Piano Analytics is a privacy-first behavioral analytics platform that helps organizations of all sizes optimize digital revenue by understanding and improving user behavior across websites, mobile apps, and offline channels. With real-time data capture, flexible reporting, and customizable event tracking, it provides a unified view of the customer journey to support smarter, faster decisions. Built for use across the entire organization, Piano empowers teams in every department including marketing, product, operations, compliance, and leadership to work from the same unsampled, accurate data. Its intuitive interface supports segmentation, KPI tracking, and performance insights without requiring deep technical expertise. Piano is trusted across industries with complex digital operations and compliance needs. It integrates easily into diverse tech stacks, helping teams turn behavioral data into measurable outcomes. Customers use Piano Analytics to replace fragmented data systems, accelerate decision-making, reduce compliance risk, and drive double-digit improvements in digital revenue performance. From increasing customer lifetime value and reducing acquisition costs to powering privacy-compliant personalization at scale, Piano helps organizations turn behavioral data into competitive advantage.