to you. You may find that only a handful of people really need to learn the tool at an advanced level and everyone else can stick to surface level interactions. If you're doing a lot of customizations set-up can be a little difficult, but the consultants should be able to walk you through everything. Don't be afraid to ask questions or challenge them - in my experience there's a way to accomplish anything you can ask for. Review collected by and hosted on G2.com.

What problems is Piano Analytics solving and how is that benefiting you?

We are solving issues with marketing campaigns that are directed to incorrect landing pages or budgeted incorrectly with the real-time data, which saves us money or provides more opportunity. Also with the real-time data we are able to monitor site performance after code pushes to determine whether the push broke anything on the site or is having an immediate negative impact.

We are able to add custom tracking to links, menus, widgets and banners that allow us to analyze the effectiveness of these features and determine their optimum settings.

We can create custom reports that are GA-style in how they can be manipulated to an extent, but not completely changed for users who don't need to learn the back-end of the product. This is more effective in time management and provides the right information to the right people without a lot of upfront cost. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

8/25/2016

"One of the best alternative to GA, with human size organization & high level of service"

4/5

What do you like best about Piano Analytics?

-Reliable data with clear processing & flow

-API Rest easy to use & very useful for Data Analyst

-Transparency of road map

-High level of dedicated service with senior consultants Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

-At first glance it looks like a complex platform with not so much plug & play visualization

Once you understand how AT Internet works you'll see it's quite simple to use, very effective, and it'll become a fun / interesting tool to use. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

7/27/2016

"AT Internet "

4/5

What do you like best about Piano Analytics?

What I like best about AT Internet is that it works fast and has high speed technology use which works great on lots of devices and also analysis websites. Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

What I dislike about AT Internet is that some projects aren't always great and data tools need to be upgraded Review collected by and hosted on G2.com.

Recommendations to others considering Piano Analytics:

I recommend working wisely and stay on task with everything u do and go through the web to find out more about AT Internet. Review collected by and hosted on G2.com.

What problems is Piano Analytics solving and how is that benefiting you?

Business problem I'm solving is that resources need to be upgraded and productives need to be performed well. Review collected by and hosted on G2.com.

Dmitry K.

Digital Director of Business Products

Media Production

Enterprise (> 1000 emp.)

12/7/2014

"Well suited web analytics tool with clear roadmap, good enough for a media company"

4.5/5

What do you like best about Piano Analytics?

Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way.

Flexible system. The data is stored in a raw, non-aggregate way, web interface provides a powerful segment constructor, including user-based segments (cohort) and here's REST API for any data to work with it in a custom way.

Professional team. Digital Analytics Consultants here understand both the tool and web digital analytics tasks excellent. They help to define your objective, configure the tools and understand data in a right way. Review collected by and hosted on G2.com.

What do you dislike about Piano Analytics?

Long response time for reports based on a huge datasets in some cases. If your volume of data is high and you're requesting a data within a complex segment then response time could be significant. But the processing time for regular reports could be improved by AT Internet team if you request it.

Delays in a problem solving when the issue requires several technical teams cooperation. Review collected by and hosted on G2.com.

What problems is Piano Analytics solving and how is that benefiting you?

AT Internet is used across the whole our media company. It addresses the following business problem: media consumption analysis—how does our audience read the content we produce, page layout analysis—does our navigation system work good, audience acquisition analysis—which traffic source works better, m/v testing for launching updates. We also use Data Query to get the data for our own custom dashboards.

In the end

- we understand which content is popular and then we can adjust newsroom efforts.

- we adjust marketing spendings based on the channels efficiency.

- we prove hypotheses with m/v testing before launching these changes in products and so minimizing the risk of declining the changes by our audience. Review collected by and hosted on G2.com.